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Study Guide: The Evolution of Oldies Radio Formats

Cheat Sheet:
The Evolution of Oldies Radio Formats Study Guide

Defining Oldies Music

The designation 'Oldies' music is often perceived as encompassing genres originating exclusively within the 1950s and 1960s.

Answer: False

Explanation: The source material indicates that the 'Oldies' genre typically encompasses music from the mid-1950s up to the 1980s, not exclusively the 1950s and 1960s.

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Is the 'Golden Oldies' music category generally considered broader than the standard 'Oldies' category, extending its scope to include music up to the 1980s?

Answer: False

Explanation: Contrary to the premise, 'Golden Oldies' typically refers more specifically to music from the 1950s and 1960s, whereas the broader 'Oldies' category can extend up to the 1980s and beyond, depending on the radio format.

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Are genres such as Doo-wop, surf music, and soul music typically excluded from the traditional Oldies radio format?

Answer: False

Explanation: The source material explicitly lists Doo-wop, surf music, and soul music among the diverse styles commonly included within the 'Oldies' category.

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Are artists such as The Osmonds and Barbra Streisand consistently featured on typical Oldies playlists?

Answer: False

Explanation: The source material notes that artists like The Osmonds and Barbra Streisand are often notably excluded from Oldies playlists, despite their popularity during their respective eras.

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Does the 'eternal jukebox' concept refer to songs that have consistently maintained their popularity across generations, often played at events?

Answer: True

Explanation: The 'eternal jukebox' concept indeed refers to a select group of songs that have achieved timeless appeal and are consistently played at events catering to a wide range of age groups.

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What is the general timeframe typically encompassed by the 'Oldies' music genre?

Answer: The mid-1950s up to the 1980s

Explanation: The 'Oldies' genre is broadly understood to cover music originating from the mid-1950s through the 1980s, though its definition has evolved over time.

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Which of the following musical styles is typically excluded from the 'Oldies' category?

Answer: Contemporary R&B from the 2000s

Explanation: Contemporary R&B from the 2000s falls outside the typical scope of the 'Oldies' category, which primarily focuses on music from the mid-20th century.

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How does the designation 'Golden Oldies' typically differentiate itself from the broader 'Oldies' definition?

Answer: "Golden Oldies" typically refers specifically to music from the 1950s and 1960s.

Explanation: The term 'Golden Oldies' is generally more specific, referring primarily to music from the 1950s and 1960s, whereas the broader 'Oldies' category can extend to encompass music from later decades.

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Which of the following artists is frequently associated with the Oldies radio format, as indicated by the source material?

Answer: The Beatles

Explanation: The Beatles are consistently cited as artists whose music is frequently featured on Oldies radio playlists, representing a core component of the genre's appeal.

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What category of music is explicitly noted as being commonly excluded from traditional Oldies radio playlists?

Answer: American folk revival music

Explanation: American folk revival music is explicitly mentioned as a genre that is commonly excluded from traditional Oldies radio playlists, alongside instrumental beautiful music.

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By the mid-2010s, what musical era and style did the 'Oldies' format typically center upon, according to the provided text?

Answer: 1960s to mid-1970s soft rock and easy listening

Explanation: By the mid-2010s, the 'Oldies' format had largely evolved to focus on music from the 1960s through the mid-1970s, often emphasizing soft rock and easy listening genres.

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To what does the 'eternal jukebox' concept pertain?

Answer: A small set of timeless songs played across generations at events.

Explanation: The 'eternal jukebox' concept refers to a curated selection of enduring songs that maintain popularity across generational divides and are frequently played at events.

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By the mid-2010s, what was the 'Oldies' format typically associated with, particularly in contrast to the 'Classic Hits' format?

Answer: 1960s to mid-1970s soft rock and easy listening

Explanation: In contrast to 'Classic Hits,' the 'Oldies' format by the mid-2010s was typically associated with music from the 1960s to the mid-1970s, often emphasizing soft rock and easy listening styles.

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Origins and Early Radio Formats

Was the term 'Oldies' first employed in the late 1970s to denote contemporary musical selections?

Answer: False

Explanation: The term 'Oldies' has historical usage predating the late 1970s, having been applied to traditional pop songs from earlier decades even in the mid-20th century.

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Did the film 'American Graffiti' contribute to the resurgence of 1950s nostalgia and related radio formats in the early 1970s?

Answer: True

Explanation: The popularity of the film 'American Graffiti' is widely credited with fostering a renewed interest in 1950s nostalgia during the early 1970s, which subsequently influenced the development of radio formats focusing on that era's music.

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Did new FCC rules concerning simulcasting in the 1970s serve to discourage FM stations from developing distinct programming formats?

Answer: False

Explanation: Conversely, new FCC regulations regarding simulcasting in the 1970s encouraged FM stations to develop unique programming, thereby fostering the creation of distinct formats.

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Did many Oldies stations commence transitioning to full-time formats around 1982, typically focusing on music from 1955 to 1973?

Answer: True

Explanation: The year 1982 marked a significant period when numerous AM and FM stations began adopting full-time Oldies formats, predominantly featuring music from the 1955 to 1973 timeframe.

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Did the 'Oldies' format commence its emergence as a distinct programming style around the late 1960s?

Answer: False

Explanation: The 'Oldies' format began to emerge as a distinct programming style primarily in the early 1970s, rather than the late 1960s.

