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Today (American TV program) Wiki2Web Clarity Challenge

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Study Guide: The History and Evolution of NBC's Today Show

Cheat Sheet:
The History and Evolution of NBC's Today Show Study Guide

Origins and Early Development (1952-1960s)

The Today show is the first morning television program ever created in American television history.

Answer: True

Explanation: The Today show, debuting on January 14, 1952, holds the distinction of being the first morning television program of its kind in American television history and globally.

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As of the information provided, the Today show has been broadcasting for over 80 years.

Answer: False

Explanation: The provided text indicates the show has been broadcasting for approximately 73 years, not over 80 years.

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Initially, the Today show was broadcast live only in the Pacific Time Zone.

Answer: False

Explanation: Initially, the Today show was broadcast live in the Eastern and Central Time Zones, not exclusively in the Pacific Time Zone.

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Sylvester "Pat" Weaver is recognized as the creator of the Today show, which was initially intended to be named 'Morning News Roundup'.

Answer: False

Explanation: Sylvester "Pat" Weaver is recognized as the creator of the Today show; however, its initial working title during pre-production was 'The Rise and Shine Revue,' not 'Morning News Roundup'.

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The original format of the Today show, hosted by Dave Garroway, included a chimpanzee mascot named J. Fred Muggs.

Answer: True

Explanation: The original format of the Today show, under host Dave Garroway, featured a chimpanzee mascot named J. Fred Muggs, who was part of the program from 1953 to 1957.

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The innovative format of the Today show primarily influenced European morning programs, with little impact on American television.

Answer: False

Explanation: The innovative format of the Today show served as a significant model for subsequent morning television programs both in the United States and internationally, rather than having little impact on American television.

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Dave Garroway's declining health led to the show temporarily airing taped editions between 1959 and 1961.

Answer: True

Explanation: Due to Dave Garroway's declining health, the show temporarily aired taped editions between September 1959 and July 1961, when John Chancellor took over as host.

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The Today show originally broadcast from a studio in Los Angeles to capture West Coast perspectives.

Answer: False

Explanation: The Today show originally broadcast from the RCA Exhibition Hall in Manhattan, New York, not from Los Angeles.

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Creator Pat Weaver envisioned the 'Communicator' role as being strictly limited to delivering national news headlines.

Answer: False

Explanation: Creator Pat Weaver envisioned the 'Communicator' role as encompassing broader responsibilities, including interviewing, reporting, and moderating discussions, rather than being strictly limited to delivering national news headlines.

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In the early years, weather forecasts on Today were exclusively presented by meteorologists.

Answer: False

Explanation: During the early years of the program, weather forecasts were delivered by the host or newsreader, not exclusively by meteorologists. For instance, Dave Garroway used a chalkboard map for his forecasts.

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The 'Today Girl' was responsible for delivering the main news segments and political analysis.

Answer: False

Explanation: The 'Today Girl' role, active from 1952 to 1964, focused on fashion, lifestyle, lighter stories, and weather reporting, rather than main news segments or political analysis.

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J. Fred Muggs, the chimpanzee mascot, was featured on the show from 1953 until 1957.

Answer: True

Explanation: J. Fred Muggs, the chimpanzee mascot, was featured on the Today show from 1953 to 1957.

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In the early years, the 'news anchor' role was primarily focused on conducting interviews.

Answer: False

Explanation: In the early years, the 'news anchor' role was primarily focused on preparing and delivering news headlines, not conducting interviews.

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Creator Pat Weaver envisioned the 'Communicator' role solely as a moderator for panel discussions.

Answer: False

Explanation: Creator Pat Weaver envisioned the 'Communicator' role as a comprehensive position involving interviewing, reporting, and moderating, extending far beyond solely moderating panel discussions.

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The working title for the Today show during its pre-production phase was 'The Morning Show'.

Answer: False

Explanation: The working title for the Today show during its pre-production phase was 'The Rise and Shine Revue,' not 'The Morning Show'.

