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Total Categories: 7
A media market is defined solely by the geographical area where a population can receive the exact same television station signals.
Answer: False
The definition of a media market is not limited solely to the reception of identical television signals. It encompasses the geographical region where a population has access to the same or similar television and radio station offerings, and potentially other media forms.
Media markets are exclusively confined to large metropolitan areas.
Answer: False
Media markets are not exclusively confined to large metropolitan areas; they can align with or span multiple metropolitan regions, and conversely, rural areas can also constitute designated markets.
Media markets are typically identified by the smallest city within their geographical boundaries.
Answer: False
Media markets are generally identified by their largest city, which is typically situated at the center of the region, rather than by the smallest city within their boundaries.
A single media region can sometimes be identified by multiple city names due to population distribution.
Answer: True
Due to geographical factors and the distribution of population centers, a single media region may indeed be identified by multiple city names, reflecting the presence of several significant population hubs.
In the United Kingdom, media regions are defined by privately held companies, similar to the US.
Answer: False
In the United Kingdom, media regions are defined by government-run television broadcasters, contrasting with the United States where privately held institutions typically define these regions.
What is the fundamental definition of a media market?
Answer: A region where the population has access to the same or similar television and radio station offerings.
A media market is fundamentally defined as a geographical region where the population has access to the same or similar television and radio station offerings, potentially including other media forms.
Which of the following is NOT listed as another term for a media market?
Answer: Arbitron Radio Metro
While 'Broadcast market,' 'Media region,' and 'Designated Market Area (DMA)' are identified as synonyms or related terms for a media market, 'Arbitron Radio Metro' refers to a specific designation for radio market ratings and is not presented as a general synonym for all media markets.
How can media markets relate to geographical areas?
Answer: They can span multiple metropolitan areas or encompass rural regions.
Media markets are not rigidly defined by administrative boundaries like county lines; they can encompass multiple metropolitan areas or extend into rural regions, reflecting actual media reception patterns.
What is the primary use of media markets in the United States?
Answer: To facilitate audience measurements for advertising revenue.
In the United States, media markets are primarily utilized to facilitate audience measurements, which in turn are essential for determining advertising revenue and media planning.
How are media markets typically identified?
Answer: By the largest city situated at the center of the region.
Media markets are typically identified by the principal or largest city located within the geographical center of the region they represent.
What factor can lead to a single media region being identified by multiple city names?
Answer: The geographical distribution of population centers and major cities.
A single media region may be identified by multiple city names when there is a significant geographical distribution of population centers and major cities within that region.
How do media region definitions differ between the United States and the United Kingdom?
Answer: The US uses private institutions, while the UK uses government-run broadcasters.
Media region definitions differ significantly: in the US, they are typically defined by private institutions, whereas in the UK, government-run television broadcasters are responsible for defining these regions.
The term 'Designated Market Area' (DMA) is a synonym for a media market, commonly used in the United States.
Answer: True
The Designated Market Area (DMA) is indeed a term commonly employed in the United States, functioning as a synonym for a media market, particularly as utilized by Nielsen Media Research for television audience measurement.
A Television Market Area (TMA) is a designation created by Nielsen Media Research.
Answer: False
A Television Market Area (TMA) is a designation used by the U.S. Federal Communications Commission (FCC), not Nielsen Media Research, which uses the term Designated Market Area (DMA).
The FCC uses TMAs to manage broadcast, cable, and satellite transmissions.
Answer: True
The Federal Communications Commission (FCC) utilizes Television Market Areas (TMAs) as regulatory boundaries to manage broadcast, cable, and satellite transmissions, including rules regarding channel carriage.
The TMA system ensures that virtually all geographic areas in the United States belong to exactly one TMA.
Answer: True
The Television Market Area (TMA) system is designed to cover the entire United States, ensuring that virtually all geographic areas are assigned to precisely one TMA.
The Designated Market Area (DMA) is a term controlled by the Federal Communications Commission (FCC).
Answer: False
The Designated Market Area (DMA) is a term trademarked and controlled by Nielsen Media Research, whereas the Federal Communications Commission (FCC) uses the term Television Market Area (TMA).
What is a Television Market Area (TMA) as defined by the FCC?
Answer: A regulatory boundary grouping counties served by specific TV stations.
A Television Market Area (TMA), as defined by the FCC, is a regulatory boundary that groups together counties served by a specific set of television stations.
What is a primary regulatory function of TMAs for the FCC?
Answer: Determining which channels satellite or cable subscribers receive.
A primary regulatory function of TMAs for the FCC is to determine which channels satellite and cable subscribers receive, enforcing rules such as 'must-carry'.
How does the TMA system cover the United States geographically?
Answer: Virtually all geographic areas belong to exactly one TMA.
The TMA system is designed for comprehensive geographical coverage, ensuring that virtually all areas within the United States are assigned to one, and only one, TMA.
Who holds the trademark for the Designated Market Area (DMA) designation?
Answer: Nielsen Media Research
Nielsen Media Research holds the trademark for the Designated Market Area (DMA) designation, which it uses for television audience measurement.
How many Nielsen DMAs exist in the United States?
Answer: 210
There are 210 Designated Market Areas (DMAs) defined by Nielsen Media Research within the United States.
In the United States, radio markets are generally larger than television markets.
Answer: False
In the United States, radio markets are typically smaller than television markets, partly due to stricter broadcast power limitations for radio and the wider reach of television signals, especially via cable.
Radio ratings are sometimes separated based on the broadcast band, distinguishing between AM and FM frequencies.
