Enter a player name to begin or load your saved progress.
Will Keith Kellogg founded the company on February 19, 1906, initially as the Battle Creek Toasted Corn Flake Company.
Answer: True
Explanation: The company was established by Will Keith Kellogg on February 19, 1906, under the name Battle Creek Toasted Corn Flake Company.
Corn flakes were developed through research by John Harvey Kellogg and his brother W. K. Kellogg at the Battle Creek Sanitarium.
Answer: True
Explanation: The development of corn flakes is attributed to the collaborative research efforts of John Harvey Kellogg and his brother, W. K. Kellogg, conducted at the Battle Creek Sanitarium.
W. K. Kellogg started his own company because his brother John Harvey Kellogg encouraged him to distribute the flaked cereal beyond the Sanitarium.
Answer: False
Explanation: W. K. Kellogg established his own company due to a disagreement with his brother, John Harvey Kellogg, who initially restricted the distribution of the flaked cereal exclusively to the Sanitarium's patients.
Who founded the Kellogg Company?
Answer: Will Keith Kellogg
Explanation: The Kellogg Company was founded by Will Keith Kellogg.
What was the initial name of the Kellogg Company upon its establishment in 1906?
Answer: Battle Creek Toasted Corn Flake Company
Explanation: Upon its establishment in 1906, the initial name of the Kellogg Company was the Battle Creek Toasted Corn Flake Company.
What event prompted W. K. Kellogg to launch his own company separate from his brother John Harvey?
Answer: John Harvey Kellogg forbidding the distribution of flaked cereal beyond the Sanitarium.
Explanation: W. K. Kellogg launched his own company because his brother, John Harvey Kellogg, forbade the distribution of the flaked cereal beyond the Sanitarium's consumers, creating a significant disagreement.
The Kellogg Company, known as Kellogg's, is headquartered in Battle Creek, Michigan, and primarily manufactures cereal and convenience foods.
Answer: True
Explanation: The Kellogg Company, operating as Kellogg's, maintains its headquarters in Battle Creek, Michigan, and its core business involves the manufacturing of cereal and various convenience food items.
Kellogg's mission statement focuses on nourishing families to help them flourish and thrive.
Answer: True
Explanation: Kellogg's mission statement articulates a commitment to nourishing families, enabling them to flourish and thrive.
Kellogg's operates in over 180 countries, with its largest factory located in Battle Creek, Michigan.
Answer: False
Explanation: Kellogg's global operations span over 180 countries; however, its largest factory is situated in Trafford Park, Greater Manchester, United Kingdom, not Battle Creek, Michigan.
After its main factory burned down in 1907, Kellogg's had a new plant operational within a year.
Answer: False
Explanation: Following the destruction of its main factory by fire in 1907, Kellogg's successfully had a new plant operational within six months, demonstrating rapid recovery.
The company officially became known as the Kellogg Company in 1922 after a legal challenge regarding the family name was won by W. K. Kellogg.
Answer: True
Explanation: The company officially adopted the name Kellogg Company in 1922, following a favorable ruling in a legal dispute concerning the use of the family name, which was decided in favor of W. K. Kellogg.
During the Great Depression, Kellogg's implemented 30-hour work weeks to create more employment opportunities.
Answer: True
Explanation: In response to the economic hardships of the Great Depression, Kellogg's implemented 30-hour work weeks across most of its factories in 1931 to foster greater employment opportunities.
In the 1980s, Kellogg's shifted its marketing strategy to primarily target children to boost sales.
Answer: False
Explanation: During the 1980s, Kellogg's adjusted its marketing strategy, shifting focus from primarily targeting children to engaging the baby boomer demographic, emphasizing convenience and nutritional value to enhance sales.
Kellogg's introduced 30-hour work weeks in 1931 as a marketing strategy to boost cereal sales.
Answer: False
Explanation: In 1931, Kellogg's implemented 30-hour work weeks as a measure to create more employment opportunities during the Great Depression, rather than as a direct marketing strategy for cereal sales.
In fiscal year 2017, Kellogg's reported annual revenue of approximately $12.9 billion.
Answer: True
Explanation: In fiscal year 2017, Kellogg's reported annual revenue of approximately $12.9 billion, representing a slight decrease from the previous year.
Kellogg's market capitalization exceeded $22.1 billion in November 2018.
Answer: True
Explanation: In November 2018, Kellogg's market capitalization was reported to be over $22.1 billion.
Where is the Kellogg Company headquartered?
Answer: Battle Creek, Michigan
Explanation: The Kellogg Company maintains its headquarters in Battle Creek, Michigan, United States.
What is Kellogg's stated mission?
Answer: To nourish families so they can flourish and thrive.
Explanation: Kellogg's mission statement is to nourish families so they can flourish and thrive, reflecting a focus on consumer well-being and growth.
How did Kellogg's respond to its main factory being destroyed by fire in 1907?
Answer: It had a new plant operational within six months.
Explanation: Following the fire that destroyed its main factory in 1907, Kellogg's demonstrated remarkable resilience by having a new plant fully operational within six months.
When did the company officially change its name to Kellogg Company?
Answer: 1922
Explanation: The company officially adopted the name Kellogg Company in 1922, following a legal resolution concerning the use of the family name.
