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Kevin P. Ryan, Dwight Merriman, and Henry Blodget were the sole founders of Business Insider.
Answer: True
Business Insider was founded by Kevin P. Ryan, Dwight Merriman, and Henry Blodget.
'Silicon Alley Insider' and 'Clusterstock' were early industry vertical blogs that merged to form Business Insider.
Answer: True
The initial industry vertical blogs that consolidated to form Business Insider were 'Silicon Alley Insider' and 'Clusterstock'.
Gordon Crovitz, a former editor of The New York Times, was an early investor in Business Insider.
Answer: False
Gordon Crovitz, who previously served as the publisher of The Wall Street Journal, was an early investor in Business Insider, not an editor of The New York Times.
Business Insider first achieved profitability in the fourth quarter of 2010.
Answer: True
Business Insider first achieved profitability in the fourth quarter of 2010.
Business Insider recorded 5.4 million unique visitors in June 2012.
Answer: True
In June 2012, Business Insider recorded 5.4 million unique visitors.
Jeff Bezos was an investor in Business Insider, holding approximately 10% of the company by 2015.
Answer: False
Jeff Bezos's investment company, Bezos Expeditions, held approximately 3 percent of Business Insider by 2015, not 10%.
In April 2011, Henry Blodget invited publicists to submit press releases for publication.
Answer: False
In April 2011, Henry Blodget invited publicists to 'contribute directly' to Business Insider, not specifically to submit press releases for publication.
Time magazine recognized the 'Clusterstock' section as a top financial blog in 2009.
Answer: True
Time magazine included the 'Clusterstock' section in its list of the 25 best financial blogs in January 2009.
PC Magazine listed 'Silicon Alley Insider' as one of its favorite blogs in 2009.
Answer: True
PC Magazine included 'Silicon Alley Insider' among its favorite blogs of 2009.
Identify the original founders of Business Insider from the options below.
Answer: Kevin P. Ryan, Dwight Merriman, and Henry Blodget
The original founders of Business Insider were Kevin P. Ryan, Dwight Merriman, and Henry Blodget.
In what year was Business Insider initially launched?
Answer: 2007
Business Insider was initially launched in 2007.
Which two initial blogs merged to form the basis of Business Insider?
Answer: Silicon Alley Insider and Clusterstock
The initial industry vertical blogs that merged to form the basis of Business Insider were 'Silicon Alley Insider' and 'Clusterstock'.
Who was an early investor in Business Insider with a background as publisher of The Wall Street Journal?
Answer: Gordon Crovitz
Gordon Crovitz, who previously served as the publisher of The Wall Street Journal, was an early investor in Business Insider.
When did Business Insider first achieve profitability?
Answer: 2010
Business Insider first achieved profitability in the fourth quarter of 2010.
How many unique visitors did Business Insider record in June 2012?
Answer: 5.4 million
In June 2012, Business Insider recorded 5.4 million unique visitors.
What was the approximate ownership stake held by Jeff Bezos's investment company in Business Insider by 2015?
Answer: 3%
Jeff Bezos's investment company, Bezos Expeditions, held approximately 3 percent of Business Insider by 2015.
What did Henry Blodget invite publicists to do in April 2011?
Answer: To contribute directly to Business Insider.
In April 2011, Henry Blodget invited publicists to contribute directly to Business Insider.
Which magazine listed 'Silicon Alley Insider' as one of its favorite blogs in 2009?
Answer: PC Magazine
PC Magazine listed 'Silicon Alley Insider' as one of its favorite blogs in 2009.
Axel Springer SE, a German publishing house, acquired a majority stake in Insider Inc. in 2015.
Answer: True
Axel Springer SE, a German publishing house, acquired a majority stake in Insider Inc. in 2015.
Axel Springer SE's acquisition of a majority stake in Insider Inc. valued the company at approximately $343 million.
Answer: False
The acquisition of a majority stake by Axel Springer SE in 2015 implied a total company valuation of $442 million, not $343 million.
In 2020, Business Insider's parent company merged with the parent company of eMarketer.
Answer: True
In 2020, the parent companies of Business Insider and eMarketer merged.
Business Insider's parent company acquired a majority stake in The New York Times in October 2020.
Answer: False
In October 2020, Business Insider's parent company acquired a majority stake in Morning Brew, not The New York Times.
