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Study Guide: Planet Hollywood International Inc.: Business History and Evolution

Cheat Sheet:
Planet Hollywood International Inc.: Business History and Evolution Study Guide

Founding and Core Concept

The foundational concept of Planet Hollywood International Inc. was primarily derived from the domain of professional wrestling.

Answer: False

Explanation: The primary inspiration for Planet Hollywood International Inc. was the popular portrayal of Hollywood cinema, not professional wrestling, as documented in its foundational materials.

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Keith Barish and Robert Earl are identified as the co-founders of Planet Hollywood International Inc.

Answer: True

Explanation: The establishment of Planet Hollywood International Inc. is attributed to its co-founders, Keith Barish and Robert Earl, as indicated by historical records.

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Robert Earl possessed substantial antecedent experience in the theme restaurant sector prior to co-founding Planet Hollywood, including managing rights for Hard Rock Cafe International.

Answer: True

Explanation: Prior to his involvement with Planet Hollywood, Robert Earl had significant experience in theme restaurant development and management, notably holding rights for Hard Rock Cafe International in certain regions.

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The inaugural Planet Hollywood restaurant was established in London in 1991.

Answer: False

Explanation: The first Planet Hollywood restaurant was inaugurated in New York City on October 22, 1991, not in London.

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The 'shortdescription' tag suggests Planet Hollywood is a European enterprise focused on sports-themed restaurants.

Answer: False

Explanation: The 'shortdescription' tag indicates that Planet Hollywood is a North American company inspired by North American cinema, not a European entity focused on sports themes.

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Who are the principal founders of Planet Hollywood International Inc.?

Answer: Keith Barish and Robert Earl

Explanation: Planet Hollywood International Inc. was founded by Keith Barish and Robert Earl.

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What was the principal source of conceptual inspiration for Planet Hollywood International Inc.?

Answer: The popular portrayal of Hollywood cinema

Explanation: Planet Hollywood International Inc. draws its primary inspiration from the popular portrayal and iconography of Hollywood cinema.

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What was Robert Earl's significant antecedent experience in the restaurant industry prior to co-founding Planet Hollywood?

Answer: Managing international rights for Hard Rock Cafe International

Explanation: Robert Earl's prior experience included managing the international rights for Hard Rock Cafe, alongside other theme restaurant ventures, before co-founding Planet Hollywood.

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When and where was the inaugural Planet Hollywood restaurant established?

Answer: October 22, 1991, in New York City

Explanation: The first Planet Hollywood restaurant commenced operations on October 22, 1991, in New York City.

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What information is conveyed by the 'shortdescription' tag regarding Planet Hollywood?

Answer: It's a North American company inspired by North American cinema.

Explanation: The 'shortdescription' tag specifies that Planet Hollywood is a North American company whose conceptual basis is derived from North American cinema.

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Celebrity Endorsements and Partnerships

The initial cohort of celebrity investors in Planet Hollywood received direct cash payments for their endorsements.

Answer: False

Explanation: Contrary to direct cash payments, the initial celebrity endorsers for Planet Hollywood were compensated through an employee stock ownership plan, granting them equity in the company.

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Which of the following celebrities was NOT among the initial cohort providing financial underwriting for Planet Hollywood?

Answer: Whoopi Goldberg

Explanation: While Sylvester Stallone, Demi Moore, and Arnold Schwarzenegger were among the initial celebrity backers, Whoopi Goldberg became involved later, notably as a spokesperson for Cool Planet Cafe.

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Expansion, Diversification, and Peak Operations

At its zenith in the 1990s, Planet Hollywood operated an extensive network of over 60 locations globally.

Answer: True

Explanation: Historical data indicates that Planet Hollywood International Inc. achieved its peak operational scale during the 1990s, encompassing more than 60 establishments worldwide.

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Planet Hollywood International commenced public trading on the New York Stock Exchange in April 1996.

Answer: True

Explanation: Planet Hollywood International Inc. successfully completed its initial public offering on the New York Stock Exchange in April 1996.

