Memphis Soundwaves
A comprehensive examination of a prominent Memphis FM radio station, detailing its history, technical specifications, ownership, branding, and format.
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About WRVR
Station Overview
WRVR, operating on the 104.5 FM frequency and branded as "The River 104.5," is a distinguished adult contemporary radio station serving the Memphis, Tennessee metropolitan area. This format has been consistently maintained for a significant duration, exceeding 34 years as of 2021. The station is a property of Audacy, Inc., with its operational headquarters situated in Southeast Memphis and its transmission facilities located in Cordova, Tennessee. Notably, WRVR utilizes the HD Radio broadcasting standard, offering enhanced audio quality and digital services.
Historical Trajectory
Evolution of Airwaves
The broadcast history of WRVR commenced in 1968. Over the ensuing years, the station has undergone several transformations in its identity and programming. Initially known as WTCV from 1968 to 1971, it later adopted the call sign WAID from 1971 to 1975. Subsequently, as WQUD from 1975 to 1981, it was branded as "Quad 104" and featured an MOR (Middle of the Road) format. Prior to these iterations, the station's early programming included religious content and an easy-listening format. The current branding, "The River," is a deliberate local allusion to the significant Mississippi River, underscoring its connection to the Memphis locale.
Technical Specifications
Broadcast Parameters
From a technical standpoint, WRVR operates on the 104.5 MHz frequency, incorporating High-Definition Radio technology. Its broadcast coverage is designated for the Memphis, Tennessee region. Classified as a Class C1 station, it transmits with an Effective Radiated Power (ERP) of 100,000 watts. The station's antenna system achieves a Height Above Average Terrain (HAAT) of 229 meters (approximately 751 feet). Regulatory oversight is provided by the Federal Communications Commission (FCC), with the station identified by Facility ID 34375.
Corporate Affiliation
Ownership Structure
The ownership of WRVR is vested in Audacy, Inc., operating through its subsidiary Audacy License, LLC. This corporate structure places WRVR within a larger portfolio of broadcast media properties, indicating its integration into a significant media conglomerate.
Brand Identity
The River's Resonance
The station's public-facing identity is established through its branding as "104.5 The River." This moniker is not merely a designation but carries a specific contextual meaning, directly referencing the iconic Mississippi River, thereby reinforcing its connection to the Memphis locale and its cultural significance.
Programming Format
Musical Selection
WRVR adheres to an Adult Contemporary (AC) music format. Its programming repertoire encompasses popular music and soft rock selections spanning from the 1970s to the present day. Periodically, the station may feature music from the 1960s. A notable seasonal programming shift occurs annually from mid-November through December 25, during which WRVR exclusively broadcasts Christmas music, temporarily supplanting its standard AC format. The primary language of broadcast is English.
Connectivity
Accessing WRVR
For comprehensive regulatory and operational details, public license information is accessible via the FCC Public File and the Licensing and Management System (LMS). Listeners can access live broadcasts through the Audacy platform. Further information and station content are available on the official website.
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References
References
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Disclaimer
Important Notice
This content has been generated by an Artificial Intelligence model and is intended for informational and educational purposes exclusively. The information presented is derived from publicly available data and may not represent the most current or exhaustive details regarding WRVR. This analysis does not constitute professional advice pertaining to media operations, broadcasting standards, or market analytics.
This is not professional advice. Users are strongly encouraged to consult official documentation and qualified professionals for definitive information and guidance. The creators of this page assume no liability for any inaccuracies, omissions, or actions taken based on the information provided herein.