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Bloomberg News Wiki2Web Clarity Challenge

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Study Guide: Bloomberg News: History, Operations, and Impact

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Bloomberg News: History, Operations, and Impact Study Guide

Founding and Early Development (1990-1995)

Bloomberg News was established in the late 1980s, with its founding year cited as 1987.

Answer: False

Explanation: The founding year of Bloomberg News is documented as 1990, not 1987.

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Michael Bloomberg and Matthew Winkler are credited as the co-founders of Bloomberg News.

Answer: True

Explanation: Michael Bloomberg and Matthew Winkler are recognized as the co-founders of Bloomberg News, established in 1990.

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The original purpose of Bloomberg News was to provide general news coverage to the public across various media platforms.

Answer: False

Explanation: The initial objective of Bloomberg News, then known as Bloomberg Business News, was to supply financial news specifically to subscribers of the Bloomberg Terminal, not general public news.

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Bloomberg News secured formal accreditation in Washington D.C. by offering free terminals to major newspapers in exchange for news coverage.

Answer: True

Explanation: To achieve formal accreditation in Washington D.C., Bloomberg News provided complimentary terminals to prominent newspapers, securing news space in return.

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In its early years, Bloomberg News expanded its reach by purchasing a major television network and launching international offices in Tokyo and London.

Answer: False

Explanation: While Bloomberg News did launch international offices, its early expansion (1990-1995) did not include purchasing a major television network. Offices were established in locations like Hong Kong and Frankfurt.

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What is the primary function of Bloomberg News as an organization?

Answer: To disseminate financial news and reporting through multiple platforms.

Explanation: Bloomberg News functions primarily as an international news agency dedicated to disseminating financial news and reporting across a wide array of platforms, including its proprietary terminals, television, radio, print, and digital channels.

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Who founded Bloomberg News in 1990?

Answer: Michael Bloomberg and Matthew Winkler

Explanation: Bloomberg News was founded in 1990 by Michael Bloomberg and Matthew Winkler.

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What was the initial target audience for Bloomberg Business News?

Answer: Subscribers of the Bloomberg Terminal requiring financial news.

Explanation: Initially, Bloomberg Business News was designed to serve the specific needs of subscribers to the Bloomberg Terminal, providing them with essential financial news.

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How did Bloomberg News gain formal accreditation in Washington D.C. in its early years?

Answer: By offering free terminals to major newspapers in exchange for news space.

Explanation: Bloomberg News secured formal accreditation in Washington D.C. by providing complimentary terminals to major newspapers, which in turn granted the news organization space for its coverage.

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Which of the following was NOT part of Bloomberg News's early expansion (1990-1995)?

Answer: Acquiring the Financial Times newspaper.

Explanation: While Bloomberg News did establish a television station, purchase radio station WNEW, and launch international offices in Hong Kong and Frankfurt during its early years, it did not acquire the Financial Times newspaper.

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What hypothetical ethical dilemma did Michael Bloomberg pose to Matthew Winkler, influencing his decision to join the news venture?

Answer: Whether to publish a story that could anger a major customer.

Explanation: Michael Bloomberg presented Matthew Winkler with a hypothetical scenario involving a major customer threatening to cancel subscriptions over a story about embezzlement, which influenced Winkler's decision to join the news venture.

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Growth, Diversification, and Acquisitions (1995-2010s)

Between 1995 and 2000, Bloomberg News shifted its primary goal from increasing terminal sales to competing with the profitability of established media groups like Reuters.

Answer: True

Explanation: During the period of 1995-2000, Bloomberg News strategically shifted its focus towards challenging the profitability of competitors such as Reuters and Dow Jones, moving beyond solely increasing terminal sales.

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In 2009, Bloomberg News partnered with The New York Times to launch a global news service focused on economic and political news.

Answer: False

Explanation: In 2009, Bloomberg News collaborated with The Washington Post to launch a global news service, not The New York Times.

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Bloomberg L.P. acquired the magazine Businessweek from McGraw-Hill in 2009.

Answer: True

Explanation: Bloomberg L.P. successfully acquired the magazine Businessweek from McGraw-Hill in the year 2009.

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Bloomberg Television began broadcasting in 1990, the same year Bloomberg News was founded.

Answer: False

Explanation: Bloomberg Television commenced broadcasting in 1994, not in 1990, which was the founding year of Bloomberg News.

