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The appellation 'Esso' originated from the phonetic rendering of the initials 'S.O.', representing Standard Oil.
Answer: True
The nomenclature 'Esso' derives from the phonetic articulation of the initials 'S.O.' (Standard Oil). This designation was adopted by Standard Oil of New Jersey following the dissolution of the original Standard Oil conglomerate in 1911.
Standard Oil of New Jersey commenced marketing products under the Esso brand in the early 1910s.
Answer: False
Standard Oil of New Jersey began marketing its products under the Esso brand in 1926, not the early 1910s.
A 1937 U.S. federal court ruling prohibited Standard Oil of New Jersey from utilizing the Esso brand in specific states.
Answer: True
In 1937, a U.S. federal court injunction mandated that Standard Oil of New Jersey refrain from using the Esso brand in states where other Standard Oil affiliates objected, leading to the use of alternative names like Enco and Humble.
Standard Oil of New Jersey acquired the entity that became the first oil refinery in Latin America in 1906.
Answer: False
Standard Oil of New Jersey acquired the company that became the first oil refinery in Latin America in 1911, not 1906.
The 'WICO-Standard' pump from Argentina circa 1928 signifies the merger of West India Oil Co. (WICO) with Shell's operations in that region.
Answer: False
The 'WICO-Standard' pump from Argentina represents the integration of West India Oil Co. (WICO) with Standard Oil of New Jersey's operations, not a merger with Shell.
The breakup of the original Standard Oil company in 1911 led to the adoption of the 'Esso' name by Standard Oil of California.
Answer: False
Following the 1911 breakup of Standard Oil, Standard Oil of New Jersey adopted the 'Esso' name, not Standard Oil of California.
Esso established the first oil refinery in Latin America through its acquisition in Argentina.
Answer: True
Through its acquisition in Argentina in 1911, Standard Oil of New Jersey (later Esso) became associated with the first oil refinery established in Latin America.
The Anglo American Oil Company, established in 1888, eventually became integrated into Esso.
Answer: True
The Anglo American Oil Company, founded in 1888, was eventually incorporated into the history and operations of the Esso brand.
How did the name 'Esso' originate?
Answer: It was derived from the phonetic pronunciation of 'Standard Oil' initials.
The name 'Esso' originated from the phonetic pronunciation of the initials 'S.O.', representing Standard Oil, and was adopted by Standard Oil of New Jersey.
In what year did Standard Oil of New Jersey begin marketing products under the Esso brand?
Answer: 1926
Standard Oil of New Jersey commenced marketing its products under the Esso brand in 1926.
What significant milestone in Latin America did Standard Oil of New Jersey achieve in 1911?
Answer: Acquired the company that became the first oil refinery in Latin America.
In 1911, Standard Oil of New Jersey acquired an entity that subsequently became recognized as the first oil refinery in Latin America.
The Esso brand is currently operated by a corporate entity entirely separate from ExxonMobil.
Answer: False
The Esso brand is owned by ExxonMobil and is utilized as one of its primary global motor fuel and lubricant trading names.
In 1972, the Esso name was replaced by the Mobil brand across the United States.
Answer: False
In 1972, the Esso name was largely replaced by the Exxon brand in the United States, not Mobil.
Globally, Esso serves as ExxonMobil's primary motor fuel brand, with specific regional exceptions.
Answer: True
Globally, Esso serves as ExxonMobil's primary motor fuel brand, although specific regional exceptions exist where Mobil or Exxon are exclusively used.
Esso divested all its retail operations in Puerto Rico and the U.S. Virgin Islands to BP in 2008.
Answer: False
Esso sold its retail operations in Puerto Rico and the U.S. Virgin Islands to TotalEnergies in 2008, not BP.
In Canada, Esso service stations are supplied by Imperial Oil, a company significantly owned by ExxonMobil.
Answer: True
In Canada, Esso stations operate under Imperial Oil, which is majority-owned by ExxonMobil, and are supplied by this entity.
In 2011, Esso stations in Argentina were rebranded under the 'Axion Energy' name following an acquisition by Bridas Corporation.
Answer: True
In 2011, Esso stations in Argentina underwent rebranding to 'Axion Energy' subsequent to their acquisition by Bridas Corporation.
The Esso and Mobil brands were replaced by the Eneos EneJet banner in Japan starting in 2019.
Answer: True
In Japan, the Esso and Mobil brands have been phased out since 2019 and are being replaced by the Eneos EneJet banner due to corporate reorganizations.
Esso's partnership with Tesco in the UK involved the establishment of Tesco Express stores within Esso forecourts.
Answer: True
Beginning in 1998, Esso's collaboration with Tesco in the UK included the integration of Tesco Express convenience stores into Esso forecourt locations.
By 2015, all Esso self-operated forecourts in the UK had been transferred to other operators.
