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Magnolia Network Wiki2Web Clarity Challenge

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Study Guide: Magnolia Network: History, Ownership, and Programming

Cheat Sheet:
Magnolia Network: History, Ownership, and Programming Study Guide

Genesis and Key Personalities

Chip and Joanna Gaines hold sole ownership of Magnolia Network.

Answer: False

Explanation: This assertion is factually incorrect. Magnolia Network operates as a joint venture, with ownership shared between Warner Bros. Discovery and the Magnolia lifestyle company founded by Chip and Joanna Gaines.

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Chip and Joanna Gaines established the lifestyle enterprise Magnolia prior to the inception of the television network.

Answer: True

Explanation: The founding of the Magnolia lifestyle company by Chip and Joanna Gaines predates the launch of the television network.

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Chip and Joanna Gaines initiated discussions with Discovery Inc. subsequent to their program *Fixer Upper* achieving significant success on HGTV.

Answer: True

Explanation: The engagement between Chip and Joanna Gaines and Discovery Inc. commenced following the considerable popularity of their series *Fixer Upper* on HGTV.

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Chip and Joanna Gaines entered into a partnership with Discovery subsequent to their departure from the Food Network.

Answer: False

Explanation: The partnership with Discovery occurred after Chip and Joanna Gaines departed from HGTV, not the Food Network.

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Magnolia Network constitutes a media venture distinct from the Magnolia lifestyle company founded by Chip and Joanna Gaines.

Answer: False

Explanation: Magnolia Network is intrinsically linked to the Magnolia lifestyle company; it is a media venture created in partnership with the company founded by Chip and Joanna Gaines.

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Chip and Joanna Gaines played a pivotal role in the rebranding initiative from DIY Network to Magnolia Network.

Answer: True

Explanation: Chip and Joanna Gaines were central figures in the transformation and rebranding of the network.

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Who are identified as the principal figures behind the Magnolia brand and the network?

Answer: Chip and Joanna Gaines

Explanation: Chip and Joanna Gaines are recognized as the founders and principal figures associated with both the Magnolia brand and the television network.

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What event prompted the initial discussions between Discovery Inc. and Chip and Joanna Gaines regarding a new media network?

Answer: The success of *Fixer Upper* on HGTV and the Gaineses' departure from the network.

Explanation: The significant popularity of *Fixer Upper* on HGTV, coupled with the Gaineses' subsequent departure from the network, catalyzed the discussions with Discovery Inc.

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How did Chip and Joanna Gaines become involved with Discovery, leading to the creation of Magnolia Network?

Answer: Discovery CEO David Zaslav met with them after noticing the success of *Fixer Upper* on HGTV.

Explanation: Discovery CEO David Zaslav initiated discussions with Chip and Joanna Gaines following the considerable success of their program *Fixer Upper* on HGTV, which led to their partnership.

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What is the relationship between Magnolia Network and the lifestyle company Magnolia?

Answer: Magnolia Network is a media venture created in partnership with the Magnolia lifestyle company.

Explanation: Magnolia Network functions as a media venture established in collaboration with the Magnolia lifestyle company, founded by Chip and Joanna Gaines.

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Network Transformation and Ownership

Magnolia Network officially relaunched on January 5, 2022, succeeding the DIY Network.

Answer: True

Explanation: The official relaunch date for Magnolia Network, which replaced DIY Network, was January 5, 2022.

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Prior to its rebranding as Magnolia Network, the channel was identified as HGTV.

Answer: False

Explanation: The channel that was rebranded as Magnolia Network was previously known as DIY Network, not HGTV.

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The initial mandate of DIY Network was to offer instructional programming centered on 'do it yourself' activities.

Answer: True

Explanation: The foundational objective of DIY Network was to deliver instructional programming focused on 'do it yourself' endeavors.

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E. W. Scripps Company utilized broadband content for DIY Network primarily as a means to promote advertising sales.

Answer: False

Explanation: The E. W. Scripps Company leveraged broadband content for DIY Network as a strategy to stimulate demand for internet services, offering resources like project worksheets and instruction pages.

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DIY Network commenced broadcasting in high definition (HDTV) in the year 2015.

Answer: False

Explanation: DIY Network launched its high definition (HDTV) feed on May 1, 2010.

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Subsequent to the Warner Bros. Discovery merger, Magnolia Network's leadership commenced reporting to Kathleen Finch.

Answer: False

Explanation: Following the merger, Magnolia Network's content strategy oversight transitioned to Casey Bloys, Chief Content Officer for HBO and HBO Max.

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The original programming on DIY Network exclusively featured home repair and renovation shows.

Answer: False

Explanation: While home repair and renovation were central, the original DIY Network programming also encompassed other niche topics such as auto repair, jewelry design, and knitting.