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What strategic shift occurred between 1995 and 2000 for Bloomberg News?

Answer: An effort to rival the profitability of competitors like Reuters and Dow Jones.

Explanation: Between 1995 and 2000, Bloomberg News strategically aimed to rival the profitability of established competitors such as Reuters and Dow Jones, marking a significant phase in its business development.

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Which newspaper partnered with Bloomberg News in 2009 to launch a global news service?

Answer: The Washington Post

Explanation: In 2009, Bloomberg News collaborated with The Washington Post to establish a global news service, enhancing its reach in economic and political reporting.

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What was the intention behind Bloomberg L.P.'s acquisition of Businessweek in 2009?

Answer: To attract a general business audience alongside existing offerings.

Explanation: The acquisition of Businessweek in 2009 by Bloomberg L.P. was intended to broaden its appeal by attracting a general business audience, complementing its existing services.

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When did the 24-hour financial news network Bloomberg Television begin broadcasting?

Answer: 1994

Explanation: Bloomberg Television, the 24-hour financial news network, commenced its broadcasting operations in 1994.

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Key Publications and Platforms

Bloomberg Business News officially changed its name to Bloomberg News in 1997.

Answer: True

Explanation: The news division, initially known as Bloomberg Business News, was officially renamed Bloomberg News in 1997.

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Bloomberg News launched a lifestyle section called 'Bloomberg Style' in April 2014.

Answer: False

Explanation: In April 2014, Bloomberg News launched a lifestyle section, but it was named 'Bloomberg Luxury,' not 'Bloomberg Style'.

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The magazine now known as Bloomberg Markets was originally titled 'Bloomberg: A Magazine for Bloomberg Users'.

Answer: True

Explanation: The publication currently identified as Bloomberg Markets was initially launched under the title 'Bloomberg: A Magazine for Bloomberg Users'.

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Bloomberg Opinion, launched in May 2011, was formerly known as Bloomberg View.

Answer: True

Explanation: Bloomberg Opinion, which commenced operations in May 2011, was previously recognized under the name Bloomberg View.

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Bloomberg Politics debuted as a multimedia venture in October 2014.

Answer: True

Explanation: The multimedia venture known as Bloomberg Politics was officially launched in October of 2014.

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The daily TV news program 'With All Due Respect' associated with Bloomberg Politics concluded in 2018.

Answer: False

Explanation: The daily television news program 'With All Due Respect,' associated with Bloomberg Politics, concluded its run in 2016, not 2018.

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In what year did Bloomberg Business News officially become known as Bloomberg News?

Answer: 1997

Explanation: The news division, initially operating as Bloomberg Business News, officially adopted the name Bloomberg News in the year 1997.

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What topics were covered by the 'Bloomberg Luxury' lifestyle section introduced in April 2014?

Answer: Travel, wine, dining, automobiles, gadgets, and technology.

Explanation: Launched in April 2014, the 'Bloomberg Luxury' section encompassed a range of lifestyle subjects, including travel, wine, dining, automobiles, gadgets, and technology.

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What was the original title of the magazine that is now known as Bloomberg Markets?

Answer: Bloomberg: A Magazine for Bloomberg Users

Explanation: The magazine currently identified as Bloomberg Markets was originally published under the title 'Bloomberg: A Magazine for Bloomberg Users'.

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Which division of Bloomberg News provides content from columnists and editors on current news issues?

Answer: Bloomberg Opinion

Explanation: Bloomberg Opinion serves as the division responsible for providing content from columnists and editors addressing current news issues.

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Bloomberg Politics debuted as a multimedia venture in which year?

Answer: 2014

Explanation: Bloomberg Politics was launched as a multimedia venture in October 2014.

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What documentary related to the US presidential election did Bloomberg Politics produce in 2016?

Answer: The Circus: Inside the Greatest Political Show on Earth

Explanation: In 2016, Bloomberg Politics produced a documentary titled 'The Circus: Inside the Greatest Political Show on Earth,' focusing on the U.S. presidential election.

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What is the primary focus of Bloomberg's U.S. politics coverage?

Answer: National news and American foreign policy.

Explanation: Bloomberg's coverage of U.S. politics primarily concentrates on national news and the intricacies of American foreign policy.

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Editorial Policies and Controversies

Reporting on Xi Jinping's family wealth led to Chinese authorities blocking Bloomberg's website and denying visas to its journalists.

