Export your learner materials as an interactive game, a webpage, or FAQ style cheatsheet.
Unsaved Work Found!
It looks like you have unsaved work from a previous session. Would you like to restore it?
Total Categories: 6
Enterprise Holdings was founded in 1969 as Executive Leasing Company.
Answer: False
Enterprise Holdings was founded in 1957 as Executive Leasing Company. The name Enterprise was adopted in 1969, and the holding company structure, Enterprise Holdings, Inc., was formed later.
Jack C. Taylor founded Enterprise Holdings and named it after a World War II battleship he served on.
Answer: True
The company was founded by Jack C. Taylor, who named it Enterprise in 1969 in memory of the USS Enterprise (CV-6), a World War II aircraft carrier on which he served.
The core philosophy of Enterprise Holdings emphasizes maximizing profits first, believing that customer and employee satisfaction will follow.
Answer: False
The foundational philosophy, established by Jack C. Taylor, prioritizes customer and employee satisfaction, positing that profitability will naturally follow this approach, rather than maximizing profits first.
A significant focus on customer service is cited as a contributing factor to Enterprise's success.
Answer: True
A cornerstone of Enterprise Holdings' success is its pronounced emphasis on customer service, a critical component integrated into its overarching business strategy.
The original name of Enterprise Holdings was Enterprise Mobility.
Answer: False
The original name of the company founded in 1957 was Executive Leasing Company. The name Enterprise was adopted in 1969, and the trade name Enterprise Mobility was adopted much later.
Which of the following was the original name of Enterprise Holdings when it was founded in 1957?
Answer: Executive Leasing Company
The company was established in 1957 under the name Executive Leasing Company. The name was subsequently changed to Enterprise in 1969.
Who founded Enterprise Holdings, and what inspired the company's name?
Answer: Jack C. Taylor, after the USS Enterprise aircraft carrier
Enterprise Holdings was founded by Jack C. Taylor, who named the company Enterprise in 1969 as a tribute to the USS Enterprise (CV-6), an aircraft carrier on which Taylor served during World War II.
What is the foundational business philosophy emphasized by Jack C. Taylor for Enterprise Holdings?
Answer: Prioritize employees and customers first, expecting profits to follow.
Jack C. Taylor emphasized a foundational philosophy of prioritizing customer and employee satisfaction, believing that profitability would naturally result from this approach.
Which factor is explicitly mentioned in the source as contributing to Enterprise Holdings' success?
Answer: Significant emphasis on customer service
A cornerstone of Enterprise Holdings' success is its pronounced emphasis on customer service, a critical component integrated into its overarching business strategy.
The holding company, Enterprise Holdings, Inc., was officially formed in 2007.
Answer: False
The holding company, Enterprise Holdings, Inc., was officially formed on August 3, 2009. While the acquisition of Vanguard Automotive Group occurred in 2007, this event preceded the formal establishment of the holding company structure.
The acquisition of Vanguard Automotive Group by Enterprise Rent-A-Car led to the formation of Enterprise Holdings as a holding company.
Answer: True
The acquisition of Vanguard Automotive Group by Enterprise Rent-A-Car was a pivotal event that led to the subsequent formation of Enterprise Holdings as the corporate holding company.
Enterprise Holdings acquired Citer SA and its subsidiary Atesa in 2011 to enter the German and Italian markets.
Answer: False
The planned acquisition of Citer SA and its subsidiary Atesa in November 2011 was intended to provide entry into the French and Spanish markets, not German and Italian markets.
PhillyCarShare, acquired by Enterprise in 2011, was later rebranded as Enterprise CarShare.
Answer: True
PhillyCarShare was acquired by Enterprise in 2011 and subsequently rebranded as Enterprise CarShare in 2014.
Enterprise acquired the ride-matching business Zimride in July 2014.
Answer: False
Enterprise acquired the ride-matching business Zimride on July 10, 2013, not in July 2014.
The acquisition of Performance Gateway, LLC in 2014 provided Enterprise with software-as-a-service (SaaS) capabilities for performance management.
Answer: True
The acquisition of Performance Gateway, LLC in 2014 was primarily to integrate its software-as-a-service (SaaS) capabilities, specifically focused on performance management applications.
In 2017, Enterprise merged Cyncast Inc. and Performance Gateway, LLC into a suite named Entegral.
Answer: False
In 2017, Enterprise merged Cyncast Inc. and Performance Gateway, LLC into ARMS® Business Solutions (ABS). This suite was later renamed Entegral in October 2019, not directly in 2017.
Enterprise acquired Dooley Car Rentals in April 2017, expanding its presence in the United Kingdom.
