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Velocity Services, Inc., the original name for Penske Media Corporation, primarily focused on affinity marketing and internet services.
Answer: False
Explanation: Velocity Services, Inc. initially concentrated on affinity marketing and internet services, not digital advertising and social media management.
Mail.com Media Corporation (MMC) secured a $35 million growth equity round of financing in mid-2008.
Answer: False
Explanation: Mail.com Media Corporation secured a $35 million growth equity round of financing in mid-2008, not early 2008.
By 2008, Mail.com Media Corporation's digital entertainment properties included *Hollywood Life* and *Movieline*.
Answer: True
Explanation: By 2008, Mail.com Media Corporation's portfolio indeed included *Hollywood Life* and *Movieline* among its digital entertainment properties.
In February 2010, MMC established a joint venture with Zee TV to develop the India.com web portal and seven other related portals.
Answer: True
Explanation: MMC did establish a joint venture with Zee TV in February 2010 for the development of the India.com web portal and several other related portals.
MMC purchased *Boy Genius Report* (BGR) in April 2010, subsequently moving the blog to BGR.com, with Jonathan Geller continuing as Editor in Chief.
Answer: True
Explanation: MMC acquired *Boy Genius Report* (BGR) in April 2010, moved it to BGR.com, and retained Jonathan Geller as Editor in Chief.
The Mail.com email and portal service was sold to United Internet in September 2010, with MMC remaining its primary content provider.
Answer: True
Explanation: The Mail.com email and portal service was indeed sold to United Internet in September 2010, and MMC continued as its primary content provider.
Mail.com Media Corporation officially changed its name to Penske Media Corporation in 2012.
Answer: False
Explanation: Mail.com Media Corporation officially changed its name to Penske Media Corporation in 2012, not 2010.
What was Penske Media Corporation's initial name and its original business focus?
Answer: Velocity Services, Inc., focused on affinity marketing and internet services.
Explanation: Penske Media Corporation initially operated as Velocity Services, Inc., concentrating on affinity marketing and internet services.
Which of the following digital entertainment properties was part of Mail.com Media Corporation's portfolio by 2008?
Answer: *Hollywood Life*
Explanation: By 2008, *Hollywood Life* was among Mail.com Media Corporation's digital entertainment properties.
What was the immediate change after Mail.com Media Corporation (MMC) acquired Jonathan Geller's *Boy Genius Report* (BGR) in April 2010?
Answer: MMC moved the blog to a new URL, BGR.com, and broadened its scope.
Explanation: After acquiring BGR in April 2010, MMC moved the blog to BGR.com and expanded its technology coverage, with Jonathan Geller remaining Editor in Chief.
In what year did Mail.com Media Corporation officially change its name to Penske Media Corporation?
Answer: 2012
Explanation: Mail.com Media Corporation officially changed its name to Penske Media Corporation in 2012.
What significant financial milestone did Mail.com Media Corporation achieve in mid-2008?
Answer: It secured a $35 million growth equity round of financing.
Explanation: In mid-2008, Mail.com Media Corporation secured a $35 million growth equity round of financing.
What transaction occurred with the Mail.com email and portal service in September 2010?
Answer: It was sold to United Internet, with MMC remaining the primary content provider.
Explanation: In September 2010, the Mail.com email and portal service was sold to United Internet, with MMC continuing as its primary content provider.
Mail.com Media Corporation acquired *Deadline Hollywood Daily* in early 2009 after it was managed by *LA Weekly*.
Answer: False
Explanation: Mail.com Media Corporation acquired *Deadline Hollywood Daily* in early 2009, and it was previously managed by *LA Weekly*, not *The New York Times*.
Penske Media Corporation (PMC) acquired Variety Inc. in October 2012 for an estimated $25 million, with financial backing from Third Point LLC.
Answer: True
Explanation: PMC acquired Variety Inc. in October 2012 for an estimated $25 million, supported by Third Point LLC.
Following the acquisition of *Variety*, PMC eliminated the website's paywall and ceased the print edition of *Daily Variety*.
