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Cengage Group Wiki2Web Clarity Challenge

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Study Guide: Cengage Group: Educational Technology and Publishing

Cheat Sheet:
Cengage Group: Educational Technology and Publishing Study Guide

Cengage Group: Identity, Mission, and Markets

Cengage Group is an American company that primarily provides educational content, technology, and services.

Answer: True

Explanation: The source identifies Cengage Group as an American company that provides educational content, technology, and services.

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Cengage Group serves markets including higher education, K-12, professional development, and libraries worldwide.

Answer: True

Explanation: The company's market reach explicitly includes higher education, K-12 education, professional development, and library sectors globally.

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What is the primary business of Cengage Group?

Answer: Providing educational content, technology, and services.

Explanation: Cengage Group's core business revolves around the provision of educational content, technology solutions, and associated services.

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Which of the following markets is explicitly mentioned as being served by Cengage Group?

Answer: Professional development and libraries.

Explanation: The company explicitly serves markets including higher education, K-12, professional development, and libraries.

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Corporate History and Evolution

International Thomson Publishing (ITP) began its publishing activities in 1979 by acquiring Van Nostrand Reinhold.

Answer: False

Explanation: International Thomson Publishing commenced its publishing operations in 1979 by acquiring Wadsworth Publishing, not Van Nostrand Reinhold.

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Thomson Learning was renamed Cengage Learning in 2007 following a private equity acquisition.

Answer: True

Explanation: In 2007, Thomson Learning was acquired by a private equity consortium and subsequently renamed Cengage Learning.

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Cengage Learning filed for Chapter 11 bankruptcy in 2013 due to a lack of digital product innovation.

Answer: False

Explanation: Cengage Learning filed for bankruptcy in 2013 primarily due to substantial debt from buyouts and a shrinking market for paper textbooks, rather than a lack of digital innovation.

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Upon emerging from bankruptcy in 2014, Cengage Learning eliminated approximately $4 billion of its debt.

Answer: True

Explanation: Following its emergence from bankruptcy in 2014, Cengage Learning successfully reduced its funded debt by approximately $4 billion.

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Thomson Learning acquired Harcourt's higher education titles from Reed Elsevier in 2000.

Answer: True

Explanation: In 2000, Thomson Learning acquired the higher education title portfolio of Harcourt from Reed Elsevier, thereby expanding its offerings in that market segment.

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International Thomson Publishing acquired which company in 1981, significantly broadening its portfolio?

Answer: Litton Industries' publishing operations

Explanation: In 1981, International Thomson Publishing acquired the publishing operations of Litton Industries, which included significant entities like Van Nostrand Reinhold and Delmar.

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What was the financial value of the acquisition when Thomson Learning was renamed Cengage Learning in 2007?

Answer: $7.75 billion

Explanation: In 2007, Thomson Learning was acquired for US$7.75 billion by a private equity consortium, leading to its renaming as Cengage Learning.

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Which factor was a primary reason for Cengage Learning's 2013 bankruptcy filing?

Answer: Substantial debt from buyouts and shrinking paper textbook market.

Explanation: Cengage Learning's 2013 bankruptcy filing was primarily attributed to substantial debt accumulated from prior acquisitions and a declining market for traditional paper textbooks.

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What key financial outcome occurred for Cengage Learning upon emerging from bankruptcy in April 2014?

Answer: It eliminated approximately $4 billion of funded debt.

Explanation: Upon emerging from bankruptcy in April 2014, Cengage Learning successfully eliminated approximately $4 billion of its funded debt.

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Products, Platforms, and Services

Cengage Unlimited allows students to access the company's entire digital catalog for a flat semester or annual fee.

Answer: True

Explanation: Cengage Unlimited is a subscription service providing access to the company's complete digital catalog of higher education materials for a fixed semester or annual fee.

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Cengage Unlimited was made available to students in the summer of 2018.

Answer: True

Explanation: The Cengage Unlimited subscription service was launched and made available to students during the summer of 2018.

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The University of Missouri was the first university to offer Cengage Unlimited to all its students.

Answer: True

Explanation: The University of Missouri was the inaugural institution to provide the Cengage Unlimited plan to its entire student body, commencing in January 2019.

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WebAssign, acquired by Cengage in 2016, is an online instructional application used primarily in STEM fields.

Answer: True

Explanation: WebAssign, acquired by Cengage in 2016, is an online instructional application widely utilized in Science, Technology, Engineering, and Mathematics (STEM) disciplines.

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The Cengage Unlimited SaaS solution was launched on August 1, 2018.

