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The company that eventually became CBS Broadcasting Inc. was founded in 1927 under the name United Independent Broadcasters, Inc.
Answer: True
Explanation: The origins of CBS trace back to United Independent Broadcasters, Inc., a radio network founded in Chicago on January 27, 1927.
Paramount Pictures maintained a controlling interest in CBS from 1929 until the mid-1940s.
Answer: False
Explanation: Paramount Pictures acquired a 49% stake in CBS in 1929 but was compelled by the Great Depression to sell its shares back to the network in 1932, thus not maintaining control until the mid-1940s.
What was the original name of the company founded in 1927 that eventually became CBS?
Answer: United Independent Broadcasters, Inc.
Explanation: The company that eventually became CBS was originally named United Independent Broadcasters, Inc., founded in 1927.
Who became president and majority owner of the network, eventually renaming it the Columbia Broadcasting System?
Answer: William S. Paley
Explanation: William S. Paley became president and majority owner of the network, eventually renaming it the Columbia Broadcasting System.
What was Paramount Pictures' involvement with CBS in the late 1920s and early 1930s?
Answer: They acquired 49% of CBS in 1929 but sold their shares back in 1932.
Explanation: Paramount Pictures acquired a 49% stake in CBS in 1929 but was compelled by the Great Depression to sell its shares back to the network in 1932.
What was CBS Cable?
Answer: A short-lived attempt by CBS to enter the cable television market.
Explanation: CBS Cable represented an early, though ultimately unsuccessful, attempt by the company to enter the cable television market.
What is the title of William S. Paley's memoir?
Answer: As It Happened
Explanation: William S. Paley's memoir is titled "As It Happened."
As of the provided information, CBS Broadcasting Inc. is the flagship property of which division within Paramount Skydance?
Answer: Paramount Skydance
Explanation: CBS Broadcasting Inc. serves as the flagship property of the CBS Entertainment Group division within the Paramount Skydance media conglomerate.
In what year did CBS officially transition from its full name, Columbia Broadcasting System, to being known simply as CBS, Inc.?
Answer: 1974
Explanation: CBS officially dropped its full name, Columbia Broadcasting System, and became known as CBS, Inc. in 1974.
Which corporation acquired CBS in 1994?
Answer: Westinghouse Electric Corporation
Explanation: Westinghouse Electric Corporation acquired CBS in 1994, initiating a series of corporate name changes and integrations.
In 1999, CBS came under the control of Viacom. When did this arrangement end with CBS re-establishing itself as a separate entity?
Answer: 2005
Explanation: The integration of CBS under Viacom concluded in 2005 when Viacom split into two companies, re-establishing CBS Corporation as an independent entity.
In what year did CBS Radio cease to be directly owned by CBS Corporation, being sold to Entercom (now Audacy, Inc.)?
Answer: 2017
Explanation: CBS Radio ceased direct ownership by CBS Corporation in 2017 when it was sold to Entercom, which is now known as Audacy, Inc.
As of the provided information, CBS Broadcasting Inc. is the flagship property of which division within Paramount Skydance?
Answer: Paramount Skydance
Explanation: CBS Broadcasting Inc. serves as the flagship property of the CBS Entertainment Group division within the Paramount Skydance media conglomerate.
In what year did CBS officially transition from its full name, Columbia Broadcasting System, to being known simply as CBS, Inc.?
Answer: 1974
Explanation: CBS officially dropped its full name, Columbia Broadcasting System, and became known as CBS, Inc. in 1974.
Which corporation acquired CBS in 1994?
Answer: Westinghouse Electric Corporation
Explanation: Westinghouse Electric Corporation acquired CBS in 1994, initiating a series of corporate name changes and integrations.
In 1999, CBS came under the control of Viacom. When did this arrangement end with CBS re-establishing itself as a separate entity?
Answer: 2005
Explanation: The integration of CBS under Viacom concluded in 2005 when Viacom split into two companies, re-establishing CBS Corporation as an independent entity.
As of the provided information, approximately how many hours of regularly scheduled network programming does CBS provide per week?