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Planet Hollywood's share price attained its highest valuation of $32 on its inaugural day of trading post-IPO.

Answer: True

Explanation: Following its initial public offering, Planet Hollywood's stock price reached a peak of $32 per share on its first day of trading.

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Planet Hollywood developed a sports-themed restaurant concept designated as 'Planet Sports Arena'.

Answer: False

Explanation: While Planet Hollywood did develop a sports-themed restaurant concept, it was named 'Official All Star Café,' not 'Planet Sports Arena'.

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The Official All Star Café concept was operational from 1995 until 2007.

Answer: True

Explanation: The sports-themed restaurant concept, Official All Star Café, operated within the period of 1995 to 2007.

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The Planet Hollywood VISA credit cards provided cardholders with privileged access to movie premiere tickets.

Answer: False

Explanation: The Planet Hollywood VISA credit cards, issued in conjunction with MBNA, were designed to offer cardholders priority seating at Planet Hollywood restaurants, not exclusive access to movie premiere tickets.

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The 'Chefs of the World' concept was conceived to showcase a 'star-studded' culinary staff.

Answer: True

Explanation: The 'Chefs of the World' initiative was a conceptual framework developed by Planet Hollywood around 1996, intended to feature a roster of highly acclaimed culinary professionals.

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Planet Movies by AMC represented a conceptual framework for venues dedicated to musical performances with integrated restaurants.

Answer: False

Explanation: The Planet Movies by AMC concept was oriented towards the development of movie multiplexes, typically featuring multiple screens, rather than venues primarily for musical performances.

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Cool Planet Ice Cream offerings encompassed flavors such as 'Blue Berry-More' and 'Die-Hard Chocolate'.

Answer: True

Explanation: The Cool Planet Ice Cream line, produced by Dreyer's, featured distinct flavors including 'Blue Berry-More' and 'Die-Hard Chocolate'.

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Approximately what was the maximum number of Planet Hollywood establishments operating worldwide during its peak in the 1990s?

Answer: More than 60 locations

Explanation: At the height of its expansion in the 1990s, Planet Hollywood International Inc. operated in excess of 60 locations across the globe.

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Planet Hollywood International commenced public trading on which principal stock exchange?

Answer: New York Stock Exchange (NYSE)

Explanation: Planet Hollywood International Inc. undertook its initial public offering on the New York Stock Exchange (NYSE).

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Which of the following was a sports-themed culinary concept developed by Planet Hollywood?

Answer: Official All Star Café

Explanation: The Official All Star Café was a sports-themed restaurant concept developed and operated by Planet Hollywood.

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What was the central thematic element of the 'Cool Planet Cafe' chain?

Answer: Ice cream with a movie theme

Explanation: The Cool Planet Cafe chain was centered around a movie theme, specializing in ice cream offerings.

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Whoopi Goldberg served as the designated spokesperson for which Planet Hollywood-affiliated undertaking?

Answer: Cool Planet Cafe ice cream shops

Explanation: Whoopi Goldberg was the spokesperson for the Cool Planet Cafe chain, which offered movie-themed ice cream.

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What was the intended utility of the Planet Hollywood VISA credit cards issued with MBNA?

Answer: To provide cardholders with priority seating at Planet Hollywood restaurants

Explanation: The Planet Hollywood VISA credit cards were designed to grant cardholders priority seating at Planet Hollywood restaurants.

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The Planet Movies by AMC concept was principally oriented towards the development of what category of venue?

Answer: Movie multiplexes

Explanation: Planet Movies by AMC was a concept focused on establishing movie multiplexes, often integrated with other Planet Hollywood ventures.

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Which entity collaborated with Planet Hollywood to expand the Cool Planet Cafe concept by an additional 10 locations?

Answer: Host Marriott Services

Explanation: Host Marriott Services partnered with Planet Hollywood International in a joint venture to develop an additional 10 Cool Planet Cafe locations.

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What was the initial per-share valuation upon Planet Hollywood's public offering, and what was its peak performance on the first day of trading?