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The E. W. Scripps Company held original ownership of the network upon its debut as DIY Network.

Answer: True

Explanation: DIY Network was initially owned by the E. W. Scripps Company at the time of its launch.

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DIY Network was strategically launched as a spin-off to leverage the audience base of the Travel Channel.

Answer: False

Explanation: DIY Network was launched as a spin-off from HGTV, not the Travel Channel, to capitalize on its established audience.

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Casey Bloys, Chief Content Officer for HBO and HBO Max, now oversees Magnolia Network's content strategy post-merger.

Answer: True

Explanation: Following the Warner Bros. Discovery merger, Casey Bloys assumed oversight of Magnolia Network's content strategy.

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Under the Warner Bros. Discovery conglomerate, Food Network and HGTV are classified as sister channels to Magnolia Network.

Answer: True

Explanation: Within the Warner Bros. Discovery portfolio, Magnolia Network shares corporate affiliation with channels such as Food Network and HGTV.

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The network that evolved into Magnolia Network was originally named Discovery Channel.

Answer: False

Explanation: The predecessor network to Magnolia Network was DIY Network, not Discovery Channel.

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DIY Network commenced its broadcast operations on September 30, 2009.

Answer: False

Explanation: DIY Network originally launched on September 30, 1999.

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The parent entity of Magnolia Network is Warner Bros. Discovery, operating in collaboration with Chip and Joanna Gaines' company.

Answer: True

Explanation: Warner Bros. Discovery serves as the parent company, functioning in partnership with the Magnolia company founded by Chip and Joanna Gaines.

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The former designation of Magnolia Network was HGTV.

Answer: False

Explanation: The network that preceded Magnolia Network was DIY Network, not HGTV.

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Magnolia Network's ownership structure involves Warner Bros. Discovery and the Magnolia lifestyle company.

Answer: True

Explanation: The network is a collaborative venture between Warner Bros. Discovery and the Magnolia lifestyle company.

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During its initial two years, DIY Network adapted programming from HGTV and produced new original content.

Answer: True

Explanation: The early strategy for DIY Network involved integrating HGTV's library content alongside the development of original programming.

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What is the ownership structure of Magnolia Network?

Answer: Owned by Warner Bros. Discovery in partnership with Chip and Joanna Gaines.

Explanation: Magnolia Network is a joint venture, with ownership shared between Warner Bros. Discovery and the Magnolia lifestyle company founded by Chip and Joanna Gaines.

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What was the prior identity of the channel before its rebranding as Magnolia Network?

Answer: DIY Network

Explanation: The channel previously operated under the name DIY Network before undergoing rebranding to Magnolia Network.

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What was the original objective of the network when it operated as DIY Network?

Answer: To provide instructional programming focused on 'do it yourself' activities.

Explanation: The foundational purpose of DIY Network was to offer instructional content centered on 'do it yourself' projects and activities.

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How did the E. W. Scripps Company initially utilize broadband content for DIY Network?

Answer: To provide printable project worksheets and instruction pages.

Explanation: The E. W. Scripps Company leveraged broadband content for DIY Network by offering resources such as printable project worksheets and instructional materials.

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When did DIY Network initiate broadcasting in high definition (HDTV)?

Answer: May 1, 2010

Explanation: DIY Network launched its high definition (HDTV) feed on May 1, 2010.

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Who began overseeing Magnolia Network's content strategy following the merger of Discovery Inc. and WarnerMedia?

Answer: Casey Bloys

Explanation: Casey Bloys, Chief Content Officer for HBO and HBO Max, assumed oversight of Magnolia Network's content strategy post-merger.

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Beyond home improvement, what other niche subjects were addressed in earlier DIY Network programming?

Answer: Auto repair, jewelry design, and knitting.

Explanation: Early programming on DIY Network extended to diverse niche areas including automotive repair, jewelry creation, and textile crafts like knitting.

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What was the initial programming strategy for DIY Network during its first two years?

Answer: Adapting HGTV's library and filming new original content.

Explanation: In its inaugural two years, DIY Network employed a strategy that involved adapting content from HGTV's library alongside the production of new original series.

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What was the original launch date for the network known as DIY Network?

Answer: September 30, 1999

Explanation: DIY Network originally commenced broadcasting on September 30, 1999.

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Programming and Content Evolution

Magnolia Network primarily broadcasts personality-driven lifestyle programs focusing on home construction, renovation, and cuisine.

Answer: True

Explanation: The network's programming is indeed characterized by lifestyle-oriented content, with a significant emphasis on domestic architecture, residential refurbishment, and culinary arts.

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The series *Home Work* was permanently withdrawn from Magnolia Network's schedule due to allegations of substandard workmanship.

Answer: False

Explanation: *Home Work* was temporarily removed from the network following allegations of substandard work, delays, and billing issues, but was later reinstated after an investigation.

