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CNBC commenced operations on April 17, 1989, initially under the name 'Consumer News and Business Channel'.
Answer: True
Explanation: CNBC was launched on April 17, 1989, and its original name was indeed the Consumer News and Business Channel.
Upon its launch, CNBC was solely owned by NBC.
Answer: False
Explanation: At its inception, CNBC was structured as a 50-50 joint venture between NBC and Cablevision, not solely owned by NBC.
What was CNBC's original name when it was launched on April 17, 1989?
Answer: Consumer News and Business Channel
Explanation: CNBC was launched on April 17, 1989, under the initial name 'Consumer News and Business Channel'.
Comcast owns CNBC, and it operates as a division of the NBCUniversal News Group.
Answer: True
Explanation: CNBC is a subsidiary of Comcast, functioning within the NBCUniversal News Group, which itself is part of Comcast's broader NBCUniversal division.
In late 2005, Dow Jones reacquired full control of CNBC's international operations from NBC Universal.
Answer: False
Explanation: Conversely, in late 2005, NBC Universal reacquired full control of its international operations (CNBC Europe and CNBC Asia) from Dow Jones.
Who is the current owner of CNBC, and under which larger entity does it operate?
Answer: Comcast, part of NBCUniversal.
Explanation: CNBC is owned by Comcast and operates as a component of the NBCUniversal News Group.
Who reacquired full control of CNBC's international operations (CNBC Europe and CNBC Asia) from Dow Jones at the end of 2005?
Answer: NBC Universal
Explanation: NBC Universal regained full control of CNBC's international operations from Dow Jones at the close of 2005.
CNBC achieved significant distribution expansion in 1991 through the acquisition of the financially distressed Financial News Network (FNN), following FNN's bankruptcy filing.
Answer: True
Explanation: In 1991, CNBC acquired the bankrupt Financial News Network (FNN), a move that substantially increased its market distribution and consolidated business news television.
CNBC launched its international channels, CNBC Europe and CNBC Asia, in 1995 and 1996 respectively.
Answer: True
Explanation: CNBC expanded its global presence by launching CNBC Asia in June 1995 and CNBC Europe in March 1996.
In December 1997, CNBC formed a strategic alliance with Reuters for content sharing.
Answer: False
Explanation: In December 1997, CNBC formed a strategic alliance with Dow Jones, not Reuters, for content sharing purposes.
In 2008, CNBC established content partnerships with The New York Times and AOL.
Answer: True
Explanation: In 2008, CNBC formed content partnerships with The New York Times and AOL.
The introduction of the Korean language channel SBS-CNBC in January 2010 signified the establishment of the fifteenth CNBC-branded channel globally.
Answer: True
Explanation: The launch of SBS-CNBC in South Korea in January 2010 marked the fifteenth CNBC-branded channel worldwide.
In January 2016, CNBC formalized a partnership with Indonesian broadcaster Trans Media, establishing CNBC Indonesia.
Answer: True
Explanation: CNBC Indonesia was established in January 2016 through a strategic partnership between CNBC and the Indonesian media company Trans Media.
How did CNBC significantly increase its distribution in 1991?
Answer: By acquiring the bankrupt Financial News Network (FNN).
Explanation: CNBC substantially expanded its reach in 1991 by acquiring the financially troubled Financial News Network (FNN) after its bankruptcy.
What was the financial situation of FNN that led to its acquisition by CNBC?
Answer: FNN filed for bankruptcy protection due to an accounting scandal.
Explanation: FNN filed for bankruptcy protection in March 1991 due to an accounting scandal, which paved the way for its acquisition by CNBC.
When were CNBC Europe and CNBC Asia launched?
Answer: CNBC Asia in 1995, CNBC Europe in 1996.
Explanation: CNBC Asia commenced operations in June 1995, followed by CNBC Europe in March 1996.
Which company did CNBC form a strategic alliance with in December 1997 for content sharing?
Answer: Dow Jones
Explanation: In December 1997, CNBC entered into a strategic alliance with Dow Jones for the purpose of content sharing.
In 2008, CNBC formed content partnerships with which two organizations?
Answer: The New York Times and AOL
Explanation: In 2008, CNBC established content partnerships with The New York Times and AOL.
What milestone did CNBC reach in January 2010 regarding its global presence?
