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Edmunds (company) Wiki2Web Clarity Challenge

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Study Guide: Edmunds.com Inc.: Automotive Information Services History

Cheat Sheet:
Edmunds.com Inc.: Automotive Information Services History Study Guide

Founding and Early Publications (1966-1990s)

Edmunds.com Inc. was established in the year 1995.

Answer: False

Explanation: Edmunds.com Inc. was founded in 1966, predating the launch of its website in 1995.

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The founder of Edmunds.com Inc. was identified as Peter Steinlauf.

Answer: False

Explanation: The founder of Edmunds.com Inc. was Ludwig Arons; Peter Steinlauf is associated with the company's later ownership structure.

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Initially, Edmunds Publications aimed to provide car shoppers with digital tools for price comparison.

Answer: False

Explanation: Initially, Edmunds Publications focused on providing car shoppers with printed booklets containing automotive specifications, not digital price comparison tools.

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During the 1990s, Edmunds distributed its data exclusively through CD-ROMs.

Answer: False

Explanation: In the 1990s, Edmunds distributed data via CD-ROMs and also through a gopher site known as the Electronic Newsstand.

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Edmunds launched its official website, Edmunds.com, in 1990.

Answer: False

Explanation: Edmunds launched its official website, Edmunds.com, in 1995.

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Ludwig Arons was the founder of the company now known as Edmunds.

Answer: True

Explanation: Ludwig Arons founded the company that evolved into Edmunds.

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In the 1990s, Edmunds published buyer's guides focusing on strategies for smart car buyers.

Answer: True

Explanation: During the 1990s, Edmunds published various buyer's guides, including titles focused on strategies for smart car purchasing.

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The gopher site where Edmunds posted information in 1994 was called 'GopherNet'.

Answer: False

Explanation: In 1994, Edmunds posted information on a gopher site known as the Electronic Newsstand, not 'GopherNet'.

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In what year was Edmunds.com Inc. founded?

Answer: 1966

Explanation: Edmunds.com Inc. was founded in 1966.

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Who was the original founder of Edmunds Publications?

Answer: Ludwig Arons

Explanation: The original founder of Edmunds Publications was Ludwig Arons.

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What was the original purpose of Edmunds Publications when founded by Ludwig Arons?

Answer: To publish printed booklets with automotive specifications for car shoppers

Explanation: Founded by Ludwig Arons, Edmunds Publications initially aimed to provide car shoppers with printed booklets containing automotive specifications.

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Besides CD-ROMs, what other digital format did Edmunds use to distribute its data in the 1990s?

Answer: A gopher site known as the Electronic Newsstand

Explanation: In addition to CD-ROMs, Edmunds utilized a gopher site named the Electronic Newsstand for data distribution in the 1990s.

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In what year did Edmunds launch its official website, Edmunds.com?

Answer: 1995

Explanation: Edmunds launched its official website, Edmunds.com, in 1995.

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Digital Transformation and Core Services (1995-2010s)

In 1996, Edmunds.com established web commerce agreements with companies like Geico and Ford.

Answer: False

Explanation: In 1996, Edmunds.com established web commerce agreements with companies like Autobytel and Geico, but not Ford.

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Edmunds.com generated revenue in 1996 by charging a fee for each potential customer lead generated through its website.

Answer: True

Explanation: In 1996, Edmunds.com monetized its web commerce agreements by receiving a fee for each customer lead generated via its website.

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The True Market Value (TMV) service, launched in 2000, provides a suggested transaction price for vehicles based on various analyses.

Answer: True

Explanation: Launched in 2000, the True Market Value (TMV) service provides consumers with a suggested transaction price for vehicles derived from comprehensive data analysis.

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In 2000, Edmunds created specialized websites for desktop users, ignoring the potential of mobile devices.

Answer: False

Explanation: In 2000, Edmunds proactively developed specialized websites optimized for mobile phones and PDAs, recognizing the emerging potential of mobile devices.

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'Inside Line,' an online magazine for car enthusiasts, was launched in 2005 and continued publication until 2015.

Answer: False

Explanation: 'Inside Line,' an online magazine for car enthusiasts, was launched in 2005 but was discontinued in 2013, not 2015.

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Edmunds released its first mobile phone applications in 2000.

Answer: False

Explanation: Edmunds released its first mobile phone applications in 2010, a decade after introducing its initial mobile website.

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The used car inventory search tool launched in 2011 enabled users to compare vehicles nationwide.

Answer: False

Explanation: The used car inventory search tool launched in 2011 allowed users to compare vehicles within their local market, not nationwide.

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The Edmunds Price Promise, introduced in 2013, guaranteed a specific dealer price for a vehicle found online.

Answer: True

Explanation: Introduced in 2013, the Edmunds Price Promise provided consumers with a guaranteed dealer price for a vehicle identified online, aiming to simplify the purchasing process.

