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WMAR-TV Wiki2Web Clarity Challenge

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Study Guide: WMAR-TV: A History of Baltimore's Premier Television Station

Cheat Sheet:
WMAR-TV: A History of Baltimore's Premier Television Station Study Guide

Founding and Early History (1947-1970s)

WMAR-TV holds the distinction of being the first television station to commence broadcasting in Maryland.

Answer: True

Explanation: Upon its launch on October 30, 1947, WMAR-TV became the first television station to operate in Maryland and the fourteenth commercial television station in the United States.

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What was the significance of WMAR-TV's initial broadcast date in 1947?

Answer: It was the first television station to operate in Maryland and the fourteenth in the US.

Explanation: WMAR-TV commenced broadcasting on October 30, 1947, establishing it as the first television station in Maryland and the fourteenth commercial television station nationally.

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Network Affiliation Evolution

WMAR-TV, broadcasting on channel 2, is currently affiliated with the NBC network.

Answer: False

Explanation: WMAR-TV is currently affiliated with the ABC network. Its historical affiliations include CBS and NBC.

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WMAR-TV transitioned its primary network affiliation from NBC to CBS in 1981.

Answer: False

Explanation: In 1981, WMAR-TV switched its primary affiliation from CBS to NBC. Its later move to ABC occurred in 1995.

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WMAR-TV became an ABC affiliate in 1995, displacing WJZ-TV from that network affiliation.

Answer: True

Explanation: On January 2, 1995, WMAR-TV switched its primary affiliation to ABC, a move that resulted in WJZ-TV, the previous ABC affiliate, switching to CBS.

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WMAR-TV has primarily been affiliated with ABC throughout its entire operational history.

Answer: False

Explanation: WMAR-TV's primary affiliations have included CBS (1948-1981), NBC (1981-1995), and ABC (1995-present). It has not been primarily affiliated with ABC throughout its history.

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Which network is WMAR-TV currently affiliated with?

Answer: ABC

Explanation: WMAR-TV is currently affiliated with the American Broadcasting Company (ABC), having made this switch in 1995.

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Why did CBS decide to move its affiliation away from WMAR-TV in 1981?

Answer: WMAR-TV had poor newscast ratings and preempted network programming.

Explanation: CBS relocated its affiliation to WBAL-TV in 1981, citing WMAR-TV's suboptimal news ratings and its practice of preempting network programming for local or syndicated content.

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The 1995 affiliation switch resulted in WMAR-TV moving to ABC and which other station moving to CBS?

Answer: WJZ-TV

Explanation: In the 1995 affiliation swap, WJZ-TV, previously the ABC affiliate, moved to CBS, while WMAR-TV became the ABC affiliate.

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Which of the following was NOT a primary network affiliation held by WMAR-TV?

Answer: Fox

Explanation: WMAR-TV has been a primary affiliate for CBS, NBC, and ABC. It has never held a primary affiliation with the Fox network.

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What was the nature of the affiliation swap involving WMAR-TV, WJZ-TV, and WBAL-TV in 1995?

Answer: WMAR-TV moved to ABC, WJZ-TV moved to CBS, and WBAL-TV moved to NBC.

Explanation: The 1995 affiliation swap saw WMAR-TV transition to ABC, WJZ-TV move to CBS, and WBAL-TV switch to NBC, representing a significant realignment of network affiliations in the Baltimore market.

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Ownership and Corporate Milestones

The A. S. Abell Company, publisher of The Baltimore Sun, founded WMAR-TV and initially operated it as a CBS affiliate.

Answer: False

Explanation: While WMAR-TV was founded by the A. S. Abell Company, it initially operated as an independent station due to market conditions before becoming a CBS affiliate.

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A significant labor strike involving WMAR-TV's on-air talent occurred in 1982 following the failure of contract negotiations with AFTRA.

Answer: True

Explanation: On March 1, 1982, WMAR-TV experienced a major strike by its on-air talent after contract negotiations with the American Federation of Television and Radio Artists (AFTRA) reached an impasse.

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The E. W. Scripps Company acquired WMAR-TV in 1986 directly from its original owner, the A. S. Abell Company.

Answer: False

Explanation: The E. W. Scripps Company acquired WMAR-TV in 1991, not 1986. The original owner was the A. S. Abell Company, but ownership passed through several entities before Scripps acquired it.

