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UniMás Wiki2Web Clarity Challenge

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Study Guide: UniMás: Network History and Operations

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UniMás: Network History and Operations Study Guide

Network Origins and Evolution

The television network currently known as UniMás commenced operations on January 14, 2002, under its initial designation, TeleFutura.

Answer: True

Explanation: The network commenced broadcasting on January 14, 2002, as TeleFutura. It was subsequently rebranded as UniMás on January 7, 2013.

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The designation 'TeleFutura' was deliberately selected to signify 'the future of Spanish-language television.'

Answer: True

Explanation: The name 'TeleFutura' was chosen by corporate employees to embody the concept of 'the future of Spanish-language television,' officially announced in July 2001.

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TeleFutura initiated its high-definition simulcast feed on January 1, 2010.

Answer: True

Explanation: The high-definition simulcast feed for TeleFutura was launched on January 1, 2010, initially available on its flagship stations in New York City and Los Angeles.

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The original name of the network that is now UniMás was 'Univision Deportes.'

Answer: False

Explanation: The network originally launched as TeleFutura. 'Univision Deportes' refers to Univision's sports division, which is distinct from the network's original name.

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The network was officially rebranded as UniMás on January 7, 2013.

Answer: True

Explanation: The rebranding from TeleFutura to UniMás was completed on January 7, 2013.

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Identify the original appellation of the television network that subsequently became known as UniMás.

Answer: TeleFutura

Explanation: The network commenced operations under the name TeleFutura before its rebranding to UniMás.

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Corporate History and Ownership

The current proprietor of the UniMás television network, TelevisaUnivision, is characterized as a media entity of modest scale.

Answer: False

Explanation: This statement is factually inaccurate. TelevisaUnivision is a major global media conglomerate, not a small company, formed through the significant merger of Televisa's content business and Univision.

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The network that evolved into UniMás originated from broadcast properties previously held by Barry Diller's Silver King Communications.

Answer: True

Explanation: The foundation of the network was built upon stations acquired by Barry Diller's Silver King Communications, which later became USA Broadcasting before its acquisition by Univision Communications.

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The 'CityVision' programming format was conceptualized and developed by Univision Communications.

Answer: False

Explanation: The 'CityVision' format was an independent station strategy developed by USA Broadcasting, a precursor entity to the network's formation under Univision.

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Univision Communications finalized the acquisition of the USA Broadcasting stations for a sum approximating $1.1 billion.

Answer: True

Explanation: The transaction for the acquisition of the USA Broadcasting station group by Univision Communications was valued at $1.1 billion.

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Randy Falco assumed oversight of the network's operations in June 2011.

Answer: True

Explanation: Randy Falco, then Chief Operating Officer of Univision Communications, began overseeing the network's operations in June 2011.

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The merger that established TelevisaUnivision encompassed both Televisa's content business operations and Univision.

Answer: True

Explanation: The formation of TelevisaUnivision involved the integration of Televisa's extensive content business with Univision's media assets.

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Which major media conglomerate currently holds ownership of the UniMás television network?

Answer: TelevisaUnivision

Explanation: TelevisaUnivision is the current owner of the UniMás television network, formed through a significant merger.

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The network that eventually became UniMás was developed from broadcast stations originally owned by which entity?

Answer: Silver King Communications

Explanation: The network's foundation lies in stations acquired by Silver King Communications, which later operated as USA Broadcasting before its acquisition by Univision.

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What precisely was the 'CityVision' format?

Answer: A programming strategy featuring syndicated content with local entertainment, developed by USA Broadcasting.

Explanation: The 'CityVision' format was an independent station programming strategy implemented by USA Broadcasting, characterized by a blend of syndicated content and local programming elements.

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For approximately what monetary value did Univision Communications acquire the USA Broadcasting stations?

Answer: $1.1 billion

Explanation: The acquisition of the USA Broadcasting station group by Univision Communications was completed for a total sum of $1.1 billion.