Answer: True
By 2015, Esso's self-operated forecourts in the UK were sold to various third-party operators, signifying the cessation of direct Esso operation of these sites.
Esso ceased operations entirely in Northern Ireland in the early 2000s, with all forecourts subsequently becoming Maxol.
Answer: False
While Esso operations in Northern Ireland concluded in the early 2000s, forecourts were rebranded to Maxol and Texaco, with some remaining under private ownership, not exclusively Maxol.
In Australia, Esso's retail petrol stations were acquired by Mobil Australia in 1990.
Answer: True
Esso's retail petrol stations in Australia were indeed acquired by Mobil Australia in 1990.
In Canada, both Esso and Mobil brands are currently utilized, with Esso stations supplied by Imperial Oil.
Answer: True
In Canada, Esso stations operate under Imperial Oil, which is majority-owned by ExxonMobil, and are supplied by this entity.
By 1943, Esso produced a majority of the petroleum in Argentina, accounting for 60% of the total.
Answer: True
By 1943, Esso held a dominant position in Argentina's petroleum sector, producing 60% of the nation's total petroleum output.
The current branding status of Esso in Australia involves retail petrol stations operating under the Esso name.
Answer: False
In Australia, Esso's retail petrol stations were acquired by Mobil Australia in 1990; Esso primarily focuses on oil and gas production there now.
The Esso brand is widely used for retail motor fuel in the United States today.
Answer: False
While ExxonMobil owns the Esso brand, its primary retail motor fuel brand in the United States is Exxon, alongside Mobil. The Esso brand is not extensively used for retail motor fuel in the U.S.
Following 2008, Esso divested its Caribbean operations primarily to ExxonMobil subsidiaries.
Answer: False
After 2008, Esso sold its Caribbean operations to entities like TotalEnergies and Sol Petroleum, not primarily to ExxonMobil subsidiaries.
Esso stations in Japan continue to operate under the Esso brand banner.
Answer: False
Esso stations in Japan are being phased out and replaced by the Eneos EneJet banner, indicating a discontinuation of the Esso brand presence there.
The 'Esso' name signifies ExxonMobil's secondary brand, primarily utilized in regions where Mobil is unavailable.
Answer: False
The Esso name represents ExxonMobil's primary motor fuel brand globally in many regions, not a secondary brand used only where Mobil is unavailable.
What is Esso primarily recognized as today?
Answer: A trading name for ExxonMobil, used globally for motor fuels and lubricants.
Esso is currently recognized as a trading name for ExxonMobil, functioning as one of its primary global brands for motor fuels and lubricants.
What significant branding change occurred for Esso in the United States in 1972?
Answer: The Esso name was largely replaced by the Exxon brand.
In 1972, the Esso brand was largely supplanted by the Exxon brand within the United States market.
Which of the following regions is NOT mentioned as a place where Esso is ExxonMobil's primary motor fuel brand?
Answer: Australia
While Esso is a primary brand in many regions, Australia is noted as an exception where Mobil is exclusively used for retail fuel, and Esso focuses on production.
To which company did Esso sell its retail operations in Puerto Rico and the U.S. Virgin Islands in 2008?
Answer: TotalEnergies
In 2008, Esso divested its retail operations in Puerto Rico and the U.S. Virgin Islands to TotalEnergies.
Who supplies the Esso brand service stations in Canada?
Answer: Imperial Oil
In Canada, Esso service stations are supplied by Imperial Oil, a subsidiary significantly owned by ExxonMobil.
What happened to Esso stations in Argentina in 2011?
Answer: They were rebranded to 'Axion Energy'.
In 2011, Esso stations in Argentina were rebranded to 'Axion Energy' following their acquisition by Bridas Corporation.
What is the current branding strategy for Esso and Mobil in Japan?
Answer: Both brands are being phased out and replaced by Eneos EneJet.
In Japan, the Esso and Mobil brands are being phased out and replaced by the Eneos EneJet banner as part of corporate restructuring.
What was the nature of the partnership between Tesco and Esso in the UK starting in 1998?
Answer: Tesco Express stores were opened within Esso forecourts.
The partnership between Tesco and Esso in the UK involved the establishment of Tesco Express convenience stores within Esso forecourt locations.
What happened to Esso's self-operated forecourts in the UK by 2015?
Answer: They were sold to other operators like Rontec and Euro Garages.
By 2015, Esso's self-operated forecourts in the UK had been sold to various third-party operators, including Rontec and Euro Garages.
What happened to Esso's filling stations in Northern Ireland after the early 2000s?
Answer: They were rebranded to Maxol and Texaco, with some remaining private.
Following the cessation of Esso operations in Northern Ireland in the early 2000s, its former stations were rebranded to Maxol and Texaco, with some continuing under private ownership.