Answer: False
The acquisition of Dooley Car Rentals in April 2017 expanded Enterprise's presence in Ireland, not the United Kingdom.
Deem, acquired by Enterprise in January 2019, is a managed-travel technology platform.
Answer: True
Deem, acquired by Enterprise in January 2019, is a sophisticated managed-travel technology platform designed for business travel management.
The acquisition of Discount Car and Truck Rental in September 2020 significantly increased Enterprise's network in the United States.
Answer: False
The acquisition of Discount Car and Truck Rental in September 2020 significantly increased Enterprise's network in Canada, not the United States.
Enterprise Holdings officially rebranded to Enterprise Mobility on October 26, 2023.
Answer: True
Enterprise Holdings officially adopted the name Enterprise Mobility on October 26, 2023, signaling a strategic evolution towards a comprehensive mobility-focused identity.
The acquisition of National and Alamo Rent a Car was completed in 2007.
Answer: True
The acquisition of Vanguard Automotive Group, which was the parent company of National and Alamo Rent a Car, was completed in 2007, thereby bringing these brands under Enterprise's umbrella.
Enterprise acquired Citer SA to gain access to the French and Spanish car rental markets.
Answer: True
Enterprise acquired Citer SA, along with its subsidiary Atesa, to establish a significant presence in the French and Spanish car rental markets.
The rebranding to Enterprise Mobility signifies a focus solely on car rental services.
Answer: False
The rebranding to Enterprise Mobility signifies a strategic shift towards a broader scope encompassing various transportation and mobility solutions, extending beyond solely car rental services.
The formation of Enterprise Holdings, Inc. as a distinct holding company occurred in which year?
Answer: 2009
The corporate structure known as Enterprise Holdings, Inc. was officially established in 2009, following significant corporate developments.
What key acquisition in 2007 paved the way for the establishment of Enterprise Holdings, Inc.?
Answer: Acquisition of Vanguard Automotive Group
The acquisition of Vanguard Automotive Group in 2007 was a pivotal event that paved the way for the subsequent establishment of Enterprise Holdings, Inc. as the corporate holding entity.
Enterprise Holdings planned to acquire Citer SA and Atesa in November 2011 primarily to gain entry into which markets?
Answer: France and Spain
The planned acquisition of Citer SA and its subsidiary Atesa in November 2011 was strategically aimed at securing market entry into France and Spain.
Which car-sharing organization based in Philadelphia was acquired by Enterprise in 2011?
Answer: PhillyCarShare
In 2011, Enterprise acquired PhillyCarShare, a car-sharing organization headquartered in Philadelphia, Pennsylvania.
In 2014, Enterprise acquired Performance Gateway, LLC primarily to obtain what type of capabilities?
Answer: Software-as-a-service (SaaS) for performance management
The acquisition of Performance Gateway, LLC in 2014 was primarily to integrate its software-as-a-service (SaaS) capabilities, specifically focused on performance management applications.
Enterprise acquired Dooley Car Rentals in April 2017, which expanded its operations in which country?
Answer: Ireland
The acquisition of Dooley Car Rentals in April 2017 marked an expansion of Enterprise's operational footprint within Ireland.
What type of platform is Deem, acquired by Enterprise in January 2019?
Answer: A managed-travel technology platform
Deem, acquired by Enterprise in January 2019, is a sophisticated managed-travel technology platform designed for business travel management.
The acquisition of Discount Car and Truck Rental in September 2020 significantly strengthened Enterprise's presence in which country?
Answer: Canada
The acquisition of Discount Car and Truck Rental in September 2020 substantially enhanced Enterprise's operational network and market presence within Canada.
Enterprise Holdings operates primarily under the trade name Enterprise Rent-A-Car.
Answer: False
The primary trade name under which Enterprise Holdings operates, reflecting its broader scope, is Enterprise Mobility, not exclusively Enterprise Rent-A-Car.
Enterprise Rent-A-Car is the brand within Enterprise Holdings focused on budget-conscious leisure travelers.
Answer: False
Alamo Rent A Car is the brand within Enterprise Holdings primarily focused on budget-conscious leisure travelers. Enterprise Rent-A-Car typically serves 'home city' rentals.
National Car Rental is the Enterprise brand primarily serving business travelers.
Answer: True
National Car Rental is the Enterprise brand strategically developed and marketed to serve the distinct requirements of business travelers.
Commute with Enterprise manages vanpool fleets for commuting purposes.
Answer: True
Commute with Enterprise is an Enterprise Holdings service specializing in vanpool fleet management, delivering transportation solutions for groups, particularly for commuting needs.