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Jerome Alan Danzig was the first supervisor of the Today show.

Answer: True

Explanation: Jerome Alan Danzig held the position of the first supervisor for the Today show.

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The original studio space for Today was called the 'NBC Studio Theater' on 49th Street.

Answer: False

Explanation: The original studio space for Today was the RCA Exhibition Hall on 49th Street, not the 'NBC Studio Theater'.

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J. Fred Muggs, the chimpanzee mascot, was known for his calm demeanor and cooperation with the show's staff.

Answer: False

Explanation: J. Fred Muggs, the chimpanzee mascot, was reportedly known for his antics that frustrated the show's staff, rather than for a calm demeanor and cooperation.

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When did the American morning television program 'Today' first air on NBC?

Answer: January 14, 1952

Explanation: The American morning television program 'Today' first aired on NBC on January 14, 1952.

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Which of the following was NOT part of the original broadcast schedule for the Today show?

Answer: Live broadcast in the Pacific Time Zone

Explanation: The original broadcast schedule included live broadcasts in the Eastern and Central Time Zones, but not the Pacific Time Zone, which received a tape-delayed version.

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Who is credited with creating the Today show?

Answer: Sylvester "Pat" Weaver

Explanation: Sylvester "Pat" Weaver, then vice president of NBC, is credited with creating the Today show.

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What was the working title for the Today show during its pre-production phase?

Answer: The Rise and Shine Revue

Explanation: The working title for the Today show during its pre-production phase was 'The Rise and Shine Revue'.

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Which of these elements was part of the original format of the Today show hosted by Dave Garroway?

Answer: A chimpanzee mascot named J. Fred Muggs

Explanation: The original format of the Today show, hosted by Dave Garroway, included a chimpanzee mascot named J. Fred Muggs, alongside news headlines, interviews, and lifestyle features.

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How did the format of the Today show influence other television programs?

Answer: It served as a model for subsequent morning television shows in the US and internationally.

Explanation: The Today show's innovative format, blending news and lifestyle content, established a model that directly influenced subsequent morning television programs in both the United States and internationally.

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Where did the Today show originally broadcast from?

Answer: The RCA Exhibition Hall in Manhattan

Explanation: The Today show originally broadcast from the RCA Exhibition Hall in Manhattan, featuring a unique studio setup that made the production process visible to viewers.

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What was the role of the 'Today Girl' on the program from 1952 to 1964?

Answer: Discussing fashion, lifestyle, and lighter stories

Explanation: The 'Today Girl' role from 1952 to 1964 involved discussing fashion, lifestyle, and lighter stories, along with weather reporting, rather than main news segments.

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What was the primary responsibility of the 'news anchor' on Today during its early years?

Answer: Preparing and delivering news headlines

Explanation: During the early years of Today, the primary responsibility of the news anchor was to prepare and deliver news headlines, delivering multiple newscasts within each hour.

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Evolution of Format and Broadcast (1960s-2000s)

The Today show began broadcasting on Sundays in 1987 and on Saturdays in 1992.

Answer: True

Explanation: The Sunday edition of Today commenced broadcasting in 1987, followed by the Saturday edition in 1992, expanding the program to weekend coverage.

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Since 1958, Today has broadcast live across all U.S. time zones.

Answer: False

Explanation: Since 1958, Today has broadcast live exclusively in the Eastern Time Zone; other U.S. time zones receive the program via tape delay.

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Today moved from the RCA Exhibition Hall because Philco, a competitor, filed a complaint about unfair advertising.

Answer: True

Explanation: The move from the RCA Exhibition Hall in 1958 occurred after Philco, a television manufacturer, lodged a complaint about unfair advertising practices related to the venue's name, which was associated with NBC's owner, RCA.

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In 1962, the Today show utilized a street-side studio within the Florida Showcase, requiring daily setup and breakdown of merchandise.

