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Oxygen (TV network) Wiki2Web Clarity Challenge

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Study Guide: The Oxygen Network: Evolution and Programming Focus

Cheat Sheet:
The Oxygen Network: Evolution and Programming Focus Study Guide

Founding and Initial Programming (1998-2007)

Oxygen Media was founded in 2000, the same year the network officially launched.

Answer: False

Explanation: Oxygen Media, the company, was founded in 1998, while the Oxygen subscription network officially launched on February 1, 2000.

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The initial programming format of Oxygen upon its launch was oriented towards women, featuring lifestyle and entertainment content.

Answer: True

Explanation: Upon its launch, Oxygen's programming was indeed designed for a female audience, offering lifestyle and entertainment content.

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Oxygen's first headquarters were located in Chelsea Market, which was affected by the events of September 11, 2001.

Answer: False

Explanation: Oxygen's first headquarters were located at Battery Park City, near the World Trade Center, and were affected by the events of September 11, 2001. Operations were later consolidated at Chelsea Market.

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Prior to 2005, Oxygen aired a limited schedule of WNBA games before shifting its focus chiefly to reality shows, reruns, and movies.

Answer: True

Explanation: Before 2005, Oxygen did carry a limited schedule of WNBA games, subsequently transitioning its programming to focus on reality shows, reruns, and movies.

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The yoga, meditation, and exercise program 'Inhale' was cancelled in 2008, shortly after NBCUniversal acquired Oxygen.

Answer: False

Explanation: The program 'Inhale' was cancelled in 2010, not 2008, making it the last inaugural Oxygen program to remain on air into the NBCUniversal era.

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'Snapped' was one of the highlight shows on Oxygen before its acquisition by NBCUniversal and later became an anchor for the 'Crime Time' block.

Answer: True

Explanation: 'Snapped' was indeed a highlight show prior to the NBCUniversal acquisition and later served as an anchor for the successful 'Crime Time' programming block.

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The subscription network Oxygen officially launched on what date?

Answer: February 1, 2000

Explanation: The Oxygen subscription network officially launched on February 1, 2000.

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Which of the following media executives was a key founder of Oxygen Media?

Answer: Geraldine Laybourne

Explanation: Geraldine Laybourne, a former Nickelodeon executive, was a key founder of Oxygen Media.

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Oxygen's first headquarters were located near what iconic New York City landmark, leading to the network being knocked off air on September 11, 2001?

Answer: World Trade Center

Explanation: Oxygen's first headquarters at Battery Park City were near the World Trade Center, and the network was affected by the events of September 11, 2001.

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What type of programming did Oxygen carry a limited schedule of prior to 2005?

Answer: Regular season WNBA games

Explanation: Prior to 2005, Oxygen aired a limited schedule of regular season WNBA games.

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Which program, focused on yoga, meditation, and exercise, was the last inaugural Oxygen show to remain on air into the NBCUniversal era?

Answer: 'Inhale'

Explanation: The program 'Inhale', focused on yoga, meditation, and exercise, was the last inaugural Oxygen show to continue airing into the NBCUniversal era, albeit in repeats.

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Which of these shows was a past syndicated program on Oxygen?

Answer: 'Buffy the Vampire Slayer'

Explanation: 'Buffy the Vampire Slayer' is listed as one of Oxygen's past syndicated programs.

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NBCUniversal Acquisition and Early Rebranding (2007-2013)

NBCUniversal announced its acquisition of Oxygen in October 2007 for $925 million.

Answer: True

Explanation: NBCUniversal officially announced its acquisition of Oxygen on October 9, 2007, for the stated price of $925 million.

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After NBCUniversal acquired Oxygen, Jeff Gaspin, previously head of Bravo Media, was appointed to lead the network.

Answer: False

Explanation: Following the acquisition, Lauren Zalaznick, who previously headed Bravo Media, was appointed to lead Oxygen, not Jeff Gaspin.

