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Study Guide: The Evolution of TruTV: From Court TV to Modern Media

Cheat Sheet:
The Evolution of TruTV: From Court TV to Modern Media Study Guide

Rebranding to TruTV: Strategic Shift (2008)

The rebranding of Court TV to TruTV in 2008 was primarily intended to deepen its focus on true crime documentaries.

Answer: False

Explanation: The rebranding to TruTV in 2008 was intended to shift programming away from its established crime-centric identity towards action-oriented docusoaps and 'caught on camera' shows, rather than deepening its focus on true crime documentaries.

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Upon its relaunch as TruTV, the slogan 'The Real Deal' was adopted to distinguish its programming.

Answer: False

Explanation: The slogan adopted upon TruTV's relaunch was 'Not Reality. Actuality.', intended to emphasize the authenticity of its programming rather than 'The Real Deal'.

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President Chris Linn cited TruTV's success with heavy, dramatic docuseries as the reason for the shift away from the Court TV identity.

Answer: False

Explanation: President Chris Linn cited the lingering association with Court TV's tone and an over-reliance on 'conflict-reliant, heavy, dramatic' docuseries as reasons necessitating a brand shift, not success with such programming.

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The 'actuality' television concept promoted by TruTV aimed to showcase fictional narratives.

Answer: False

Explanation: The 'actuality' concept promoted by TruTV upon its relaunch was intended to emphasize the use of 'real' people and events, differentiating its content from fictional narratives and perceived inauthentic 'reality' television.

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The slogan 'Not Reality. Actuality.' was used by TruTV to emphasize its focus on fictional, scripted dramas.

Answer: False

Explanation: The slogan 'Not Reality. Actuality.' was employed by TruTV to highlight its commitment to 'real' people and events, differentiating its content from fictional dramas and perceived inauthentic 'reality' television.

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What was the primary motivation behind Court TV's rebranding to TruTV on January 1, 2008?

Answer: To shift programming towards action-oriented docusoaps and 'caught on camera' shows.

Explanation: The rebranding to TruTV aimed to move the channel's identity away from its Court TV origins by focusing on action-oriented docusoaps and 'caught on camera' style programming.

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What slogan did TruTV adopt upon its relaunch to differentiate its programming?

Answer: Not Reality. Actuality.

Explanation: Upon its relaunch, TruTV adopted the slogan 'Not Reality. Actuality.' to emphasize the authenticity of its programming content.

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According to President Chris Linn, what factor hindered TruTV's growth and necessitated a change from its Court TV identity?

Answer: Over-reliance on conflict-reliant, heavy, dramatic docuseries and lingering Court TV association.

Explanation: President Chris Linn identified the persistent association with Court TV's tone and an overemphasis on dramatic docuseries as impediments to TruTV's growth, necessitating a strategic reorientation.

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What was the purpose of the 'actuality' television concept that TruTV promoted upon its relaunch?

Answer: To emphasize the use of 'real' people and events, differentiating from 'reality' TV.

Explanation: The 'actuality' concept was promoted by TruTV to underscore its use of authentic people and events, distinguishing its programming from perceived inauthentic 'reality' television.

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Programming Evolution: Comedy and Reality Focus (2008-2014)

Following the 2008 rebranding, TruTV eliminated all live trial coverage from its daytime schedule.

Answer: False

Explanation: After the 2008 rebranding, live trial coverage was not entirely eliminated but was reduced to a block branded as 'In Session,' which continued until September 2013.

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In October 2014, TruTV shifted its programming focus to include more crime procedurals and legal dramas.

Answer: False

Explanation: The significant programming shift in October 2014 saw TruTV pivot towards comedy-based reality series and competitions, rather than crime procedurals and legal dramas.

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The marketing slogan 'Way More Fun' was associated with TruTV's 2014 repositioning towards comedy.

Answer: True

Explanation: The slogan 'Way More Fun' was indeed introduced as part of TruTV's 2014 brand repositioning, signaling its strategic shift towards a comedy-centric programming slate.

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TruTV's 'truTV Awareness Month' campaign in 2018 was designed to promote new action series.

Answer: False

Explanation: The 'truTV Awareness Month' campaign in 2018 was humorously designed to acknowledge the channel's visibility challenges and increase general awareness, not specifically to promote new action series.

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The 2014 repositioning of TruTV focused on programming like crime documentaries and investigative journalism.