What is the current status of Esso's retail fuel presence in Australia?
Answer: Both B and C are correct.
In Australia, Esso's retail fuel stations were acquired by Mobil Australia in 1990, and the Esso brand now focuses on oil and gas production rather than retail fuel operations.
What was Esso's contribution to petroleum production in Argentina by 1943?
Answer: 60%
By 1943, Esso accounted for 60% of the petroleum production in Argentina, demonstrating a significant market share.
What does the 'Esso' name signify within ExxonMobil's global branding strategy?
Answer: The primary motor fuel brand used worldwide, with some exceptions.
Within ExxonMobil's global strategy, the Esso name functions as the primary motor fuel brand in numerous regions, subject to specific regional branding exceptions.
'Esso Blue' was a brand of high-performance engine oil formulated for racing applications.
Answer: False
'Esso Blue' was the brand name for Esso's paraffin oil (kerosene), primarily used for domestic heating purposes, not high-performance engine oil.
The advertising slogan 'Put a Tiger in Your Tank' was introduced in the 1950s.
Answer: False
The 'Put a Tiger in Your Tank' campaign was launched in the 1960s, not the 1950s.
The 'Put a Tiger in Your Tank' campaign exclusively utilized television advertisements.
Answer: False
The 'Put a Tiger in Your Tank' campaign employed a multi-channel approach, including television, radio, print media, and promotional items, not exclusively television.
Esso and its sister brands are recommended fuels for Volkswagen Group marques like Bentley and Porsche.
Answer: True
Esso, Exxon, and Mobil fuels are recommended for various automotive manufacturers, including Volkswagen Group marques such as Bentley and Porsche.
Esso acquired the Cleveland company in the UK, which produced a product named 'Discol'.
Answer: True
Esso acquired the Cleveland company in the United Kingdom, which was known for producing products such as 'Discol', a benzole and alcohol blend.
The Esso brand primarily encompasses services such as car washes and tire repair, rather than fuel products.
Answer: False
The Esso brand is primarily associated with fuel products, including gasoline, lubricants, and motor oil, not predominantly with services like car washes or tire repair.
'Esso Blue' was advertised in the UK with the memorable jingle 'Bom, Bom, Bom, Bom, Esso Blue!'.
Answer: True
The advertising campaign for 'Esso Blue', a paraffin oil product in the UK, prominently featured the distinctive jingle 'Bom, Bom, Bom, Bom, Esso Blue!'.
The 'Put a Tiger in Your Tank' campaign was conceived by Emery Smith in 1959 and extensively promoted by Esso during the 1960s.
Answer: True
The highly successful 'Put a Tiger in Your Tank' campaign originated with Emery Smith in 1959 and was vigorously promoted by Esso throughout the 1960s.
The 'Esso Express' branding signifies a specific format for large, full-service Esso stations.
Answer: False
The 'Esso Express' branding typically indicates a streamlined or specific service offering, not necessarily exclusively large, full-service stations.
The primary products marketed under the Esso brand include gasoline, lubricants, and motor oil.
Answer: True
Gasoline, lubricants, and motor oil constitute the principal products marketed under the Esso brand.
'Discol' was an alcohol blend product offered by Cleveland, a company acquired by Esso in the UK.
Answer: True
'Discol' was indeed an alcohol blend product associated with the Cleveland company, which Esso acquired in the UK.
'On the Run' was a convenience store brand associated with Esso's self-operated forecourts.
Answer: True
'On the Run' was one of the convenience store brands utilized by Esso on its self-operated forecourts.
The 'Save the Tiger' campaign represented an extension of Esso's earlier 'Put a Tiger in Your Tank' advertising initiative.
Answer: True
The 'Save the Tiger' initiatives followed and extended the themes established by the earlier 'Put a Tiger in Your Tank' campaign, often incorporating conservation messages.
The term 'Esso Power Players' refers to a specific category of lubricant product.
Answer: False
The reference to 'Esso Power Players' does not denote a specific lubricant product category based on the provided information.
What was 'Esso Blue'?
Answer: Paraffin oil (kerosene) for domestic heaters.
'Esso Blue' was the brand name for Esso's paraffin oil, commonly known as kerosene, which was utilized for domestic heating purposes.
What was the famous advertising slogan launched by Esso in the 1960s?
Answer: Put a Tiger in Your Tank
In the 1960s, Esso launched the highly successful and memorable advertising slogan 'Put a Tiger in Your Tank'.
How did the 'Put a Tiger in Your Tank' campaign manifest?
Answer: Through television, radio, print, and promotional items like tiger tails.
The 'Put a Tiger in Your Tank' campaign utilized a comprehensive media strategy, including television, radio, print, and promotional items such as tiger tails, to maximize its reach and impact.