Answer: True

Explanation: In 1962, the Today show broadcast from a street-side studio in the Florida Showcase, necessitating the daily removal and replacement of merchandise to accommodate the news set.

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Studio 1A, the current home of Today, was first occupied in 1975.

Answer: False

Explanation: Studio 1A, the current home of Today, was first occupied on June 20, 1994, not in 1975.

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In 2006, Studio 1A was renovated to accommodate the transition to high-definition television broadcasts.

Answer: True

Explanation: In 2006, Studio 1A was indeed renovated to facilitate the transition to high-definition television broadcasts, involving substantial infrastructure and aesthetic modifications.

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Around 2013, the Today logo was redesigned to feature five circular arches and a predominantly red color scheme.

Answer: False

Explanation: Around 2013, the Today logo was redesigned to feature three circular arches and an entirely orange color scheme, not five arches and a red scheme.

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Today began broadcasting weekend editions in 1999.

Answer: False

Explanation: The Sunday edition of Today began broadcasting in 1987, and the Saturday edition in 1992, predating 1999.

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Studio 1A's street-side location, established in 1994, was a departure from the show's original studio setup.

Answer: True

Explanation: Studio 1A's street-side location, established in 1994, was a departure from the intervening studio setups but echoed the show's original street-side studio origins from the 1950s.

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The 'Orange Room' in Studio 1A was primarily used for weather forecasting segments.

Answer: False

Explanation: The 'Orange Room' was primarily used as a social media hub, displaying online comments and trending topics, not for weather forecasting segments.

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The 'Orange Room' was repurposed in 2020 with a new video wall installed in front of it.

Answer: True

Explanation: The 'Orange Room' was indeed repurposed in November 2020, with a new video wall installed in front of it, altering its function within the studio.

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The weekday broadcast of Today expanded to four hours on September 10, 2007.

Answer: True

Explanation: The weekday broadcast of Today expanded to four hours on September 10, 2007, extending the program until 11:00 a.m.

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Why did Today relocate from the RCA Exhibition Hall in 1958?

Answer: Philco complained that the venue unfairly benefited NBC's owner, RCA.

Explanation: The relocation from the RCA Exhibition Hall in 1958 occurred after Philco, a television manufacturer, lodged a complaint about unfair advertising practices related to the venue's name, which was associated with NBC's owner, RCA.

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What significant change occurred in Studio 1A in 2006?

Answer: It was renovated to prepare for high-definition television broadcasts.

Explanation: In 2006, Studio 1A was significantly renovated to accommodate the transition to high-definition television broadcasts, involving updates to its infrastructure and appearance.

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What was the primary function of the 'Orange Room' added to Studio 1A in 2013?

Answer: A social media hub displaying online comments

Explanation: The 'Orange Room,' added in 2013, primarily functioned as a social media hub, displaying online comments and trending topics, with segments hosted by Carson Daly.

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When did the Sunday edition of Today first begin broadcasting?

Answer: 1987

Explanation: The Sunday edition of Today first began broadcasting in 1987.

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When did the weekday broadcast of Today expand to four hours?

Answer: September 10, 2007

Explanation: The weekday broadcast of Today expanded to four hours on September 10, 2007.

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Key Hosts and On-Air Personalities

As of the provided text, Savannah Guthrie and Craig Melvin are the current weekday anchors for the flagship hours of Today.

Answer: True

Explanation: According to the provided text, Savannah Guthrie and Craig Melvin are among the current weekday anchors for the flagship hours of Today.

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Willie Geist anchors the Saturday edition of Today, while Peter Alexander and Laura Jarrett co-anchor the Sunday edition.

Answer: False

Explanation: According to the source material, Willie Geist anchors the Sunday edition, while Peter Alexander and Laura Jarrett co-anchor the Saturday edition.

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Al Roker has been the weather anchor for Today since 1996.