Answer: It represented the 15th CNBC-branded channel worldwide.
Explanation: The launch of SBS-CNBC in Korea in January 2010 marked the fifteenth CNBC-branded channel globally.
Which Indonesian broadcaster partnered with CNBC in January 2016 to form CNBC Indonesia?
Answer: Trans Media
Explanation: In January 2016, CNBC partnered with the Indonesian broadcaster Trans Media to establish CNBC Indonesia.
CNBC's main studios are located in Manhattan, New York City, with a secondary studio at the Nasdaq MarketSite.
Answer: False
Explanation: CNBC's primary headquarters and studios are situated in Englewood Cliffs, New Jersey. While it does maintain a studio presence at the Nasdaq MarketSite in New York City, this is not its main studio location.
From 2001 to 2006, CNBC's website operations were managed by Microsoft's MSN division.
Answer: True
Explanation: During the period of 2001 to 2006, Microsoft's MSN division was responsible for managing CNBC's website operations.
CNBC moved its world headquarters to Englewood Cliffs, New Jersey, in October 2003, establishing a new digital video production studio.
Answer: True
Explanation: In October 2003, CNBC relocated its world headquarters from Fort Lee, New Jersey, to a newly established digital video production facility in Englewood Cliffs, New Jersey.
In October 2007, CNBC introduced the 'CNBC Investor Network,' employing webcams situated within financial institutions to facilitate immediate interviews with traders during breaking news events.
Answer: True
Explanation: The 'CNBC Investor Network,' launched in October 2007, utilized webcams in financial institutions to enable real-time interviews with traders.
In 2011, CNBC received an award at the International Broadcasting Convention for its 'CNBC 4D: Interactive motion tracking' technology, enabling presenters to engage with three-dimensional graphics.
Answer: True
Explanation: CNBC was recognized in 2011 at the International Broadcasting Convention for its innovative 'CNBC 4D: Interactive motion tracking' technology.
Effective January 2015, CNBC transitioned its primary ratings system for business day programming from Nielsen to Cogent Research, aiming for improved measurement of out-of-home viewership. Nielsen ratings continued to be utilized for entertainment programming.
Answer: True
Explanation: In January 2015, CNBC adopted Cogent Research for its business day programming ratings, supplementing Nielsen's use for entertainment content, to better capture out-of-home viewing.
Through licensing agreements, CNBC operates retail outlets in U.S. airports under brands such as CNBC News, CNBC Express, and CNBC SmartShop, offering branded merchandise, refreshments, and snacks.
Answer: True
Explanation: CNBC licenses its brand for retail operations in airports, featuring stores like CNBC News and CNBC Express that sell merchandise and consumables.
The first CNBC airport stores launched in 2001, with an initial goal of opening as many as 100 shops across the United States.
Answer: True
Explanation: The initial rollout of CNBC airport stores occurred in 2001, with plans for up to 100 locations nationwide.
CNBC HD, a high-definition simulcast feed, commenced broadcasting on October 10, 2007, initially accessible via DirecTV.
Answer: True
Explanation: CNBC HD, offering a high-definition version of the main channel, was launched on October 10, 2007, initially available through DirecTV.
In October 2014, CNBC adopted a full 16:9 letterbox presentation format, thereby standardizing its aspect ratio with that of CNBC Asia and CNBC Europe.
Answer: True
Explanation: CNBC transitioned to a full 16:9 letterbox format in October 2014, aligning its visual presentation with its international counterparts.
Where are CNBC's world headquarters and main studios primarily located?
Answer: Englewood Cliffs, New Jersey
Explanation: CNBC's world headquarters and principal studios are located in Englewood Cliffs, New Jersey.
Which entity managed CNBC's website operations between 2001 and 2006?
Answer: Microsoft's MSN division
Explanation: From 2001 to 2006, Microsoft's MSN division was responsible for the management of CNBC's website operations.
In what year did CNBC move its world headquarters to a new digital video production studio in Englewood Cliffs, New Jersey?
Answer: 2003
Explanation: CNBC relocated its world headquarters to Englewood Cliffs, New Jersey, in October 2003, establishing a new digital video production studio.
What technology did CNBC introduce in October 2007 to enable instantaneous interviews with traders?