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The June 2008 rebranding of Oxygen under NBCUniversal ownership included a new logo and the slogan 'Live Out Loud'.

Answer: True

Explanation: The rebranding in June 2008, under NBCUniversal, indeed introduced a new logo and the slogan 'Live Out Loud'.

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During the 2008 Summer Olympics, Oxygen aired a two-hour block of coverage focusing primarily on swimming competitions.

Answer: False

Explanation: During the 2008 Summer Olympics, Oxygen's two-hour block of coverage primarily focused on gymnastics competitions, not swimming.

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The premiere of 'Dance Your Ass Off' in June 2009 was Oxygen's highest-rated series premiere at that time, attracting 1.3 million viewers.

Answer: True

Explanation: The premiere of 'Dance Your Ass Off' on June 29, 2009, did achieve Oxygen's highest series premiere ratings at that time, drawing an average of 1.3 million viewers.

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The success of 'Bad Girls All-Star Battle' in May 2013 was bolstered by a 'Bad Girls Club: Atlanta' reunion special as a lead-in.

Answer: True

Explanation: The premiere of 'Bad Girls All-Star Battle' in May 2013 was indeed significantly boosted by a 'Bad Girls Club: Atlanta' reunion special that served as its lead-in.

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NBCUniversal announced its acquisition of Oxygen on what specific date?

Answer: October 9, 2007

Explanation: NBCUniversal announced its acquisition of Oxygen on October 9, 2007.

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After the acquisition was completed, who was appointed to lead Oxygen, having previously headed Bravo Media?

Answer: Lauren Zalaznick

Explanation: Lauren Zalaznick, previously head of Bravo Media, was appointed to lead Oxygen after the acquisition was completed.

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What slogan was introduced as part of Oxygen's June 2008 rebranding under NBCUniversal ownership?

Answer: 'Live Out Loud'

Explanation: The slogan 'Live Out Loud' was introduced during Oxygen's June 2008 rebranding under NBCUniversal ownership.

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During the 2008 Summer Olympics, Oxygen aired a two-hour block of coverage on weekday evenings, primarily focusing on which sport?

Answer: Gymnastics

Explanation: Oxygen's coverage during the 2008 Summer Olympics primarily focused on gymnastics competitions.

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Which series premiere, attracting 1.3 million viewers in June 2009, was Oxygen's highest-rated at that time?

Answer: 'Dance Your Ass Off'

Explanation: The premiere of 'Dance Your Ass Off' in June 2009 attracted 1.3 million viewers, making it Oxygen's highest-rated series premiere at that time.

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What program, a spin-off of 'Bad Girls Club', became Oxygen's highest-rated series premiere to-date in May 2013 with 1.73 million viewers?

Answer: 'Bad Girls All-Star Battle'

Explanation: 'Bad Girls All-Star Battle', a spin-off of 'Bad Girls Club', became Oxygen's highest-rated series premiere to-date in May 2013, attracting 1.73 million viewers.

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Programming Shifts and "Very Real" Era (2013-2016)

Following Comcast's acquisition of NBCUniversal, Oxygen's sister channel Style Network was replaced by E! Network, leading to program dispersal.

Answer: False

Explanation: Following Comcast's acquisition of NBCUniversal, the Style Network was replaced by Esquire Network, not E! Network, leading to the dispersal of some of its programs to Oxygen.

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In April 2014, Oxygen shifted its programming strategy to focus on a 'modern', young female audience with the new slogan 'Very Real'.

Answer: True

Explanation: Oxygen's programming strategy shift in April 2014 aimed to target a 'modern', young female audience, and this change was accompanied by the new slogan 'Very Real'.

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Following Comcast's acquisition of NBCUniversal, some programs from which sister channel were dispersed to Oxygen after it was replaced by Esquire Network?

Answer: Style Network

Explanation: After the Style Network was replaced by Esquire Network following Comcast's acquisition of NBCUniversal, some of its programs were dispersed to Oxygen.