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The Edmunds.com True Market Value New Vehicle Calculator estimates the average price consumers are paying for new vehicles.

Answer: True

Explanation: The Edmunds.com True Market Value New Vehicle Calculator is designed to estimate the average transaction prices that consumers are currently paying for new vehicles.

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The Edmunds.com True Market Value Used Vehicle Appraiser focuses only on dealer sales prices.

Answer: False

Explanation: The Edmunds.com True Market Value Used Vehicle Appraiser considers actual transaction prices, encompassing both dealer sales and private party transactions, not solely dealer sales.

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Edmunds released its first mobile apps 10 years after its mobile website was launched.

Answer: True

Explanation: Edmunds launched its first mobile phone applications in 2010, which was precisely 10 years after the introduction of its initial mobile website.

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Edmunds expanded its national TV advertising campaign in 2012.

Answer: False

Explanation: Edmunds expanded its national TV advertising campaign in 2013, following an initial launch in select markets in 2012.

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Which of the following companies was NOT among Edmunds.com's early web commerce partners in 1996?

Answer: Ford

Explanation: Edmunds.com's early web commerce partners in 1996 included Autobytel and Geico, but not Ford.

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How did Edmunds.com monetize its early web commerce agreements formed in 1996?

Answer: By receiving a fee per potential customer lead generated

Explanation: Edmunds.com monetized its 1996 web commerce agreements by receiving a fee for each potential customer lead generated through its website.

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What is the 'True Market Value' (TMV) service introduced by Edmunds in 2000?

Answer: A service analyzing factors to suggest a vehicle's transaction price

Explanation: The True Market Value (TMV) service, introduced in 2000, analyzes various factors to provide a suggested transaction price for vehicles.

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How did Edmunds adapt its online presence for mobile users in the year 2000?

Answer: By creating simple websites optimized for mobile phones and PDAs

Explanation: In 2000, Edmunds adapted its online presence by creating simple websites optimized for mobile phones and PDAs.

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What was the online magazine 'Inside Line' launched by Edmunds?

Answer: A free online magazine for automotive enthusiasts featuring reviews, videos, and blogs

Explanation: 'Inside Line' was a free online magazine launched by Edmunds for automotive enthusiasts, featuring reviews, videos, and blogs.

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How many years passed between the launch of Edmunds' mobile website and the release of its first mobile phone applications?

Answer: 10 years

Explanation: Ten years passed between the launch of Edmunds' mobile website and the release of its first mobile phone applications.

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What key capability did the used car inventory search tool, launched in 2011, offer users?

Answer: Comparison of used vehicles within their local market

Explanation: The used car inventory search tool launched in 2011 enabled users to compare available used vehicles within their local market.

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What was the primary feature of the 'Edmunds Price Promise' introduced in 2013?

Answer: An accurate online price for a vehicle guaranteed by a local dealer

Explanation: The Edmunds Price Promise, introduced in 2013, provided an accurate online price for a vehicle that was guaranteed by a local dealer.

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Corporate Evolution and Acquisitions (1988-Present)

In 2021, Edmunds.com Inc. was acquired by Carmax for $404 million.

Answer: True

Explanation: Carmax acquired Edmunds.com Inc. in 2021 for an enterprise value of $404 million.

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The Steinlauf family gained majority ownership of Edmunds in 1988 when Peter Steinlauf purchased the company.

Answer: True

Explanation: In 1988, Peter Steinlauf purchased the company, leading to the Steinlauf family gaining majority ownership.

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The company officially changed its name to Edmunds.com, Inc. in June 2000.

Answer: False

Explanation: The company officially changed its name to Edmunds.com, Inc. in June 1999.

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In 2014, Edmunds.com acquired CarCode, a company focused on automotive repair services.

Answer: False

Explanation: In 2014, Edmunds.com acquired CarCode, which was a mobile messaging startup, not a company focused on automotive repair services.

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As part of its 2017 rebranding, Edmunds dropped the '.com' from its name and updated its logo.

Answer: True

Explanation: In 2017, Edmunds underwent a rebranding initiative that included dropping the '.com' from its official name and updating its logo.

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A 2020 partnership between Edmunds and CarMax allowed vehicle owners to get a cash offer for their car redeemable at any CarMax location.

Answer: True

Explanation: The 2020 partnership between Edmunds and CarMax enabled vehicle owners to receive a cash offer for their car, redeemable at any CarMax dealership.

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Which company acquired Edmunds.com Inc. in 2021?

Answer: Carmax

Explanation: Carmax acquired Edmunds.com Inc. in 2021.

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For what enterprise value was Edmunds.com Inc. acquired by Carmax in 2021?