Answer: False
Explanation: After acquiring *Variety*, PMC eliminated the website's paywall and ceased the print edition of *Daily Variety*, rather than maintaining the paywall and increasing print frequency.
The paywall for Variety.com was removed on March 1, 2013, while the last *Daily Variety* print edition was published on March 19, 2013.
Answer: False
Explanation: The paywall for Variety.com was removed on March 1, 2013, which was not the same day the last *Daily Variety* print edition was published (March 19, 2013).
In late 2014, PMC acquired Fairchild Fashion Media from Condé Nast for a sum just under $100 million, including *Women's Wear Daily* (WWD) and *Footwear News*.
Answer: True
Explanation: PMC acquired Fairchild Fashion Media from Condé Nast in late 2014 for just under $100 million, which included *Women's Wear Daily* (WWD) and *Footwear News*.
Condé Nast retained ownership of Style.com and *W* after selling Fairchild Fashion Media to PMC, while PMC acquired *Beauty Inc.*
Answer: False
Explanation: Condé Nast retained Style.com and *W*, while PMC acquired *Beauty Inc.* as part of the Fairchild Fashion Media deal.
Penske Media Corporation (PMC) acquired Gold Derby, a data platform for awards predictions, in July 2015.
Answer: True
Explanation: PMC acquired Gold Derby, a data platform specializing in awards predictions, in July 2015.
IndieWire, an independent film and television publication, was acquired by Penske Media Corporation (PMC) in January 2016 from SnagFilms, Inc.
Answer: True
Explanation: PMC acquired IndieWire, an independent film and television publication, from SnagFilms, Inc. in January 2016.
When did Mail.com Media Corporation acquire *Deadline Hollywood Daily*?
Answer: Early 2009
Explanation: Mail.com Media Corporation acquired *Deadline Hollywood Daily* in early 2009.
What strategic change did Penske Media Corporation (PMC) implement for *Variety*'s operations after its acquisition in 2012?
Answer: Eliminated the website's paywall and ceased the print edition of *Daily Variety*.
Explanation: After acquiring *Variety* in 2012, PMC eliminated the website's paywall and discontinued the print edition of *Daily Variety*.
Which of the following Fairchild properties did Condé Nast choose to retain after selling Fairchild Fashion Media to Penske Media Corporation (PMC) in late 2014?
Answer: Style.com
Explanation: After selling Fairchild Fashion Media to PMC, Condé Nast retained ownership of Style.com and *W*.
What data platform and website focused on awards predictions did Penske Media Corporation (PMC) purchase in July 2015?
Answer: Gold Derby
Explanation: PMC acquired Gold Derby, a data platform specializing in awards predictions, in July 2015.
What was the estimated acquisition cost for Penske Media Corporation (PMC) when it acquired Variety Inc. in October 2012?
Answer: $25 million
Explanation: PMC acquired Variety Inc. in October 2012 for an estimated $25 million.
When did *Variety*'s paywall come down, and when was the last *Daily Variety* print edition published?
Answer: Paywall: March 1, 2013; Last print: March 19, 2013
Explanation: Variety.com's paywall was removed on March 1, 2013, and the last *Daily Variety* print edition was published on March 19, 2013.
Penske Media Corporation became the full owner of *Rolling Stone* magazine by acquiring a majority stake from Wenner Media in 2017 and the remaining stake from BandLab Technologies in 2019.
Answer: True
Explanation: PMC achieved full ownership of *Rolling Stone* magazine through a two-step acquisition process: a majority stake in 2017 and the remaining stake in 2019.
Between 2017 and 2018, Penske Media Corporation (PMC) expanded into the music and art sectors by investing in BuzzAngle Music and acquiring Art Media Holdings.
Answer: True
Explanation: PMC expanded its presence in the music and art sectors between 2017 and 2018 through an investment in BuzzAngle Music and the acquisition of Art Media Holdings.
The joint venture PMRC, announced in September 2020, resulted in Penske Media Corporation (PMC) assuming operations of MRC Media & Info publications such as *The Hollywood Reporter* and *Billboard* magazine.
