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William B. Williams: The Maestro of the Airwaves

An immersive exploration of the legendary New York DJ and his indelible mark on broadcasting.

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William B. Williams
Born
William Breitbard

(1923-08-06)August 6, 1923
Babylon, New York, US
DiedAugust 3, 1986(1986-08-03) (aged 62)
New York City, US
SpouseDotty Mack
Children1
Career
ShowMake Believe Ballroom
StationWNEW
StyleDisk Jockey

Early Life and Beginnings

From Breitbard to Williams

Born William Breitbard on August 6, 1923, in Babylon, New York, William B. Williams embarked on his broadcasting journey after a brief stint at Syracuse University. His early career saw him join WAAT in Newark, New Jersey, in 1944. A chance encounter led him to WNEW in New York City, where he was initially hired but later dismissed in 1947. Reports suggest this dismissal stemmed from a perceived lack of decorum, highlighting the strict standards of the era's broadcasting industry.

Building a Career

Following his departure from WNEW, Williams honed his skills at other stations, including WOR. His return to WNEW in 1953 marked a significant turning point. He hosted various programs, including the morning show and the afternoon program Music in a Sentimental Mood, establishing his presence and distinctive style on the New York airwaves.

The Legendary 'Make Believe Ballroom'

Defining an Era

In 1954, following Martin Block's departure, Williams took the helm of the iconic Make Believe Ballroom program at WNEW. He infused the show with his unique personality, using signature sign-ons like "Hello, world" and playfully adopting pseudonyms such as "Guilliermo B. Guilliermos." His intimate knowledge of music, particularly the Great American Songbook, combined with personal anecdotes, created a captivating listening experience. By 1965, his success was evident, earning him the station's highest salary.

Sinatra's Chairman

Williams cultivated deep relationships with the era's greatest singers. His friendship with Frank Sinatra, forged during Sinatra's broadcasts at WNEW, led to a pivotal moment. Williams' musing about Sinatra's title, suggesting "Chairman of the Board" in contrast to Benny Goodman's "King of Swing," resonated deeply. Sinatra embraced the title, and Williams' continued support of Sinatra's music during periods of waning popularity is credited with significantly aiding the crooner's career longevity.

Navigating Musical Tastes

A Skeptic of Rock 'n' Roll

In the burgeoning rock 'n' roll era of the 1950s, Williams remained a staunch critic. He famously stated, "Most of it's so bad it's embarrassing," reflecting a belief in the importance of vocal proficiency and musical quality. An advertisement even depicted him holding his nose at the mention of rock 'n' roll. He felt radio personalities shared responsibility for the quality of music presented to audiences, advocating for a return to what he considered "good music."

Format Evolution

Despite his personal reservations, WNEW gradually incorporated softer rock elements into its format in the late 1950s and 1960s, positioning itself as a Middle of the Road (MOR) station. Williams, though often playing music he disliked, adapted to these shifts. By the 1970s, the station leaned heavily into adult contemporary. However, WNEW eventually reinstated its standards format on weekends and nights in 1979, reviving the Make Believe Ballroom title, much to Williams' satisfaction. The station adopted the standards format full-time in 1981.

Beyond the Radio Booth

Television Appearances

Williams extended his presence beyond radio, making occasional appearances on television. He served as an announcer and sidekick on shows like CBS's early music program Adventures in Jazz (1949) and ABC's late-night competitor ABC's Nightlife (1965). He also held a similar role on Sammy Davis Jr.'s syndicated talk show, Sammy and Company (1975–1977).

Cultural Impact

His role on Sammy and Company inspired a memorable parody on the Canadian sketch comedy show SCTV, featuring John Candy as a character named "William B. Williams." While the character borrowed the name and role, it was distinct from the real Williams. Later in his career, from the late 1970s to mid-1980s, Williams became a familiar face as a TV spokesman for Genovese Drug Stores, delivering their memorable tagline.

National Reach

In the final years of his life, Williams hosted Encore, a nationally syndicated radio show distributed by Westwood One. His episodes continued to be broadcast posthumously, extending his reach and influence across the country.

The Friars Club Connection

Esteemed Member

William B. Williams was a dedicated member and officer of the prestigious New York Friars' Club. His significant contributions were recognized when he was named "Man of the Year" by the club in 1984, an event hosted by his close friend, Frank Sinatra. The Friars Club Foundation further honored him with its Applause Award the following year, acknowledging his extensive charitable work.

A Room in His Name

His esteemed status within the Friars Club led to a unique honor: a room within the club's midtown Manhattan headquarters was named in his memory. This distinction places him among a select group of legendary figures, including Frank Sinatra, George Burns, Billy Crystal, and Milton Berle, who have received similar recognition.

Personal Life and Legacy

Family and Health

Williams was married to Dotty Mack, a radio personality in Cincinnati and a performer on the DuMont Television Network. Together, they had a son, Jeffrey B. Williams. In 1985, Williams faced a personal health battle when he underwent surgery for colon cancer. He passed away on August 3, 1986, just shy of his 63rd birthday, due to acute anemia and respiratory failure.

Enduring Recognition

William B. Williams was interred at Kensico Cemetery in Valhalla, New York, in a plot designated for the Friars Club. His lasting impact on the broadcasting industry was formally recognized in 2006 when he was posthumously inducted into the Radio Hall of Fame, cementing his legacy as a pivotal figure in American radio history.

References

  • "GCD :: Cover :: Detective Comics #357".
  • Hinckley, David, "No Jock: William B. Williams, New York Daily News, October 11, 2005
  • "William B. Williams, Radio Personality, Dies", The New York Times, August 4, 1986
  • Nightingale Gordon, WNEW - Where the Melody Lingers On, 1984.
  • Billboard, March 27, 1965
  • Friars Club website
  • "Museum of Broadcast Communications website". Archived from the original on 2008-01-28. Retrieved 2007-08-21.

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References

References

  1.  Hinckley, David, "No Jock: William B. Williams, New York Daily News, October 11, 2005
  2.  "William B. Williams, Radio Personality, Dies", The New York Times, August 4, 1986
  3.  Friars Club website
A full list of references for this article are available at the William B. Williams (DJ) Wikipedia page

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