Answer: $404 million

Explanation: Edmunds.com Inc. was acquired by Carmax in 2021 for an enterprise value of $404 million.

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When did the Steinlauf family become the majority owners of Edmunds?

Answer: 1988

Explanation: The Steinlauf family became the majority owners of Edmunds in 1988 when Peter Steinlauf purchased the company.

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When did Edmunds officially change its corporate name to Edmunds.com, Inc.?

Answer: June 1999

Explanation: Edmunds officially changed its corporate name to Edmunds.com, Inc. in June 1999.

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What type of startup did Edmunds.com acquire in 2014?

Answer: A mobile messaging startup

Explanation: In 2014, Edmunds.com acquired CarCode, which was a mobile messaging startup.

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In 2017, as part of its rebranding, Edmunds took which significant action regarding its name?

Answer: Officially dropped the '.com' from its name

Explanation: As part of its 2017 rebranding, Edmunds officially dropped the '.com' from its name.

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Innovation, Events, and Recognition

Hackomotive was an event hosted by Edmunds focused on developing new automotive repair techniques.

Answer: False

Explanation: The Hackomotive event hosted by Edmunds was a hackathon focused on generating innovative ideas related to the automotive industry, not specifically on developing repair techniques.

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The Hackomotive event awarded winners a total prize pool of $28,000.

Answer: True

Explanation: The Hackomotive event awarded a total prize pool amounting to $28,000 to its winning participants.

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Edmunds hosted the Hackomotive event annually from 2013 to 2015.

Answer: True

Explanation: Edmunds hosted the Hackomotive hackathon event annually over the period from 2013 to 2015.

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Car Week, launched in 2014, was an event designed to connect car dealers with buyers, offering prices below the standard True Market Value.

Answer: True

Explanation: Launched in 2014, Car Week was an event organized by Edmunds to connect dealers and buyers, featuring vehicle prices offered below the standard True Market Value benchmark.

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In 1997, Edmunds.com received a Webby Award in the 'Automotive Design' category.

Answer: False

Explanation: In 1997, Edmunds.com received a Webby Award in the 'Money' category, not 'Automotive Design'.

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Edmunds has been recognized as a great place to work by publications like The New York Times.

Answer: False

Explanation: While Edmunds has received recognition as a great place to work, sources indicate this recognition came from publications such as The Wall Street Journal and the Los Angeles Business Journal, not The New York Times.

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Edmunds was named one of Fast Company's Most Innovative Companies in the Technology category in 2015.

Answer: False

Explanation: In 2015, Fast Company recognized Edmunds as one of its Most Innovative Companies, but specifically within the Automotive category, not Technology.

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In 2016, Fortune magazine ranked Edmunds #26 on its list of Best Small and Medium Companies.

Answer: True

Explanation: Fortune magazine ranked Edmunds #26 on its list of Best Small and Medium Companies in 2016.

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CarCode was acquired by Edmunds after winning a Hackomotive challenge.

Answer: True

Explanation: CarCode, a mobile messaging startup, was acquired by Edmunds in 2014 after having previously participated in and won one of Edmunds' Hackomotive challenges.

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Ideas generated from the Hackomotive event were shared on a private Edmunds internal portal.

Answer: False

Explanation: Ideas generated from the Hackomotive event were published publicly on the Edmunds Hackomotive website, not restricted to a private internal portal.

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During Car Week, Edmunds offered vehicle prices that were higher than the 'True Market Value' benchmark.

Answer: False

Explanation: During the 2014 Car Week event, Edmunds offered vehicle prices that were explicitly below the 'True Market Value' benchmark.

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Edmunds received a Webby Award in 1997 for excellence in the 'Money' category.

Answer: True

Explanation: In 1997, Edmunds received a Webby Award specifically for its excellence in the 'Money' category.

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Fast Company recognized Edmunds for innovation in the 'Publishing' sector in 2015.

Answer: False

Explanation: Fast Company recognized Edmunds for innovation in the Automotive sector in 2015, not the Publishing sector.

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In 2016, Edmunds was listed on Fortune's list of 'Best Companies to Work For'.

Answer: False

Explanation: In 2016, Fortune magazine ranked Edmunds on its list of 'Best Small and Medium Companies,' not specifically 'Best Companies to Work For'.

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What was the main goal of the 'Hackomotive' event hosted by Edmunds?

Answer: To generate innovative ideas related to the automotive industry

Explanation: The main goal of the Hackomotive event hosted by Edmunds was to generate innovative ideas pertinent to the automotive industry.

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What was the total prize money awarded across all Hackomotive events hosted by Edmunds?

Answer: $28,000

Explanation: The total prize money awarded across all Hackomotive events hosted by Edmunds amounted to $28,000.

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During the 'Car Week' event in 2014, what pricing strategy did Edmunds.com offer buyers?