Answer: True
Explanation: The PMRC joint venture, announced in September 2020, indeed led to PMC taking over operations for MRC Media & Info publications, including *The Hollywood Reporter* and *Billboard*.
In 2021, Penske Media Corporation acquired a 50 percent stake in the South by Southwest festival.
Answer: False
Explanation: Penske Media Corporation acquired a 50 percent stake in the South by Southwest festival in 2021, not 75 percent.
Penske Media Corporation (PMC) sold *Hollywood Life* in 2021, an entertainment news website founded by Bonnie Fuller.
Answer: True
Explanation: PMC sold *Hollywood Life*, an entertainment news website founded by Bonnie Fuller, in 2021.
In 2022, Penske Media Corporation (PMC) acquired a majority stake in the Life Is Beautiful Music & Art Festival and placed it under the *Rolling Stone* division.
Answer: False
Explanation: PMC acquired a majority stake in the Life Is Beautiful Music & Art Festival in 2022 and placed it under the *Rolling Stone* division, not *Variety*.
Penske Media Corporation (PMC) acquired *Artforum* and *Bookforum* in 2022, with *Bookforum* ceasing publications later that year.
Answer: True
Explanation: PMC acquired *Artforum* and *Bookforum* in 2022, and *Bookforum* did cease publications later that year.
Penske Media Corporation launched the LA3C, a new music festival, in Los Angeles in 2022.
Answer: False
Explanation: Penske Media Corporation launched the LA3C as a new music festival in Los Angeles in 2022, not a film festival.
In January 2023, a stake in Dick Clark Productions was transferred to Penske Media Corporation (PMC) through the joint venture Penske Media Eldridge.
Answer: True
Explanation: A stake in Dick Clark Productions was transferred to PMC in January 2023 via the Penske Media Eldridge joint venture.
Penske Media Corporation (PMC) became the largest shareholder in Vox Media in February 2023 by acquiring a 20% stake, resulting in Jay Penske joining its board of directors.
Answer: True
Explanation: PMC acquired a 20% stake in Vox Media in February 2023, becoming the largest shareholder and leading to Jay Penske's appointment to its board.
How did Penske Media Corporation eventually become the full owner of *Rolling Stone* magazine?
Answer: By purchasing a majority stake from Wenner Media in 2017 and the remaining stake from BandLab Technologies in 2019.
Explanation: PMC acquired full ownership of *Rolling Stone* through a two-step process: a majority stake from Wenner Media in 2017 and the remaining stake from BandLab Technologies in 2019.
What significant stake did Penske Media Corporation (PMC) acquire in the South by Southwest festival in 2021?
Answer: A 50 percent stake
Explanation: In 2021, PMC acquired a 50 percent stake in the South by Southwest festival.
Which major music and art festival did Penske Media Corporation (PMC) acquire a majority stake in during 2022, and under which division was it placed?
Answer: Life Is Beautiful Music & Art Festival, placed under the *Rolling Stone* division.
Explanation: In 2022, PMC acquired a majority stake in the Life Is Beautiful Music & Art Festival and placed it under the *Rolling Stone* division.
What new cultural event did Penske Media Corporation (PMC) launch in Los Angeles in 2022?
Answer: The LA3C music festival
Explanation: In 2022, PMC launched the LA3C, a new music festival in Los Angeles.
What significant investment did Penske Media Corporation (PMC) make in Vox Media in February 2023?
Answer: Acquired a 20% stake and became the largest shareholder, with Jay Penske joining the board.
Explanation: In February 2023, PMC acquired a 20% stake in Vox Media, becoming its largest shareholder and leading to Jay Penske's appointment to its board.
Between 2017 and 2018, what additional acquisitions and investments did Penske Media Corporation (PMC) make in the music and art sectors?
Answer: Invested in BuzzAngle Music and acquired Art Media Holdings.
Explanation: Between 2017 and 2018, PMC invested in BuzzAngle Music and acquired Art Media Holdings to expand its presence in the music and art sectors.
What happened to the *Hollywood Life* website in 2021?
Answer: It was sold by PMC.
Explanation: In 2021, Penske Media Corporation sold the *Hollywood Life* website.