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Programming Strategy and Target Audience

At its inception, the programming strategy for UniMás predominantly targeted Hispanic American individuals between the ages of 18 and 34, with a specific emphasis on the male demographic within this cohort.

Answer: True

Explanation: The network's initial strategic design centered on appealing to Hispanic Americans aged 18-34, particularly males. Over time, the target demographic and programming focus have evolved.

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The fundamental programming orientation of UniMás has remained unaltered since its establishment in 2002.

Answer: False

Explanation: The network's programming strategy has undergone significant shifts since its inception, notably with the rebranding to UniMás in 2013 and subsequent strategic adjustments in 2019.

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TeleFutura was launched with the primary strategic objective of competing directly with English-language television networks.

Answer: False

Explanation: TeleFutura was established as a secondary Spanish-language network designed to complement the flagship Univision network and compete primarily within the Spanish-language market, rather than directly against English-language broadcasters.

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TeleFutura's initial programming schedule closely mirrored the flagship programming of Univision.

Answer: False

Explanation: TeleFutura was strategically designed to offer distinct programming that did not directly replicate shows on Univision, aiming instead for counterprogramming and appealing to a slightly different audience segment.

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Following its rebranding to UniMás in 2013, the network reoriented its programming focus to primarily appeal to older female viewers.

Answer: False

Explanation: The 2013 relaunch as UniMás involved a strategic shift to target Latino males aged 12 to 35, with an increased emphasis on sports and programming from Mexican and Colombian sources, rather than older females.

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In May 2019, UniMás adjusted its programming strategy to concentrate on traditional romance-themed telenovelas.

Answer: False

Explanation: The May 2019 strategy shift aimed to target a younger audience than its parent network, Univision, by emphasizing news, sports, and unscripted entertainment, rather than a return to traditional romance telenovelas.

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In 2012, UniMás was characterized by having the oldest median viewer age among major Spanish-language broadcast networks.

Answer: False

Explanation: Contrary to this statement, in 2012, UniMás (then TeleFutura) was noted for having the youngest median viewer age among major Spanish-language networks, with a median age of 36.

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The network implemented a programming strategy shift in May 2019, targeting a younger demographic with an emphasis on news and sports content.

Answer: True

Explanation: In May 2019, UniMás refocused its strategy to attract a younger audience by increasing its output of news, sports, and unscripted entertainment, often presented live.

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What was the initial primary target demographic for UniMás programming upon its launch?

Answer: Hispanic Americans aged 18-34, with a focus on males

Explanation: Initially, UniMás was programmed to appeal to Hispanic Americans aged 18-34, with a particular emphasis on males within that demographic.

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What was a principal strategic motivation for launching TeleFutura as a secondary Spanish-language network?

Answer: To cater to a slightly different audience than Univision, such as younger males.

Explanation: TeleFutura was launched to serve a distinct segment of the Spanish-speaking audience, including younger males, thereby complementing the primary Univision network without direct cannibalization.

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Following its relaunch as UniMás in January 2013, the network increased its reliance on which category of content?

Answer: Sports content

Explanation: The 2013 relaunch of UniMás involved a strategic shift towards targeting Latino males aged 12-35, which included an increased emphasis on sports programming.

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What was the central focus of UniMás's programming strategy shift implemented in May 2019?

Answer: To target a younger audience with news, sports, and unscripted entertainment.

Explanation: The May 2019 strategy adjustment aimed to capture a younger demographic by prioritizing news, sports, and unscripted entertainment, often featuring live broadcasts.

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Content Portfolio and Broadcast Offerings

UniMás exclusively broadcasts telenovelas and sports programming.

Answer: False

Explanation: While telenovelas and sports are significant components, UniMás's programming also includes sitcoms, reality series, serialized dramas, and Spanish-dubbed feature films.

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TeleFutura primarily aired Spanish-dubbed versions of contemporary American feature films.

Answer: False

Explanation: TeleFutura predominantly featured Spanish-dubbed versions of American movie releases from the 1980s onward, often presented under specific film showcase titles, rather than exclusively contemporary films.