Markets Insider was developed independently by Business Insider.
Answer: False
'Markets Insider' was developed as a joint venture with Finanzen.net, a company owned by Axel Springer, not independently.
Which entity holds a majority stake in Business Insider's parent company, Insider Inc.?
Answer: Axel Springer SE
The German publishing house Axel Springer SE has owned a majority stake in Insider Inc. since 2015.
What was the total valuation of Insider Inc. implied by the 2015 Axel Springer SE acquisition?
Answer: 442 million
The acquisition of a majority stake by Axel Springer SE in 2015 implied a total company valuation of $442 million.
What significant corporate event involving Business Insider's parent company occurred in 2020?
Answer: Merger with the parent company of eMarketer
In 2020, the parent companies of Business Insider and eMarketer merged.
In October 2020, Business Insider's parent company acquired a majority stake in which popular newsletter?
Answer: Morning Brew
In October 2020, Business Insider's parent company acquired a majority stake in the popular newsletter 'Morning Brew'.
With which company was 'Markets Insider' developed as a joint venture?
Answer: Finanzen.net (owned by Axel Springer)
'Markets Insider' was developed as a joint venture with Finanzen.net, a company owned by Axel Springer.
Business Insider ceased operations in 2020.
Answer: False
Business Insider is currently active and did not cease operations in 2020.
The name 'Business Insider' is typically presented in lowercase letters.
Answer: False
The name 'Business Insider' is typically presented in all capital letters, as BUSINESS INSIDER, not in lowercase.
Between 2021 and 2023, the brand operated under the name 'Business Insider Global'.
Answer: False
Between 2021 and 2023, the brand operated under the name INSIDER, not 'Business Insider Global'.
The brand name change to 'Insider' in 2021 was intended to focus solely on financial news.
Answer: False
The brand name change to 'Insider' from 2021 to 2023 was intended to publish general news and lifestyle content, not solely financial news.
In early 2020, CEO Henry Blodget set goals for Business Insider to reach 10 million subscribers and employ over 500 staff.
Answer: False
The ambitious goals set by CEO Henry Blodget in early 2020 included reaching 1 million subscribers and employing over 1,000 newsroom staff, not 10 million subscribers or 500 staff.
The technology website 'Tech Insider' was launched in July 2015 and later became a standalone publication.
Answer: False
After its launch in July 2015, the technology website 'Tech Insider' was eventually integrated back into the main Business Insider website, not becoming a standalone publication.
Jamie Heller was appointed editor-in-chief of Business Insider in 2024, having previously worked at The New York Times.
Answer: False
Jamie Heller was appointed editor-in-chief of Business Insider in 2024, having previously worked as an editor at The Wall Street Journal, not The New York Times.
What was the brand's name between 2021 and 2023?
Answer: INSIDER
Between 2021 and 2023, the brand operated under the name INSIDER.
Which of the following was NOT among the ambitious goals set by CEO Henry Blodget in early 2020?
Answer: Launch a dedicated podcast network
The ambitious goals set by CEO Henry Blodget in early 2020 included reaching 1 million subscribers, 1 billion unique visitors per month, and employing over 1,000 newsroom staff. Launching a dedicated podcast network was not among these stated goals.
What happened to the technology website 'Tech Insider' after its launch in July 2015?
Answer: It was integrated back into the main Business Insider website.
After its launch in July 2015, the technology website 'Tech Insider' was eventually integrated back into the main Business Insider website.
Who was appointed editor-in-chief of Business Insider in 2024?
Answer: Jamie Heller
Jamie Heller was appointed editor-in-chief of Business Insider in 2024.
The headquarters of Business Insider are located in London, United Kingdom.
Answer: False
Business Insider's headquarters are located in New York City, U.S., not London, United Kingdom.
Business Insider does not have any international editions.
Answer: False
Business Insider operates several international editions, including one in the United Kingdom.
The UK edition of Business Insider was launched in November 2014.
Answer: True
The United Kingdom edition of Business Insider was launched in November 2014.
The Singapore bureau of Business Insider was established in September 2020.
Answer: True
The Singapore bureau of Business Insider was established in September 2020.
Where is Business Insider's main headquarters located?
Answer: New York City, U.S.
Business Insider's main headquarters are located in New York City, U.S.
Which of the following is true regarding Business Insider's international operations?
Answer: It has several international editions, including one in the UK.