Answer: $18 initial, $32 high

Explanation: Planet Hollywood International Inc. commenced trading at $18 per share, subsequently reaching a high of $32 on its first day of public trading.

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Financial Challenges and Restructuring

Planet Hollywood International Inc. initiated Chapter 11 bankruptcy proceedings for the first time in October 1999.

Answer: True

Explanation: The company's financial difficulties led to its first filing for Chapter 11 bankruptcy in October 1999.

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The financial deterioration of Planet Hollywood's original chain by late 1997 was principally attributable to a deficiency in celebrity endorsements.

Answer: False

Explanation: The fiscal decline by late 1997 was primarily due to an excessive focus on diversification, which led to the neglect of the core restaurant chain, resulting in issues with food quality, pricing, and service, rather than a lack of celebrity endorsements.

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As part of the May 2000 reorganization plan, Planet Hollywood prioritized the curtailment of its online presence and website development.

Answer: False

Explanation: Contrary to reducing its online presence, the May 2000 reorganization plan included the launch of Planet's first website, indicating an expansion of its digital footprint, alongside other strategic adjustments.

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Planet Hollywood International initiated a second Chapter 11 bankruptcy filing in October 2001, attributing the cause to the economic slowdown following the September 11 attacks.

Answer: True

Explanation: The company cited the adverse economic conditions resulting from the September 11 attacks as the primary reason for its second Chapter 11 bankruptcy filing in October 2001.

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In what year did Planet Hollywood International Inc. initiate Chapter 11 bankruptcy proceedings for the first instance?

Answer: 1999

Explanation: Planet Hollywood International Inc. first filed for Chapter 11 bankruptcy in October 1999.

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Which factor precipitated the fiscal deterioration of Planet Hollywood's original chain by late 1997?

Answer: Excessive focus on diversification leading to neglect of the core chain

Explanation: The financial decline was primarily attributed to an overemphasis on diversification, which resulted in the neglect of the core restaurant operations, leading to diminished quality and service.

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Planet Hollywood International initiated a second bankruptcy filing in October 2001. What reason did the company cite for this action?

Answer: The economic slowdown following the September 11 attacks

Explanation: The company attributed its second bankruptcy filing in October 2001 to the prevailing economic downturn subsequent to the September 11th attacks.

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Key Figures and Ownership Structure

Planet Hollywood International Inc. maintains its corporate headquarters in Orlando, Florida.

Answer: True

Explanation: The corporate headquarters for Planet Hollywood International Inc. are situated in Orlando, Florida, U.S.

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Robert Earl assumed the chairmanship of Planet Hollywood in November 1998, succeeding Keith Barish.

Answer: True

Explanation: In November 1998, Robert Earl transitioned into the role of chairman, taking over from Keith Barish.

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Arnold Schwarzenegger formally dissociated himself from financial entanglements with Planet Hollywood in January 2000.

Answer: True

Explanation: Arnold Schwarzenegger concluded his financial association with Planet Hollywood in January 2000.

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Planet Hollywood International Inc. is ultimately under the corporate stewardship of Earl Enterprises, an entity founded by Robert Earl.

Answer: True

Explanation: The parent corporation for Planet Hollywood International Inc. is Earl Enterprises, an organization established by Robert Earl.

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In which U.S. state is Planet Hollywood International Inc. headquartered?

Answer: Florida

Explanation: The corporate headquarters for Planet Hollywood International Inc. are located in Orlando, Florida.

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Who assumed the chairmanship of Planet Hollywood subsequent to Keith Barish's tenure?

Answer: Robert Earl

Explanation: Robert Earl succeeded Keith Barish as the chairman of Planet Hollywood in November 1998.

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Planet Hollywood International Inc. ultimately falls under the corporate stewardship of which entity?

Answer: Earl Enterprises

Explanation: Planet Hollywood International Inc. is owned by Earl Enterprises, a corporation founded by Robert Earl.

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Later Developments and Current Status

The terrorist bombing at the Planet Hollywood restaurant in Cape Town, South Africa, occurred in August 1999.