Answer: The CNBC Investor Network using webcams
Explanation: The 'CNBC Investor Network,' launched in October 2007, utilized webcams to facilitate immediate interviews with traders.
What award did CNBC receive in 2011 related to its broadcast technology?
Answer: Award at the International Broadcasting Convention for 'CNBC 4D' technology
Explanation: In 2011, CNBC received an award at the International Broadcasting Convention for its 'CNBC 4D: Interactive motion tracking' technology.
What change did CNBC implement in January 2015 regarding its ratings calculation for business day programming?
Answer: It switched from Nielsen to Cogent Research.
Explanation: In January 2015, CNBC shifted its primary ratings system for business day programming from Nielsen to Cogent Research.
CNBC's programming schedule predominantly features live business news during daytime market hours, with entertainment-oriented content and documentaries filling non-market periods.
Answer: True
Explanation: CNBC's core broadcast focuses on live business news during market hours, supplementing this with documentaries and entertainment programming during off-peak times.
In the late 1990s and early 2000s, CNBC's ratings frequently exceeded those of CNN during standard market trading hours.
Answer: True
Explanation: During the late 1990s and early 2000s, coinciding with a strong market, CNBC's ratings often surpassed CNN's during market hours.
Following the dot-com bubble burst, CNBC's viewership experienced a significant decline, contrary to the notion that market downturns inherently increase news content viewership.
Answer: True
Explanation: Post the dot-com bubble burst, CNBC's viewership figures declined substantially, indicating that market downturns did not necessarily translate to increased viewership for the network.
CNBC reported annual revenues of approximately $110 million in 2006.
Answer: False
Explanation: In 2006, CNBC reported annual revenues of $510 million, not $110 million.
During the first quarter of 2008, CNBC's average daytime viewership (defined as 6:00 a.m. to 6:00 p.m.) attained a seven-year peak, registering 310,000 viewers.
Answer: True
Explanation: In the first quarter of 2008, CNBC's average daytime viewership reached a seven-year high, with 310,000 viewers tuning in between 6:00 a.m. and 6:00 p.m.
CNBC's ratings experienced a significant decline in 2009, attributed to the network's extensive coverage of the adverse economic developments stemming from the Great Recession.
Answer: True
Explanation: Contrary to a surge, CNBC's ratings plummeted in 2009 due to the network's coverage of the negative economic news associated with the Great Recession.
The highest viewership recorded for a CNBC program occurred during a Republican presidential debate in October 2015, reaching approximately 14 million viewers.
Answer: True
Explanation: A Republican presidential debate hosted by CNBC in October 2015 drew a record audience of 14 million viewers, marking the highest viewership for a CNBC program to date.
By the year 2017, Fox Business Network had surpassed CNBC, assuming the position of the leading daytime business news network in terms of viewership.
Answer: True
Explanation: By 2017, Fox Business Network had overtaken CNBC in daytime viewership, becoming the dominant network in that specific market segment.
In 2020, CNBC's digital video operations achieved an unprecedented milestone, recording 1.92 billion total digital video starts across its diverse platforms.
Answer: True
Explanation: CNBC's online video operations reached an all-time high in 2020, accumulating 1.92 billion total digital video starts across its platforms.
CNBC has faced criticism regarding its perceived role in amplifying market cycles, particularly in the periods preceding the dot-com bubble and the subprime mortgage crisis.
Answer: True
Explanation: Criticism has been leveled against CNBC for potentially exacerbating market volatility, especially concerning the dot-com bubble and the subprime mortgage crisis.
Jon Stewart, host of 'The Daily Show,' emerged as a prominent critic of CNBC and its personalities, notably following specific commentary from figures like Rick Santelli.
Answer: True
Explanation: Jon Stewart, through his program 'The Daily Show,' frequently critiqued CNBC and its commentators, particularly in response to remarks made by individuals such as Rick Santelli.
A 2007 article published in Barron's reported that Jim Cramer's stock selections had underperformed the market, indicating a 12% gain over two years for holders of his stocks, contrasted with the Dow's 22% and the S&P 500's 16% increase.
Answer: True
Explanation: Contrary to popular belief at the time, a 2007 Barron's article indicated that Jim Cramer's stock picks had not outperformed the market, showing a lower return than major indices like the Dow Jones Industrial Average.
