Weigel Broadcasting: A Broadcast Empire
An in-depth exploration of Weigel Broadcasting Co., detailing its history, extensive network portfolio, and significant market presence across the United States.
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Company Overview
Corporate Identity
Weigel Broadcasting Co. is a privately held American media company headquartered in Chicago, Illinois. Established in 1964 by John Weigel, it has grown into a significant player in the broadcasting industry, currently owning 25 television stations, seven digital over-the-air television networks, and one radio station.
Operational Hub
The company's flagship station, WCIU-TV (Channel 26), operates from its base at 26 North Halsted Street in Chicago's Greektown neighborhood. This central location serves as the operational heart for much of its diverse media ventures.
Market Reach
Weigel Broadcasting's influence extends beyond Chicago, with stations and networks reaching numerous markets across the United States. Its strategic use of digital multicast channels has allowed it to build a substantial national presence, particularly with its classic television networks.
Historical Trajectory
Founding and Early Years
Founded by broadcasting veteran John Weigel, the company began with the purchase of a UHF television station license in Chicago. WCIU signed on the air in February 1964, marking an early foray into the UHF spectrum. However, the company's trajectory shifted significantly in 1965 when it was acquired by the Shapiro family.
Market Expansion and Realignment
Weigel expanded its reach into Milwaukee and South Bend by initially using translators before establishing independent programming. The television industry realignment of 1994-95 proved pivotal, enabling Weigel's stations, like WDJT-TV in Milwaukee and WBND-LP in South Bend, to secure network affiliations with ABC and CBS respectively, often filling gaps left by other stations.
Innovation in Digital Broadcasting
A key strategic move was the development of digital multicast networks. The MeTV concept originated as a programming block in 2003, later expanding nationally. This strategy, alongside networks like This TV and later Movies!, H&I, Start TV, and Story Television, demonstrated Weigel's adeptness at leveraging digital television's capabilities to create diverse content offerings.
Major Assets
Television Stations
Weigel Broadcasting operates a significant portfolio of television stations across various markets. These stations are often structured under limited partnerships, reflecting strategic financial management and growth.
Television Networks
Weigel Broadcasting is renowned for its successful digital multicast networks, each catering to specific programming niches:
Radio Station
In addition to television, Weigel operates "MeTV FM" (WRME-LD 87.7FM) in Chicago, a station that broadcasts both an FM radio signal and a TV signal on digital channel 6, playing classic hits and featuring programming from the MeTV brand.
Network Portfolio
Flagship Networks
Weigel Broadcasting has built a robust portfolio of digital multicast networks that have achieved significant national reach. These networks leverage classic content libraries to attract dedicated audiences.
- MeTV: The cornerstone network, offering a vast array of beloved classic television series.
- Heroes & Icons (H&I): Curated for viewers who appreciate action, westerns, and genre television.
- Movies!: Provides a continuous stream of classic films across various genres.
Expanding Offerings
The company continues to innovate by launching new networks and rebranding existing ones to meet evolving viewer preferences:
- Catchy Comedy: Rebranded from Decades, this network centers on popular sitcoms.
- Story Television: Focuses on historical and documentary content, broadening the company's factual programming.
- MeTV Toons: A recent addition targeting animation enthusiasts with classic cartoons.
- WEST: Slated for launch, this network will cater to fans of classic Western television series.
Strategic Partnerships
Several of Weigel's networks are operated as joint ventures or through management agreements, demonstrating strategic collaborations within the industry:
- Dabl: Managed by Weigel, this network is owned by CBS Media Ventures and focuses on Black-oriented sitcoms.
- Start TV: A partnership with CBS, featuring programming targeted towards a female demographic.
- Movies!: A joint venture with Fox Television Stations, ensuring access to a wide range of film content.
Key Programming
Signature Shows
Weigel Broadcasting is particularly known for its programming blocks and shows that celebrate classic television and niche genres. These programs often become cultural touchstones for fans of vintage entertainment.
- Svengoolie: A long-running horror-comedy program hosted by Rich Koz, featuring classic horror films with comedic commentary.
- Toon In with Me: A modern take on classic cartoon showcases, hosted by Bill Leff and Colleen Smith.
- Collector's Call: A series that explores unique collections of pop culture memorabilia.
Defunct Ventures
Over its history, Weigel has also operated and launched networks and programs that have since ceased operations, reflecting the dynamic nature of the media landscape:
- TouchVision: A news and information service that operated from 2013 to 2016.
- Through the Decades: A network focused on historical programming, which preceded the launch of Story Television.
- First Business: A business news program that was part of the company's early offerings.
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References
References
- John Weigel รขยย Man of UHF, The Video Veteran/Chicago Television
- Weigel Broadcasting Taking Me-TV National, Chicago Tribune, November 22, 2010
- Weigel Broadcasting's Me-TV Goes National, Broadcasting & Cable, November 23, 2010
- WCUU Launches The U Too Subchannel, Broadcasting & Cable, October 5, 2010
- MGM, Weigel Taking Me-TV Nationwide, Broadcasting & Cable, January 4, 2011
- TVNewsCheck.com - Station trading roundup 2 deals for $5.5 Million
- "Weigel Captures Four Properties From HC2", RBR-TVBR, November 2, 2020, Retrieved November 7, 2020.
- https://www.weigelbroadcasting.com/national/metv-toons
- https://www.metv.com/metvplus
- https://www.weigelbroadcasting.com/local/metvfm
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Disclaimer
Important Notice
This document has been generated by an AI, drawing upon publicly available information. While efforts have been made to ensure accuracy and comprehensiveness, the content is based on a snapshot of data and may not reflect the absolute latest developments or nuances of Weigel Broadcasting Co.'s operations.
This is not professional advice. The information presented here is for educational and informational purposes only and should not be construed as investment, business, or legal advice. Always consult official company resources and qualified professionals for specific guidance related to media, business, or legal matters.
The creators of this page are not responsible for any errors or omissions, or for any actions taken based on the information provided herein.