Answer: False

Explanation: The bombing incident at the Planet Hollywood restaurant in Cape Town, South Africa, took place in August 1998, not 1999.

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In September 2008, Planet Hollywood International Inc. assimilated the restaurant conglomerate Buca di Beppo.

Answer: True

Explanation: Planet Hollywood International Inc. completed the acquisition of Buca, Inc., the parent entity of the Buca di Beppo restaurant chain, in September 2008.

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As of March 2025, only two Planet Hollywood restaurants remain operational worldwide.

Answer: False

Explanation: As of March 2025, the data indicates that three Planet Hollywood restaurants are operational, alongside five hotels.

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The Planet Hollywood Resort & Casino in Las Vegas is prominently featured within the documentary 'The Queen of Versailles'.

Answer: True

Explanation: The Planet Hollywood Resort & Casino in Las Vegas serves as a subject within the documentary film 'The Queen of Versailles', likely referencing its associated luxury developments.

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The Planet Hollywood Restaurant at Caesars Palace ceased operations permanently in May 2023, following an operational duration of 29 years.

Answer: True

Explanation: The Planet Hollywood Restaurant located within the Forum Shops at Caesars Palace concluded its operations permanently in May 2023, after nearly three decades of service.

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The Planet Hollywood restaurant at Los Angeles International Airport (LAX) ceased operations permanently in April 2025 due to its operator initiating bankruptcy proceedings.

Answer: True

Explanation: In April 2025, the Planet Hollywood location at LAX was permanently closed following the Chapter 11 bankruptcy filing of its operator, PB Restaurants.

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What was the articulated rationale for the terrorist detonation at the Planet Hollywood restaurant in Cape Town, South Africa?

Answer: American air-raids conducted in Sudan and Afghanistan

Explanation: The perpetrators of the bombing in Cape Town stated that the act was committed in retaliation for American air-raids conducted in Sudan and Afghanistan.

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In September 2008, Planet Hollywood International Inc. completed the acquisition of which restaurant chain?

Answer: Buca di Beppo

Explanation: Planet Hollywood International Inc. acquired Buca, Inc., the operator of the Buca di Beppo restaurant chain, in September 2008.

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As of March 2025, which of the following is NOT enumerated among the currently operational Planet Hollywood restaurant locales?

Answer: Las Vegas

Explanation: While Planet Hollywood Resort & Casino is mentioned, the Las Vegas restaurant location is not listed among the operational restaurants as of March 2025; Orlando, New York City, and Doha are listed.

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Which Planet Hollywood restaurant location ceased its operations permanently in May 2023, following an operational duration of nearly thirty years?

Answer: Caesars Palace, Las Vegas

Explanation: The Planet Hollywood Restaurant situated at Caesars Palace concluded its operations permanently in May 2023, after 29 years of service.

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What strategic initiative did Planet Hollywood unveil in April 2022 concerning its extensive memorabilia collection?

Answer: Offering memorabilia as non-fungible tokens (NFTs)

Explanation: In April 2022, Planet Hollywood announced plans to tokenize its extensive memorabilia collection, offering pieces as non-fungible tokens (NFTs) through a venture named MetaHollywood.

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Which of the following cities is cited as hosting a Planet Hollywood restaurant establishment as of March 2025?

Answer: Doha, Qatar

Explanation: As of March 2025, Doha, Qatar, is listed as one of the operational Planet Hollywood restaurant locations.

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What was the stated reason for the terrorist detonation at the Planet Hollywood in Cape Town in August 1998?

Answer: Retaliation for American air-raids in Sudan and Afghanistan

Explanation: The perpetrators of the bombing in Cape Town stated it was in retaliation for American air-raids conducted in Sudan and Afghanistan.

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What transpired concerning the Planet Hollywood restaurant at Los Angeles International Airport (LAX) in April 2025?

Answer: It was permanently closed due to its operator filing for bankruptcy.

Explanation: The Planet Hollywood location at LAX was permanently closed in April 2025, following the Chapter 11 bankruptcy filing of its operator, PB Restaurants.

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