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PostTrak is a service primarily focused on surveying video game audiences.
Answer: False
Explanation: The PostTrak service is specifically designed for surveying film audiences, not video game audiences. Its primary function is to gather audience reception and opinions on behalf of movie studios.
A PostTrak report includes audience opinions on the film's soundtrack.
Answer: False
Explanation: While PostTrak reports include general audience opinions about the film, specific data points typically aggregated are demographics, overall opinions, marketing impressions, and home media intentions, not explicitly soundtrack opinions.
The classification 'Film surveys' implies PostTrak analyzes television viewership data.
Answer: False
Explanation: The classification 'Film surveys' indicates that PostTrak's activities are centered on motion pictures and their audiences, not television viewership data.
In a PostTrak report, 'aggregates the demographic make-up' means the report lists individual audience member names.
Answer: False
Explanation: Aggregating the demographic make-up refers to compiling and summarizing characteristics of the audience, such as age and gender, not listing individual names.
PostTrak measures 'impression of the film's marketing' by analyzing box office revenue.
Answer: False
Explanation: The 'impression of the film's marketing' is assessed by gauging audience perception and reaction to promotional materials, not by analyzing box office revenue.
The survey question about 'plans to buy or rent the film on home media' assesses audience satisfaction during the screening.
Answer: False
Explanation: This question assesses future intentions regarding home media purchase or rental after the theatrical run, rather than audience satisfaction during the screening.
What is the primary function of the PostTrak service?
Answer: To survey film audiences on behalf of movie studios.
Explanation: The principal function of the PostTrak service is to conduct surveys of film audiences, gathering insights into their reception and opinions for movie studios.
What kind of data does PostTrak *not* typically aggregate in its film reports, according to the source?
Answer: Critical reviews from professional journalists.
Explanation: PostTrak reports focus on audience-derived data such as demographics, opinions, marketing impressions, and home media intentions. Critical reviews from journalists are outside the scope of PostTrak's data aggregation.
What does PostTrak aim to determine by asking about audience members' plans regarding home media?
Answer: Their future intentions to purchase or rent the film.
Explanation: Inquiries about home media plans are designed to gauge audience intentions for post-theatrical consumption, such as purchasing or renting the film.
The phrase 'aggregates the demographic make-up' in a PostTrak report means the report includes:
Answer: Information about the audience's characteristics (age, gender, etc.).
Explanation: This phrase signifies that the report compiles and summarizes the characteristics of the surveyed audience, such as age, gender, and geographic distribution.
What does the metric 'how likely an audience member would be to recommend the film to a friend' primarily measure?
Answer: Audience enthusiasm and potential word-of-mouth.
Explanation: This metric is primarily used to gauge audience enthusiasm for a film and its potential to generate positive word-of-mouth recommendations.
Which of the following best describes the data aggregated in a PostTrak report?
Answer: Audience demographics, opinions, marketing impressions, and home media intentions.
Explanation: A PostTrak report typically aggregates comprehensive data including audience demographics, expressed opinions, perceptions of marketing efforts, and intentions regarding home media purchases.
The PostTrak service was established in the early 2000s.
Answer: False
Explanation: The PostTrak service was established in 2013, not in the early 2000s.
PostTrak was launched in 2013 as a collaboration between Screen Engine and Comscore.
Answer: False
Explanation: PostTrak was launched in 2013 as a collaboration between Screen Engine and Rentrak. Comscore became involved later through its acquisition of Rentrak.
In which year was PostTrak established?
Answer: 2013
Explanation: The PostTrak service was established in the year 2013.
Which entities were partners in the initial launch of PostTrak in 2013?
Answer: Screen Engine and Rentrak
Explanation: PostTrak was launched in 2013 as a collaborative effort between Screen Engine and Rentrak.
PostTrak is a subsidiary of Rentrak.
Answer: False
Explanation: PostTrak is not a subsidiary of Rentrak. While Rentrak was a partner in its initial launch, PostTrak is now owned by Comscore and Screen Engine. Comscore became a key owner after acquiring Rentrak.
The official website for PostTrak's services is PostTrakSurveys.com.
Answer: False
Explanation: The official website associated with PostTrak's services is comscore.com, indicating its integration within the Comscore platform, rather than a standalone domain like PostTrakSurveys.com.
Before PostTrak, Rentrak primarily focused on audience survey design.
Answer: False
Explanation: Prior to PostTrak's inception, Rentrak's primary focus was on providing essential box office data to film studios, not audience survey design.
The 2016 acquisition of Rentrak by Warner Bros. significantly changed PostTrak's ownership.