Enterprise Car Sales specializes in selling new vehicles previously used in the rental fleet.
Answer: False
Enterprise Car Sales specializes in selling used vehicles, which are frequently sourced from the company's own rental fleet, not new vehicles.
The image caption 'A combined Enterprise, Alamo and National car rental counter...' suggests these brands operate independently at airports.
Answer: False
The caption 'A combined Enterprise, Alamo and National car rental counter...' signifies the integration and streamlined operational approach of these brands under Enterprise Holdings at travel hubs, facilitating a cohesive customer experience.
Commute with Enterprise is recognized as the largest provider of vanpool services in the United States.
Answer: True
Commute with Enterprise is recognized as the largest provider of vanpool services within the United States, indicating a dominant market position in this niche.
Enterprise Flex-E-Rent is a commercial vehicle rental service available in the United States.
Answer: False
Enterprise Flex-E-Rent is a commercial vehicle rental service offered in the United Kingdom, not the United States.
The Exotic Car Collection by Enterprise allows consumers to rent luxury and high-performance vehicles.
Answer: True
The Exotic Car Collection by Enterprise provides consumers with access to rentals of exotic cars, enabling the experience of driving high-performance and luxury vehicles for special occasions.
Subscribe with Enterprise offers traditional car rental services for short-term needs.
Answer: False
Subscribe with Enterprise offers subscription-based vehicle leasing, providing an alternative to traditional car ownership or short-term rentals, rather than traditional short-term rental services.
Enterprise Car Club is a carsharing service primarily operated in the United States.
Answer: False
Enterprise Car Club is a carsharing service operated primarily in the United Kingdom, not the United States.
Enterprise Car Sales sells vehicles previously part of the Enterprise rental fleet.
Answer: True
Enterprise Car Sales, a division of Enterprise Holdings, specializes in the sale of used vehicles, frequently sourced from the company's rental fleet.
Enterprise Holdings operates the brand 'National Car Rental' primarily for leisure travelers.
Answer: False
The National Car Rental brand is primarily geared towards serving business travelers, while Alamo Rent A Car is targeted at budget-conscious leisure travelers.
What is the primary trade name under which Enterprise Holdings operates, reflecting its broader scope?
Answer: Enterprise Mobility
Enterprise Holdings operates under the trade name Enterprise Mobility, a designation reflecting its expanded scope within the broader transportation and mobility sector.
Which of the following brands is primarily targeted towards budget-conscious leisure travelers within the Enterprise Holdings portfolio?
Answer: Alamo Rent A Car
Within the Enterprise Holdings portfolio, Alamo Rent A Car is the brand specifically positioned to cater to the needs of budget-conscious leisure travelers.
Which Enterprise brand is specifically geared towards serving the needs of business travelers?
Answer: National Car Rental
National Car Rental is the Enterprise brand strategically developed and marketed to serve the distinct requirements of business travelers.
What service does Commute with Enterprise provide?
Answer: Vanpool fleet management
Commute with Enterprise provides specialized vanpool fleet management services, offering transportation solutions for groups, particularly for commuting purposes.
Enterprise Car Sales is a division focused on:
Answer: Selling used vehicles from the rental fleet
Enterprise Car Sales is a division dedicated to the sale of used vehicles, predominantly those previously integrated into the company's rental fleet.
What is Enterprise Flex-E-Rent?
Answer: A commercial vehicle rental service in the UK
Enterprise Flex-E-Rent is a commercial vehicle rental service provided by Enterprise Holdings exclusively within the United Kingdom, offering flexible solutions for business clients requiring commercial vehicles.
Which service offers subscription-based vehicle leasing?
Answer: Subscribe with Enterprise
The service offering subscription-based vehicle leasing is known as Subscribe with Enterprise, providing an alternative to conventional car ownership or short-term rental arrangements.
Enterprise Car Club operates as a carsharing service primarily in which region?
Answer: United Kingdom
Enterprise Car Club is a carsharing service operated by Enterprise Holdings within the United Kingdom, granting members access to vehicles for short-term utilization.
The image caption mentioning a combined Enterprise, Alamo, and National counter at airports signifies:
Answer: Integration and streamlined operations under one company
The presence of combined Enterprise, Alamo, and National car rental counters at airports signifies the integration and streamlined operational approach of these brands under the unified ownership of Enterprise Holdings.
What is the stated market position of Commute with Enterprise in the United States?
Answer: The largest vanpool provider
Commute with Enterprise is recognized as the largest provider of vanpool services within the United States, indicating a dominant market position in this niche.
Which of the following is NOT a car rental brand operated by Enterprise Holdings?