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In April 2014, Oxygen underwent a programming strategy shift with a new slogan, aiming to deliver 'freshness, authenticity, high emotional stakes and optimism'. What was this slogan?

Answer: 'Very Real'

Explanation: The slogan 'Very Real' was introduced in April 2014 as part of Oxygen's programming strategy shift to appeal to a 'modern', young female audience with content emphasizing 'freshness, authenticity, high emotional stakes and optimism'.

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Transformation to True Crime (2016-Present)

Oxygen's current branding, Oxygen True Crime, reflects its primary focus on true crime television series and police procedural dramas.

Answer: True

Explanation: The network's current branding as Oxygen True Crime directly corresponds to its programming strategy, which is centered on true crime series and police procedural dramas.

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NBCUniversal began considering reformatting Oxygen as a true crime channel in December 2015, due to the success of its 'Crime Time' block.

Answer: False

Explanation: NBCUniversal began considering reformatting Oxygen as a true crime channel in December 2016, not 2015, driven by the success of its 'Crime Time' block.

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The 'Crime Time' programming block, anchored by series like 'Snapped', contributed to a 42% increase in Oxygen's total viewership.

Answer: True

Explanation: The 'Crime Time' programming block, featuring series such as 'Snapped', was indeed instrumental in achieving a 42% increase in Oxygen's total viewership.

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Oxygen launched a true crime podcast series called 'Martinis & Murder' in January 2017.

Answer: True

Explanation: Oxygen initiated its foray into podcasting in January 2017 with the launch of the true crime series 'Martinis & Murder'.

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The official confirmation of Oxygen's refocus on true crime programming in February 2017 was accompanied by a new logo inspired by a magnifying glass.

Answer: False

Explanation: While Oxygen's refocus on true crime was confirmed in February 2017, the accompanying new logo was inspired by police tape, not a magnifying glass.

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Oxygen's new true crime lineup included its existing library of unscripted true-crime programming and reruns of police procedurals like 'CSI' and 'NCIS'.

Answer: True

Explanation: The new true crime lineup on Oxygen integrated its existing unscripted true-crime content with syndicated reruns of popular police procedurals such as 'CSI' and 'NCIS'.

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'Law & Order: Special Victims Unit' was a new crime program announced in development for Oxygen's upcoming season during its upfront presentations.

Answer: False

Explanation: During its upfront presentations, Oxygen announced new crime programs in development such as 'Criminal Confessions' and a docuseries on Jessica Chambers, but not 'Law & Order: Special Victims Unit' as a new development.

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Oxygen and USA Network acquired off-network reruns of 'Chicago P.D.' in September 2017.

Answer: True

Explanation: In September 2017, Oxygen and USA Network did jointly acquire off-network reruns of 'Chicago P.D.' for their schedules.

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'Buried in the Backyard' and 'Cold Justice' are among the current true crime programs airing on Oxygen.

Answer: True

Explanation: Both 'Buried in the Backyard' and 'Cold Justice' are indeed listed as current true crime programs broadcast on Oxygen.

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What is the current primary programming focus of the Oxygen television network?

Answer: True crime television series and police procedural dramas

Explanation: Oxygen's current primary programming focus is on true crime television series and police procedural dramas, reflected in its branding as Oxygen True Crime.

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In December 2016, NBCUniversal began considering reformatting Oxygen as a true crime channel due to a 42% increase in viewership from what programming block?

Answer: Crime Time

Explanation: The 'Crime Time' programming block, which led to a 42% increase in Oxygen's total viewership, was the impetus for NBCUniversal to consider reformatting Oxygen as a true crime channel in December 2016.

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NBCUniversal was reportedly in talks with which producer of 'Law & Order' and 'Chicago' franchises for an equity stake in the re-branded true crime channel?

Answer: Dick Wolf

Explanation: NBCUniversal was reportedly in talks with Dick Wolf, the producer behind the 'Law & Order' and 'Chicago' franchises, regarding an equity stake in the re-branded true crime channel.

