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Mondelez International Wiki2Web Clarity Challenge

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Study Guide: Mondelez International: Corporate History and Global Operations

Cheat Sheet:
Mondelez International: Corporate History and Global Operations Study Guide

Founding and Corporate Evolution

The corporate entity currently recognized as Mondelez International, Inc. was formally established on October 1, 2012, following a strategic separation from its predecessor, Kraft Foods Inc.

Answer: True

Explanation: The establishment of Mondelez International as a distinct entity occurred on October 1, 2012. This transformation involved the spin-off of Kraft Foods Inc.'s North American grocery business, with the remaining global snack-food operations retaining the name Mondelez International.

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The etymology of the corporate name 'Mondelez' is attributed to a combination of the Greek word 'kosmos' and the French word 'délicieux'.

Answer: False

Explanation: This assertion is incorrect. The name 'Mondelez' is derived from the Latin word 'mundus,' meaning 'world,' combined with 'delez,' a fanciful modification of the word 'delicious.'

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The corporate lineage of Mondelez International traces back to Kraft Foods Inc., which was initially established in 1928 as the Kraft Cheese Company.

Answer: False

Explanation: This statement is inaccurate regarding the founding date and initial name. Kraft Foods Inc.'s roots trace back to the National Dairy Products Corporation founded in 1923. The Kraft Cheese Company was founded in 1924 and later became Kraft-Phenix Cheese Company after acquiring Phenix Cheese Company.

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The formation of the Kraft-Phenix Cheese Company resulted from the Kraft Cheese Company's acquisition of the Phenix Cheese Company, the producer of Philadelphia Cream Cheese.

Answer: True

Explanation: This is accurate. The Kraft Cheese Company acquired the Phenix Cheese Company, known for Philadelphia Cream Cheese, in 1928, leading to the subsequent renaming of the entity to Kraft-Phenix Cheese Company.

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Subsequent to its acquisition by Philip Morris and integration with General Foods Corporation, the entity was officially renamed Kraft Foods Inc. in 1989.

Answer: False

Explanation: This statement contains an inaccuracy regarding the year. While the acquisition by Philip Morris and merger with General Foods occurred, the company was renamed Kraft Foods Inc. in 1995, not 1989.

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Mondelez International was established in 2012 through the strategic division of Kraft Foods Inc. into two distinct entities: one focused on global snack foods and the other on North American groceries.

Answer: True

Explanation: This statement accurately describes the formation of Mondelez International. In 2012, Kraft Foods Inc. was split, with the global snack-food business becoming Mondelez International and the North American grocery business becoming Kraft Foods Group.

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At what specific date was the present corporate enterprise of Mondelez International, Inc. established as a distinct entity?

Answer: October 1, 2012

Explanation: The distinct entity of Mondelez International, Inc. was established on October 1, 2012, marking a significant point in its corporate evolution from Kraft Foods Inc.

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What is the etymological origin and meaning attributed to the company name 'Mondelez'?

Answer: Derived from the Latin 'mundus' (world) and a modification of 'delicious'

Explanation: The name 'Mondelez' is derived from the Latin word 'mundus,' signifying 'world,' combined with 'delez,' a fanciful adaptation of the word 'delicious,' reflecting the company's global reach and its focus on palatable food products.

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What was the primary strategic rationale underpinning Kraft Foods' decision to split into two distinct corporate entities in 2012?

Answer: To allow each entity to focus on distinct business strategies and markets

Explanation: The strategic rationale for splitting Kraft Foods Inc. in 2012 was to enable each resulting company—Mondelez International (global snacks) and Kraft Foods Group (North American groceries)—to pursue distinct business strategies and focus on their respective markets more effectively.

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Brand Portfolio and Market Segments

Mondelez International, Inc. is primarily recognized for its extensive operations within the automotive and aerospace sectors.

Answer: False

Explanation: This statement is inaccurate. Mondelez International's primary business sectors are confectionery, food, beverage, and snack foods, not automotive or aerospace industries.

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While Oreo and Ritz are recognized snack brands under Mondelez International's ownership, Milka and Cadbury are identified as its principal beverage brands.

