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About The Ringer

Digital Media Entity

The Ringer is a prominent digital media platform that operates as both a website and a podcast network. It is primarily dedicated to the analysis and discussion of sports and popular culture. Founded by acclaimed sportswriter Bill Simmons in 2016, the platform has established itself as a significant voice in contemporary media discourse.

Corporate Evolution

Initially launched as an independent venture, The Ringer underwent a significant transition when it was acquired by the global audio streaming giant, Spotify, in February 2020. This acquisition underscored the growing importance of premium podcast content and digital media properties in the streaming landscape.

Core Focus Areas

The Ringer's editorial strategy centers on in-depth coverage and commentary across two primary domains: sports, encompassing professional leagues, athletes, and the broader sports industry; and popular culture, which includes film, television, music, and internet culture. This dual focus allows for a comprehensive exploration of topics relevant to a modern, digitally-engaged audience.

History and Evolution

Genesis and Foundation

The Ringer was officially launched in March 2016 by Bill Simmons. This venture followed Simmons's departure from ESPN, where he had previously operated the influential sports and pop culture blog, Grantland, from 2011 to 2015. The initial team comprised 43 staff members, many of whom were former colleagues from Grantland, bringing a wealth of experience in sports and culture journalism.

Early Investment and Partnerships

In its nascent stages, The Ringer received initial investment from HBO, the network that hosted Simmons's television program, "Any Given Wednesday with Bill Simmons." Subsequently, in May 2017, the platform entered into a strategic advertising and technology partnership with Vox Media. This collaboration facilitated access to Vox's publishing platform and integrated advertising sales operations.

Labor Relations and Acquisition

The editorial staff of The Ringer voted to unionize with the Writers Guild of America, East, in August 2019, with management voluntarily recognizing the union shortly thereafter. In February 2020, a significant milestone was reached when Spotify announced its acquisition of The Ringer for an estimated $195 million, with additional performance-based incentives totaling $50 million. This acquisition was aimed at bolstering Spotify's sports and podcast content offerings.

Collective Bargaining

Following the acquisition, writers and producers at The Ringer, alongside those at Gimlet Media (another Spotify-owned entity), ratified their first collective bargaining agreement in April 2021. This agreement established a three-year term and set a minimum base salary of $57,000 for The Ringer staff, marking a formalization of labor relations within the organization.

Content and Programming

Podcast Network

The Ringer operates an extensive podcast network that mirrors its website's focus on sports and popular culture. The flagship program, "The Bill Simmons Podcast," features interviews with athletes, entertainers, and fellow Ringer personalities, offering a blend of sports analysis and cultural commentary.

Notable Series and Shows

The network has produced numerous notable podcasts. Former programs include "Keepin' it 1600," a political podcast whose hosts later founded Crooked Media and launched "Pod Save America." Current and past series also encompass "Talk the Thrones," an aftershow for "Game of Thrones," "Binge Mode" for deep dives into franchises like "Harry Potter," and "Higher Learning," hosted by Van Lathan and Rachel Lindsay, which has received multiple NAACP Image Award nominations.

  • The Bill Simmons Podcast: The flagship interview show covering sports, culture, and entertainment.
  • Keepin' it 1600: A political podcast featuring former Obama speechwriters Jon Favreau and Dan Pfeiffer, which evolved into "Pod Save America" after their departure.
  • Talk the Thrones: An aftershow for "Game of Thrones," continuing the format of HBO's "After the Thrones."
  • Binge Mode: In-depth recap podcasts for popular franchises such as "Game of Thrones" and "Harry Potter."
  • Higher Learning with Van Lathan and Rachel Lindsay: A podcast exploring Black culture, politics, sports, and current events, recognized with NAACP Image Award nominations.

Editorial Approach

The Ringer's written content, much like its audio programming, delves into sports and pop culture with a distinctive analytical and often conversational tone. The platform aims to provide insightful commentary and reporting that resonates with a sophisticated audience interested in the intersection of these cultural spheres.

Key Personalities

Current Contributors

The Ringer boasts a roster of established journalists, analysts, and hosts who contribute to its distinctive voice. Notable current employees include:

  • Ryen Russillo: Sports podcaster and former radio host.
  • Zach Lowe: NBA analyst and podcaster.
  • Juliet Litman: Podcaster.
  • Mallory Rubin: Host of "Binge Mode."
  • Todd McShay: NFL draft analyst and podcaster.
  • Andy Greenwald: Writer and pop-culture podcaster.
  • David Jacoby: Podcaster and sports journalist.
  • Rachel Lindsay: Media personality and podcaster.
  • Van Lathan: Journalist, producer, podcaster, and political commentator.
  • Matthew Belloni: Entertainment industry podcaster.

Former Affiliates

Several prominent figures have contributed to The Ringer's development and output during their tenure. These include individuals who have since moved on to other significant roles in media and sports:

  • J.J. Redick: Retired NBA player, now a coach.
  • Mark Titus: Podcaster and former college basketball player.
  • Shea Serrano: Podcaster.
  • Jon Favreau: Podcaster and former White House Director of Speechwriting.
  • Dan Pfeiffer: Podcaster and former White House advisor.
  • Michael Rapaport: Actor and comedian.

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References

References

A full list of references for this article are available at the The Ringer (website) Wikipedia page

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Academic Disclaimer

Important Notice

This document has been generated by an Artificial Intelligence model for educational and informational purposes, adhering strictly to the provided source material. The content reflects a scholarly interpretation of the data available at the time of processing and is intended for higher education students.

This is not professional media or business advice. The information presented herein is based on publicly available data and should not be considered a substitute for expert consultation regarding media strategy, business development, or journalistic practices. Users are encouraged to consult primary sources and qualified professionals for specific applications.

The creators of this educational resource are not liable for any inaccuracies, omissions, or consequences arising from the use of this information.