Answer: True

Explanation: Al Roker has served as the weather anchor for Today since January 26, 1996.

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Matt Lauer was terminated in 2017 due to allegations of 'inappropriate sexual behavior'.

Answer: True

Explanation: Matt Lauer was terminated from the Today show on November 29, 2017, following allegations of 'inappropriate sexual behavior'.

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Jenna Bush Hager replaced Hoda Kotb in the fourth hour of Today in April 2019.

Answer: False

Explanation: Jenna Bush Hager replaced Kathie Lee Gifford in the fourth hour of Today in April 2019, not Hoda Kotb.

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Al Roker, Sheinelle Jones, Dylan Dreyer, and Craig Melvin are the current hosts of Today 3rd Hour.

Answer: True

Explanation: Al Roker, Sheinelle Jones, Dylan Dreyer, and Craig Melvin are listed as the current hosts of the Today 3rd Hour segment.

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Barbara Walters was the last person to hold the 'Today Girl' title before the position was eliminated.

Answer: True

Explanation: Barbara Walters was indeed the final 'Today Girl'; the position was eliminated following her promotion to co-anchor in 1966.

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Hoda Kotb became the permanent co-anchor alongside Savannah Guthrie after Matt Lauer's termination.

Answer: True

Explanation: Hoda Kotb became the permanent co-anchor alongside Savannah Guthrie in January 2018, following Matt Lauer's termination.

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Ann Curry transitioned from news anchor to co-host of Today in June 2011.

Answer: True

Explanation: Ann Curry transitioned from her role as news anchor to co-host of Today in June 2011, joining Matt Lauer.

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Savannah Guthrie succeeded Ann Curry as co-anchor of Today on July 9, 2012.

Answer: True

Explanation: Savannah Guthrie succeeded Ann Curry as co-anchor of Today on July 9, 2012.

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Jenna Bush Hager replaced Kathie Lee Gifford as the co-host of the fourth hour of Today.

Answer: True

Explanation: Jenna Bush Hager replaced Kathie Lee Gifford as the co-host of the fourth hour of Today, leading to the segment's renaming to 'Today with Hoda & Jenna'.

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Hoda Kotb and Savannah Guthrie became the first all-female anchor duo for Today in January 2018.

Answer: True

Explanation: Hoda Kotb and Savannah Guthrie became the first all-female anchor duo for Today in January 2018, marking a significant milestone in the program's history.

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Which of the following is NOT listed as a current weekday anchor for the flagship hours of Today?

Answer: Willie Geist

Explanation: While Willie Geist anchors the Sunday edition, he is not listed as a current weekday anchor for the flagship hours of Today; Savannah Guthrie and Craig Melvin are among the weekday anchors.

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Who is identified as the weather anchor for Today since January 1996?

Answer: Al Roker

Explanation: Al Roker has been the identified weather anchor for Today since January 26, 1996.

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Matt Lauer was terminated from the Today show following allegations of what?

Answer: Inappropriate sexual behavior

Explanation: Matt Lauer was terminated from the Today show following allegations of 'inappropriate sexual behavior'.

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Which of the following is NOT listed as a current host of Today 3rd Hour?

Answer: Hoda Kotb

Explanation: Al Roker, Sheinelle Jones, Dylan Dreyer, and Craig Melvin are listed as current hosts of Today 3rd Hour; Hoda Kotb is not.

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Who succeeded Ann Curry as co-anchor of Today in July 2012?

Answer: Savannah Guthrie

Explanation: Savannah Guthrie succeeded Ann Curry as co-anchor of Today on July 9, 2012.

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Who replaced Kathie Lee Gifford as co-host of the fourth hour of Today?

Answer: Jenna Bush Hager

Explanation: Jenna Bush Hager replaced Kathie Lee Gifford as the co-host of the fourth hour of Today.

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Who was the last person to hold the position of 'Today Girl,' and what happened to the role?