Answer: False

Explanation: This statement is factually incorrect regarding the classification of Milka and Cadbury. Oreo and Ritz are indeed snack brands, but Milka and Cadbury are primarily known as confectionery and chocolate brands, not beverage brands.

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Brands such as Stride and Halls exemplify Mondelez International's portfolio within the gum and cough drop market segments.

Answer: True

Explanation: Indeed, Stride and Halls are prominent brands within Mondelez International's portfolio, specifically categorized under its gum and cough drop offerings.

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In specific international territories, Mondelez International engages in licensing agreements with the Kraft Heinz Company for the utilization of Kraft-branded products.

Answer: True

Explanation: This statement is accurate. Mondelez International licenses certain Kraft-branded products from Kraft Heinz Company for use in some international markets.

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The Nabisco brand portfolio is principally associated with Mondelez International's beverage and dairy product offerings.

Answer: False

Explanation: This statement is factually incorrect. The Nabisco brand is a significant component of Mondelez International's portfolio, but it primarily encompasses cookies and crackers, not beverage and dairy products.

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Within the United States market, The Hershey Company produces Cadbury-branded products pursuant to a licensing agreement with Mondelez International.

Answer: True

Explanation: This statement is accurate. In the U.S., Hershey's manufactures Cadbury products under a licensing arrangement with Mondelez International, which owns the global Cadbury brand.

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The LU brand, as part of Mondelez International's portfolio, is predominantly linked with breakfast cereals and frozen food categories.

Answer: False

Explanation: This statement is incorrect. The LU brand is primarily associated with biscuits and crackers, not breakfast cereals or frozen foods.

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What are the principal business sectors in which Mondelez International, Inc. operates?

Answer: Confectionery, food, beverage, and snack foods

Explanation: Mondelez International's core business operations are centered within the confectionery, food, beverage, and snack food industries, with a particular emphasis on snack foods and confectionery as its core business segments.

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Identify the brand from the following options that is NOT classified as a major confectionery or snack product manufactured by Mondelez International.

Answer: Coca-Cola

Explanation: Coca-Cola is a beverage brand owned by The Coca-Cola Company and is not part of Mondelez International's confectionery or snack portfolio, unlike Oreo, Toblerone, and Ritz.

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Identify which of the following brands is included within Mondelez International's portfolio of gum and cough drop products.

Answer: Stride

Explanation: Stride is a brand within Mondelez International's portfolio that falls under the gum and cough drop category, alongside other brands like Trident, Dentyne, and Halls.

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Identify which of the following brands is not explicitly cited as being part of the LU brand umbrella under Mondelez International.

Answer: Belvita

Explanation: While Prince and TUC are mentioned as part of the LU brand umbrella, Belvita is a separate biscuit brand within Mondelez International's portfolio and is not explicitly listed as part of the LU umbrella in the provided context.

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Identify which of the following brands, known for its cookies and crackers, is part of Mondelez International's extensive portfolio.

Answer: Nabisco

Explanation: Nabisco is a prominent brand within Mondelez International's portfolio, recognized for its wide array of cookies and crackers, including iconic products like Oreo and Ritz.

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Global Operations and Financial Standing

Mondelez International's reported annual revenue approximates $26.5 billion, with its operational footprint extending to approximately 160 countries globally.

Answer: True

Explanation: The company's financial scale is indicated by its annual revenue of approximately $26.5 billion, supported by a broad operational presence in roughly 160 countries worldwide.

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According to the 2021 Fortune 500 compilation, Mondelez International held the 108th position among United States corporations, assessed by total revenue.

Answer: True

Explanation: The 2021 Fortune 500 list indeed ranked Mondelez International as the 108th largest corporation in the U.S. based on its total revenue.

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Mondelez International's global headquarters is situated in Chicago, Illinois, following its relocation from Deerfield in the year 2020.

Answer: True

Explanation: This statement is accurate. The company's global headquarters was relocated from Deerfield, Illinois, to Chicago, Illinois, in 2020.

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For the fiscal year 2017, Mondelez International reported net earnings exceeding $2.9 billion, generated from revenues surpassing $25.8 billion.