Answer: False
Explanation: In 2016, Comscore acquired Rentrak, which subsequently impacted PostTrak's ownership structure. Warner Bros. was not involved in this acquisition.
Which company acquired Rentrak in 2016, subsequently impacting PostTrak's ownership?
Answer: Comscore
Explanation: Comscore acquired Rentrak in 2016, which led to Comscore becoming a significant owner of PostTrak.
What was Rentrak's primary role in the film industry before the PostTrak launch?
Answer: Providing essential box office data to studios.
Explanation: Before PostTrak's launch, Rentrak was primarily involved in supplying crucial box office data to film studios.
What does the official website listed for PostTrak (comscore.com) suggest about the service's integration?
Answer: It is presented as a product or service under the Comscore umbrella.
Explanation: The presence of PostTrak information on comscore.com indicates that the service is integrated as a product or offering within Comscore's broader portfolio.
Who are the current joint owners of the PostTrak service?
Answer: Comscore and Screen Engine
Explanation: The PostTrak service is currently jointly owned by Comscore and Screen Engine.
What is the relationship between PostTrak and Comscore as stated in the source?
Answer: PostTrak was acquired by Comscore after Comscore bought Rentrak.
Explanation: Following Comscore's acquisition of Rentrak, PostTrak became integrated under Comscore's ownership structure, indicating a post-acquisition relationship rather than direct competition or sole ownership by Screen Engine/ASI.
PostTrak gathers audience information exclusively through online surveys.
Answer: False
Explanation: PostTrak employs methods such as polling cards and electronic kiosks for data collection, rather than relying exclusively on online surveys.
A 'limited sample' size in polling means that the survey included a very large and diverse group of participants.
Answer: False
Explanation: A 'limited sample' size indicates that the number of participants surveyed was relatively small, potentially affecting the representativeness of the findings.
What methods does PostTrak use to gather information from film audiences?
Answer: Polling cards and electronic kiosks.
Explanation: PostTrak utilizes polling cards and electronic kiosks as its primary methods for gathering data directly from film audiences.
PostTrak's market coverage is narrower than that of earlier polling services like CinemaScore.
Answer: False
Explanation: PostTrak's market coverage, encompassing 20 markets, is presented as broader than that of earlier services like CinemaScore, which historically focused on a more limited number of markets.
CinemaScore was criticized for using overly complex polling methods.
Answer: False
Explanation: CinemaScore was criticized for employing outdated polling techniques and utilizing limited sample sizes, not for being overly complex.
CinemaScore uses a scoring system based on a 1 to 100 scale.
Answer: False
Explanation: CinemaScore assigns letter grades (e.g., A+ to F), whereas PostTrak utilizes a positive score percentage on a 1 to 100 scale.
The term 'monopolized' suggests CinemaScore faced significant competition before PostTrak's entry.
Answer: False
Explanation: The term 'monopolized' implies that CinemaScore held a dominant, near-exclusive position in the market for a considerable period, facing minimal competition prior to PostTrak's emergence.
PostTrak's 'positive score percentage' provides a measure of audience enthusiasm similar to CinemaScore's 'A+' grade.
Answer: False
Explanation: While both measure audience reception, PostTrak's 'positive score percentage' (1-100 scale) is a distinct metric from CinemaScore's letter grades (A-F), offering a different quantitative representation of audience approval.
PostTrak's polling techniques are considered outdated compared to CinemaScore's methods.
Answer: False
Explanation: PostTrak is often presented as employing more modern polling techniques and offering a broader market scope compared to CinemaScore, which faced criticism for outdated methods.
Which established film polling service did PostTrak emerge as a competitor to?
Answer: CinemaScore
Explanation: PostTrak emerged as a direct competitor to CinemaScore, a service that had previously dominated the film audience polling landscape for decades.
What is a fundamental difference between PostTrak's scoring system and CinemaScore's?
Answer: CinemaScore uses letter grades (A-F), while PostTrak uses a positive score percentage (1-100).
Explanation: CinemaScore assigns grades on a letter scale (A-F), whereas PostTrak quantifies audience reception using a positive score percentage calculated on a 1 to 100 scale.
What criticism did CinemaScore face that PostTrak aimed to address?
Answer: It relied on outdated polling techniques and limited sample sizes.
Explanation: PostTrak aimed to address criticisms leveled against CinemaScore, specifically its reliance on outdated polling techniques and the use of limited sample sizes.
How does PostTrak's market coverage potentially offer an advantage over CinemaScore, based on the source?
Answer: By covering 20 markets compared to CinemaScore's implied smaller scope.