Business Insider operates several international editions, including one in the United Kingdom.
When was the United Kingdom edition of Business Insider launched?
Answer: November 2014
The United Kingdom edition of Business Insider was launched in November 2014.
Business Insider is primarily known as a platform for celebrity gossip and entertainment news.
Answer: False
The source identifies Business Insider primarily as a financial news website, not a platform for celebrity gossip or entertainment news.
Insider exclusively publishes original reporting and does not aggregate content from other news outlets.
Answer: False
Insider publishes original reporting and also aggregates material from other news outlets.
As of 2011, Business Insider had a very restrictive policy regarding the use of anonymous sources.
Answer: False
As of 2011, Business Insider maintained a liberal policy regarding anonymous sources, permitting their use 'at any time for any reason'.
Criticism against Business Insider has included accusations of using misleading headlines to drive traffic.
Answer: True
Business Insider has faced criticism for employing headlines that are factually inaccurate or sensationalized to attract clicks.
A CNN report indicated that departing staff felt traffic generation became more important than in-depth reporting after the Axel Springer acquisition.
Answer: True
According to a CNN report, some departing staff members expressed that 'traffic took precedence over enterprise reporting' following the Axel Springer acquisition.
BI Prime, launched in 2017, was a free service offering curated news summaries.
Answer: False
BI Prime was a subscription service launched in 2017 that required users to pay to access certain articles on the Business Insider website, not a free service.
Confidentiality agreements signed by Business Insider staff in 2018 included a clause preventing them from criticizing the company.
Answer: True
The confidentiality agreements signed by staff in 2018 included a nondisparagement clause, which prohibited them from criticizing the company during or after their employment.
In 2011, Business Insider targeted a broad audience including general readers and students.
Answer: False
In 2011, Business Insider's primary target audience was limited to investors and financial professionals, not a broad audience including general readers and students.
BI Intelligence, established in 2013, is a free division focused on market trends.
Answer: False
BI Intelligence, established in 2013, is a paid division of Business Insider focused on providing research and analysis, not a free division.
'Insider Picks,' launched in 2015, aimed to help consumers make purchasing decisions.
Answer: True
Launched in 2015, 'Insider Picks' was designed to assist shoppers in making informed purchasing decisions.
Glenn Greenwald praised Business Insider's reliability while criticizing other publications.
Answer: False
Glenn Greenwald critiqued the reliability of Business Insider, mentioning it alongside publications such as The Wall Street Journal, Yahoo! News, and Slate.
Business Insider published false reports, including one alleging Steve Jobs had suffered a heart attack.
Answer: True
Business Insider has published false reports, including one alleging that Steve Jobs had suffered a heart attack.
As of September 2011, Business Insider's policy allowed anonymity for sources only for critical national security information.
Answer: False
As of September 2011, Business Insider's policy stated that it would grant anonymity to any source 'at any time for any reason', not only for critical national security information.
In 2013, Business Insider granted SAP complete editorial control over its 'Future of Business' section.
Answer: False
Business Insider provided SAP with 'limited editorial control' over its 'Future of Business' section in 2013, not complete control.
An investigation into AI-generated articles led to the removal of content from Business Insider and Wired.
Answer: True
An investigation into AI-generated articles led to the removal of content from both Business Insider and Wired.
According to The New York Times in January 2014, Business Insider's web traffic surpassed that of The Wall Street Journal.
Answer: False
In January 2014, The New York Times reported that Business Insider's web traffic levels were comparable to those of The Wall Street Journal, not that they surpassed it.
What is the primary classification of the website Business Insider?
Answer: A financial news website
Business Insider is primarily classified as a financial news website.
How does Insider typically source its published content?
Answer: Through a combination of original reporting and aggregated material.
Insider typically sources its published content through a combination of original reporting and aggregated material from other news outlets.
What was Business Insider's stance on anonymous sources as of 2011?
Answer: Liberal policy, allowing them 'at any time for any reason'.
As of 2011, Business Insider maintained a liberal policy regarding anonymous sources, permitting their use 'at any time for any reason'.
What criticism has Business Insider faced regarding its headlines?
Answer: Headlines often contained factual inaccuracies to attract clicks.
Business Insider has faced criticism for employing headlines that are factually inaccurate or sensationalized to attract clicks.