Answer: Barbara Walters

Explanation: Barbara Walters was the last person to hold the 'Today Girl' title; the position was eliminated after her promotion to co-anchor in 1966.

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Significant Controversies and Criticisms

Bryant Gumbel's 1989 internal memo criticized Gene Shalit's reporting style and Willard Scott's on-air persona.

Answer: True

Explanation: Bryant Gumbel's leaked 1989 internal memo indeed criticized Gene Shalit's interview techniques and Willard Scott's on-air persona, causing significant backlash.

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In 2012, Today faced criticism for selectively editing George Zimmerman's 9-1-1 call to make him appear less racist.

Answer: False

Explanation: In 2012, Today faced criticism for selectively editing George Zimmerman's 9-1-1 call to make him appear *more* racist by omitting context, not less.

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NBC News fired two employees after an internal investigation into the editing of George Zimmerman's 9-1-1 call.

Answer: True

Explanation: Following an internal investigation into the editing of George Zimmerman's 9-1-1 call, NBC News terminated two employees involved in the segment's production.

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On September 11, 2012, Today was criticized for interrupting a Kris Jenner interview to observe the moment of silence.

Answer: False

Explanation: On September 11, 2012, Today faced criticism for *failing* to interrupt an interview to observe the moment of silence, not for interrupting it.

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Megyn Kelly was criticized for stating that blackface was acceptable for Halloween costumes.

Answer: True

Explanation: Megyn Kelly faced significant criticism in October 2018 for her remarks on her show suggesting that blackface was acceptable for Halloween costumes.

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Megyn Kelly Today was canceled primarily due to its exceptionally high viewership compared to its predecessor.

Answer: False

Explanation: Megyn Kelly Today was canceled primarily due to stable but *lower* viewership compared to its predecessor, not exceptionally high viewership.

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The 'Gumbel's memo' controversy involved criticism of Gene Shalit's interview techniques and Willard Scott's on-air presence.

Answer: True

Explanation: The 'Gumbel's memo' controversy centered on Bryant Gumbel's criticism of Gene Shalit's interview techniques and Willard Scott's on-air persona.

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The primary reason for the cancellation of Megyn Kelly Today was its significantly higher viewership compared to competitors.

Answer: False

Explanation: The primary reason for the cancellation of Megyn Kelly Today was its stable but *lower* viewership compared to its predecessor, not significantly higher viewership.

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George Zimmerman's defamation lawsuit against NBC related to the edited 9-1-1 call was dismissed because the judge found NBC acted with 'actual malice'.

Answer: False

Explanation: George Zimmerman's defamation lawsuit against NBC was dismissed because the judge ruled that Zimmerman could not prove 'actual malice' by the network, not because the judge found NBC acted with 'actual malice'.

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Erik Wemple criticized NBC's editing of the George Zimmerman 9-1-1 call as 'high editorial malpractice'.

Answer: True

Explanation: Erik Wemple, writing for The Washington Post, criticized NBC's editing of the George Zimmerman 9-1-1 call, characterizing it as 'high editorial malpractice'.

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The controversy surrounding Bryant Gumbel's 1989 memo primarily involved his criticism of which two colleagues?

Answer: Willard Scott and Gene Shalit

Explanation: The controversy surrounding Bryant Gumbel's 1989 memo primarily involved his criticism of colleagues Willard Scott and Gene Shalit.

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What was the main criticism leveled against Today regarding the George Zimmerman 9-1-1 call in 2012?

Answer: The editing omitted parts, potentially misrepresenting Zimmerman's statements.

Explanation: The main criticism was that the editing of George Zimmerman's 9-1-1 call omitted parts of the conversation, potentially misrepresenting his statements and influencing public perception.

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Why did Today face backlash on September 11, 2012?

Answer: They failed to interrupt an interview to broadcast the 9/11 anniversary moment of silence.

Explanation: Today faced backlash on September 11, 2012, for failing to interrupt an interview to broadcast the moment of silence commemorating the anniversary of the attacks.