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Sinclair Broadcast Group successfully challenged WMAR-TV's license renewal in 1991, resulting in the station losing its channel 2 allocation.

Answer: False

Explanation: Sinclair Broadcast Group did challenge WMAR-TV's license renewal in 1991, but the challenge was unsuccessful, and WMAR-TV retained its channel 2 allocation.

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Who was the original owner of WMAR-TV?

Answer: The A. S. Abell Company

Explanation: WMAR-TV was originally founded and owned by the A. S. Abell Company, the publisher of The Baltimore Sun.

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Which labor union was involved in the 1982 strike at WMAR-TV?

Answer: American Federation of Television and Radio Artists (AFTRA)

Explanation: The American Federation of Television and Radio Artists (AFTRA) was the primary labor union involved in the 1982 strike at WMAR-TV after contract negotiations failed.

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What was the sequence of ownership changes for WMAR-TV in the late 1980s and early 1990s?

Answer: Abell -> Times Mirror -> Gillett/SCI -> Scripps

Explanation: Following the original ownership by A. S. Abell, the station was acquired by Times Mirror (1986), then Gillett Communications/SCI Television, and E. W. Scripps Company finalized its purchase in 1991.

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Who challenged WMAR-TV's license renewal in 1991, advocating for local ownership?

Answer: Sinclair Broadcast Group

Explanation: Sinclair Broadcast Group filed a competing application during WMAR-TV's license renewal process in 1991, arguing for local ownership, but this challenge was ultimately unsuccessful.

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The original ownership of WMAR-TV by the A. S. Abell Company (publisher of The Baltimore Sun) was permitted to continue due to:

Answer: The ownership being 'grandfathered' under FCC cross-ownership rules.

Explanation: The FCC's cross-ownership rules, which generally prohibited common ownership of newspapers and broadcast stations in the same market, allowed the A. S. Abell Company's ownership of WMAR-TV to continue because it was 'grandfathered'.

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Technical Infrastructure and Broadcasting

WMAR-TV's transmitter and studios are both situated on Television Hill in Baltimore.

Answer: False

Explanation: WMAR-TV's transmitter is located on Television Hill, but its studios and offices are situated in Towson, Maryland.

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The distinctive candelabra tower, erected in 1959, was a collaborative project involving WMAR-TV and WJZ-TV to enhance signal coverage.

Answer: True

Explanation: In 1959, WMAR-TV, along with WBAL-TV and WJZ-TV, jointly constructed the world's first three-antenna candelabra tower on Television Hill to improve broadcast signal reach.

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WMAR-TV commenced broadcasting its local newscasts in high definition (HD) on October 4, 2010.

Answer: True

Explanation: On October 4, 2010, WMAR-TV began broadcasting its local news programs in high definition (HD), making it the last station in the Baltimore market and the final Scripps-owned station at that time to adopt HD news production.

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WMAR-TV carries GRIT and BOUNCE TV on its subchannels 2.2 and 2.3, respectively.

Answer: True

Explanation: WMAR-TV broadcasts GRIT on its 2.2 subchannel and BOUNCE TV on its 2.3 subchannel, among other digital multicast services.

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WMAR-TV transitioned from analog to digital broadcasting on VHF channel 2 in 2009.

Answer: False

Explanation: WMAR-TV ceased its analog broadcast on VHF channel 2 on June 12, 2009. Its digital signal initially operated on UHF channel 38, later moving to UHF channel 27.

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Where are WMAR-TV's main studios and offices located?

Answer: Towson, Maryland

Explanation: WMAR-TV's primary studios and administrative offices are situated in Towson, Maryland, located just north of the Baltimore City-Baltimore County boundary.

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What significant infrastructure project did WMAR-TV participate in on Television Hill in 1959?

Answer: Installation of the world's first three-antenna candelabra tower.

Explanation: In 1959, WMAR-TV collaborated with WBAL-TV and WJZ-TV to construct the world's first three-antenna candelabra tower on Television Hill, significantly improving signal coverage.

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When did WMAR-TV begin broadcasting its local newscasts in high definition (HD)?

Answer: 2010

Explanation: WMAR-TV initiated the broadcast of its local newscasts in high definition (HD) on October 4, 2010.

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Which of the following is NOT listed as a current subchannel broadcast by WMAR-TV?