Answer: True

Explanation: This statement is accurate. In fiscal year 2017, Mondelez International reported earnings of $2.922 billion on revenues of $25.896 billion.

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The implementation of COVID-19 lockdowns in early 2020 resulted in a decline in sales for Mondelez International within the North American region.

Answer: False

Explanation: This statement is incorrect. Contrary to a sales decrease, COVID-19 lockdowns in early 2020 led to a significant sales growth of 15% for Mondelez International in North America, attributed to increased consumer demand for snacks and sweets.

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Mondelez Canada oversees brands such as Mr. Christie and maintains operational facilities predominantly in Toronto and Brampton.

Answer: True

Explanation: This statement is accurate. Mondelez Canada manages brands including Mr. Christie and operates facilities in key locations such as Toronto and Brampton.

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The total number of employees at Mondelez International has demonstrated a consistent increase from 2005 to 2024, culminating in a workforce exceeding 100,000 individuals.

Answer: False

Explanation: This statement is inaccurate. Employee numbers have fluctuated significantly between 2005 and 2024, peaking around 127,000 in 2010 and decreasing to 90,000 by 2024, rather than showing a steady increase to over 100,000.

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Mondelez International's inclusion as a component of the Nasdaq-100 and S&P 100 indices underscores its position as a major constituent within these significant stock market indexes.

Answer: True

Explanation: This statement is accurate. Inclusion in indices like the Nasdaq-100 and S&P 100 signifies Mondelez International's substantial market capitalization and its importance within the broader financial markets.

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What figure represents the approximate annual revenue of Mondelez International, according to the provided source material?

Answer: $26.5 billion

Explanation: The source material indicates that Mondelez International's approximate annual revenue is $26.5 billion.

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Within the city of Chicago, Illinois, in which specific district is Mondelez International's global headquarters situated?

Answer: Fulton Market

Explanation: Mondelez International's global headquarters is located in the Fulton Market district of Chicago, Illinois.

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What is the significance of Mondelez International's inclusion as a component within the S&P 100 index?

Answer: It is a major constituent of the S&P 500 index.

Explanation: Inclusion in the S&P 100 index signifies that Mondelez International is among the 100 largest companies listed on the S&P 500 index, reflecting its substantial market capitalization and economic influence.

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Strategic Development: Mergers, Acquisitions, and Divestitures

The acquisition of Cadbury plc by Kraft Foods, finalized in January 2010, was consummated at an approximate valuation of $19.5 billion.

Answer: True

Explanation: This is accurate. Kraft Foods successfully acquired Cadbury plc in January 2010 for approximately $19.5 billion (£11.5 billion).

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The acquisition of Cadbury led to a notable increase in Kraft Foods' net profit during the fourth fiscal quarter subsequent to the transaction.

Answer: False

Explanation: This statement is incorrect. While the Cadbury acquisition boosted overall sales, it resulted in a significant decrease in Kraft Foods' net profit during the fourth quarter due to substantial integration costs.

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In 2014, Mondelez International executed a merger of its coffee business with Douwe Egberts, resulting in the formation of Jacobs Douwe Egberts.

Answer: True

Explanation: This statement is accurate. Mondelez International merged its coffee division with Douwe Egberts in 2014, establishing the joint venture known as Jacobs Douwe Egberts.

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In 2016, The Hershey Company formally accepted Mondelez International's $23 billion takeover proposal.

Answer: False

Explanation: This statement is incorrect. The Hershey Company's board of directors unanimously rejected Mondelez International's $23 billion takeover bid in 2016.

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Mondelez International divested its Australian grocery business, encompassing brands such as Vegemite, to Bega Cheese in January 2017.

Answer: True

Explanation: This statement is accurate. Mondelez International completed the sale of its Australian grocery operations, including the iconic Vegemite brand, to Bega Cheese in January 2017.

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Mondelez International completed the acquisition of Tate's Bake Shop in 2018 and secured a majority interest in Perfect Snacks in 2019.

Answer: True

Explanation: This statement is accurate. Mondelez International strategically acquired Tate's Bake Shop in 2018 and subsequently obtained a majority stake in Perfect Snacks in 2019.