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What led to the cancellation of Megyn Kelly Today in 2018?

Answer: Lower viewership compared to its predecessor and controversy over blackface comments.

Explanation: The cancellation of Megyn Kelly Today in 2018 was attributed to lower viewership compared to its predecessor and controversy surrounding her comments on blackface.

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What was the outcome of George Zimmerman's defamation lawsuit against NBC regarding the edited 9-1-1 call?

Answer: The lawsuit was dismissed because Zimmerman could not prove 'actual malice' by NBC.

Explanation: The defamation lawsuit filed by George Zimmerman against NBC concerning the edited 9-1-1 call was dismissed by a Florida judge who determined that Zimmerman, as a public figure, failed to demonstrate 'actual malice' on the part of the network.

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Brand Extensions and Digital Presence

'Early Today' was the first brand extension of the Today show, created in 1982.

Answer: True

Explanation: 'Early Today,' created in 1982, was the first brand extension of the Today show, serving as an early morning news program preceding the main broadcast.

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'Today 3rd Hour' adopted its current name on October 29, 2018, after the cancellation of Megyn Kelly's show.

Answer: True

Explanation: The third hour of Today adopted the name 'Today 3rd Hour' on October 29, 2018, following the cancellation of 'Megyn Kelly Today'.

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'Today with Jenna & Friends' is scheduled to premiere in January 2025, succeeding Hoda & Jenna.

Answer: True

Explanation: 'Today with Jenna & Friends' is slated for a January 13, 2025, premiere, succeeding 'Hoda & Jenna' as the fourth hour of Today.

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'Today All Day' is a digital extension available exclusively on the Today show's website.

Answer: False

Explanation: 'Today All Day' is a digital extension available on the Today show's website and the Peacock streaming service, not exclusively on the website.

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'Later Today,' a talk show launched in 1999, was canceled due to consistently high ratings.

Answer: False

Explanation: 'Later Today,' launched in 1999, was canceled due to lackluster ratings, not consistently high ones.

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The 'host chat' format of 'Today's Take' (2012-2017) moved away from traditional news segments.

Answer: True

Explanation: The 'host chat' format of 'Today's Take,' which aired from 2012 to 2017, represented a shift away from traditional news segments, focusing more on topical discussions and pop culture.

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Today All Day, a 24-hour digital extension, was launched in July 2020.

Answer: True

Explanation: Today All Day, a 24-hour digital extension of the Today program, was launched on July 15, 2020.

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The third hour of Today adopted the name 'Today 3rd Hour' in October 2018.

Answer: True

Explanation: The third hour of Today adopted the name 'Today 3rd Hour' on October 29, 2018, following the cancellation of 'Megyn Kelly Today'.

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What is 'Early Today'?

Answer: An early morning news program intended to lead into the main Today broadcast.

Explanation: 'Early Today' was the first brand extension of the Today show, created in 1982 as an early morning news program designed to precede the main broadcast.

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What is the current name for the third hour of the Today show, adopted in October 2018?

Answer: Today 3rd Hour

Explanation: The third hour of the Today show adopted the name 'Today 3rd Hour' in October 2018.

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What is 'Today All Day'?

Answer: A digital extension available as a streaming video channel.

Explanation: 'Today All Day' is a 24-hour digital streaming extension of the Today program, available via its website and the Peacock streaming service.

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Ratings, Recognition, and Technical Aspects

Les Brown's 'Sentimental Journey' was the original theme music for the Today show.

Answer: True

Explanation: Les Brown's 'Sentimental Journey' was indeed the original theme music selected for the Today show by its first host, Dave Garroway.

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Composer Ray Ellis successfully sued Stephen Schwartz over copyright infringement related to Today's theme music.

Answer: False

Explanation: Stephen Schwartz, not Ray Ellis, successfully sued over copyright infringement related to the theme music; the infringement was found in Ellis's theme resembling Schwartz's song 'Day by Day'.