What was the primary function of the 'BI Prime' subscription service launched in 2017?
Answer: To grant users access to certain paywalled articles.
The 'BI Prime' subscription service, launched in 2017, granted users access to certain paywalled articles on the Business Insider website.
What was the primary target audience for Business Insider in 2011?
Answer: Investors and financial professionals
In 2011, Business Insider's primary target audience was limited to investors and financial professionals.
What was the purpose of 'Insider Picks,' launched in 2015?
Answer: To help shoppers make purchasing decisions.
Launched in 2015, 'Insider Picks' was designed to assist shoppers in making informed purchasing decisions.
Who critiqued the reliability of Business Insider, mentioning it alongside other publications like Yahoo! News and Slate?
Answer: Glenn Greenwald
Glenn Greenwald critiqued the reliability of Business Insider, mentioning it alongside publications such as The Wall Street Journal, Yahoo! News, and Slate.
What level of editorial control did Business Insider provide SAP over its 'Future of Business' section in 2013?
Answer: Limited editorial control
Business Insider provided SAP with 'limited editorial control' over its 'Future of Business' section in 2013.
In 2023, Business Insider began integrating artificial intelligence products and significantly reduced its staff.
Answer: True
In 2023, Business Insider began integrating artificial intelligence products and significantly reduced its staff.
Business Insider aims for all employees to regularly use Enterprise ChatGPT.
Answer: True
Business Insider aims for all employees to regularly use Enterprise ChatGPT, with a target utilization rate of 100%.
Since April 2023, Business Insider has increased its staff by over 50%.
Answer: False
Since April 2023, Business Insider has reduced its staff by nearly 40%, not increased it.
In 2022, Insider won a Pulitzer Prize for its coverage of international politics.
Answer: False
In 2022, Insider won the Pulitzer Prize for Illustrated Reporting and Commentary, not specifically for international politics coverage.
The Pulitzer Prize-winning report in 2022 was titled 'How I escaped a Chinese internment camp'.
Answer: True
The 2022 Pulitzer Prize-winning illustrated report was titled 'How I escaped a Chinese internment camp'.
Business Insider received a Webby Award for Best Business Blog in 2009.
Answer: True
In 2009, Business Insider was honored as an official Webby honoree for Best Business Blog.
In 2012, Business Insider was recognized on the Forbes list of top technology companies.
Answer: False
In 2012, Business Insider was named to the Inc. 500 list, which ranks the fastest-growing private companies, not specifically a Forbes list of top technology companies.
In 2017, the imprint 'Insider' was nominated for 'Best New Vertical' and 'Best Use of Instagram' at the Digiday Publishing Awards.
Answer: True
In 2017, 'Insider' was nominated for 'Best New Vertical' and 'Best Use of Instagram' at the Digiday Publishing Awards.
By May 2025, over 70% of Business Insider employees were regularly using Enterprise ChatGPT.
Answer: True
By May 2025, over 70% of Business Insider employees were regularly using Enterprise ChatGPT, with the company aiming for 100% utilization.
What significant technological shift has Business Insider been implementing since 2023?
Answer: Developing advanced AI products and integrating them into operations.
Since 2023, Business Insider has been implementing a significant technological shift by developing and integrating advanced AI products into its operations.
What has been the staffing trend at Business Insider since April 2023?
Answer: Staff numbers have been reduced by nearly 40%.
Since April 2023, Business Insider has experienced a significant reduction in staff, decreasing by nearly 40%.
For which category did Insider win a Pulitzer Prize in 2022?
Answer: Illustrated Reporting and Commentary
Insider won a Pulitzer Prize in 2022 in the category of Illustrated Reporting and Commentary.
What was the subject of the 2022 Pulitzer Prize-winning report by Insider?
Answer: China's persecution of Uyghurs
The 2022 Pulitzer Prize-winning illustrated report by Insider, titled 'How I escaped a Chinese internment camp,' detailed China's persecution of Uyghurs.
In 2012, Business Insider was recognized on which list of fast-growing companies?
Answer: Inc. 500
In 2012, Business Insider was recognized on the Inc. 500 list, which ranks the fastest-growing private companies in the United States.
What was the target utilization rate for Enterprise ChatGPT among Business Insider employees by May 2025?
Answer: 100%
By May 2025, Business Insider was aiming for 100% utilization of Enterprise ChatGPT among its employees.