Answer: ME TV

Explanation: According to the provided information, WMAR-TV's subchannels include GRIT, BOUNCE TV, and Ion Mystery, among others. ME TV is not listed as one of its current subchannel offerings.

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WMAR-TV ceased broadcasting its analog signal on which date?

Answer: June 12, 2009

Explanation: WMAR-TV concluded its analog television broadcasts on VHF channel 2 on June 12, 2009, as part of the nationwide transition to digital broadcasting.

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What technical change occurred for WMAR-TV's digital signal on July 2, 2020?

Answer: It moved from UHF channel 38 to UHF channel 27.

Explanation: As a result of spectrum repacking following the 2016-2017 FCC incentive auction, WMAR-TV relocated its digital broadcast signal from UHF channel 38 to UHF channel 27 on July 2, 2020.

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Programming and Local Impact

Following its switch to ABC in 1995, WMAR-TV experienced a significant increase in ratings, achieving first place in numerous time slots.

Answer: False

Explanation: Contrary to an increase, WMAR-TV saw a significant decline in ratings after switching to ABC in 1995, often falling to third place in many time slots due to the established strength of WJZ-TV.

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In 1996, WMAR-TV opted not to renew its carriage of 'The Oprah Winfrey Show,' choosing instead to air 'The Tonight Show Starring Johnny Carson'.

Answer: False

Explanation: WMAR-TV chose not to renew 'The Oprah Winfrey Show' in 1996, but it opted for 'The Rosie O'Donnell Show,' not 'The Tonight Show Starring Johnny Carson'.

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As a CBS affiliate, WMAR-TV consistently broadcast the full network schedule without any preemptions.

Answer: False

Explanation: While affiliated with CBS, WMAR-TV preempted portions of the network's schedule, including daytime and late-night programming, although viewers could often access the full schedule via stations in Washington D.C.

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During its affiliation with ABC, WMAR-TV preempted 'The Tonight Show Starring Johnny Carson'.

Answer: False

Explanation: WMAR-TV preempted 'The Tonight Show Starring Johnny Carson' primarily during its affiliation with NBC in the mid-1980s, not while it was an ABC affiliate.

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Upon joining ABC, WMAR-TV immediately began airing the complete Saturday morning lineup as recommended by the network.

Answer: False

Explanation: Initially, after switching to ABC, WMAR-TV preempted a significant portion of the network's Saturday morning lineup. Adjustments were later made to comply more closely with network recommendations.

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WMAR-TV served as the flagship station for the Baltimore Orioles for over two decades, spanning from the late 1970s to the mid-1990s.

Answer: True

Explanation: WMAR-TV broadcast Baltimore Orioles games from 1979 to 1993, functioning as the team's flagship station during that period.

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WMAR-TV pioneered the television broadcast of lacrosse by televising the Johns Hopkins vs. Maryland rivalry game commencing in 1998.

Answer: True

Explanation: In 1998, WMAR-TV began televising the Johns Hopkins vs. Maryland lacrosse rivalry, a significant step in bringing the sport to a wider television audience and pioneering its broadcast coverage.

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WMAR-TV concluded its lacrosse broadcasts following the 2011 season due to ESPN's decision to cease collaboration.

Answer: True

Explanation: The station ceased its lacrosse broadcasts after the 2011 season because ESPN, its production partner, decided to end the collaboration, making the broadcasts financially unviable for WMAR-TV alone.

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WMAR-TV produces 26 hours of local newscasts weekly, representing the highest output among Baltimore television stations.

Answer: False

Explanation: WMAR-TV broadcasts 26 hours of local news weekly, which is the lowest output among Baltimore's 'Big Three' network affiliates.

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WMAR-TV airs a weekday midday newscast, consistent with the programming practices of most ABC affiliates in the Eastern Time Zone.

Answer: False

Explanation: WMAR-TV does not air a weekday midday newscast, which deviates from the common practice among many ABC affiliates in the Eastern Time Zone.

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WMAR-TV's newscasts have consistently held the top position in Baltimore news ratings since the station's inception.

Answer: False

Explanation: Historically, WMAR-TV's newscasts have consistently ranked last or a distant third among Baltimore's major network affiliates, never consistently holding first place since its inception.

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WMAR-TV was the first station in Baltimore to extend its weekday morning newscast to the 4:30 a.m. timeslot.