Answer: False

Explanation: The 2014 repositioning marked a strategic pivot away from crime and investigative content towards comedy-oriented docusoaps and reality competitions, targeting a 'funseeker' demographic.

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The success of 'Impractical Jokers' was considered a key indicator of TruTV's shift towards comedy programming.

Answer: True

Explanation: 'Impractical Jokers' demonstrated the viability and audience appeal of the network's new comedy direction, serving as a significant indicator for TruTV's strategic shift.

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The series 'Impractical Jokers' moved permanently to TBS in the summer of 2024.

Answer: True

Explanation: 'Impractical Jokers,' a flagship program for TruTV, transitioned permanently to TBS in the summer of 2024, following a period of simulcasting new episodes.

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The 'In Session' block concluded its run on TruTV in September 2013.

Answer: True

Explanation: The 'In Session' block, which featured live trial coverage, concluded its broadcast on TruTV on September 26, 2013.

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The 'Way More Fun' campaign was part of TruTV's 2014 strategy to emphasize its new comedy focus.

Answer: True

Explanation: The 'Way More Fun' campaign was integral to TruTV's 2014 brand repositioning, designed to highlight and reinforce its strategic shift towards comedy-oriented programming.

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'In Session Presents' was a block of live trial coverage that replaced the original 'In Session' block in 2013.

Answer: False

Explanation: 'In Session Presents' was a block of library programming that aired after the cancellation of the live trial coverage show 'In Session' in September 2013, not a replacement block for live trials.

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The 'Funny Because It's tru' campaign in 2016 aimed to reinforce TruTV's comedy focus by satirizing common TV promo clichés.

Answer: True

Explanation: Launched in December 2016, the 'Funny Because It's tru' campaign effectively reinforced TruTV's comedy focus by employing satire of typical television promotional clichés.

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The series 'Impractical Jokers' continues to be a flagship program airing exclusively on TruTV.

Answer: False

Explanation: 'Impractical Jokers,' while a flagship program, moved permanently to TBS in the summer of 2024, ending its exclusive run on TruTV.

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'Impractical Jokers' was considered the 'canary in the coal mine' for TruTV's shift towards crime programming.

Answer: False

Explanation: 'Impractical Jokers' served as the 'canary in the coal mine' for TruTV's shift towards comedy programming, indicating audience receptiveness to that genre, not crime.

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After the 2008 rebranding, how was live trial coverage handled during daytime hours on TruTV?

Answer: It was reduced to a block branded as 'In Session.'

Explanation: Following the 2008 rebranding, live trial coverage was condensed into a daytime block known as 'In Session,' which continued until its cancellation in 2013.

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What was the main programming focus for TruTV following its significant format pivot in October 2014?

Answer: Comedy-based reality series and competitions

Explanation: In October 2014, TruTV strategically shifted its programming focus to emphasize comedy-based reality series and competitions, targeting a younger demographic.

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Which slogan was introduced to represent TruTV's 2014 brand repositioning towards a more lighthearted approach?

Answer: Way More Fun

Explanation: The slogan 'Way More Fun' was adopted in 2014 to signify TruTV's repositioning towards a more lighthearted, comedy-focused programming strategy.

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What was the purpose of TruTV's 'truTV Awareness Month' campaign in 2018?

Answer: To humorously acknowledge the channel's visibility challenges and increase general awareness.

Explanation: The 'truTV Awareness Month' campaign in 2018 was a meta-promotional effort designed to humorously address the channel's visibility and increase viewer recognition.

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Which programming genre was central to TruTV's 2014 repositioning aimed at the 'funseeker' demographic?

Answer: Comedy-oriented docusoaps and reality competitions

Explanation: The 2014 repositioning of TruTV centered on comedy-oriented docusoaps and reality competitions, aligning with the 'funseeker' demographic target.

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The success of which show served as a key indicator, or 'canary in the coal mine,' for TruTV's shift towards comedy programming?

Answer: Impractical Jokers

Explanation: 'Impractical Jokers' was identified as a pivotal program, acting as a 'canary in the coal mine' that signaled audience acceptance of TruTV's strategic move towards comedy content.

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In the summer of 2024, which popular TruTV original series made a permanent move to TBS?

Answer: Impractical Jokers

Explanation: The long-running series 'Impractical Jokers,' a significant program for TruTV, transferred permanently to TBS during the summer of 2024.

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What was the purpose of the 'Funny Because It's tru' campaign launched by TruTV in 2016?