Answer: Hertz
While Enterprise Holdings operates brands such as Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental, Hertz is an independent competitor and not part of the Enterprise Holdings portfolio.
Which of the following is NOT listed as an additional transportation service offered by Enterprise Holdings besides car rentals?
Answer: Ride-sharing services (like Uber/Lyft)
While Enterprise Holdings offers a diverse range of services including used vehicle sales (Enterprise Car Sales), vanpool fleet management (Commute with Enterprise), and subscription leasing (Subscribe with Enterprise), it does not operate its own ride-sharing services comparable to Uber or Lyft.
Andrew Taylor, son of the founder, was the chairman and CEO of Enterprise Holdings in 2010.
Answer: True
In 2010, Andrew Taylor, son of founder Jack Taylor, occupied the positions of Chairman and CEO, signifying the ongoing leadership involvement of the founding family.
Pamela Nicholson was the first member of the Taylor family to become CEO of Enterprise Holdings.
Answer: False
Pamela Nicholson was the first CEO of Enterprise Holdings who was *not* a member of the Taylor family, and also the first female CEO. She succeeded Andrew Taylor.
Chrissy Taylor is the fourth generation of the Taylor family to lead Enterprise Holdings.
Answer: False
Chrissy Taylor represents the third generation of the Taylor family to lead Enterprise Holdings. She succeeded Pamela Nicholson as CEO in January 2020.
Andrew C. Taylor and his father, Jack C. Taylor, have significant ties to Washington University in St. Louis.
Answer: True
Both Andrew C. Taylor, the executive chairman, and his father, founder Jack C. Taylor, maintain strong affiliations with Washington University in St. Louis; Andrew serves as a trustee, and Jack is an alumnus and former trustee, fostering substantial financial support for the institution.
Who held the positions of Chairman and CEO of Enterprise Holdings in 2010?
Answer: Andrew Taylor
In 2010, Andrew Taylor, son of founder Jack Taylor, occupied the positions of Chairman and CEO, signifying the ongoing leadership involvement of the founding family.
Who was the first CEO of Enterprise Holdings who was NOT a member of the Taylor family?
Answer: Pamela Nicholson
Pamela Nicholson became the first CEO of Enterprise Holdings who was not a member of the founding Taylor family. She also holds the distinction of being the first female CEO.
Chrissy Taylor, who became CEO in January 2020, represents which generation of the founding family?
Answer: Third Generation
Chrissy Taylor, assuming the role of CEO in January 2020, represents the third generation of the Taylor family to lead Enterprise Holdings.
Enterprise Holdings is headquartered in Chicago, Illinois.
Answer: False
Enterprise Holdings is headquartered in Clayton, Missouri, which is part of the Greater St. Louis metropolitan area, not Chicago, Illinois.
Enterprise Holdings was ranked 9th on the 2021 Forbes list of largest private companies.
Answer: True
Enterprise Holdings demonstrated significant growth, moving from a ranking of 21st on the 2008 Forbes list of largest private companies to 9th on the 2021 list.
In 2010, Enterprise was the second-largest car rental company in North America.
Answer: False
As of 2010, Enterprise was recognized as the largest car rental company in North America, not the second-largest. It was also noted as the only investment-grade company in the industry at that time.
In 2006, Enterprise Rent-A-Car achieved $9 billion in revenue, ranking it second in sales.
Answer: False
In 2006, Enterprise Rent-A-Car achieved $9 billion in revenue, ranking it number one in sales, not second.
Enterprise Rent-A-Car has been recognized by J.D. Power for customer satisfaction multiple times.
Answer: True
Enterprise Rent-A-Car has been repeatedly recognized for its high levels of customer satisfaction by J.D. Power, a global leader in data analytics and consumer intelligence.
Enterprise Holdings holds approximately 40% of the market share in the US car rental industry.
Answer: True
Enterprise Holdings commands a significant 40% market share within the U.S. car rental industry, establishing it as the dominant player in the domestic market.
Enterprise Holdings remains a publicly traded company.
Answer: False
Enterprise Holdings is a private holding company and is not publicly traded.
Where is the headquarters of Enterprise Holdings located?
Answer: Clayton, Missouri
The global headquarters of Enterprise Holdings is situated in Clayton, Missouri, within the Greater St. Louis metropolitan area.
According to Forbes lists, how did Enterprise Holdings' ranking among the largest private companies change between 2008 and 2021?
Answer: Rose from 21st to 9th
Enterprise Holdings demonstrated significant growth, moving from a ranking of 21st on the 2008 Forbes list of largest private companies to 9th on the 2021 list.