Answer: 87.5 hours
Explanation: As of 2025, CBS provides 87.5 hours of regularly scheduled network programming weekly.
What are the typical weekday primetime programming hours for CBS in the Eastern and Pacific time zones?
Answer: 8:00 p.m. to 11:00 p.m.
Explanation: CBS's weekday primetime programming typically runs from 8:00 p.m. to 11:00 p.m. Eastern and Pacific time.
CBS is distinguished among commercial broadcast networks for its continued airing of which type of daytime programming?
Answer: Daytime game shows
Explanation: CBS maintains the longest daytime schedule among major networks and is the only commercial broadcast network that continues to air daytime game shows.
The "In the News" segments, produced by CBS News, aired during which period?
Answer: 1971-1986
Explanation: The "In the News" segments, produced by CBS News, were broadcast between 1971 and 1986.
CBS was the original broadcast home for animated "Peanuts" holiday specials until which network acquired the rights in 2000?
Answer: ABC
Explanation: CBS was the original broadcaster for "Peanuts" holiday specials until ABC acquired the broadcast rights in the year 2000.
Leonard Bernstein conducted the "Young People's Concerts" series broadcast by CBS during which period?
Answer: 1958-1972
Explanation: Leonard Bernstein conducted the "Young People's Concerts" series, broadcast by CBS, from 1958 to 1972.
What is the native resolution format for CBS Corporation's master feed?
Answer: 1080i High Definition
Explanation: CBS's master feed is transmitted in 1080i high definition (HDTV).
In what year did CBS complete its 14-year transition to an entirely high-definition schedule?
Answer: 2014
Explanation: CBS completed its 14-year transition to an entirely high-definition schedule in 2014.
"How the Grinch Stole Christmas!" was first aired by CBS in 1966. This was significant as it was one of the first animated specials based on Dr. Seuss's works broadcast by the network. What is the primary reason this special is remembered?
Answer: It was the first Dr. Seuss adaptation aired by CBS
Explanation: While "How the Grinch Stole Christmas!" was a landmark special, its primary significance in this context is being one of the first, and a highly memorable, Dr. Seuss adaptations aired by CBS.
What programming format does CBS continue to air in daytime that distinguishes it from other major networks which have largely shifted away from this format?
Answer: Daytime game shows
Explanation: CBS's continuation of airing daytime game shows distinguishes it from other major networks that have largely shifted away from this programming format.
The "CBS Kidshow" block, which ran from 1998 to 2000, featured programming primarily from which country's studios?
Answer: Canada
Explanation: The "CBS Kidshow" block, which aired from 1998 to 2000, featured programming primarily from the Canadian studio Nelvana.
The "CBS Dream Team" block primarily featured what type of programming and for which demographic?
Answer: Live-action reality-based series for teenagers
Explanation: The "CBS Dream Team" block featured live-action reality-based lifestyle, wildlife, and sports series primarily aimed at teenagers.
As of the provided information, approximately how many hours of regularly scheduled network programming does CBS provide per week?
Answer: 87.5 hours
Explanation: As of 2025, CBS provides 87.5 hours of regularly scheduled network programming weekly.
What programming format does CBS continue to air in daytime that distinguishes it from other major networks which have largely shifted away from this format?
Answer: Daytime game shows
Explanation: CBS's continuation of airing daytime game shows distinguishes it from other major networks that have largely shifted away from this programming format.
Which of the following long-running game shows is currently part of the CBS daytime lineup?
Answer: The Price Is Right
Explanation: The long-running game show "The Price Is Right" is currently part of the CBS daytime lineup.
CBS was the original broadcast home for animated "Peanuts" holiday specials until which year before ABC acquired the rights?
Answer: 2000
Explanation: CBS was the original broadcaster for "Peanuts" holiday specials until ABC acquired the broadcast rights in the year 2000.
What is the native resolution format for CBS Corporation's master feed?
Answer: 1080i High Definition
Explanation: CBS's master feed is transmitted in 1080i high definition (HDTV).