Answer: True

Explanation: Following the publication of a report detailing the family wealth of Xi Jinping, Chinese authorities implemented measures including blocking Bloomberg's website and denying visas to its journalists.

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Following the 'Revolution to Riches' controversy, Bloomberg News reportedly continued all planned investigations into Chinese officials' families.

Answer: False

Explanation: Contrary to continuing all investigations, reports indicate that following the 'Revolution to Riches' controversy, Bloomberg News shut down one investigation and canceled another planned article concerning Chinese officials' families.

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Bloomberg Businessweek published an article in 2018 alleging that the Chinese government had placed secret surveillance chips into hardware manufactured by Apple and Amazon.

Answer: True

Explanation: In 2018, Bloomberg Businessweek published an article alleging that the Chinese government had embedded secret surveillance chips into hardware produced by major technology firms like Apple and Amazon.

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Bloomberg was fined €5 million by French regulators in 2019 for publishing a hoax news release concerning the company Vinci SA.

Answer: True

Explanation: French regulators imposed a fine of €5 million on Bloomberg in 2019 due to its publication of a hoax news release related to the company Vinci SA.

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The fine imposed on Bloomberg by French regulators for the Vinci SA hoax release was upheld at its original amount of €5 million.

Answer: False

Explanation: While initially fined €5 million, the fine imposed by French regulators on Bloomberg for the Vinci SA hoax release was later reduced to €3 million by an appeals court.

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During Michael Bloomberg's 2020 presidential campaign, the editor-in-chief directed staff to investigate all Democratic candidates equally.

Answer: False

Explanation: During Michael Bloomberg's 2020 presidential campaign, the editor-in-chief directed staff not to investigate him or other Democratic candidates, while continuing investigations into Donald Trump.

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The Houston Chronicle ceased using Bloomberg as a source for campaign coverage following the 2020 presidential campaign coverage policy.

Answer: True

Explanation: In response to the coverage policy during Michael Bloomberg's presidential campaign, the Houston Chronicle discontinued its use of Bloomberg as a source for campaign reporting.

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Michael Bloomberg defended the coverage policy during his presidential campaign by stating that reporters have complete freedom without restrictions.

Answer: False

Explanation: Michael Bloomberg defended the coverage policy during his presidential campaign by stating that reporters accept limitations along with their paychecks, implying restrictions were inherent.

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Bloomberg News was criticized for breaking a news embargo during the 2024 Russian prisoner exchange by reporting White House information prematurely.

Answer: True

Explanation: Bloomberg News faced criticism for allegedly breaking a news embargo during the 2024 Russian prisoner exchange by reporting information provided by the White House before it was officially released.

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John Micklethwait admitted that Michael Bloomberg has no editorial control over the Opinion section.

Answer: False

Explanation: John Micklethwait, editor-in-chief, admitted that Michael Bloomberg does exercise editorial control over the Opinion section, stating that its editorials reflect his views.

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What award did Bloomberg News win in 2012 for its investigative series on China's political elite?

Answer: George Polk Award for International Reporting

Explanation: In 2012, Bloomberg News received the George Polk Award for International Reporting for its significant investigative series titled 'Revolution to Riches,' which examined China's political elite.

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What was a direct consequence for Bloomberg News in China after publishing the report on Xi Jinping's family wealth?

Answer: Website blocking and denial of visas for journalists.

Explanation: Following the publication of a report concerning Xi Jinping's family wealth, Bloomberg News faced repercussions in China, including website blocking and the denial of visas for its journalists.

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After the 'Revolution to Riches' controversy, Bloomberg reportedly took which action regarding investigations into Chinese officials?

Answer: Shut down an ongoing investigation and killed a planned article.

Explanation: Reports indicate that subsequent to the 'Revolution to Riches' controversy, Bloomberg News ceased an ongoing investigation into the financial ties of Chinese officials' relatives and canceled a planned article on the topic.

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The 2018 Bloomberg Businessweek article alleged Chinese government spying involved what?

Answer: Planting secret chips in hardware of tech companies.

Explanation: The 2018 Bloomberg Businessweek article alleged that the Chinese government engaged in spying by planting secret chips within the hardware of major technology companies.

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What was the initial fine imposed by French regulators on Bloomberg for publishing the Vinci SA hoax news release?