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Mondelez International acquired the Clif Bar brand in 2022 for an approximate sum of $1.3 billion.

Answer: False

Explanation: This statement is inaccurate regarding the acquisition price. While Mondelez International did acquire Clif Bar in 2022, the transaction was valued at approximately $2.9 billion, not $1.3 billion.

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In May 2022, Mondelez International announced the divestiture of its entire gum business, encompassing brands such as Trident and Dentyne.

Answer: False

Explanation: This statement is inaccurate. In May 2022, Mondelez International announced the sale of its gum business in *developed markets* and the entire Halls cough drop business, not its entire global gum business.

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Identify the company that was acquired by Kraft Foods in January 2010 for an approximate sum of $19.5 billion.

Answer: Cadbury plc

Explanation: In January 2010, Kraft Foods completed its acquisition of Cadbury plc for approximately $19.5 billion, a significant move in the global confectionery market.

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What was the specific impact of the Cadbury acquisition on Kraft Foods' net profit during the fourth fiscal quarter subsequent to the transaction?

Answer: It decreased net profit by 24% due to integration costs.

Explanation: The acquisition of Cadbury resulted in a 24% decrease in Kraft Foods' net profit for the fourth quarter, primarily attributed to the substantial costs associated with integrating the acquired company.

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In which year did Mondelez International finalize the acquisition of the artisanal cookie manufacturer, Tate's Bake Shop?

Answer: 2018

Explanation: Mondelez International acquired Tate's Bake Shop in the year 2018.

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What was the definitive outcome of Mondelez International's $23 billion acquisition proposal directed at The Hershey Company in 2016?

Answer: Hershey's board unanimously rejected the offer.

Explanation: The outcome of Mondelez International's $23 billion offer was that The Hershey Company's board of directors unanimously rejected the proposal, thereby preventing the potential merger.

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Which specific business segment did Mondelez International merge with Douwe Egberts in 2014?

Answer: Its coffee business

Explanation: In 2014, Mondelez International merged its coffee business with Douwe Egberts, leading to the formation of Jacobs Douwe Egberts.

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What was the approximate financial consideration for Mondelez International's acquisition of Grupo Bimbo's confectionery business, Ricolino, in 2022?

Answer: $1.3 billion

Explanation: Mondelez International acquired Grupo Bimbo's confectionery business, Ricolino, in 2022 for an approximate cost of $1.3 billion.

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What announcement did Mondelez International make in May 2022 concerning its gum and cough drop business segments?

Answer: The sale of its gum business in developed markets and the entire Halls cough drop business

Explanation: In May 2022, Mondelez International announced the sale of its gum business in developed markets, along with the entirety of its Halls cough drop business.

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Corporate Responsibility and Ethical Scrutiny

In 2015, the U.S. Commodity Futures Trading Commission (CFTC) lodged allegations that Mondelez International purchased wheat futures with the explicit intention of taking physical delivery.

Answer: False

Explanation: This statement misrepresents the CFTC's allegation. The commission alleged that Mondelez International bought wheat futures with no intention of taking physical delivery, suggesting an intent to manipulate prices.

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In 2016, Mondelez International pledged to achieve global sourcing of 100% cage-free eggs by the target year of 2025.

Answer: True

Explanation: This statement is accurate. Mondelez International made a commitment in 2016 to transition to sourcing 100% cage-free eggs worldwide by the year 2025.

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A 2017 investigation conducted by Mighty Earth concluded that Mondelez's cocoa suppliers predominantly sourced beans from farms certified for sustainable practices.

Answer: False

Explanation: This statement is incorrect. The Mighty Earth investigation in 2017 revealed that a significant portion of cocoa supplied to Mondelez and other companies was grown illegally within protected areas, indicating unsustainable practices, not primarily sustainable sourcing.

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In 2018, Greenpeace International reported that palm oil suppliers associated with Mondelez International were responsible for clearing in excess of 70,000 hectares of rainforest.

Answer: True

Explanation: This statement is accurate. A Greenpeace International investigation in 2018 found that 22 palm oil suppliers to Mondelez International had cleared over 70,000 hectares of rainforest between 2015 and 2017.

