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Study Guide: Salon.com: History, Operations, and Controversies

Cheat Sheet:
Salon.com: History, Operations, and Controversies Study Guide

Founding and Early History (1995-2000)

Salon.com was established in the year 1995.

Answer: True

Explanation: Salon.com commenced operations in November 1995.

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Salon.com's initial web address was salon.com.

Answer: False

Explanation: The initial web address for Salon.com upon its launch was salonmag.com.

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David Talbot was both a founder and the original editor-in-chief of Salon.com.

Answer: True

Explanation: David Talbot served as the founder and original editor-in-chief of Salon.com.

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The creation of Salon.com was influenced by the San Francisco newspaper strike of 1994.

Answer: True

Explanation: The San Francisco newspaper strike of 1994 inspired founder David Talbot to explore the potential of the World Wide Web for publishing, leading to the creation of Salon.com.

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In its early years, Salon's content was noted for having a distinct Southern California flavor.

Answer: False

Explanation: In its early years, Salon's content was noted for a distinct Northern California or 'Left Coast' flavor, influenced by its San Francisco environment.

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Time magazine recognized Salon.com as one of the Best Web Sites of 1996.

Answer: True

Explanation: Time magazine acknowledged Salon.com's early success by naming it one of the Best Web Sites of 1996.

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Salon.com acquired the virtual community The WELL in April 1999.

Answer: True

Explanation: Salon.com expanded its reach by purchasing the virtual community The WELL in April 1999.

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In October 1999, Salon.com reported having approximately one million users.

Answer: False

Explanation: According to Nielsen/NetRatings, Salon.com had over two million users in October 1999.

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Salon.com won a Webby Award in the 'Travel' category in 1997.

Answer: False

Explanation: Salon.com won a Webby Award in 1997 in the 'Books and Magazines' category.

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Salon.com was nominated for a Webby Award in the 'Travel' category in 1998.

Answer: True

Explanation: Salon.com received a Webby Award nomination in the 'Travel' category in 1998.

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Salon.com's original URL was salonmag.com.

Answer: True

Explanation: The original web address for Salon.com upon its launch was salonmag.com.

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In what year was Salon.com established?

Answer: 1995

Explanation: Salon.com was established in November 1995.

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What was the initial web address used by Salon.com upon its launch?

Answer: salonmag.com

Explanation: The initial web address for Salon.com upon its launch was salonmag.com.

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Who is identified as the founder and original editor-in-chief of Salon.com?

Answer: David Talbot

Explanation: David Talbot served as both the founder and the original editor-in-chief of Salon.com.

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What significant historical event in San Francisco inspired the creation of Salon.com?

Answer: The 1994 San Francisco newspaper strike

Explanation: The San Francisco newspaper strike of 1994 served as an inspiration for founder David Talbot in the creation of Salon.com.

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Which publication recognized Salon.com as one of the Best Web Sites in 1996?

Answer: Time magazine

Explanation: Time magazine acknowledged Salon.com's early success by naming it one of the Best Web Sites of 1996.

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What virtual community did Salon.com acquire in April 1999?

Answer: The WELL

Explanation: Salon.com acquired the virtual community The WELL in April 1999.

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How many users did Salon.com reportedly have in October 1999, according to Nielsen/NetRatings?

Answer: Over two million

Explanation: According to Nielsen/NetRatings data from October 1999, Salon.com had over two million users.

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In what category did Salon.com win a Webby Award in 1997?

Answer: Books and Magazines

Explanation: Salon.com received a Webby Award in 1997 in the 'Books and Magazines' category.

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Financial Performance and Business Models

The 'Open Salon' initiative was launched in 2008 and later acquired by another company.

Answer: False

Explanation: The 'Open Salon' initiative was launched in 2008 as a social content site and blog network for readers; it was later closed down in March 2015, not acquired.

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Salon.com's initial public offering (IPO) occurred on the London Stock Exchange.

Answer: False

Explanation: Salon.com's initial public offering (IPO) took place on the NASDAQ stock exchange on June 22, 1999.

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The 'Salon Premium' subscription service was introduced in 2001.