Answer: €5 million

Explanation: French regulators initially imposed a fine of €5 million upon Bloomberg in 2019 for its publication of a hoax news release concerning the company Vinci SA.

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What was the directive from Bloomberg News's editor-in-chief regarding coverage during Michael Bloomberg's presidential campaign?

Answer: Avoid investigating Michael Bloomberg and other Democratic candidates.

Explanation: During Michael Bloomberg's 2020 presidential campaign, the editor-in-chief instructed staff to refrain from investigating him or other Democratic candidates.

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Which former Bloomberg News employee criticized the coverage policy during Michael Bloomberg's presidential campaign?

Answer: Megan Murphy

Explanation: Megan Murphy, the former Washington Bureau Chief for Bloomberg News, publicly criticized the coverage policy implemented during Michael Bloomberg's presidential campaign.

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How did Michael Bloomberg justify the coverage restrictions placed on his news organization during his presidential campaign?

Answer: He argued that reporters accept limitations along with their paychecks.

Explanation: Michael Bloomberg justified the coverage restrictions by asserting that reporters at his company accept certain limitations as part of their employment responsibilities, stating, 'with your paycheck comes some restrictions and responsibilities'.

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During the 2024 Russian prisoner exchange, Bloomberg News faced criticism for allegedly doing what?

Answer: Breaking a news embargo by reporting prematurely.

Explanation: Bloomberg News drew criticism for allegedly breaking a news embargo during the 2024 Russian prisoner exchange by reporting White House-provided information prematurely.

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What did Michael Bloomberg threaten to do in 2017 concerning the editorial section of his company?

Answer: Close down the Opinion section (formerly Bloomberg View).

Explanation: In 2017, Michael Bloomberg indicated a potential closure of the Bloomberg View section (part of Bloomberg Opinion) in response to criticism regarding its editorial stance.

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Business Strategy and Digital Transformation

An internal memo in 2015 signaled a refocusing of Bloomberg News towards general interest topics to broaden its audience.

Answer: False

Explanation: An internal memo in 2015 signaled a refocusing of Bloomberg News towards its core mission of being the 'chronicle of capitalism,' emphasizing business and economics, not general interest topics.

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In 2018, Bloomberg News implemented a digital strategy that included a metered paywall allowing 10 free articles per month.

Answer: True

Explanation: The 2018 digital strategy introduced by Bloomberg News incorporated a metered paywall, permitting users access to 10 free articles monthly.

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Bloomberg News operated 2,300 employees worldwide according to the provided text.

Answer: True

Explanation: The provided text indicates that Bloomberg News employed approximately 2,300 individuals globally.

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What was the main goal of the 2015 refocus for Bloomberg News, according to editor-in-chief John Micklethwait?

Answer: To prioritize business and economics content as the 'chronicle of capitalism'.

Explanation: The 2015 strategic refocus, articulated by editor-in-chief John Micklethwait, aimed to position Bloomberg News as the definitive 'chronicle of capitalism' by prioritizing business and economics content.

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What feature was introduced as part of Bloomberg News's 2018 digital strategy?

Answer: A metered paywall allowing 10 free articles per month.

Explanation: In 2018, Bloomberg News implemented a digital strategy that included a metered paywall, allowing users to access 10 free articles each month.

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What industry classification does the provided text assign to Bloomberg News?

Answer: News Agency

Explanation: The provided text classifies Bloomberg News within the 'News agency' industry.

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Leadership and Personnel

Timothy L. O'Brien is the editor-in-chief of Bloomberg News.

Answer: False

Explanation: John Micklethwait holds the position of editor-in-chief of Bloomberg News; Timothy L. O'Brien is the Senior Executive Editor of Bloomberg Opinion.

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Matthew Winkler, co-founder of Bloomberg News, wrote a book detailing the 'Bloomberg Way' principles.

Answer: True

Explanation: Matthew Winkler, one of the co-founders of Bloomberg News, authored a book that outlines the principles of the 'Bloomberg Way'.

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Who holds the position of Senior Executive Editor at Bloomberg Opinion?

Answer: Timothy L. O'Brien

Explanation: Timothy L. O'Brien serves as the Senior Executive Editor for Bloomberg Opinion.

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Who was the first editor-in-chief of Bloomberg News?

Answer: Matthew Winkler

Explanation: Matthew Winkler served as the inaugural editor-in-chief of Bloomberg News upon its founding.

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