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Series such as *Family Dinner* and *Magnolia Table with Joanna Gaines* signify an expansion into food-centric programming for the network.

Answer: True

Explanation: These programs represent a strategic diversification of Magnolia Network's content offerings into the culinary domain.

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In 2024, Magnolia Network introduced reality competition programming, including a talent show titled *Second Chance Stage*.

Answer: True

Explanation: The network expanded its genre repertoire in 2024 to include reality competition series, such as *Second Chance Stage*, *Roller Jam*, and *Human vs Hamster*.

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Allegations concerning the hosts of *Home Work* included assertions of superior work quality and punctual project completion.

Answer: False

Explanation: The allegations against the hosts of *Home Work* pertained to substandard work, significant delays, and issues with billing, not excellence.

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The primary programming focus of Magnolia Network encompasses news and sports.

Answer: False

Explanation: Magnolia Network's programming is centered on lifestyle content, specifically home construction, renovation, design, and cuisine, not news and sports.

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Magnolia Network's culinary programming includes series such as *Magnolia Table with Joanna Gaines*.

Answer: True

Explanation: The network features food-oriented programming, exemplified by shows like *Magnolia Table with Joanna Gaines*.

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Which of the following best characterizes the primary content focus of Magnolia Network?

Answer: Personality-based lifestyle programs covering home life, renovation, and cuisine.

Explanation: The network's programming is predominantly focused on lifestyle content, featuring personality-driven shows centered on home design, renovation projects, and culinary subjects.

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Why was the series *Home Work* temporarily removed from Magnolia Network shortly after its launch?

Answer: Allegations of substandard work, delays, and billing issues against the hosts.

Explanation: The series was removed due to allegations concerning the hosts' work quality, project timelines, and billing practices.

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Which series exemplifies Magnolia Network's expansion into food-oriented programming?

Answer: *Magnolia Table with Joanna Gaines*

Explanation: *Magnolia Table with Joanna Gaines* is a prominent example of the network's diversification into culinary content.

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What new genre did Magnolia Network introduce in 2024, featuring shows like *Roller Jam* and *Human vs Hamster*?

Answer: Reality competition programming

Explanation: In 2024, the network expanded its offerings to include reality competition series, such as *Roller Jam* and *Human vs Hamster*.

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Which of the following is NOT among the reality competition series Magnolia Network introduced in 2024?

Answer: *Bargain Block*

Explanation: *Bargain Block* is not listed among the reality competition series introduced by Magnolia Network in 2024; the new series included *Roller Jam*, *Second Chance Stage*, and *Human vs Hamster*.

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Launch, Distribution, and Reach

The initial launch of Magnolia Network was postponed due to production challenges unrelated to the COVID-19 pandemic.

Answer: False

Explanation: The primary reason cited for the delay in Magnolia Network's launch was the impact of the COVID-19 pandemic on production schedules.

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Magnolia Network's content was initially accessible exclusively through its proprietary streaming service, launched in 2020.

Answer: False

Explanation: Prior to the linear channel's launch, Magnolia Network content was introduced via preview specials on DIY Network and the Discovery+ streaming service, not exclusively through its own service in 2020.

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Magnolia Network's household reach in December 2023 surpassed its peak reach as DIY Network in 2016.

Answer: False

Explanation: As of December 2023, Magnolia Network's household reach was 51 million, which is lower than its peak reach of 62 million households in 2016 when it operated as DIY Network.

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Philo and YouTube TV are among the live television streaming services that provide access to Magnolia Network.

Answer: True

Explanation: Indeed, Philo and YouTube TV are listed among the live TV streaming platforms offering carriage for Magnolia Network.

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The COVID-19 pandemic necessitated the acceleration of Magnolia Network's initial launch to October 2020.

Answer: False

Explanation: The COVID-19 pandemic caused a delay, not an acceleration, of Magnolia Network's launch, pushing it from its initial 2020 target to January 2022.

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Discovery+ served as the principal platform for Magnolia Network content preceding the linear channel's debut.

Answer: False

Explanation: While Discovery+ hosted preview content, Magnolia Network content was also introduced via preview specials on DIY Network before the linear channel's launch.

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Preview specials were utilized to introduce Magnolia Network and its programming prior to the full network launch.

Answer: True

Explanation: The network employed preview specials on platforms like DIY Network and Discovery+ to familiarize audiences with its brand and content before the official launch.

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As of December 2023, approximately 62 million pay television households had access to Magnolia Network.

Answer: False

Explanation: As of December 2023, Magnolia Network's reach was approximately 51 million pay television households, a decrease from its peak as DIY Network.

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The peak household reach for the network, when it operated as DIY Network, was 51 million in 2016.

Answer: False

Explanation: The peak household reach for DIY Network in 2016 was 62 million, not 51 million.