Answer: True

Explanation: Salon Premium, a pay-to-view content subscription service, was introduced on April 25, 2001.

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By early 2003, Salon Media Group was financially stable and profitable.

Answer: False

Explanation: By February 2003, Salon Media Group was experiencing significant financial difficulties, having accumulated substantial losses and appealing for donations.

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The purpose of the 'Open Salon' initiative was to create a platform for Salon's internal editorial team.

Answer: False

Explanation: The 'Open Salon' initiative, launched in 2008, was designed as a social content site and curated blog network for readers, not for the internal editorial team.

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Open Salon received a nomination for a National Magazine Award in 2009 for 'best interactive feature'.

Answer: True

Explanation: The 'Open Salon' initiative was recognized with a nomination for a National Magazine Award in 2009 in the category of 'best interactive feature'.

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Salon.com primarily relies on subscription fees for its free content.

Answer: False

Explanation: Salon.com's free content is primarily supported by revenue generated from in-page advertisements.

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The 'Salon Premium' subscription service was eventually rebranded as 'Salon Core' in 2011.

Answer: True

Explanation: In 2011, following a decline in premium subscribers, Salon rebranded its 'Salon Premium' service as 'Salon Core' with revised benefits.

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In October 2003, Salon Media Group had accrued $83.6 million in losses and its stock traded at 5 cents on the OTC Bulletin Board.

Answer: True

Explanation: By October 2003, Salon Media Group had accumulated $83.6 million in losses since its inception, with its stock trading at a mere 5 cents on the OTC Bulletin Board.

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When Michael O'Donnell left Salon Media Group in October 2003, the company had accrued $83.6 million in losses.

Answer: True

Explanation: Upon Michael O'Donnell's departure from Salon Media Group in October 2003, the company's accumulated losses stood at $83.6 million.

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Salon.com's financial situation in the nine months ending December 31, 2012, showed revenue exceeding cash contributions.

Answer: False

Explanation: In the nine months ending December 31, 2012, Salon Media Group's revenue of $2.7 million was exceeded by cash contributions totaling $3.4 million.

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The 'Salon Premium' subscription service offered subscribers exclusive access to approximately 30 percent of new content.

Answer: False

Explanation: The 'Salon Premium' subscription service provided subscribers with exclusive access to approximately 20 percent of new content.

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What was the 'Open Salon' initiative?

Answer: A social content site and blog network for readers.

Explanation: The 'Open Salon' initiative, launched in 2008, was a social content site and curated blog network designed for Salon's readers.

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On which stock exchange did Salon.com have its initial public offering (IPO)?

Answer: NASDAQ

Explanation: Salon.com conducted its initial public offering (IPO) on the NASDAQ stock exchange on June 22, 1999.

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What was the 'Salon Premium' service introduced in April 2001?

Answer: A pay-to-view content subscription service.

Explanation: Introduced in April 2001, 'Salon Premium' was a subscription service offering subscribers exclusive access to a portion of new content and other benefits.

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What was the financial condition of Salon Media Group by February 2003?

Answer: Struggling financially with significant losses.

Explanation: By February 2003, Salon Media Group was facing financial difficulties, characterized by significant accumulated losses.

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What was the approximate total loss accumulated by Salon Media Group by October 2003?

Answer: $83.6 million

Explanation: By October 2003, Salon Media Group had accumulated total losses amounting to $83.6 million.

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What award did Open Salon receive a nomination for in 2009?

Answer: National Magazine Award for 'best interactive feature'

Explanation: In 2009, the 'Open Salon' initiative was nominated for a National Magazine Award in the category of 'best interactive feature'.

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What is the primary source of revenue for Salon.com's free content?

Answer: In-page advertisements

Explanation: Salon.com primarily relies on revenue generated from in-page advertisements to support its free content.

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What change occurred with the 'Salon Premium' service in 2011?

Answer: It was rebranded as 'Salon Core'.

Explanation: In 2011, the 'Salon Premium' service was rebranded as 'Salon Core' following a significant decline in its subscriber base.

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What was the purpose of the 'Salon Premium' subscription service, as described in the source?