During weekday evenings and weekends, CNBC primarily airs live stock market analysis and breaking business news.
Answer: False
Explanation: Weekday evenings and weekends on CNBC are typically programmed with business-related documentaries and reality television content, rather than live market analysis.
What is the primary function of CNBC as a television channel?
Answer: Broadcasting live business news and analysis during market hours.
Explanation: CNBC's principal mission is to deliver live business news and market analysis, particularly during active trading periods.
What trend was observed in CNBC's ratings during the late 1990s and early 2000s?
Answer: Ratings increased sharply, often surpassing CNN during market hours.
Explanation: During the late 1990s and early 2000s, CNBC experienced a significant rise in ratings, frequently outperforming CNN during market trading sessions.
What happened to CNBC's viewership figures after the dot-com bubble burst?
Answer: Viewership figures declined significantly.
Explanation: Following the dot-com bubble burst, CNBC's viewership saw a substantial decrease.
What was CNBC's reported annual revenue in 2006?
Answer: $510 million
Explanation: In 2006, CNBC reported annual revenues amounting to $510 million.
What significant achievement did CNBC's average daytime viewership reach in the first quarter of 2008?
Answer: It reached a seven-year high.
Explanation: In the first quarter of 2008, CNBC's average daytime viewership achieved a seven-year high.
How did the Great Recession impact CNBC's ratings in 2009?
Answer: Ratings plummeted due to coverage of negative economic news.
Explanation: CNBC's ratings declined sharply in 2009 as the network broadcast extensive coverage of the negative economic impacts stemming from the Great Recession.
The highest viewership for a CNBC program to date, recorded during a Republican candidates debate, reached approximately how many viewers?
Answer: 14 million
Explanation: The highest viewership for a CNBC program was 14 million viewers, achieved during a Republican presidential candidates debate in October 2015.
By what year had Fox Business Network surpassed CNBC in daytime viewership?
Answer: 2017
Explanation: By 2017, Fox Business Network had overtaken CNBC in terms of daytime viewership.
What record did CNBC's online video operations achieve in 2020?
Answer: An all-time high of 1.92 billion total digital video starts.
Explanation: In 2020, CNBC's online video operations recorded an all-time high of 1.92 billion total digital video starts.
Roger Ailes, appointed president in August 1993, is credited with significantly increasing CNBC's annual revenue from $43 million to $110 million during his tenure.
Answer: True
Explanation: Roger Ailes assumed the presidency of CNBC in August 1993. Under his leadership, the network's annual revenue increased substantially from $43 million to $110 million.
Roger Ailes resigned in January 1996, citing disagreements with NBC management, notably concerning the formation of a joint venture with Microsoft which resulted in the rebranding of 'America's Talking' to MSNBC.
Answer: True
Explanation: Roger Ailes resigned from CNBC in January 1996 due to management disputes, including the strategic decision to rebrand the 'America's Talking' channel as MSNBC through a partnership with Microsoft.
Maria Bartiromo departed CNBC for Fox Business in 2013, reportedly motivated by a more lucrative salary offer, potentially impacting CNBC's roster of talent.
Answer: True
Explanation: Maria Bartiromo left CNBC in 2013 to join Fox Business Network, reportedly accepting a more advantageous compensation package.
In 2020, Shepard Smith was hired to host a new evening newscast on CNBC, positioned as an objective, fact-based national broadcast.
Answer: True
Explanation: Shepard Smith joined CNBC in 2020 to host 'The News with Shepard Smith,' a program designed to deliver objective, fact-based national news coverage.
In January 2022, CNBC launched the 'CNBC Investing Club with Jim Cramer' subscription service, offering commentaries, stock picks, and virtual meetings, as part of an expanded collaboration with Jim Cramer.
Answer: True
Explanation: The 'CNBC Investing Club with Jim Cramer' was introduced in January 2022 as a subscription service providing exclusive investment insights and commentary.
KC Sullivan assumed the presidency of CNBC in August 2022, succeeding Mark Hoffman, who had served a 17-year tenure at the network.
Answer: True
Explanation: KC Sullivan became the president of CNBC in August 2022, taking over from Mark Hoffman after his 17-year tenure.
The 'Make It' brand, established in 2016, delivers personal finance advice, career guidance, and related consumer-oriented content.