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Oxygen began a related foray into podcasting in January 2017 with the launch of which true crime series?

Answer: 'Martinis & Murder'

Explanation: Oxygen launched its true crime podcast series, 'Martinis & Murder', in January 2017.

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The new Oxygen logo that accompanied its refocus on true crime in 2017 was inspired by what?

Answer: Police tape

Explanation: The new Oxygen logo, introduced with its true crime refocus in 2017, was inspired by police tape.

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Which of the following is listed as a current true crime program airing on Oxygen?

Answer: 'Kill or Be Killed'

Explanation: 'Kill or Be Killed' is listed among the current true crime programs broadcast on Oxygen.

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Network Operations and Distribution

Oxygen became available on Dish Network immediately upon its launch in 2000, similar to its carriage on DirecTV.

Answer: False

Explanation: Oxygen launched with immediate carriage on DirecTV, but it only became available on Dish Network in early 2006.

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Oxygen launched its high-definition simulcast feed in early 2010, a year before its highest-rated series premiere.

Answer: False

Explanation: Oxygen launched its high-definition simulcast feed in March 2011. The highest-rated series premiere at that time ('Dance Your Ass Off') was in June 2009, and a later highest-rated premiere ('Bad Girls All-Star Battle') was in May 2013.

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Oxygen began operating as a digital multicast television network on May 2, 2022.

Answer: True

Explanation: Oxygen transitioned to operating as a digital multicast television network on May 2, 2022.

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Oxygen primarily operates as a digital subchannel on subchannels of CBS and ABC owned and operated stations.

Answer: False

Explanation: Oxygen primarily operates as a digital subchannel on subchannels of NBC and Telemundo owned and operated stations, not CBS and ABC.

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What is the primary language of Oxygen's programming, and what is the downscaled format for its SDTV feed?

Answer: English, letterboxed 480i

Explanation: Oxygen's primary programming language is English, and its 1080i HDTV broadcast is downscaled to letterboxed 480i for its SDTV feed.

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Oxygen launched with immediate carriage on DirecTV and became available on Dish Network in what year?

Answer: 2006

Explanation: Oxygen launched with immediate carriage on DirecTV and became available on Dish Network in early 2006.

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Oxygen launched its high-definition simulcast feed in what month and year?

Answer: March 2011

Explanation: Oxygen launched its high-definition simulcast feed in March 2011.

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Oxygen began operating as a digital multicast television network on what date?

Answer: May 2, 2022

Explanation: Oxygen commenced operations as a digital multicast television network on May 2, 2022.

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As of November 2023, what was the approximate number of pay television households in the United States that had access to Oxygen?

Answer: 59 million

Explanation: As of November 2023, Oxygen was accessible in approximately 59 million pay television households in the United States.

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Which of the following streaming media services is listed as offering Oxygen?

Answer: Sling TV

Explanation: Sling TV is listed among the streaming media services that offer Oxygen.

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Corporate Identity and Ownership

NBCUniversal, the owner of Oxygen, is a division of what larger corporation?

Answer: Comcast

Explanation: NBCUniversal, which owns Oxygen, is a division of the larger Comcast corporation.

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In what building are Oxygen's current headquarters located in New York City?

Answer: Comcast Building

Explanation: Oxygen's current headquarters are located in the Comcast Building in New York City.

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International Expansion and Affiliates

A Canadian version of Oxygen is expected to launch in 2026, following an agreement between NBCUniversal and Bell Media.

Answer: False

Explanation: A Canadian version of Oxygen is slated to launch on January 1, 2025, not 2026, as per the agreement between NBCUniversal and Bell Media.

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A Canadian version of Oxygen is expected to launch on what specific date, following an agreement announced on October 17, 2024?

Answer: January 1, 2025

Explanation: Following an agreement announced on October 17, 2024, a Canadian version of Oxygen is expected to launch on January 1, 2025.

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