Answer: To offer exclusive content, ad-free viewing, and free magazines.

Explanation: The 'Salon Premium' subscription service was designed to offer subscribers exclusive content, ad-free viewing, and complimentary magazines.

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What financial contribution exceeded Salon Media Group's revenue in the nine months ending December 31, 2012?

Answer: Cash contributions from board Chairman John Warnock and William Hambrecht

Explanation: In the nine months ending December 31, 2012, cash contributions from board Chairman John Warnock and William Hambrecht exceeded Salon Media Group's revenue.

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Editorial Content and Controversies

The primary political orientation of Salon.com is described as politically conservative.

Answer: False

Explanation: Salon.com is characterized by its politically progressive and liberal orientation.

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Salon.com covers a range of topics including U.S. politics, entertainment, culture, and food.

Answer: True

Explanation: Salon.com's coverage extends across U.S. politics, entertainment, culture, and food, often from a liberal and progressive viewpoint.

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Former Salon editor-in-chief David Talbot described the website's approach as a 'highbrow academic journal'.

Answer: False

Explanation: Former editor-in-chief David Talbot described Salon's approach as a 'smart tabloid,' aiming to reach a popular audience by writing about topics that are viscerally important to readers.

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A retracted Salon article by Robert F. Kennedy Jr. in 2005 falsely claimed that vaccines prevented autism.

Answer: False

Explanation: The retracted 'Deadly Immunity' article by Robert F. Kennedy Jr. in 2005 falsely claimed that vaccines caused autism; it was retracted by Salon in January 2011.

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A controversial 2015 Salon article titled 'I'm a pedophile, but not a monster' was later deleted.

Answer: True

Explanation: A 2015 Salon article titled 'I'm a pedophile, but not a monster' generated controversy and was subsequently deleted in early 2017.

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A June 2021 Salon headline falsely claimed a DeSantis bill required students to register their political views.

Answer: True

Explanation: A June 2021 Salon headline misleadingly stated that a bill signed by Governor DeSantis required Florida students and professors to register their political views; Salon later corrected this headline.

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Salon.com featured content from Mondoweiss starting in July 2012.

Answer: True

Explanation: In July 2012, Salon.com began featuring content from Mondoweiss.

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The retracted 'Deadly Immunity' article was originally published in Salon and Rolling Stone in 2005.

Answer: True

Explanation: The article titled 'Deadly Immunity,' which claimed vaccines caused autism, was initially published in both Salon and Rolling Stone in 2005.

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The controversy surrounding the 2015 article 'I'm a pedophile, but not a monster' involved accusations of the site being 'pro-pedophile'.

Answer: True

Explanation: The 2015 article 'I'm a pedophile, but not a monster' sparked controversy, leading to accusations that Salon was 'pro-pedophile' due to its discussion of the author's identity as a non-offending pedophile.

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Which term best describes Salon.com's political leaning according to the provided text?

Answer: Politically Progressive and Liberal

Explanation: Salon.com is characterized as being politically progressive and liberal in its outlook and coverage.

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What was the nature of the controversy surrounding the 2015 Salon article 'I'm a pedophile, but not a monster'?

Answer: It discussed the author's identity as a non-offending pedophile, leading to accusations of being 'pro-pedophile'.

Explanation: The controversy surrounding the 2015 article 'I'm a pedophile, but not a monster' stemmed from its discussion of the author's identity as a non-offending pedophile, which led to accusations of the site being 'pro-pedophile'.

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Ownership, Management, and Operations

Amanda Marcotte hosts the YouTube show 'Standing Room Only' produced by Salon.

Answer: True

Explanation: Amanda Marcotte hosts Salon's YouTube show and podcast titled 'Standing Room Only'.

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Kerry Lauerman succeeded David Talbot as editor-in-chief.

Answer: False

Explanation: Kerry Lauerman succeeded Joan Walsh as editor-in-chief in November 2010, not David Talbot.

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In October 2003, David Talbot became the CEO of Salon Media Group when the company had accrued $83.6 million in losses.

Answer: True

Explanation: In October 2003, David Talbot assumed the role of CEO for Salon Media Group, at which time the company had accumulated $83.6 million in losses.