Answer: True

Explanation: The Software as a Service (SaaS) solution known as Cengage Unlimited was officially launched on August 1, 2018.

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What is the core function of the Cengage Unlimited subscription service?

Answer: Offering a subscription for the entire digital catalog of higher education materials.

Explanation: The primary function of Cengage Unlimited is to provide students with subscription-based access to the company's comprehensive digital catalog of higher education materials.

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When did Cengage Unlimited officially become available to students?

Answer: Summer 2018

Explanation: Cengage Unlimited was officially launched and made available to students during the summer of 2018.

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What is WebAssign, acquired by Cengage in September 2016, primarily used for?

Answer: Facilitating online instruction and assessment, especially in STEM.

Explanation: WebAssign, acquired by Cengage in September 2016, is primarily utilized for facilitating online instruction and assessment, particularly within STEM disciplines.

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What is MindTap, mentioned as a Cengage product line?

Answer: A digital learning platform for personalized experiences.

Explanation: MindTap is identified as a Cengage product line, functioning as a digital learning platform designed to offer personalized educational experiences.

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Brands, Divisions, and Acquisitions

Gale, a division of Cengage, focuses on developing e-research and educational publishing content for libraries.

Answer: True

Explanation: Gale functions as Cengage's library reference division, specializing in creating and maintaining e-research and educational publishing content for libraries, schools, and businesses.

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Cengage acquired Education to Go (Ed2Go) in 2004, which specialized in online continuing education courses.

Answer: True

Explanation: In 2004, Cengage acquired Education to Go (Ed2Go), a company focused on providing online continuing education courses.

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On May 16, 2008, Cengage acquired PAL Publications, which focused on professional reference series.

Answer: True

Explanation: Cengage acquired PAL Publications on May 16, 2008; this entity specialized in professional reference series.

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Cengage acquired the College Division of Houghton Mifflin, which primarily targeted higher education publishing.

Answer: True

Explanation: The acquisition of Houghton Mifflin's College Division by Cengage in 2008 was specifically aimed at strengthening its presence in the higher education market, serving two-year and four-year colleges.

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Gatlin Education Services, acquired by Cengage in July 2008, provided web-based training solutions.

Answer: True

Explanation: Gatlin Education Services, acquired by Cengage in July 2008, specialized in delivering web-based training solutions for education providers.

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HighBeam Research, acquired by Cengage in December 2008, was a platform providing access to a vast archive of newspapers and magazines.

Answer: True

Explanation: HighBeam Research, acquired by Cengage in December 2008, functioned as a paid search engine offering access to an extensive archive of newspapers and magazines.

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Cengage acquired Learning Objects, Inc. in September 2015, which specialized in learning management systems and adaptive education tools.

Answer: True

Explanation: In September 2015, Cengage acquired Learning Objects, Inc., a company known for its expertise in learning management systems and adaptive education tools.

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Pathbrite, Inc., acquired by Cengage in October 2015, provided ePortfolio services.

Answer: True

Explanation: Pathbrite, Inc., acquired by Cengage in October 2015, offered ePortfolio services designed to support learning and career advancement.

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InfoSec Institute, acquired by Cengage Group in March 2022, focuses on cybersecurity training.

Answer: True

Explanation: InfoSec Institute, acquired by Cengage Group in March 2022, specializes in providing cybersecurity training programs.

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Cengage Group operates under brands including Aplia, Gale, and Heinle.

Answer: True

Explanation: Cengage Group utilizes several prominent brands and imprints, including Aplia, Gale, and Heinle, to serve its diverse markets.

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Products originally from South-Western Publishing have been branded under the Cengage Learning name since 2015.

Answer: True

Explanation: Since 2015, products originating from South-Western Publishing have been integrated and branded under the Cengage Learning name.

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Which division of Cengage is known for creating e-research and educational publishing content for libraries?

Answer: Gale

Explanation: Gale, a division of Cengage, is recognized for its development of e-research and educational publishing content specifically tailored for libraries.

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Which company, specializing in online continuing education courses, was acquired by Cengage in 2004?

Answer: Education to Go (Ed2Go)

Explanation: In 2004, Cengage acquired Education to Go (Ed2Go), a provider of online continuing education courses.

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What was the focus of PAL Publications, acquired by Cengage on May 16, 2008?

Answer: Professional reference series

Explanation: PAL Publications, acquired by Cengage on May 16, 2008, specialized in professional reference series.

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The acquisition of the National Geographic Society's school publishing unit in 2011 resulted in the creation of which brand?