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What was the primary reason cited for the delay in Magnolia Network's launch from its initial 2020 timeline?

Answer: The impact of the COVID-19 pandemic on production schedules.

Explanation: The COVID-19 pandemic significantly disrupted production schedules, leading to the postponement of the network's planned launch.

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How was Magnolia Network content initially introduced to audiences prior to the full linear channel launch?

Answer: Via preview specials on DIY Network and the Discovery+ streaming service.

Explanation: Content was initially presented through preview specials aired on DIY Network and via the Discovery+ streaming service.

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What is the approximate household reach of Magnolia Network in the U.S. as of December 2023?

Answer: 51 million households

Explanation: As of December 2023, Magnolia Network was available to approximately 51 million pay television households in the United States.

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Which of the following is NOT listed as a live television streaming service offering Magnolia Network?

Answer: Amazon Prime Video

Explanation: While services like DirecTV Stream, Hulu with Live TV, Philo, Sling TV, and YouTube TV offer Magnolia Network, Amazon Prime Video is not listed as a provider.

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What was the purpose of preview specials, such as *Magnolia Presents: A Look Back & A Look Ahead*?

Answer: To introduce the Magnolia Network brand and gauge audience interest before the full launch.

Explanation: These preview specials served to introduce the Magnolia Network brand and its forthcoming programming, thereby assessing potential audience engagement prior to the official launch.

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What was the peak household reach for the network when it operated as DIY Network in 2016?

Answer: 62 million households

Explanation: In 2016, when it was operating as DIY Network, the network achieved a peak household reach of 62 million.

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Operational Details and International Presence

The headquarters of Magnolia Network are situated in Los Angeles, California.

Answer: False

Explanation: Magnolia Network is headquartered in Waco, Texas, which is also the base for Chip and Joanna Gaines' Magnolia lifestyle company.

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Magnolia Network broadcasts exclusively in standard definition (480i).

Answer: False

Explanation: Magnolia Network broadcasts in 1080i High-Definition Television (HDTV); its standard-definition feeds are presented in a letterboxed 480i format.

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The Canadian iteration of DIY Network was launched by Rogers Communications.

Answer: False

Explanation: The Canadian version of DIY Network was initially launched by CW Media (a consortium of Canwest and Goldman Sachs), not Rogers Communications.

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The Canadian version of Magnolia Network officially relaunched on March 28, 2022.

Answer: True

Explanation: The Canadian DIY Network was rebranded and relaunched as Magnolia Network on March 28, 2022.

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The Canadian Magnolia Network, operated by Corus Entertainment, closed permanently on January 1, 2025.

Answer: False

Explanation: The Canadian Magnolia Network operated by Corus Entertainment closed on December 31, 2024. A new version, owned by Rogers Communications, launched on January 1, 2025.

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The official website for Magnolia Network is www.magnolia.com.

Answer: False

Explanation: The official website address for Magnolia Network is www.magnolia.com/network.

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Waco, Texas, holds significance as the location where Chip and Joanna Gaines initially presented the network concept to Discovery executives.

Answer: False

Explanation: While Waco is the operational base for Chip and Joanna Gaines and the location where Discovery CEO David Zaslav met them to discuss the joint venture, the source does not explicitly state this was the location where they 'pitched the network idea'.

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The official website for Magnolia Network is www.magnolia.com/network.

Answer: True

Explanation: The designated official website for Magnolia Network is indeed www.magnolia.com/network.

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As of early 2025, the Canadian version of Magnolia Network continues to be operated by Corus Entertainment.

Answer: False

Explanation: The Canadian Magnolia Network operated by Corus Entertainment ceased operations on December 31, 2024. A new version, owned by Rogers Communications, launched on January 1, 2025.

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In which city is Magnolia Network headquartered?

Answer: Waco, Texas

Explanation: Magnolia Network maintains its headquarters in Waco, Texas.

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What is the broadcast picture format for Magnolia Network's standard-definition television (SDTV) feeds?

Answer: 480i (letterboxed)

Explanation: Standard-definition television (SDTV) feeds for Magnolia Network are presented in a 480i format, typically letterboxed.

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Who launched the Canadian version of DIY Network in October 2009?

Answer: CW Media (Canwest and Goldman Sachs)

Explanation: The Canadian DIY Network was launched in October 2009 by CW Media, a consortium involving Canwest and Goldman Sachs.

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What transpired with the Canadian version of Magnolia Network, operated by Corus Entertainment, at the conclusion of 2024?

Answer: It closed down.

Explanation: The Canadian Magnolia Network operated by Corus Entertainment ceased operations on December 31, 2024.

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What is the official website address for Magnolia Network?

Answer: www.magnolia.com/network

Explanation: The official web address for Magnolia Network is www.magnolia.com/network.

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