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Boxing matches constituted a regular component of TeleFutura's sports programming lineup.

Answer: True

Explanation: Friday night boxing matches were a consistent feature of TeleFutura's sports offerings, alongside other programming like 'Contacto Deportivo'.

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The programming block designated 'Toonturama' is dedicated to the broadcast of adult-oriented animated series.

Answer: False

Explanation: 'Toonturama' and 'Toonturama Junior' are children's programming blocks featuring animated series, with 'Toonturama Junior' specifically including FCC-compliant educational content.

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The network aired a general news program titled 'En Vivo y Directo' between October 2005 and April 2006.

Answer: True

Explanation: 'En Vivo y Directo' ('Live and Direct') was the network's sole general news program, broadcast during the specified period from October 2005 to April 2006.

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UniMás broadcasts Major League Soccer (MLS) games but does not carry Liga MX matches.

Answer: False

Explanation: UniMás broadcasts soccer matches from both Liga MX and Major League Soccer, among other leagues and tournaments.

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The program 'Veredicto Final' is classified as a scripted drama series.

Answer: False

Explanation: 'Veredicto Final' is a reality courtroom show, contributing to UniMás's unscripted entertainment programming.

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UniMás broadcasts children's programming, including series such as 'Masha and the Bear' and 'Bob the Builder.'

Answer: True

Explanation: UniMás features children's animated series, including 'Masha and the Bear' and 'Bob the Builder,' as part of its programming schedule.

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The primary language of programming broadcast by UniMás is English.

Answer: False

Explanation: UniMás is a Spanish-language network, broadcasting the vast majority of its content in Spanish.

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The weekly boxing showcase titled 'Solo boxeo' debuted on TeleFutura in April 2010.

Answer: True

Explanation: The boxing program 'Solo boxeo' premiered on TeleFutura on April 30, 2010, as part of its sports programming.

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UniMás broadcasts matches from both the UEFA Champions League and the UEFA Europa League.

Answer: True

Explanation: UniMás holds broadcast rights for major European club football competitions, including the UEFA Champions League and Europa League.

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The 'Mi Tele' programming block featured weekday morning cartoons broadcast in English.

Answer: False

Explanation: The 'Mi Tele' block on TeleFutura featured Spanish-dubbed cartoons, not English-language programming.

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The network's sole general news program, 'En Vivo y Directo,' was broadcast for a duration exceeding one year.

Answer: False

Explanation: 'En Vivo y Directo' aired from October 2005 to April 2006, a period of approximately six months, which is less than one year.

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UniMás broadcasts feature films, including Spanish-dubbed versions of American movies originating from the 1980s onwards.

Answer: True

Explanation: The network's film library includes Spanish-dubbed American movies, with a significant portion dating from the 1980s and earlier, presented under various film showcase titles.

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Which of the following programming categories is least likely to be featured on UniMás?

Answer: English-language news broadcasts

Explanation: As a Spanish-language network, UniMás primarily broadcasts content in Spanish. English-language news programs are not a typical component of its schedule.

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Which of the following was NOT among the umbrella showcases for feature films presented on TeleFutura?

Answer: Noche de Peliculas

Explanation: The film showcases mentioned in the source material include 'CinePlex,' 'CinEscape,' 'Cine Especial,' and 'Cine de las Estrellas.' 'Noche de Peliculas' is not listed as one of these specific umbrella titles.

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Which of the following represents an example of a 'grittier' drama series introduced on UniMás subsequent to its 2013 relaunch?

Answer: Cloroformo

Explanation: Following its 2013 relaunch, UniMás introduced serial dramas with a grittier tone, such as 'Cloroformo,' aimed at attracting male viewers.

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Which programming block on UniMás is dedicated to featuring children's animated series?

Answer: Toonturama

Explanation: 'Toonturama' and 'Toonturama Junior' are the designated programming blocks for children's animated series on UniMás.

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What was the designation of the network's sole general news program aired between October 2005 and April 2006?

Answer: En Vivo y Directo

Explanation: The network's only general news program during that period was titled 'En Vivo y Directo' ('Live and Direct').