Answer: To reinforce the network's comedy focus by satirizing common TV promo clichés.

Explanation: The 'Funny Because It's tru' campaign, launched in 2016, served to underscore TruTV's comedy programming by humorously parodying standard television promotional tropes.

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Expansion into Sports Broadcasting (2011-Present)

TruTV began airing coverage of the NCAA men's basketball tournament in 2011.

Answer: True

Explanation: TruTV commenced its broadcast of the NCAA Division I men's basketball tournament in 2011, marking a significant expansion into live sports coverage.

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TruTV exclusively broadcasts the championship game of the NCAA men's basketball tournament.

Answer: False

Explanation: TruTV exclusively broadcasts the 'First Four' games of the NCAA men's basketball tournament; the championship game is typically broadcast by CBS.

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TruTV began airing a new evening block dedicated to TNT Sports content in March 2024.

Answer: True

Explanation: TruTV integrated a new evening and primetime block featuring TNT Sports content, which commenced on March 11, 2024, reflecting an increased emphasis on sports broadcasting.

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Starting in 2025, TruTV will air coverage of the Wimbledon tennis tournament.

Answer: False

Explanation: Beginning in 2025, TruTV is scheduled to air coverage of the French Open tennis tournament, not Wimbledon, as part of its expanded sports programming.

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TruTV's current primetime schedule primarily features original crime documentaries and legal dramas.

Answer: False

Explanation: TruTV's current primetime schedule emphasizes live sports programming and reruns of comedy and reality shows, rather than original crime documentaries and legal dramas.

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TruTV aired a sports betting-focused alternate telecast called the 'BetCast' for the 2023 NBA In-Season Tournament.

Answer: True

Explanation: TruTV provided a 'BetCast,' an alternate telecast featuring sports betting insights, for select games during the 2023 NBA In-Season Tournament.

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The 'Peloteros' broadcast during the 2023 NLCS on TruTV focused on analytics and player statistics.

Answer: False

Explanation: The 'Peloteros' broadcast during the 2023 NLCS focused on Hispanic and Latin American MLB players and culture, rather than analytics and player statistics.

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TruTV's role in the NCAA men's basketball tournament coverage extends through a contract valid until 2032.

Answer: True

Explanation: TruTV's participation in broadcasting the NCAA men's basketball tournament, including exclusive coverage of the 'First Four,' is part of a long-term contract extending through 2032.

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The 'NHL DataCast' aired on TruTV during the 2024 Western Conference Final featured traditional game commentary.

Answer: False

Explanation: The 'NHL DataCast' was an alternate telecast on TruTV during the 2024 Western Conference Final that emphasized real-time data visualizations and analytics, diverging from traditional game commentary.

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CNN produces the program 'TNT Sports Tonight' which airs on TruTV.

Answer: True

Explanation: CNN is responsible for producing the program 'TNT Sports Tonight,' which is broadcast on TruTV as part of the network's integrated sports programming block.

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The 'BetCast' on TruTV provides live game action with traditional play-by-play commentary.

Answer: False

Explanation: The 'BetCast' on TruTV is an alternate telecast focused on sports betting insights and commentary, distinct from traditional play-by-play commentary.

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TruTV broadcasting the French Open starting in 2025 signifies a reduction in its sports programming offerings.

Answer: False

Explanation: The acquisition of French Open broadcast rights starting in 2025 represents an expansion of TruTV's sports programming, integrating it further into TNT Sports' portfolio.

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When did TruTV first begin broadcasting live sports programming, marking a significant shift from its previous focus?

Answer: March 15, 2011

Explanation: TruTV commenced its broadcast of live sports programming on March 15, 2011, with the telecast of the 2011 NCAA Division I men's basketball tournament.

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TruTV began airing coverage of which major annual sporting event in 2011?

Answer: The NCAA Division I men's basketball tournament

Explanation: In 2011, TruTV commenced its broadcast coverage of the NCAA Division I men's basketball tournament as part of a partnership with Turner Sports and CBS Sports.

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Which specific part of the NCAA men's basketball tournament does TruTV exclusively carry?

Answer: The 'First Four' games

Explanation: TruTV holds exclusive broadcast rights for the 'First Four' games, which serve as the opening round of the NCAA Division I men's basketball tournament.

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When did TruTV begin airing a new evening and primetime block dedicated to TNT Sports content?