Which contemporary art magazines did Penske Media Corporation (PMC) acquire in 2022, and what was the outcome for one of them?
Answer: *Artforum* and *Bookforum*, with *Bookforum* ceasing publication.
Explanation: In 2022, PMC acquired *Artforum* and *Bookforum*, with *Bookforum* ceasing publication later that year.
*Variety* magazine, a leading trade paper for the entertainment industry, was acquired by Penske Media Corporation (PMC) in 2012 for approximately $30 million.
Answer: False
Explanation: *Variety* magazine was acquired by PMC in 2012 for approximately $30 million, confirming its status as a leading entertainment trade paper.
*Rolling Stone* magazine was founded in San Francisco in 1967 by Jann Wenner and Ralph J. Gleason.
Answer: False
Explanation: *Rolling Stone* magazine was founded in San Francisco, not New York City, in 1967 by Jann Wenner and Ralph J. Gleason.
Under Penske Media Corporation's (PMC) ownership, the American edition of *Rolling Stone* transitioned to a monthly publication format.
Answer: True
Explanation: Under PMC's ownership, the American edition of *Rolling Stone* transitioned to a monthly publication format, as part of its editorial evolution.
*Rolling Stone* magazine currently publishes in 15 international markets worldwide.
Answer: False
Explanation: *Rolling Stone* magazine publishes in 15 international markets, not 10.
The *Robb Report* is a luxury-lifestyle magazine that covers high-end products and experiences such as luxury automobiles, aviation, and real estate.
Answer: True
Explanation: The *Robb Report* is indeed a luxury-lifestyle magazine covering high-end products like automobiles, aviation, and real estate.
*Deadline Hollywood* was founded by Nikki Finke in 2006 and acquired by Penske Media in June 2009.
Answer: True
Explanation: *Deadline Hollywood* was founded by Nikki Finke in 2006 and acquired by Penske Media in June 2009.
*Women's Wear Daily* (WWD) is considered the 'Bible of the fashion industry' and is a property of Fairchild Fashion Media, which Penske Media Corporation (PMC) acquired.
Answer: True
Explanation: *Women's Wear Daily* (WWD) is widely recognized as the 'Bible of the fashion industry' and was acquired by PMC as part of Fairchild Fashion Media.
*Sportico* was launched by Penske Media Corporation (PMC) on June 30, 2020, to cover the sports business and media industries.
Answer: True
Explanation: *Sportico* was launched by PMC on June 30, 2020, specifically to cover the sports business and media industries.
*Sportico* enhanced its coverage of college sports in December 2020 by acquiring *The Intercollegiate*.
Answer: False
Explanation: *Sportico* enhanced its college sports coverage in December 2020 by acquiring *The Intercollegiate*, not *College Sports Journal*.
BollywoodLife.com is an entertainment and celebrity news website focused on Indian popular culture, reporting over 20 million monthly active users.
Answer: True
Explanation: BollywoodLife.com is an entertainment and celebrity news website dedicated to Indian popular culture, with a reported reach of over 20 million monthly active users.
*Gold Derby* was founded in 2000 as an entertainment news forum and has been presenting its TV and Film Awards since 2002.
Answer: True
Explanation: *Gold Derby* was founded in 2000 as an entertainment news forum and has been presenting its TV and Film Awards since 2002.
Dick Clark Productions' portfolio includes the Golden Globe Awards, American Music Awards, and Streamy Awards.
Answer: True
Explanation: Dick Clark Productions' portfolio includes the Golden Globe Awards, American Music Awards, and Streamy Awards, among others.
What was the original focus of *Rolling Stone* magazine upon its founding in 1967?
Answer: In-depth musical coverage and impactful political reporting.
Explanation: Upon its founding in 1967, *Rolling Stone* magazine was known for its in-depth musical coverage and impactful political reporting.
How many international markets does *Rolling Stone* magazine currently publish in?
Answer: 15 countries
Explanation: *Rolling Stone* magazine currently publishes in 15 international markets worldwide.
Which publication is widely regarded as the 'Bible of the fashion industry' and is owned by Penske Media Corporation (PMC) through its acquisition of Fairchild Fashion Media?