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Which soccer leagues' matches are broadcast by UniMás?

Answer: Both Liga MX and Major League Soccer

Explanation: UniMás broadcasts soccer matches from both Liga MX and Major League Soccer, among other international football competitions.

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Which popular Russian animated series commenced airing on UniMás in September 2018?

Answer: Masha and the Bear

Explanation: The animated series 'Masha and the Bear,' originating from Russia, began airing on UniMás in September 2018.

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The 'Mi Tele' programming block, featured on TeleFutura, primarily consisted of:

Answer: Spanish-dubbed cartoons.

Explanation: The 'Mi Tele' block on TeleFutura was a morning animation segment featuring Spanish-dubbed cartoons.

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What genre of programming does 'Veredicto Final' represent on the UniMás schedule?

Answer: Reality courtroom show

Explanation: 'Veredicto Final' is a reality courtroom program that contributes to UniMás's array of unscripted entertainment offerings.

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Distribution and Digital Presence

UniMás maintains its primary operational headquarters within the metropolitan area of New York City.

Answer: False

Explanation: The network's headquarters are situated in Doral, Florida, at Univision's South Florida operational center.

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As of October 2015, UniMás operated a network comprising 26 owned-and-operated stations.

Answer: True

Explanation: By October 2015, UniMás managed 26 owned-and-operated stations, supplemented by affiliation agreements with an additional 19 stations across the United States and Puerto Rico.

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Entravision Communications Corporation holds the position of the largest operator of UniMás affiliated stations.

Answer: True

Explanation: Entravision Communications Corporation manages or provides services to 20 affiliated UniMás stations, making it the largest operator within the network's affiliate structure.

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UniMás programming is accessible through the streaming service Hulu Latino.

Answer: True

Explanation: UniMás content is available via video-on-demand services, including its inclusion in Hulu Latino.

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UVideos is identified as a legacy cable channel on which UniMás programming is broadcast.

Answer: False

Explanation: UVideos is not a legacy cable channel but rather TelevisaUnivision's multi-platform streaming service, launched in 2012, which offers full-length episodes of UniMás programs.

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The streaming service Univision Now provides content from both UniMás and Univision without necessitating a traditional pay television subscription.

Answer: True

Explanation: Launched in 2015, Univision Now is an over-the-top streaming service offering content from both UniMás and Univision, accessible independently of traditional cable or satellite packages.

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UniMás possesses a broadcast coverage footprint that extends to approximately 145.4 million American households.

Answer: True

Explanation: The network's broadcast reach encompasses approximately 145.4 million Americans, representing 61% of the U.S. population, through its network of stations.

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UniMás programming is not available through any video-on-demand services.

Answer: False

Explanation: UniMás content is available via video-on-demand services, including 'UniMás on Demand' and through platforms like Hulu Latino.

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UniMás programming is exclusively accessible via traditional broadcast and cable television distribution methods.

Answer: False

Explanation: UniMás programming is available through multiple distribution channels, including traditional broadcast and cable, as well as various digital platforms and streaming services.

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As of October 2015, UniMás maintained affiliation agreements with 19 additional television stations across the United States and Puerto Rico.

Answer: True

Explanation: In addition to its 26 owned-and-operated stations as of October 2015, UniMás had affiliation agreements with 19 other stations, extending its reach.

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In which U.S. state is the principal headquarters of UniMás situated?

Answer: Florida

Explanation: The network's headquarters are located in Doral, Florida, within Univision's South Florida operational hub.

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Who serves as the largest operator of UniMás affiliated stations?

Answer: Entravision Communications Corporation

Explanation: Entravision Communications Corporation is the principal operator of UniMás stations, managing or servicing 20 affiliated outlets.

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Which prominent streaming service offers UniMás programming through its 'Hulu Latino' package?

Answer: Hulu

Explanation: Hulu provides access to UniMás programming via its specialized 'Hulu Latino' offering.

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In the context of UniMás, what is UVideos?