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John Williams composed new themes for Today starting in 1985, including 'Scherzo for Today'.

Answer: True

Explanation: Starting in 1985, composer John Williams wrote new themes for the Today show, including a piece titled 'Scherzo for Today'.

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Fred Facey provided the voice-over introduction for the Today show from its inception until his death in 2003.

Answer: True

Explanation: Fred Facey provided the iconic voice-over introduction for the Today show from its inception until his death in 2003.

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The 2022 Institutional Peabody Award given to Today recognized its groundbreaking use of satellite technology.

Answer: False

Explanation: The 2022 Institutional Peabody Award recognized the Today show's significant contribution and impact over time, not its use of satellite technology.

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Between 1995 and 2012, Today consistently held the number one position in Nielsen ratings over Good Morning America.

Answer: True

Explanation: From 1995 to 2012, the Today show generally outperformed Good Morning America in Nielsen ratings, holding the number one position for a substantial period.

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Today retook the Nielsen TV ratings lead in December 2012.

Answer: False

Explanation: Today *lost* the Nielsen TV ratings lead in April 2012, after holding it for 852 consecutive weeks since December 1995. It did not retake the lead in December 2012.

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International broadcasts of Today have included edited versions and adaptations for different regions.

Answer: True

Explanation: International broadcasts of Today have often featured edited versions and regional adaptations to suit different audiences and schedules.

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The theme music for Today has remained unchanged since John Williams composed new themes in 1985.

Answer: False

Explanation: The theme music for Today has undergone several changes since John Williams composed new themes in 1985, reflecting different eras and production styles.

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In 2002, TV Guide ranked the Today show among the 50 Greatest TV Shows of All Time.

Answer: True

Explanation: In 2002, TV Guide recognized the historical significance and quality of the Today show by ranking it No. 17 on its list of the 50 Greatest TV Shows of All Time.

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With 73 years on air, Today is ranked as the third-longest-running American television series.

Answer: False

Explanation: With approximately 73 years on air, Today ranks as the fifth-longest-running American television series, not the third.

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In 2016, the advertising revenue for the first two hours of Today exceeded $500 million.

Answer: True

Explanation: In 2016, the advertising revenue for the first two hours of Today was reported as $508.8 million, which exceeds $500 million.

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What distinction does the Today show hold among long-running American television series, according to the provided text?

Answer: It ranks as the fifth-longest-running American television series.

Explanation: According to the provided text, the Today show ranks as the fifth-longest-running American television series, based on its 73 years of broadcasting.

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Which composer wrote the theme music for Today starting in 1985, including 'Scherzo for Today'?

Answer: John Williams

Explanation: Starting in 1985, composer John Williams wrote new themes for the Today show, including a piece titled 'Scherzo for Today'.

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Who provided the voice-over introduction for the Today show from its inception until 2003?

Answer: Fred Facey

Explanation: Fred Facey provided the iconic voice-over introduction for the Today show from its inception until his death in 2003.

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What did the 2022 Institutional Peabody Award recognize for the Today show?

Answer: Its significant contribution and impact over time.

Explanation: The 2022 Institutional Peabody Award recognized the Today show for its significant contribution and lasting impact over time.

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From 1995 to 2012, how did Today perform against Good Morning America in Nielsen ratings?

Answer: Today generally outperformed Good Morning America.

Explanation: Between 1995 and 2012, the Today show generally outperformed Good Morning America in Nielsen ratings, holding the number one position for a substantial period.

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In which country was an edited version of the Today show broadcast on the Seven Network?

Answer: Australia

Explanation: An edited version of the Today show was broadcast on the Seven Network in Australia.

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What was the advertising revenue for the first two hours of Today in 2016?

Answer: 508.8 million

Explanation: The advertising revenue for the first two hours of Today in 2016 was reported to be $508.8 million.

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