Answer: True

Explanation: On April 18, 2011, WMAR-TV became the first television station in the Baltimore market to initiate its weekday morning newscast at the earlier hour of 4:30 a.m.

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What was the primary reason for WMAR-TV's significant ratings decline after switching to ABC in 1995?

Answer: The strength of WJZ-TV as the previous dominant ABC affiliate.

Explanation: The ratings decline was largely attributed to the established dominance of WJZ-TV, which had been the primary ABC affiliate for many years, making the transition difficult for WMAR-TV.

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In 1996, WMAR-TV made a costly programming decision by choosing not to renew which popular daytime show?

Answer: The Oprah Winfrey Show

Explanation: WMAR-TV's decision not to renew its carriage of 'The Oprah Winfrey Show' in 1996 proved to be a significant misstep, as the show continued its success on another station.

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What is notable about WMAR-TV's local news programming schedule compared to other Baltimore stations?

Answer: It does not air a weekday midday newscast.

Explanation: WMAR-TV's news programming schedule is notable for its absence of a weekday midday newscast and its limited total weekly hours, placing it lowest among Baltimore's major network affiliates.

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Historically, how have WMAR-TV's news ratings generally compared to WJZ-TV and WBAL-TV?

Answer: They have consistently ranked last or a distant third.

Explanation: WMAR-TV's news ratings have historically lagged significantly behind competitors WJZ-TV and WBAL-TV, typically ranking last or a distant third in the Baltimore market for decades.

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The decision by WMAR-TV not to carry 'The Oprah Winfrey Show' in favor of 'The Rosie O'Donnell Show' ultimately contributed to:

Answer: WMAR-TV's sustained ratings decline in the evening news block.

Explanation: This programming choice negatively impacted WMAR-TV's ratings, contributing to a sustained decline in its evening news block, as 'Oprah' continued its success elsewhere while 'Rosie' had a shorter run.

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What is the 'Don't Waste Your Money' series, aired by WMAR-TV?

Answer: Consumer reports produced by WCPO-TV in Cincinnati, aired by WMAR-TV.

Explanation: The 'Don't Waste Your Money' series comprises consumer reports originally produced by WCPO-TV in Cincinnati, which are then aired by WMAR-TV and other Scripps-owned stations.

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WMAR-TV's historical involvement with the Baltimore Colts primarily included:

Answer: Serving as the flagship station and airing a post-game show.

Explanation: WMAR-TV served as the flagship station for the Baltimore Colts, featuring announcer Chuck Thompson and producing a post-game show titled 'Colt Wrap-Up'.

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Helen Delich Bentley, a maritime editor for The Baltimore Sun, hosted which type of program on WMAR-TV?

Answer: A weekly program focused on maritime, shipping, and transportation news

Explanation: Helen Delich Bentley hosted 'The Port That Built a City,' a weekly program on WMAR-TV focusing on maritime, shipping, and transportation news.

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Branding and Station Identity

WMAR-TV rebranded to 'WMAR 2' in 2018, a move intended to emphasize its heritage as Maryland's inaugural television station.

Answer: True

Explanation: The rebranding to 'WMAR 2' in 2018 was indeed aimed at highlighting WMAR-TV's status as Maryland's first television station and its enduring commitment to the state.

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The call sign WMAR was chosen to signify the city of Baltimore.

Answer: False

Explanation: The call sign WMAR was selected to represent the state of Maryland, not specifically the city of Baltimore.

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What was the stated aim of WMAR-TV's rebranding to 'WMAR 2' in 2018?

Answer: To emphasize its heritage as Maryland's first TV station and commitment to the state.

Explanation: The rebranding to 'WMAR 2' in 2018 was intended to underscore the station's historical significance as Maryland's first television station and its ongoing dedication to serving the state's population.

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Jim McKay, a notable former WMAR-TV personality, later achieved widespread fame on ABC for hosting which type of programs?

Answer: Sports programs like 'Wide World of Sports' and Olympic coverage

Explanation: Jim McKay, who began his broadcasting career at WMAR-TV, later became renowned on ABC for hosting major sports programs, most notably 'Wide World of Sports' and extensive Olympic event coverage.

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What is the original meaning behind the WMAR call sign?

Answer: Maryland

Explanation: The call sign WMAR was originally chosen to signify the state of Maryland, reflecting the station's primary service area.

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