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Mondelez International was notably absent from the 2021 class action lawsuit that addressed allegations of child slavery in Ivory Coast.

Answer: False

Explanation: This statement is incorrect. Mondelez International was indeed named in the 2021 class action lawsuit concerning child slavery allegations in Ivory Coast, alongside other major chocolate companies.

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The 'Cocoa Life' program initiated by Mondelez International has the objective of attaining 100% coverage for its cocoa sourcing requirements by the year 2025.

Answer: True

Explanation: This statement is accurate. Mondelez International's 'Cocoa Life' program aims to ensure that 100% of its cocoa supply meets the program's standards by 2025.

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A 2022 investigation by Channel 4 Dispatches documented the presence of child laborers, some as young as 10, working on farms in Ghana that supply the Marabou brand.

Answer: False

Explanation: This statement is inaccurate regarding the specific brand mentioned. The Channel 4 Dispatches investigation in 2022 found child laborers on farms in Ghana supplying *Cadbury*, a Mondelez brand, not specifically Marabou.

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Mondelez International encountered criticism for maintaining its business operations within Russia, a market that contributes approximately 3.5% to its annual revenue.

Answer: True

Explanation: This statement is accurate. Mondelez International faced significant criticism for its continued operations in Russia following the invasion of Ukraine, despite the market accounting for approximately 3.5% of its annual revenue.

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In reaction to Mondelez International's persistent business activities in Russia, King Charles III bestowed a royal warrant upon the company's brand Marabou.

Answer: False

Explanation: This statement is incorrect. In response to the company's continued operations in Russia, King Charles III *stripped* Cadbury of its royal warrant, and Sweden did the same for Marabou, rather than awarding one.

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In May 2024, the European Commission imposed a fine of €337.5 million upon Mondelez International for engaging in anti-competitive practices concerning product pricing.

Answer: False

Explanation: This statement is inaccurate regarding the specific reason for the fine. The European Commission fined Mondelez International €337.5 million for anti-competitive practices related to illegally blocking cross-border sales, not specifically pricing.

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In July 2025, the Milka chocolate brand was recognized with the 'Goldener Windbeutel' award by Foodwatch, specifically for its practice of shrinkflation.

Answer: True

Explanation: This statement is accurate. Milka chocolate received the 'Goldener Windbeutel' award from Foodwatch in July 2025 for employing shrinkflation, a practice of reducing product size while maintaining price.

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In the 2022 Chocolate Scorecard assessment, Mondelez International was awarded a 'green' rating for its implementation of agroforestry practices.

Answer: False

Explanation: This statement is incorrect. Mondelez International received a 'yellow' rating in the 2022 Chocolate Scorecard, indicating it is 'starting to implement good policies' in agroforestry, not a 'green' rating.

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The fine levied by the European Commission against Mondelez International was predicated on findings that the company unlawfully impeded parallel trade of its products across EU member states.

Answer: True

Explanation: This statement is accurate. The European Commission's fine was based on the finding that Mondelez International abused its dominant market position by illegally blocking cross-border sales of its products between EU countries.

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Mondelez International has set a target to source 100% cage-free eggs on a global scale by the year 2030.

Answer: False

Explanation: This statement is incorrect. Mondelez International committed to sourcing 100% cage-free eggs globally by the year 2025, not 2030.

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What specific allegation did the U.S. Commodity Futures Trading Commission (CFTC) level against Mondelez International in 2015?

Answer: Buying wheat futures with no intention of delivery, potentially raising prices

Explanation: The CFTC alleged that Mondelez International purchased wheat futures without the intention of taking physical delivery, suggesting an action that could artificially influence commodity prices.

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What were the findings of Greenpeace International's 2018 investigation concerning Mondelez's palm oil suppliers?

Answer: They had cleared over 70,000 hectares of rainforest.

Explanation: Greenpeace International's 2018 investigation revealed that 22 palm oil suppliers to Mondelez International had been responsible for clearing over 70,000 hectares of rainforest.