What was the first major sporting event broadcast by CBS in high-definition?
Answer: An NFL game
Explanation: CBS broadcast the first NFL game in high-definition on November 8, 1998.
In what year did CBS complete its 14-year transition to an entirely high-definition schedule?
Answer: 2014
Explanation: CBS completed its 14-year transition to an entirely high-definition schedule in 2014.
The "CBS Kidshow" block, which ran from 1998 to 2000, featured programming primarily from which Canadian studio?
Answer: Nelvana
Explanation: The "CBS Kidshow" block, which aired from 1998 to 2000, featured programming primarily from the Canadian studio Nelvana.
The "CBS Dream Team" block primarily featured content aimed at which demographic?
Answer: Teenagers (ages 13-16)
Explanation: The "CBS Dream Team" block featured live-action reality-based lifestyle, wildlife, and sports series primarily aimed at teenagers.
The nickname "Eye Network" for CBS originated from:
Answer: The iconic eye logo adopted in 1951
Explanation: The nickname "Eye Network" for CBS directly references its iconic eye logo, which was adopted in 1951 and has become a widely recognized symbol.
From which CBS program was the music for the 1973-1990 "A CBS Special Presentation" opening sequence derived?
Answer: Hawaii Five-O
Explanation: The music used for the "A CBS Special Presentation" opening sequence between 1973 and 1990 was derived from incidental music from the CBS crime drama "Hawaii Five-O."
The initial CBS logo, used prior to the iconic "Eye" device, featured:
Answer: An oval spotlight shining on the letters "CBS"
Explanation: The initial CBS logo, used from the 1940s until 1951, featured an oval spotlight shining on the block letters "CBS."
The iconic CBS Eye device logo was designed by William Golden and first aired in:
Answer: 1951
Explanation: The iconic CBS Eye device logo, conceived by William Golden, made its broadcast debut on October 20, 1951.
"We've Got the Touch" was a prominent CBS image campaign slogan used during which period?
Answer: Mid-1980s
Explanation: "We've Got the Touch" was a prominent CBS image campaign slogan used from 1983 to 1986.
The 1989-1990 campaign "Get Ready for CBS" marked the first time CBS partnered with a national retailer for a promotional campaign. Which retailer was it?
Answer: Kmart
Explanation: The 1989-1990 "Get Ready for CBS" campaign was notable for being the first time CBS partnered with a national retailer, Kmart.
Which of the following slogans were notably used by CBS during its rating resurgence in the 2000s?
Answer: "Everybody's Watching" and "Only CBS"
Explanation: During its rating resurgence in the 2000s, CBS notably used slogans such as "Everybody's Watching" and "Only CBS."
What were the key components of the CBS rebranding announced in October 2020?
Answer: A five-note sound trademark and a "deconstructed eye" motif
Explanation: The CBS rebranding announced in October 2020 included a new five-note sound trademark and a redesigned "deconstructed eye" motif.
The nickname "Tiffany Network" for CBS primarily refers to:
Answer: The perceived high quality of its programming and early color TV demonstrations
Explanation: The nickname "Tiffany Network" for CBS alluded to the perceived high quality of its programming and its early demonstrations of color television.
The music for the "A CBS Special Presentation" opening sequence (1973-1990) was derived from incidental music from which CBS crime drama?
Answer: Hawaii Five-O
Explanation: The music for the "A CBS Special Presentation" opening sequence (1973-1990) was derived from incidental music from the CBS crime drama "Hawaii Five-O."
The nickname "Tiffany Network" for CBS primarily refers to:
Answer: The perceived high quality of its programming and early color TV demonstrations
Explanation: The nickname "Tiffany Network" for CBS alluded to the perceived high quality of its programming and its early demonstrations of color television.
The music for the "A CBS Special Presentation" opening sequence (1973-1990) was derived from incidental music from which CBS crime drama?
Answer: Hawaii Five-O
Explanation: The music used for the "A CBS Special Presentation" opening sequence between 1973 and 1990 was derived from incidental music from the CBS crime drama "Hawaii Five-O."