Which of the following automotive manufacturers DOES NOT recommend Esso or its sister brands as primary fuel according to the source?
Answer: Ford Motor Company
The provided information lists Volkswagen Group, Toyota Group, and General Motors marques as recommending Esso/Exxon/Mobil fuels, but does not mention Ford Motor Company in this context.
What was the 'Discol' product associated with the Cleveland brand acquired by Esso?
Answer: A benzole and alcohol blend.
'Discol' was a product consisting of a benzole and alcohol blend, offered by the Cleveland company acquired by Esso in the UK.
What products are primarily marketed under the Esso brand?
Answer: Gasoline, lubricants, and motor oil.
The primary products marketed under the Esso brand encompass gasoline, lubricants, and motor oil.
Which Esso brand was specifically marketed for domestic heating fuel in the UK?
Answer: Esso Blue
'Esso Blue' was the brand name utilized for Esso's paraffin oil (kerosene), specifically marketed for domestic heating purposes in the UK.
The 'Put a Tiger in Your Tank' campaign's origin is attributed to:
Answer: Emery Smith in 1959.
The origin of the 'Put a Tiger in Your Tank' campaign is attributed to Emery Smith, who conceived it in 1959.
The 1930s trademark injunction against using the Esso name in the U.S. was permanently upheld by a federal court in 2016.
Answer: False
In 2016, ExxonMobil successfully petitioned a U.S. federal court to lift the 1930s trademark injunction against the Esso name, primarily because the objecting companies had largely ceased to exist or operate independently.
The current Esso logo, in use since 1965, represents a completely new design unrelated to the original 1934 logo.
Answer: False
The current Esso logo, adopted in 1965, is a revision of the original 1934 logo, indicating an evolution rather than a complete departure from the initial design.
The current Esso logo, used since 1965, is an exact replica of the original 1934 logo.
Answer: False
The Esso logo in use since 1965 is a revised version of the original 1934 logo, not an identical replica.
The 'Esso Motor Hotel' was a hospitality venture linked to the Esso brand.
Answer: True
The 'Esso Motor Hotel' represents a hospitality venture that was associated with the Esso brand.
What legal action in 1937 impacted the use of the Esso brand name in the U.S.?
Answer: An injunction preventing its use in states where other Standard Oil companies objected.
A 1937 U.S. federal court injunction restricted Standard Oil of New Jersey's use of the Esso name in certain states due to objections from other Standard Oil companies.
Why was ExxonMobil able to successfully lift the 1930s trademark injunction against the Esso name in 2016?
Answer: The original objecting companies ceased to exist.
ExxonMobil successfully had the 1930s injunction lifted in 2016, largely because most of the original objecting Standard Oil companies had been acquired or dissolved, mitigating the likelihood of confusion.
The current Esso logo, used since 1965, is described as:
Answer: A revision of the original 1934 logo.
The Esso logo currently in use, dating from 1965, is a revised iteration of the original 1934 design.
During the era of racial segregation in the United States, Esso service stations served as recognized distribution points for 'The Negro Motorist Green Book'.
Answer: True
During the period of racial segregation in the United States, Esso service stations were noted as significant distribution points for 'The Negro Motorist Green Book.' This guide was instrumental in assisting African American travelers by identifying safe lodging and services.
Esso has sponsored numerous Formula 1 teams, including Lotus, Brabham, and McLaren.
Answer: True
Esso has a notable history of sponsoring various Formula 1 teams, including Lotus, Brabham, and McLaren, among others.
Esso's involvement in motorsports is confined exclusively to Formula 1.
Answer: False
Esso's motorsport engagement extends beyond Formula 1 to include other significant racing series and events.
The 'Negro Motorist Green Book' was distributed by Esso franchises to assist Black travelers in finding safe services.
Answer: True
Esso franchises played a role in distributing 'The Negro Motorist Green Book,' a vital resource for African American travelers seeking safe accommodations and services during segregation.
What historical role did Esso franchises play during racial segregation in the U.S. regarding travel guides?
Answer: They distributed 'The Negro Motorist Green Book' to aid Black travelers.
Esso franchises served as distribution points for 'The Negro Motorist Green Book,' a guide that assisted African American travelers by listing safe lodging and services during segregation.
Beyond Formula 1, Esso has been involved in sponsoring which other major racing event/series?
Answer: Martini Lancia endurance racing and Porsche Mobil 1 Supercup.
Esso's motorsport sponsorships extend beyond Formula 1 to include Martini Lancia endurance racing and the Porsche Mobil 1 Supercup.
What was the purpose of 'The Negro Motorist Green Book' distributed by Esso franchises?
Answer: To list safe lodging and services for African American travelers.
'The Negro Motorist Green Book' served the purpose of listing safe lodging and services for African American travelers, aiding them during periods of segregation.