Answer: March 11, 2024

Explanation: TruTV launched a new evening and primetime block featuring TNT Sports content on March 11, 2024, integrating more sports programming into its schedule.

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Starting with the 2025 edition, TruTV will begin covering which major international tennis tournament?

Answer: The French Open

Explanation: Beginning in 2025, TruTV is set to broadcast coverage of the French Open tennis tournament as part of its expanding sports rights portfolio.

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Which alternate broadcast format did TruTV air for select games of the 2023 NBA In-Season Tournament?

Answer: A 'BetCast' focused on sports betting insights

Explanation: For select games of the 2023 NBA In-Season Tournament, TruTV offered a 'BetCast,' an alternate telecast concentrating on sports betting analysis.

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The 'Peloteros' broadcast on TruTV during the 2023 NLCS offered a perspective focused on:

Answer: Hispanic and Latin American MLB players and culture.

Explanation: The 'Peloteros' broadcast during the 2023 NLCS provided a culturally focused perspective, highlighting Hispanic and Latin American MLB players and their heritage.

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What is the 'NHL DataCast' that aired on TruTV during the 2024 Western Conference Final?

Answer: An alternate telecast featuring real-time data visualizations and analytics.

Explanation: The 'NHL DataCast' was an alternative broadcast format on TruTV during the 2024 Western Conference Final, characterized by its presentation of real-time data visualizations and analytics.

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Which news organization produces the evening program 'TNT Sports Tonight' for TruTV?

Answer: CNN

Explanation: CNN produces the program 'TNT Sports Tonight,' which airs on TruTV, integrating news and analysis into the network's sports programming block.

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The coverage of the French Open starting in 2025 signifies what for TruTV's programming?

Answer: An expansion of its sports content offerings as part of TNT Sports.

Explanation: The acquisition of broadcast rights for the French Open starting in 2025 represents a significant expansion of TruTV's sports programming portfolio within the framework of TNT Sports.

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Ownership and Corporate Evolution

TruTV is currently owned by a division of Warner Bros. Discovery focused on linear television networks.

Answer: True

Explanation: Warner Bros. Discovery is the current owner of TruTV, with the channel falling under the purview of the division focused on linear television networks, as indicated by its corporate structure.

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What is the current primary ownership entity of TruTV?

Answer: Warner Bros. Discovery

Explanation: TruTV is currently owned by Warner Bros. Discovery, a major media conglomerate that oversees various television networks and content divisions.

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Global Presence and Regional Variations

Court TV Canada was rebranded as TruTV Canada in 2010.

Answer: False

Explanation: Court TV Canada did not rebrand as TruTV Canada in 2010; instead, it was rebranded as Investigation Discovery (Canada) on August 30, 2010.

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The TruTV channel in Latin America was replaced by Cartoon Network in October 2023.

Answer: False

Explanation: The TruTV channel in Latin America was replaced by Adult Swim on October 31, 2023, not Cartoon Network.

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The UK version of TruTV was renamed Investigation Discovery in February 2019.

Answer: False

Explanation: The UK version of TruTV, acquired by Sony Pictures Television, was renamed True Crime on February 12, 2019, not Investigation Discovery.

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The Asian version of TruTV ceased operations on December 31, 2018.

Answer: True

Explanation: The Asian version of TruTV ceased operations on December 31, 2018, alongside the shutdown of Turner Classic Movies (TCM) in Asia.

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How did the Canadian version of Court TV differ from its U.S. counterpart after 2001?

Answer: It continued its format until rebranding as Investigation Discovery (Canada) in 2010.

Explanation: Court TV Canada, launched in 2001, maintained its format and did not rebrand as TruTV Canada; it eventually became Investigation Discovery (Canada) in 2010.

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What replaced the TruTV channel in Latin America in October 2023?

Answer: Adult Swim

Explanation: In October 2023, the TruTV channel in Latin America was replaced by Adult Swim as part of Warner Bros. Discovery's regional content strategy adjustments.

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In February 2019, the UK version of TruTV, acquired by Sony Pictures Television, was renamed:

Answer: True Crime

Explanation: The UK version of TruTV was renamed 'True Crime' in February 2019, following its acquisition by Sony Pictures Television.

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What happened to the Asian version of TruTV on December 31, 2018?

Answer: It shut down operations.

Explanation: The Asian version of TruTV ceased its operations on December 31, 2018, concurrent with the discontinuation of Turner Classic Movies (TCM) in the Asian market.

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