Answer: National Geographic Learning

Explanation: The acquisition of the National Geographic Society's school publishing unit in 2011 led to the establishment of the National Geographic Learning brand.

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What service did Pathbrite, Inc. offer when acquired by Cengage in October 2015?

Answer: Eportfolio services

Explanation: Pathbrite, Inc., acquired by Cengage in October 2015, provided ePortfolio services designed to support learning and career advancement.

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Which company, focused on cybersecurity training, was acquired by Cengage Group in March 2022?

Answer: InfoSec Institute

Explanation: InfoSec Institute, a company specializing in cybersecurity training, was acquired by Cengage Group in March 2022.

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Which of the following is listed as a prominent brand or imprint under Cengage Group?

Answer: Milady

Explanation: Milady is listed as one of the prominent brands and imprints operating under the Cengage Group umbrella.

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How were products originally from South-Western Publishing branded starting in 2015?

Answer: They were rebranded under the Cengage Learning name.

Explanation: Since 2015, products that were originally part of South-Western Publishing have been rebranded under the Cengage Learning name.

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Leadership, Operations, and Financials

Michael Hansen currently serves as the Chief Executive Officer (CEO) of Cengage Group.

Answer: True

Explanation: Michael Hansen holds the position of Chief Executive Officer (CEO) at Cengage Group.

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The official web address for Cengage Group is www.cengagegroup.com.

Answer: True

Explanation: The official web address for Cengage Group is accessible via cengagegroup.com.

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In 2016, Publishers Weekly ranked Cengage 14th globally based on its 2015 revenues.

Answer: True

Explanation: Publishers Weekly's 2016 ranking placed Cengage at the 14th position globally, determined by its financial performance in 2015 revenues.

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Cengage's ranking by Publishers Weekly in 2016 showed an improvement of three slots compared to the previous year.

Answer: False

Explanation: The Publishers Weekly ranking in 2016 indicated a decline of three slots for Cengage compared to the previous year's ranking.

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Where is Cengage Group currently headquartered?

Answer: Boston, Massachusetts

Explanation: Cengage Group's current headquarters are located in Boston, Massachusetts.

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As of 2017, what was the approximate number of people employed worldwide by Cengage Group?

Answer: Approximately 5,000

Explanation: In 2017, Cengage Group employed approximately 5,000 individuals globally.

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What was Cengage Group's reported revenue in 2017?

Answer: $1.5 billion

Explanation: Cengage Group reported revenues of approximately $1.5 billion in the United States dollar for the year 2017.

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What does the Authority Control section in the source provide regarding Cengage Group?

Answer: Standardized identifiers for global cataloging.

Explanation: The Authority Control section provides standardized identifiers (e.g., ISNI, VIAF) for Cengage Group, ensuring consistent identification and cataloging in global information systems.

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In 2016, Publishers Weekly ranked Cengage 14th globally. What was this ranking based on?

Answer: 2015 revenues.

Explanation: The Publishers Weekly ranking in 2016, which placed Cengage 14th globally, was based on the company's 2015 revenues.

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Strategic Initiatives and Corporate Rebranding

Cengage Learning rebranded itself as 'Cengage' in November 2016.

Answer: True

Explanation: In November 2016, Cengage Learning underwent a rebranding initiative, simplifying its name to 'Cengage'.

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The proposed merger between Cengage and McGraw-Hill Education was successfully completed in 2020.

Answer: False

Explanation: The proposed merger between Cengage and McGraw-Hill Education was terminated on May 1, 2020, and therefore was not completed.

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Cengage rebranded to Cengage Group in August 2021.

Answer: True

Explanation: Cengage officially rebranded itself as Cengage Group in August 2021, signifying a further evolution of its corporate identity.

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In what year did Cengage Learning officially rebrand to simply 'Cengage'?

Answer: 2016

Explanation: Cengage Learning officially rebranded itself as 'Cengage' in November 2016.

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What happened regarding the proposed merger between Cengage and McGraw-Hill Education?

Answer: It was terminated on May 1, 2020.

Explanation: The proposed merger between Cengage and McGraw-Hill Education, announced in May 2019, was ultimately terminated on May 1, 2020.

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What strategic shift did Cengage focus on after emerging from bankruptcy in 2014?

Answer: Concentrating on developing digital materials alongside traditional textbooks.

Explanation: Following its emergence from bankruptcy in 2014, Cengage strategically shifted its focus towards developing digital educational materials while continuing to offer traditional textbooks.

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