What demographic did Kellogg's target in the 1980s to improve its market share?
Answer: Baby boomers
Explanation: In the 1980s, Kellogg's shifted its marketing strategy to target the baby boomer demographic, emphasizing convenience and nutritional value, to revitalize its market share.
What is the significance of the Trafford Park factory for Kellogg's UK operations?
Answer: It is the company's largest factory globally and its UK headquarters.
Explanation: The Kellogg's factory located in Trafford Park, Greater Manchester, United Kingdom, holds significance as it is the company's largest factory globally. It is also the location of its UK headquarters and produces more Kellogg's Corn Flakes than any other Kellogg's factory worldwide.
What is the significance of the Trafford Park factory in the UK?
Answer: It is the largest factory globally and the UK headquarters.
Explanation: The Kellogg's factory located in Trafford Park, Greater Manchester, United Kingdom, holds significance as it is the company's largest factory globally and its UK headquarters.
Kellogg's acquired the Keebler Company in 2001 and Rxbar in 2017.
Answer: True
Explanation: Kellogg's portfolio was expanded through significant acquisitions, including the Keebler Company in 2001 and Rxbar in 2017.
The acquisition of Pringles in 2012 made Kellogg's the world's largest snack food company.
Answer: False
Explanation: The acquisition of Pringles in 2012 positioned Kellogg's as the world's second-largest snack food company, following PepsiCo.
Kellogg's sold the Keebler cracker line to Ferrero SpA in 2019.
Answer: False
Explanation: Kellogg's sold several cookie and snack brands to Ferrero SpA in 2019 but retained the Keebler cracker line.
What are the primary products manufactured by the Kellogg Company?
Answer: Cereal and convenience foods like crackers and toaster pastries
Explanation: The Kellogg Company primarily manufactures a diverse range of products, including cereals, crackers, toaster pastries, frozen waffles, snack bars, and vegetarian foods.
Which of these brands was acquired by Kellogg's in 2001?
Answer: Keebler Company
Explanation: In 2001, Kellogg's acquired the Keebler Company, a prominent manufacturer of cookies and crackers.
What major snack brand did Kellogg's acquire in 2012 for $2.7 billion?
Answer: Pringles
Explanation: Kellogg's acquired the popular potato crisps brand Pringles in 2012 for $2.7 billion, significantly enhancing its position in the global snack market.
Which of the following brands was NOT sold by Kellogg's to Ferrero SpA in 2019?
Answer: Cheez-It
Explanation: In 2019, Kellogg's sold several cookie and snack brands to Ferrero SpA, including Famous Amos, Murray's, Keebler, Mother's Cookies, and Little Brownie Bakers. The Keebler cracker line was retained by Kellogg's.
Which of the following is listed as a Kellogg's brand that also encompasses vegetarian foods?
Answer: Morningstar Farms
Explanation: Morningstar Farms is a Kellogg's brand that specializes in vegetarian food products.
Which of the following is a prominent cereal brand produced by Kellogg's?
Answer: Raisin Bran
Explanation: Kellogg's produces a wide array of cereal brands, including well-known options such as Raisin Bran.
In October 2023, Kellogg Company changed its name to WK Kellogg Co and spun off its global snacking business.
Answer: False
Explanation: In October 2023, the Kellogg Company underwent a significant corporate restructuring, renaming itself Kellanova and spinning off its North American cereal business into a new entity named WK Kellogg Co.
Kellogg's ceased operations in Venezuela in 2018 due to the country's economic crisis, after which the state took control of its factories.
Answer: True
Explanation: In 2018, Kellogg's ceased operations in Venezuela amid the country's economic crisis, leading to the state taking control of its factories.
Kellogg's planned to spin off its North American cereal, snacks, and plant-based food divisions into separate companies in 2022.
Answer: True
Explanation: In June 2022, Kellogg's announced plans to separate its North American cereal and plant-based food businesses into distinct public companies.
Kellogg's shelved plans to separate its plant-based food business in January 2023, retaining it within the company now known as Kellanova.
Answer: True
Explanation: Kellogg's decided in January 2023 to retain its plant-based food business, shelving previous spin-off plans, and integrating it into the entity now known as Kellanova.
In which year did the Kellogg Company change its name to Kellanova and spin off WK Kellogg Co?
Answer: 2023
Explanation: The Kellogg Company officially changed its name to Kellanova and completed the spin-off of its North American cereal business as WK Kellogg Co in October 2023.
What happened to Kellogg's factories in Venezuela after the company ceased operations there in 2018?
Answer: They were nationalized by the Venezuelan government.
Explanation: Following Kellogg's cessation of operations in Venezuela in 2018 due to the economic crisis, the state took control of the company's factories.
Which entity will use the NYSE ticker symbol 'K' following Kellogg's corporate split?
Answer: Kellanova
Explanation: Kellanova, the entity that retained the global snacking and international cereal businesses, will use the NYSE ticker symbol 'K' after the corporate split.
What did Kellogg's do with its plant-based food business following the 2022 spin-off announcement?
Answer: Shelved the spin-off plans and retained the business within Kellanova.
Explanation: Following the 2022 announcement, Kellogg's shelved plans to spin off its plant-based food business in January 2023, choosing instead to retain it within the company now operating as Kellanova.