Answer: True
Explanation: Launched in 2016, the 'Make It' brand by CNBC focuses on providing consumers with personal finance tips and career development guidance.
CNBC's coverage of the 2000 Summer Olympics focused primarily on swimming and gymnastics.
Answer: False
Explanation: CNBC's coverage of the 2000 Summer Olympics centered primarily on boxing, not swimming or gymnastics.
During the 2004 Summer Olympics, CNBC featured boxing on weekdays and beach volleyball, soccer, and taekwondo on weekends.
Answer: True
Explanation: CNBC's programming for the 2004 Summer Olympics included boxing on weekdays and beach volleyball, soccer, and taekwondo on weekends.
For the 2010 Winter Olympics, CNBC's primary coverage was of ice hockey, with secondary coverage of curling.
Answer: False
Explanation: During the 2010 Winter Olympics, CNBC's primary coverage focused on curling, alongside coverage of ice hockey and biathlon.
CNBC's coverage of the 2016 Summer Olympics centered on sports like basketball, volleyball, archery, cycling, rugby, water polo, and wrestling.
Answer: True
Explanation: The 2016 Summer Olympics coverage on CNBC included sports such as basketball, volleyball, archery, cycling, rugby, water polo, and wrestling.
The 'CNBC Disruptor 50' is an annual compilation initiated by CNBC in 2013, recognizing companies that are fundamentally altering established industries.
Answer: True
Explanation: The 'CNBC Disruptor 50' list, first published in 2013, highlights companies that are significantly innovating and disrupting traditional market sectors.
Who was hired to lead CNBC in 1993, and what was a notable outcome of his leadership?
Answer: Roger Ailes; annual revenue increased from $43 million to $110 million.
Explanation: Roger Ailes was appointed president in August 1993, and during his tenure, CNBC's annual revenue grew significantly from $43 million to $110 million.
What reason is cited for Roger Ailes's resignation from CNBC in January 1996?
Answer: A dispute regarding the rebranding of 'America's Talking' as MSNBC.
Explanation: Roger Ailes resigned in January 1996 due to disagreements with management, particularly concerning the rebranding of 'America's Talking' into MSNBC.
In which year did Maria Bartiromo depart from CNBC to join Fox Business Network?
Answer: 2013
Explanation: Maria Bartiromo left CNBC in 2013 to join Fox Business Network.
Who was hired in 2020 to host a new evening newscast on CNBC, positioned as an objective, fact-based national broadcast?
Answer: Shepard Smith
Explanation: Shepard Smith was hired in 2020 by CNBC to host a new evening newscast intended to be an objective, fact-based national broadcast.
What is the 'Make It' brand, and what kind of content does it offer?
Answer: A vertical offering personal finance tips and career guidance.
Explanation: The 'Make It' brand, launched by CNBC in 2016, focuses on providing personal finance advice and career guidance.
CNBC updated its logo in December 2023, marking its first significant redesign since 1996, adopting a simpler flat design.
Answer: True
Explanation: In December 2023, CNBC underwent a significant rebranding, including a logo update first seen in 1996, adopting a modern flat design.
CNBC celebrated its 35th anniversary in April 2024 with a formal ceremony conducted at the New York Stock Exchange.
Answer: True
Explanation: In April 2024, CNBC marked its 35th anniversary with a commemorative event held at the New York Stock Exchange.
In November 2024, NBCUniversal declared its intention to divest a majority of its cable networks, including CNBC, into a newly established publicly traded entity under the control of Comcast shareholders, subsequently designated as Versant.
Answer: True
Explanation: NBCUniversal announced in November 2024 plans to spin off CNBC and other cable networks into a new company, Versant, to be controlled by Comcast shareholders.
In anticipation of the spin-off, CNBC is scheduled for a rebranding in August 2025, intended to diminish its association with the NBC brand, while retaining the 'CNBC' name.
Answer: True
Explanation: A rebranding is planned for August 2025 to reduce CNBC's ties to the NBC brand following its spin-off, although the 'CNBC' name itself is expected to be retained.
In 2025, CNBC launched CNBC+, a new subscription streaming platform providing live and on-demand access to CNBC and CNBC World programming.
Answer: True
Explanation: CNBC introduced CNBC+, a subscription-based streaming service, in 2025, offering live and on-demand content from its main channel and CNBC World.