Answer: A multi-platform streaming service for TelevisaUnivision content.

Explanation: UVideos is TelevisaUnivision's multi-platform streaming service, launched in 2012, which makes full-length episodes of UniMás programs available online and via mobile applications.

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What is the approximate percentage of U.S. households reached by UniMás's broadcast coverage?

Answer: 61%

Explanation: UniMás's broadcast coverage extends to 61% of U.S. households, reaching an estimated 145.4 million individuals.

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Key Milestones and Industry Impact

By February 2007, TeleFutura had achieved a viewership position surpassing Telemundo among major Spanish-language networks for the Adults 18-34 demographic.

Answer: True

Explanation: In February 2007, TeleFutura successfully overtook Telemundo in viewership for key demographics, including Adults 18-34, solidifying its position as the second-largest Spanish-language network at that time.

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The current slogan adopted by UniMás in October 2021 is 'Vívelo Todo,' which translates to 'Live it All.'

Answer: True

Explanation: UniMás introduced the slogan 'Vívelo Todo,' meaning 'Live it All,' in October 2021, reflecting its programming philosophy.

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A carriage dispute between UniMás and AT&T U-verse in March 2016 resulted in the permanent removal of the channels from the U-verse platform.

Answer: False

Explanation: While a carriage dispute occurred in March 2016, the channels were temporarily dropped but subsequently returned to the AT&T U-verse lineup after a resolution was reached.

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Univision Communications relinquished its broadcast rights for the Miss Universe pageant in 2015 due to controversial remarks made by Donald Trump regarding immigrants.

Answer: True

Explanation: In June 2015, Univision Communications withdrew from broadcasting the Miss Universe and Miss USA pageants following controversial statements made by Donald Trump concerning Mexican immigrants.

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The slogan 'Vívelo Todo' was officially adopted by UniMás in October 2021.

Answer: True

Explanation: The slogan 'Vívelo Todo,' meaning 'Live it All,' was adopted by UniMás in October 2021.

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What significant viewership milestone did TeleFutura achieve by February 2007?

Answer: It overtook Telemundo for second place among major Spanish-language networks in key demographics.

Explanation: By February 2007, TeleFutura had surpassed Telemundo in viewership for key demographics, including Adults 18-34, establishing itself as the second-ranked Spanish-language network.

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What is the English translation of UniMás's current slogan, 'Vívelo Todo'?

Answer: Live it All

Explanation: The slogan 'Vívelo Todo,' adopted by UniMás in October 2021, translates directly to 'Live it All' in English.

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What was the primary catalyst for Univision Communications relinquishing its broadcast rights to the Miss Universe pageant in 2015?

Answer: Donald Trump's controversial remarks about Mexican immigrants.

Explanation: Univision Communications withdrew from broadcasting the Miss Universe pageant in 2015 following controversial statements made by Donald Trump concerning Mexican immigrants.

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What is the English translation of UniMás's slogan, 'Vívelo Todo'?

Answer: Live it All

Explanation: The slogan 'Vívelo Todo,' adopted by UniMás in October 2021, translates directly to 'Live it All' in English.

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What was the immediate outcome of the carriage dispute between UniMás and AT&T U-verse in March 2016?

Answer: The channels were temporarily dropped but later returned after a resolution.

Explanation: During the March 2016 carriage dispute, UniMás channels were temporarily removed from AT&T U-verse but were subsequently reinstated following a resolution.

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Technical Specifications

UniMás transmits its master broadcast feed utilizing standard definition (SD) resolution.

Answer: False

Explanation: UniMás transmits its master feed in 1080i high definition, which is the native resolution format for TelevisaUnivision's network properties.

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UniMás programming is transmitted in the 720p high-definition format.

Answer: False

Explanation: UniMás transmits its master feed in 1080i high definition, not 720p.

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In which high-definition format does UniMás transmit its master broadcast feed?

Answer: 1080i

Explanation: UniMás transmits its master feed in the 1080i high-definition format, consistent with TelevisaUnivision's network television standards.

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