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Salon.com closed its online chat board 'Table Talk' in 2010.

Answer: False

Explanation: Salon.com closed its online chat board, 'Table Talk,' on June 10, 2011.

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In 2018, Salon launched a beta program allowing users to opt out of ads by mining cryptocurrency.

Answer: True

Explanation: In 2018, Salon introduced a beta program that permitted users employing ad blockers to opt out of advertisements by allowing the site to mine cryptocurrency using their computer's resources.

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Salon offered users with ad blockers the choice to disable their blocker or allow the site to mine Monero cryptocurrency.

Answer: True

Explanation: In 2018, Salon provided users employing ad blockers the option to either disable their blocker or permit the site to mine Monero cryptocurrency using their browser resources.

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Chris Richmond is listed as an employee of Sovrn Holdings in relation to Salon.com.

Answer: True

Explanation: Chris Richmond is identified as an employee of Sovrn Holdings in the context of Salon.com's operations.

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Snopes and TV Tropes are listed as online properties under Sovrn Holdings alongside Salon.com.

Answer: True

Explanation: Sovrn Holdings' portfolio of online properties includes Salon.com, as well as Snopes and TV Tropes.

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Salon.com was sold in August 2019 for $5 million to Salon Media Group.

Answer: False

Explanation: Salon.com was sold on August 30, 2019, for $5 million by Salon Media Group to Salon.com, LLC, owned by Chris Richmond and Drew Schoentrup.

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Joseph Neese is the current Editor-in-Chief of Salon.com as of September 2024.

Answer: True

Explanation: As of September 2024, Joseph Neese holds the position of Editor-in-Chief at Salon.com.

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Erin Keane serves as the Chief Content Officer of Salon.com.

Answer: True

Explanation: Erin Keane holds the position of Chief Content Officer at Salon.com.

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Amanda Wolfe is the current General Manager of Salon.com.

Answer: True

Explanation: Amanda Wolfe serves as the current General Manager of Salon.com.

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Spear Point Capital invested $1 million into Salon in February 2017, acquiring a 29% equity stake.

Answer: True

Explanation: In February 2017, Spear Point Capital made a $1 million investment in Salon, securing a 29% equity stake and three board seats.

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Salon.com was sold by Chris Richmond and Drew Schoentrup in 2019.

Answer: False

Explanation: Chris Richmond and Drew Schoentrup acquired Salon.com in August 2019, they did not sell it.

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In 2018, Salon implemented a system where users employing ad blockers could choose to disable their blocker or allow the site to mine Monero cryptocurrency.

Answer: True

Explanation: In 2018, Salon implemented a system allowing users with ad blockers to either disable them or permit the site to mine Monero cryptocurrency using their computing resources.

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Who took over as CEO of Salon Media Group in October 2003?

Answer: David Talbot

Explanation: David Talbot assumed the position of CEO for Salon Media Group in October 2003.

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When was Salon.com's online chat board, 'Table Talk,' closed?

Answer: June 10, 2011

Explanation: Salon.com's online chat board, 'Table Talk,' was closed on June 10, 2011.

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What controversial practice did Salon implement in 2018 involving users who employed ad blockers?

Answer: Using their computer's resources to mine cryptocurrency.

Explanation: In 2018, Salon implemented a practice where users employing ad blockers could opt to allow the site to mine cryptocurrency using their computer's resources as an alternative to viewing ads.

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Which of the following online properties is listed alongside Salon.com under Sovrn Holdings?

Answer: Snopes

Explanation: Sovrn Holdings lists Snopes and TV Tropes as online properties in addition to Salon.com.

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When was Salon.com sold, and to whom?

Answer: August 2019, to Chris Richmond and Drew Schoentrup

Explanation: Salon.com was sold in August 2019 for $5 million by Salon Media Group to Salon.com, LLC, owned by Chris Richmond and Drew Schoentrup.

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Who is identified as the current Editor-in-Chief of Salon.com as of September 2024?

Answer: Joseph Neese

Explanation: As of September 2024, Joseph Neese holds the position of Editor-in-Chief at Salon.com.

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