Explanation: PostTrak's coverage of 20 markets provides a broader reach than CinemaScore's historically more limited market scope, offering a potential advantage in data breadth.
What does the source imply about CinemaScore's market position prior to PostTrak's emergence?
Answer: It held a dominant, near-exclusive position for about 30 years.
Explanation: The source implies that CinemaScore held a dominant, near-monopolistic position in film audience polling for approximately three decades before PostTrak entered the market.
PostTrak's headquarters are located in Canada.
Answer: False
Explanation: PostTrak is headquartered in the United States, not Canada. Its operational scope includes surveys in both the United States and Canada.
PostTrak exclusively conducts its surveys within the United States.
Answer: False
Explanation: PostTrak conducts surveys in both the United States and Canada, not exclusively within the United States.
PostTrak surveys audiences in the top 50 markets in North America.
Answer: False
Explanation: PostTrak surveys audiences in the top 20 markets in the United States and Canada, not the top 50 markets in North America.
PostTrak focuses its polling efforts mainly on independent films with limited distribution.
Answer: False
Explanation: PostTrak primarily concentrates its polling efforts on films designated as 'wide releases,' which are distributed broadly across many theaters, rather than independent films with limited distribution.
Only independent film distributors subscribe to the PostTrak service.
Answer: False
Explanation: The PostTrak service is subscribed to by most of the six major film studios, in addition to other distributors, not exclusively independent film distributors.
PostTrak was developed to directly compete with the established service, Fandango.
Answer: False
Explanation: PostTrak emerged as a competitor to CinemaScore, a long-standing film polling service, rather than Fandango, which primarily functions as a ticketing platform.
The term 'wide releases' refers to films shown only in a single major city.
Answer: False
Explanation: In the context of film distribution, 'wide releases' denotes films that are screened in a large number of theaters simultaneously, indicating broad distribution, not limited to a single city.
An external article suggests PostTrak has expanded its services to include polling for television shows.
Answer: False
Explanation: External articles indicate PostTrak has expanded its polling services to international theaters, but there is no information suggesting an expansion into polling for television shows.
PostTrak primarily focuses its audience polling efforts on which type of film releases?
Answer: Films designated as wide releases.
Explanation: PostTrak's polling efforts are primarily concentrated on films that receive a 'wide release,' indicating broad distribution across numerous theaters.
How many markets does PostTrak typically cover with its surveys in US and Canada?
Answer: The top 20 markets
Explanation: PostTrak typically conducts surveys in the top 20 markets within the United States and Canada.
PostTrak's coverage of 20 markets is presented as an advantage over previous services primarily because it:
Answer: Offered a broader scope than services covering only 3-4 markets.
Explanation: The coverage of 20 markets by PostTrak is considered an advantage as it provides a wider scope compared to earlier services that typically surveyed only a few markets.
The term 'wide releases' in the context of PostTrak refers to:
Answer: Films distributed broadly across many theaters.
Explanation: 'Wide releases' signifies films that are distributed and screened in a substantial number of theaters, indicating broad market accessibility.
Which major film studios are mentioned as subscribers to PostTrak?
Answer: Most of the six major film studios.
Explanation: The source indicates that most of the six major film studios are among the subscribers to the PostTrak service.
PostTrak gathers information in which geographical areas?
Answer: United States and Canada.
Explanation: PostTrak gathers information through surveys conducted in both the United States and Canada.
What does the source suggest about PostTrak's expansion beyond its initial scope?
Answer: It has expanded polling services to international theaters.
Explanation: Evidence suggests PostTrak has expanded its polling services beyond its initial North American focus to include international theaters.
Kevin Goetz is credited with the initial design of the PostTrak service.
Answer: True
Explanation: Kevin Goetz is recognized as the designer of the PostTrak service and also serves as the founder and CEO of Screen Engine/ASI.
According to the source, who is identified as a key individual associated with PostTrak and the designer of the service?
Answer: Kevin Goetz
Explanation: Kevin Goetz is identified as a principal figure associated with PostTrak and is credited with the service's initial design.
Who is identified as the founder and CEO of Screen Engine/ASI?
Answer: Kevin Goetz
Explanation: Kevin Goetz holds the positions of founder and CEO at Screen Engine/ASI, the company that partnered in the establishment of PostTrak.
Kevin Goetz's dual role as designer of PostTrak and CEO of Screen Engine/ASI signifies:
Answer: His central involvement in PostTrak's creation and leadership.
Explanation: Kevin Goetz's concurrent roles as the designer of PostTrak and the CEO of Screen Engine/ASI underscore his pivotal involvement in both the conceptualization and ongoing leadership of the service.