The iconic CBS Eye device logo, which debuted in 1951, was designed by:
Answer: William Golden
Explanation: The iconic CBS Eye device logo, conceived by William Golden, made its broadcast debut on October 20, 1951.
Which of the following was a slogan used in a CBS image campaign during the 1980s?
Answer: "We've Got the Touch"
Explanation: "We've Got the Touch" was a prominent CBS image campaign slogan used from 1983 to 1986.
The "CBS/Kmart Get Ready Giveaway" was part of the campaign for which television season?
Answer: 1989-1990
Explanation: The "CBS/Kmart Get Ready Giveaway" was part of the campaign for the 1989-1990 television season.
In what year was CBS All Access, the precursor to Paramount+, launched?
Answer: 2014
Explanation: CBS launched its subscription streaming service, CBS All Access, on October 28, 2014.
How did CBS's policy regarding the availability of recent episodes on its own streaming app differ from its policy for Hulu?
Answer: CBS provided episodes on its own app eight days after broadcast, unlike its policy for Hulu.
Explanation: CBS uniquely did not provide recent episodes on Hulu, citing concerns about viewership cannibalization, but did make them available on its own streaming app eight days after broadcast.
The streaming service originally known as CBS All Access was later rebranded as:
Answer: Paramount+
Explanation: The streaming service originally launched as CBS All Access was subsequently rebranded as Paramount+.
CBS launched its subscription streaming service, initially called CBS All Access, in what year?
Answer: 2014
Explanation: CBS launched its subscription streaming service, CBS All Access, on October 28, 2014.
What was significant about the launch of CBS All Access?
Answer: It was the first over-the-top (OTT) service launched by a U.S. broadcast television network.
Explanation: CBS All Access was significant as it marked the first over-the-top (OTT) service launched by a U.S. broadcast television network.
How did CBS's policy regarding the availability of recent episodes on its own streaming app differ from its policy for Hulu?
Answer: CBS provided episodes on its own app eight days after broadcast, unlike its policy for Hulu.
Explanation: CBS uniquely did not provide recent episodes on Hulu, citing concerns about viewership cannibalization, but did make them available on its own streaming app eight days after broadcast.
The streaming service originally known as CBS All Access was later rebranded as:
Answer: Paramount+
Explanation: The streaming service originally launched as CBS All Access was subsequently rebranded as Paramount+.
In 1995, CBS refused to air a "60 Minutes" segment featuring a tobacco executive interview due to legal threats. This incident later served as the basis for which film?
Answer: The Insider
Explanation: The 1995 "60 Minutes" controversy, involving CBS's refusal to air a segment critical of the tobacco industry due to legal pressures, served as the basis for the film "The Insider."
What was the ultimate outcome of the FCC's $550,000 fine against CBS for the Super Bowl XXXVIII halftime show incident?
Answer: The fine was annulled by a federal court.
Explanation: Although the FCC imposed a $550,000 fine on CBS for the Super Bowl XXXVIII halftime show incident, a federal court later annulled the fine.
The Killian documents controversy in 2004 involved allegations that CBS aired forged documents questioning:
Answer: George W. Bush's Air National Guard service.
Explanation: The Killian documents controversy in 2004 centered on allegations that CBS aired forged documents questioning President George W. Bush's Air National Guard service.
In 2025, CBS faced criticism regarding its alleged capitulation to the Donald Trump administration during the Skydance-Paramount merger discussions. What was a consequence of this criticism?
Answer: A "60 Minutes" editor resigned citing loss of control.
Explanation: Criticism arose in 2025 regarding CBS's alleged capitulation to the Trump administration during merger discussions, leading to events such as the resignation of a "60 Minutes" editor.
Fred Silverman served as President of CBS Entertainment during which period?
Answer: 1970-1975
Explanation: Fred Silverman held the position of President of CBS Entertainment from 1970 to 1975.
Amy Reisenbach has held the position of President of CBS Entertainment since what year?