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Is KOOL-FM in Phoenix identified as one of the first radio stations to play Oldies music?

Answer: True

Explanation: KOOL-FM in Phoenix is cited as one of the pioneering radio stations in adopting and playing Oldies music, particularly focusing on the 1950s and early 1960s.

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In the late 1960s, did FM top 40 stations begin exclusively playing older music to cater to adult listeners?

Answer: False

Explanation: In the late 1960s, some FM top 40 stations began incorporating older music alongside current hits, but not exclusively, and this was part of a broader strategy to appeal to adult listeners seeking variety.

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Was the 'Solid Gold' syndicated music format package primarily utilized on AM stations to comply with FCC rules?

Answer: False

Explanation: The 'Solid Gold' syndicated format was often employed on FM stations as a means to comply with FCC regulations concerning simulcasting, encouraging unique programming on FM frequencies.

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Around which decade did the 'Oldies' format commence its emergence as a distinct programming style?

Answer: Early 1970s

Explanation: The 'Oldies' format began to establish itself as a distinct programming style in the early 1970s, influenced by factors such as the movie 'American Graffiti'.

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Which radio station is cited as one of the earliest to feature Oldies music, with an initial focus on the 1950s and early 1960s?

Answer: KOOL-FM, Phoenix

Explanation: KOOL-FM in Phoenix is identified in the source material as one of the pioneering stations in playing Oldies music, specifically concentrating on the 1950s and early 1960s.

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Which of the following represents an example of a syndicated radio program specifically for the Oldies format, as mentioned in the text?

Answer: Dick Clark's Rock, Roll & Remember

Explanation: 'Dick Clark's Rock, Roll & Remember' is cited as a prominent example of a syndicated radio program dedicated to the Oldies format.

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Programming Strategies and Listener Engagement

Do traditional Oldies radio stations typically employ a strategy of using very large, rotating playlists to maintain musical freshness?

Answer: False

Explanation: Traditional Oldies stations often utilize a limited playlist, typically around 300 songs, which leads to heavy rotation rather than the use of large, rotating playlists for freshness.

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Is the rationale behind traditional Oldies stations limiting their playlists to approximately 300 songs to introduce new music frequently?

Answer: False

Explanation: The rationale for limiting playlists to around 300 songs is to maximize listener retention through familiarity and repetition of hits, not to introduce new music.

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Did some Oldies stations in the 1980s maintain very focused playlists of only 300 songs, while others featured libraries up to 1,500?

Answer: True

Explanation: The source indicates a divergence in playlist strategy during the 1980s, with some Oldies stations employing highly focused playlists of around 300 songs, while others maintained substantially larger libraries, up to 1,500 songs.

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What is a recognized drawback of the restricted playlist strategy employed by certain traditional Oldies radio stations?

Answer: It leads to excessive repetition of songs.

Explanation: A significant drawback of employing a restricted playlist, often limited to around 300 songs, is the high frequency of song repetition, which can alienate active listeners.

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What was the principal rationale underpinning the limited playlist strategy (approximately 300 songs) utilized by traditional Oldies stations?

Answer: To keep listeners tuned in with familiar hits.

Explanation: The primary rationale for limiting playlists to around 300 songs was to ensure listeners remained tuned in by consistently hearing familiar and popular hits.

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Which of the following represents a potential strategy for mitigating excessive song repetition on Oldies radio programming?

Answer: Rotating different songs into and out of the playlist periodically.

Explanation: A viable strategy for mitigating excessive song repetition involves periodically rotating different songs into and out of the playlist, thereby introducing variety.

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Satellite and Digital Radio Impact

Is the 'Kool Gold' format a satellite-distributed programming service primarily focused on contemporary pop music?

Answer: False

Explanation: The 'Kool Gold' format is identified as a satellite-distributed service specifically focused on Oldies music, not contemporary pop.

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Have public radio stations generally avoided broadcasting Oldies music formats?

Answer: False

Explanation: Contrary to general avoidance, public radio stations have embraced the Oldies format, with some featuring it on their main or digital subchannels.

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Did satellite radio services such as XM and Sirius initially offer a very limited selection of Oldies music, comparable to terrestrial radio offerings?

Answer: False

Explanation: Satellite radio services like XM and Sirius initially provided extensive libraries with significantly less repetition compared to terrestrial radio, offering a much broader selection of Oldies music.

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Did the shortwave radio station WTWW broadcast an Oldies service until 2022 before relocating its programming?

Answer: True

Explanation: The shortwave station WTWW operated an Oldies service until 2022, after which its programming was moved to a different frequency, demonstrating the continued presence of Oldies on various broadcast platforms.

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In what manner did satellite radio services, such as XM and Sirius, initially differentiate their Oldies programming from that of traditional broadcast stations?

Answer: They provided larger libraries with significantly less repetition.

Explanation: Initially, satellite radio services like XM and Sirius offered substantially larger music libraries, resulting in considerably less song repetition compared to the more constrained playlists common on traditional broadcast stations.

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What was the initial strategy adopted by XM and Sirius satellite radio concerning their Oldies channel offerings?

Answer: They launched numerous channels, often dedicated to specific decades.

Explanation: XM and Sirius initially adopted a strategy of launching numerous Oldies channels, frequently dedicating individual stations to specific decades from the 1940s through the 1990s.

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