Answer: *Women's Wear Daily* (WWD)
Explanation: *Women's Wear Daily* (WWD) is widely recognized as the 'Bible of the fashion industry' and is a PMC property through its acquisition of Fairchild Fashion Media.
When was *Sportico* launched by Penske Media Corporation (PMC), and what specific industry does it cover?
Answer: June 2020, covering the sports business and media industries.
Explanation: *Sportico* was launched by PMC on June 30, 2020, to cover the sports business and media industries.
How did *Sportico* enhance its coverage of college sports in December 2020?
Answer: By acquiring *The Intercollegiate*, a college sports media outlet.
Explanation: *Sportico* enhanced its college sports coverage in December 2020 by acquiring *The Intercollegiate*.
What is BollywoodLife.com known for?
Answer: An entertainment and celebrity news website focused on Indian popular culture.
Explanation: BollywoodLife.com is an entertainment and celebrity news website dedicated to Indian popular culture.
Which publications are specifically identified as properties under the PMRC joint venture with MRC?
Answer: *The Hollywood Reporter*, *Billboard*, and *Vibe*
Explanation: The PMRC joint venture with MRC specifically includes *The Hollywood Reporter*, *Billboard*, and *Vibe*.
Which of these award shows is part of Dick Clark Productions' portfolio, a company partly owned by Penske Media Corporation (PMC)?
Answer: The Golden Globe Awards
Explanation: The Golden Globe Awards are part of Dick Clark Productions' portfolio, a company partly owned by PMC.
Who founded *Deadline Hollywood*, and when did Penske Media acquire it?
Answer: Nikki Finke in 2006, acquired in June 2009.
Explanation: *Deadline Hollywood* was founded by Nikki Finke in 2006 and acquired by Penske Media in June 2009.
Penske Media Corporation (PMC), founded by Jay Penske in 2003, maintains its primary operational bases in Los Angeles and New York City.
Answer: True
Explanation: Penske Media Corporation was founded by Jay Penske in 2003, and its main operational hubs are in Los Angeles and New York City.
Penske Media Corporation partnered with Shutterstock in June 2015 to license imagery from its archives.
Answer: False
Explanation: Penske Media Corporation partnered with Shutterstock, not Getty Images, in June 2015 for imagery licensing.
Penske Media co-owns its headquarters at 475 Fifth Avenue with RFR Holding.
Answer: False
Explanation: Penske Media co-owns its headquarters at 475 Fifth Avenue with RFR Holding, not Eldridge Industries.
Bonnie Fuller serves as the President and Editor-in-Chief of *Hollywood Life* within Penske Media Corporation's leadership team.
Answer: True
Explanation: Bonnie Fuller is listed as the President and Editor-in-Chief of *Hollywood Life* within PMC's leadership team.
*Bookforum* and *Hollywood Life* are listed as former properties of Penske Media Corporation.
Answer: False
Explanation: *Bookforum* and *Hollywood Life* are listed as former properties of Penske Media Corporation, meaning they are no longer current subsidiaries.
Who founded Penske Media Corporation in 2003 and what is his current role?
Answer: Jay Penske, Chairman and CEO
Explanation: Jay Penske founded Penske Media Corporation in 2003 and serves as its Chairman and CEO.
What partnership did Penske Media Corporation establish in June 2015 concerning its imagery archives?
Answer: A partnership with Shutterstock as the exclusive licensor for imagery.
Explanation: In June 2015, Penske Media Corporation partnered with Shutterstock as the exclusive licensor for its imagery archives.
Where is Penske Media Corporation's headquarters located, and with whom does it co-own the property?
Answer: 475 Fifth Avenue, co-owned with RFR Holding.
Explanation: Penske Media's headquarters are located at 475 Fifth Avenue and are co-owned with RFR Holding.
Who is listed as the President and Editor-in-Chief of *Hollywood Life* within Penske Media Corporation's leadership team?
Answer: Bonnie Fuller
Explanation: Bonnie Fuller is listed as the President and Editor-in-Chief of *Hollywood Life* within PMC's leadership team.