Answer: 2022
Explanation: Amy Reisenbach has served as the President of CBS Entertainment since 2022.
The 1995 "60 Minutes" controversy, involving CBS's refusal to air a segment critical of the tobacco industry, ultimately led to the production of which film?
Answer: The Insider
Explanation: The 1995 "60 Minutes" controversy, where CBS declined to air a segment critical of the tobacco industry due to legal pressures, served as the basis for the film "The Insider."
What was the ultimate outcome of the FCC's $550,000 fine against CBS for the Super Bowl XXXVIII halftime show incident?
Answer: The fine was annulled by a federal court.
Explanation: Although the FCC imposed a $550,000 fine on CBS for the Super Bowl XXXVIII halftime show incident, a federal court later annulled the fine.
In 2025, CBS faced criticism regarding its alleged capitulation to the Donald Trump administration during the Skydance-Paramount merger discussions. Which of the following was a consequence of this criticism?
Answer: A "60 Minutes" editor resigned citing loss of control.
Explanation: Criticism arose in 2025 regarding CBS's alleged capitulation to the Trump administration during merger discussions, leading to events such as the resignation of a "60 Minutes" editor.
What was the finding of the National News Council regarding the 1980 "CBS Reports" episode "Gay Power, Gay Politics"?
Answer: It found CBS had violated journalistic standards.
Explanation: The National News Council found that the "Gay Power, Gay Politics" episode of "CBS Reports" had violated journalistic standards.
Why did CBS refuse to air a specific "60 Minutes" segment in 1995?
Answer: Legal pressures and threats related to a tobacco company executive interview.
Explanation: CBS refused to air a "60 Minutes" segment in 1995 due to legal pressures and threats associated with an interview featuring a tobacco company executive.
What was the ultimate outcome of the FCC's $550,000 fine against CBS for the Super Bowl XXXVIII halftime show incident?
Answer: The fine was annulled by a federal court.
Explanation: Although the FCC imposed a $550,000 fine on CBS for the Super Bowl XXXVIII halftime show incident, a federal court later annulled the fine.
The Killian documents controversy in 2004 involved allegations that CBS aired forged documents questioning:
Answer: George W. Bush's Air National Guard service.
Explanation: The Killian documents controversy in 2004 centered on allegations that CBS aired forged documents questioning President George W. Bush's Air National Guard service.
The harassment allegations that led to Les Moonves' resignation as CBS CEO in 2018 primarily involved:
Answer: Harassment and gender discrimination claims from employees.
Explanation: The resignation of CBS CEO Les Moonves in 2018 was primarily precipitated by harassment and gender discrimination claims from numerous employees.
What was the primary reason CBS faced criticism in 2025 regarding the Donald Trump administration and the Skydance-Paramount merger?
Answer: CBS was accused of capitulating to the administration, possibly to facilitate the merger.
Explanation: Criticism arose in 2025 regarding CBS's alleged capitulation to the Trump administration during merger discussions, potentially to facilitate the merger's approval.
The 1995 "60 Minutes" controversy, involving CBS's refusal to air a segment critical of the tobacco industry, ultimately led to the production of which film?
Answer: The Insider
Explanation: The 1995 "60 Minutes" controversy, where CBS declined to air a segment critical of the tobacco industry due to legal pressures, served as the basis for the film "The Insider."
Where are CBS's primary headquarters located?
Answer: New York City, New York
Explanation: CBS is headquartered at the CBS Building in New York City, New York.
Approximately how many television stations does CBS have affiliation agreements with, and what is its approximate national household reach?
Answer: 228 stations, reaching nearly 96% of U.S. households
Explanation: CBS has affiliation agreements with approximately 228 television stations, providing it with a national reach of nearly 96% of U.S. households.
Which company operates the largest number of CBS affiliates numerically?
Answer: Nexstar Media Group
Explanation: Nexstar Media Group operates the largest number of CBS affiliates numerically, owning 49 stations.
Where are CBS's primary headquarters located?
Answer: New York City, New York
Explanation: CBS is headquartered at the CBS Building in New York City, New York.