What was Enterprise's market position in North America regarding car rental companies as of 2010?
Answer: Largest company and investment grade
As of 2010, Enterprise held the distinction of being the largest car rental company in North America and was uniquely identified as the sole investment-grade entity within the industry.
Enterprise Rent-A-Car has received multiple recognitions for customer satisfaction from which organization?
Answer: J.D. Power
Enterprise Rent-A-Car has been repeatedly recognized for its high levels of customer satisfaction by J.D. Power, a global leader in data analytics and consumer intelligence.
Enterprise Holdings holds what percentage of the market share in the US car rental industry?
Answer: 40%
Enterprise Holdings commands a significant 40% market share within the U.S. car rental industry, establishing it as the dominant player in the domestic market.
Enterprise Holdings expanded its global reach primarily through direct acquisition of smaller international rental companies.
Answer: False
Enterprise Holdings expanded its global reach primarily through an alliance with Europcar, which established the largest global car rental network, rather than solely through direct acquisitions of smaller international companies.
The WeCar program, piloted in 2008, was Enterprise's first initiative focused on electric vehicle rentals.
Answer: False
The WeCar program, piloted in 2008, was Enterprise's first on-campus carsharing initiative. While it later offered electric vehicles, its primary focus was carsharing, not exclusively electric vehicle rentals from inception.
The WeCar service was rebranded as Enterprise CarShare by September 2013.
Answer: True
By September 2013, the WeCar service underwent a rebranding to Enterprise CarShare, aligning it more closely with the primary Enterprise brand identity.
During the COVID-19 pandemic in 2020, Enterprise CarShare expanded its operations significantly in major cities.
Answer: False
During the COVID-19 pandemic in 2020, Enterprise CarShare operations were significantly impacted, leading to shutdowns and suspensions in several locations, rather than expansion.
The ONRAMP Concierge website, launched in 2012, provided customers with information about their rental vehicle and company offers.
Answer: True
Launched in 2012, the ONRAMP Concierge was a mobile website accessible via QR codes on rental vehicles, designed to furnish customers with vehicle details, company promotions, and local information, while also serving as a platform for manufacturer awareness.
Enterprise Holdings continues to actively support the ONRAMP Concierge program.
Answer: False
Enterprise Holdings has ceased active support for the ONRAMP Concierge program; customers are now advised to utilize the dedicated mobile applications for Alamo, Enterprise, or National for managing their rentals.
In May 2018, Enterprise purchased the naming rights to the Scottrade Center, renaming it the St. Louis Arena.
Answer: False
In May 2018, Enterprise purchased the naming rights to the Scottrade Center, renaming it the Enterprise Center, not the St. Louis Arena.
Enterprise Holdings established the Washington University Enterprise Holdings Scholars Program with a $50 million gift in 2001.
Answer: False
The Washington University Enterprise Holdings Scholars Program was established in 2001 with an initial $25 million gift. A subsequent $25 million gift was made in 2011, totaling $50 million over time, but the initial establishment gift was $25 million.
How did Enterprise Holdings significantly expand its global car rental network?
Answer: Through an alliance with Europcar
Enterprise Holdings achieved significant global expansion through a strategic alliance with Europcar, thereby establishing the world's most extensive global car rental network and broadening its service capabilities across international markets.
What was the name of the first on-campus carsharing program piloted by Enterprise in 2008?
Answer: WeCar
The inaugural on-campus carsharing initiative, named WeCar, was piloted by Enterprise in 2008 at Washington University in St. Louis.
What significant financial contribution did Jack C. Taylor make to Washington University in 2011 related to the Scholars Program?
Answer: 25 million
In 2011, Jack C. Taylor made a significant financial contribution of $25 million to Washington University, further supporting the Enterprise Holdings Scholars Program.
What was the impact of the COVID-19 pandemic on Enterprise CarShare operations?
Answer: Suspension or shutdown of operations in several locations
The COVID-19 pandemic in 2020 led to the suspension or shutdown of Enterprise CarShare operations in numerous locations due to public health measures and reduced demand.
The ONRAMP Concierge program, launched in 2012, was accessible via what method?
Answer: QR codes on rental vehicles
The ONRAMP Concierge program, launched in 2012, was primarily accessed through a mobile website that customers could reach by scanning QR codes affixed to their rental vehicles.
What is the primary purpose of the Enterprise Center, whose naming rights were purchased by Enterprise in 2018?
Answer: The home arena for the St. Louis Blues
The Enterprise Center, whose naming rights were acquired by Enterprise in 2018, serves as the primary venue and home arena for the National Hockey League's St. Louis Blues.