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What form of criticism has Mondelez International encountered concerning its continued business operations in Russia amidst the Russo-Ukrainian War?

Answer: It was criticized for continuing business operations there.

Explanation: Mondelez International faced criticism for its decision to maintain business operations in Russia following the invasion of Ukraine in February 2022.

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Which specific brand, owned by Mondelez International, had its royal warrant revoked by King Charles III as a consequence of the company's ongoing business activities in Russia?

Answer: Cadbury

Explanation: Cadbury, a brand owned by Mondelez International, had its royal warrant revoked by King Charles III due to the company's continued business operations in Russia.

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What was the specific justification for the European Commission imposing a €337.5 million fine on Mondelez International in May 2024?

Answer: Anti-competitive practices blocking cross-border sales

Explanation: The European Commission fined Mondelez International €337.5 million for engaging in anti-competitive practices, specifically by illegally blocking cross-border sales of its products between EU member states.

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Which critical issue within its supply chain does Mondelez International's 'Cocoa Life' program primarily seek to address?

Answer: Child labor

Explanation: The 'Cocoa Life' program is primarily aimed at addressing child labor within Mondelez International's cocoa supply chain, alongside other related issues such as deforestation and poverty.

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What specific findings emerged from the 2022 Channel 4 Dispatches investigation regarding child labor on farms supplying Mondelez in Ghana?

Answer: Children aged 10 were harvesting cocoa without protective gear.

Explanation: The 2022 Channel 4 Dispatches investigation revealed that children as young as 10 were engaged in harvesting cocoa on farms in Ghana supplying Mondelez brands, often without adequate protective gear, highlighting significant child labor issues.

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What specific commitment has Mondelez International undertaken concerning the global sourcing of eggs?

Answer: To source 100% cage-free eggs by 2025.

Explanation: Mondelez International has committed to sourcing 100% cage-free eggs globally by the year 2025, reflecting an initiative to enhance animal welfare standards within its supply chain.

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What were the findings of the 2022 Channel 4 Dispatches investigation regarding child labor on farms supplying Mondelez in Ghana?

Answer: It documented children harvesting cocoa without protective gear.

Explanation: The 2022 investigation documented children, some as young as 10, harvesting cocoa on farms in Ghana supplying Mondelez brands without protective gear, highlighting significant child labor issues.

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For what reason did Ukraine's National Agency on Corruption Prevention designate Mondelez International as an international sponsor of war in May 2023?

Answer: For continuing business operations in Russia.

Explanation: The designation was made because Mondelez International continued its business operations in Russia following the invasion of Ukraine, despite international pressure to withdraw.

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What specific commercial practice was highlighted as the reason for Milka chocolate receiving the 'Goldener Windbeutel' award in July 2025?

Answer: Shrinkflation (reducing product size while maintaining price)

Explanation: Milka chocolate received the 'Goldener Windbeutel' award for its practice of shrinkflation, which involves reducing the product size while keeping the price constant or increasing it.

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Leadership and Corporate Structure

Dirk Van de Put assumed the role of Chief Executive Officer of Mondelez International, succeeding Irene Rosenfeld, in November 2017.

Answer: True

Explanation: This statement is accurate. Dirk Van de Put officially took over as CEO of Mondelez International in November 2017, succeeding Irene Rosenfeld.

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Who assumed the position of Chief Executive Officer of Mondelez International, succeeding Irene Rosenfeld?

Answer: Dirk Van de Put

Explanation: Dirk Van de Put succeeded Irene Rosenfeld as the CEO of Mondelez International in November 2017.

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General Information and Identification

The International Securities Identification Number (ISIN) code US6092071058 serves to identify Mondelez International's principal manufacturing facilities.

Answer: False

Explanation: This statement is incorrect. The ISIN code US6092071058 is a unique identifier for Mondelez International's securities, not its manufacturing facilities.

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Authority control databases, such as VIAF and GND, furnish links to unique identifiers for Mondelez International, thereby ensuring consistency in cataloging information.

Answer: True

Explanation: This statement is accurate. Authority control databases provide unique identifiers for entities like Mondelez International to maintain cataloging consistency across various systems.

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