Answer: Prices below the 'True Market Value' benchmark

Explanation: During the 2014 Car Week event, Edmunds.com offered buyers vehicle prices that were below the 'True Market Value' benchmark.

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Which category did Edmunds win a Webby Award in during 1997?

Answer: Money

Explanation: Edmunds won a Webby Award in 1997 in the 'Money' category.

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In which sector was Edmunds recognized by Fast Company as one of the World's Top 10 Most Innovative Companies in 2015?

Answer: Automotive

Explanation: Fast Company recognized Edmunds as one of the World's Top 10 Most Innovative Companies in the Automotive sector in 2015.

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What specific list from Fortune magazine was Edmunds ranked on in 2016?

Answer: Best Small and Medium Companies

Explanation: In 2016, Fortune magazine ranked Edmunds on its list of Best Small and Medium Companies.

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Company Structure and Operations

Edmunds.com Inc. is officially stylized as 'Edmunds.com Inc.' in all its communications.

Answer: False

Explanation: The company's official name is Edmunds.com Inc., but its stylized presentation in communications is 'edmunds'.

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Edmunds.com Inc. operates as a publicly traded company.

Answer: False

Explanation: Edmunds.com Inc. is classified as a private company, not a publicly traded one.

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The primary industry for Edmunds.com Inc. involves providing automotive information services and resources.

Answer: True

Explanation: Edmunds.com Inc. operates within the automotive information services sector, offering extensive data and resources related to vehicles.

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Edmunds.com Inc.'s main headquarters are situated in Santa Monica, California.

Answer: True

Explanation: The primary corporate headquarters for Edmunds.com Inc. are located in Santa Monica, California.

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Edmunds.com Inc. primarily focuses its services on the European market.

Answer: False

Explanation: Edmunds.com Inc. primarily serves the United States market, not the European market.

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Avi Steinlauf currently holds the position of CEO at Edmunds.

Answer: True

Explanation: Avi Steinlauf is the current Chief Executive Officer of Edmunds.

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The official website for Edmunds is www.edmunds.org.

Answer: False

Explanation: The official website for Edmunds is www.edmunds.com, not www.edmunds.org.

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Edmunds.com Inc.'s main purpose is to manufacture and sell automobiles directly to consumers.

Answer: False

Explanation: Edmunds.com Inc. provides automotive information services; it does not manufacture or sell automobiles directly.

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Edmunds relocated its headquarters to Denver, Colorado in 2016.

Answer: False

Explanation: In 2016, Edmunds relocated its headquarters within California, not to Denver, Colorado.

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The Edmunds.com website offers information solely on new vehicle prices and reviews.

Answer: False

Explanation: The Edmunds.com website provides comprehensive automotive information, including data on new and used vehicles, incentives, reviews, and purchasing advice, not solely new vehicle prices and reviews.

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Besides its Santa Monica headquarters, Edmunds also maintains an office in Chicago.

Answer: False

Explanation: While Edmunds has offices in Detroit, it does not maintain an office in Chicago.

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Avi Steinlauf is the current Chief Executive Officer of Edmunds.

Answer: True

Explanation: Avi Steinlauf currently serves as the Chief Executive Officer of Edmunds.

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Edmunds.com provides a database of national and regional incentives and rebates for vehicles.

Answer: True

Explanation: The Edmunds.com website features a comprehensive database detailing national and regional incentives and rebates applicable to various vehicles.

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Edmunds maintains an office in downtown Detroit, Michigan.

Answer: True

Explanation: Edmunds maintains a corporate office located in downtown Detroit, Michigan.

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Which of the following best describes the business classification of Edmunds.com Inc.?

Answer: A private company

Explanation: Edmunds.com Inc. is classified as a private company.

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What industry does Edmunds.com Inc. primarily operate within?

Answer: Automotive information services

Explanation: Edmunds.com Inc. primarily operates within the automotive information services industry.

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Where are the primary headquarters of Edmunds.com Inc. located?

Answer: Santa Monica, California

Explanation: The primary headquarters of Edmunds.com Inc. are located in Santa Monica, California.

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Which country is the primary market served by Edmunds.com Inc.?

Answer: United States

Explanation: Edmunds.com Inc. primarily serves the United States market.

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Who is the current Chief Executive Officer (CEO) of Edmunds?

Answer: Avi Steinlauf

Explanation: Avi Steinlauf is the current Chief Executive Officer of Edmunds.

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What is the official website address for Edmunds?

Answer: www.edmunds.com

Explanation: The official website address for Edmunds is www.edmunds.com.

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Besides its headquarters, where else does Edmunds maintain an office?

Answer: Downtown Detroit

Explanation: Edmunds maintains an office in downtown Detroit, Michigan, in addition to its headquarters.

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