Answer: True
Radio ratings can be differentiated based on the broadcast band, specifically distinguishing between Amplitude Modulation (AM) and Frequency Modulation (FM) frequencies.
An Arbitron Radio Metro is a definition used for television station ratings.
Answer: False
An Arbitron Radio Metro is a specific area defined for radio station ratings, not for television station ratings.
Arbitron Radio Metros are typically larger than Television Market Areas (TMAs).
Answer: False
Arbitron Radio Metros are generally smaller than Television Market Areas (TMAs); a single TMA can encompass multiple Radio Metros.
There are 302 Radio Metros designated in the United States, but they do not cover the entire country.
Answer: True
The United States has 302 designated Radio Metros, however, these designations do not extend to cover all geographical areas within the country.
How do radio markets in the United States generally compare in size to television markets?
Answer: Radio markets are typically smaller than television markets.
In the United States, radio markets, such as Arbitron Radio Metros, are generally smaller in geographical scope compared to television markets (like TMAs or DMAs).
Why are US radio markets often smaller than TV markets?
Answer: Television signals have a wider reach, especially via cable.
US radio markets are often smaller than TV markets because television signals possess a wider inherent reach, further amplified by distribution methods like cable television, compared to the more localized range of typical radio broadcasts.
What is an Arbitron Radio Metro?
Answer: A specific area defined for radio station ratings.
An Arbitron Radio Metro is a defined geographical area specifically established for the purpose of conducting and reporting radio station ratings.
How do Arbitron Radio Metros typically compare in size to TMAs?
Answer: Radio Metros are generally smaller than TMAs.
Arbitron Radio Metros are typically smaller in geographical scope than Television Market Areas (TMAs), with a single TMA often encompassing multiple Radio Metros.
Nielsen Media Research compiles audience measurements for media markets in the United States.
Answer: True
Nielsen Media Research is an organization responsible for compiling audience measurements for media markets within the United States, a practice crucial for determining advertising revenue.
Nielsen acquired Arbitron's television audience measurement services in September 2013.
Answer: False
Nielsen acquired Arbitron's radio audience measurement services in September 2013, not its television services. Nielsen has been measuring both television and radio audiences since this acquisition.
Television ratings are differentiated based on whether signals are received via terrestrial broadcast or satellite.
Answer: False
Television ratings are differentiated based on signal reception methods such as terrestrial broadcast versus cable television, not typically terrestrial broadcast versus satellite.
Market researchers subdivide audiences only by demographic factors like age and gender.
Answer: False
Market researchers subdivide audiences not only by demographic factors (age, gender, ethnicity) but also by psychographic segmentation, which considers characteristics like income levels and viewing habits.
Detailed audience segmentation helps advertisers identify the most effective ways to reach specific target groups.
Answer: True
The strategic purpose of detailed audience segmentation, encompassing both demographic and psychographic factors, is to enable advertisers to determine the most effective methodologies for reaching their specific target audiences.
All 210 Nielsen DMAs in the United States use the traditional diary system for viewership data collection.
Answer: False
While the traditional diary system is used in smaller markets, not all 210 Nielsen DMAs rely solely on it; 70 of these markets utilize automated measurement systems ('metered' markets).
Nielsen began competing with Arbitron in offering radio ratings in 2009, initially focusing on the largest markets.
Answer: False
Nielsen began competing with Arbitron in radio ratings in 2009, but initially focused on markets ranked 101st and smaller, not the largest markets.
Who is responsible for compiling audience measurements for media markets in the United States?
Answer: Nielsen Media Research
Nielsen Media Research is the primary entity responsible for compiling audience measurements for media markets in the United States, having acquired Arbitron's services in 2013.
How can television ratings be differentiated for measurement purposes?
Answer: By separating signals received via terrestrial broadcasting versus cable television.
Television ratings can be differentiated by distinguishing between signals received through terrestrial broadcasting methods and those received via cable television services.
Beyond demographics, what other method do market researchers use to subdivide audiences?
Answer: Psychographical segmentation, considering factors like income.
In addition to demographic segmentation (age, gender, ethnicity), market researchers employ psychographical segmentation, which analyzes factors such as income levels and other non-demographic characteristics.
What is the purpose of detailed audience segmentation for advertisers?
Answer: To determine the most effective ways to reach specific target audiences.
The primary purpose of detailed audience segmentation for advertisers is to strategically identify and implement the most effective methods for reaching specific target audiences with their campaigns.
When did Nielsen begin offering radio ratings to compete with Arbitron?
Answer: 2009
Nielsen commenced offering radio ratings in direct competition with Arbitron in the year 2009.
The 'area of dominant influence' (ADI) was a term used for radio ratings created by Arbitron.
Answer: False
The 'area of dominant influence' (ADI) was a term used by Arbitron for television ratings, established in 1966, not for radio ratings.
Arbitron ceased its television ratings service in the late 1990s.
Answer: False
Arbitron ceased its television ratings service in late 1993, prior to the late 1990s.
There were 209 ADIs defined in the continental US during the 1993-1994 television season.
Answer: True
For the 1993-1994 television season, the United States was divided into 209 Areas of Dominant Influence (ADIs).
What was the 'area of dominant influence' (ADI)?
Answer: An Arbitron term for television ratings, established in 1966.
The 'area of dominant influence' (ADI) was a term utilized by Arbitron for television ratings, first established in 1966, before Arbitron ceased its television ratings service.
How many ADIs were defined in the continental US for the 1993-1994 television season?
Answer: 209
During the 1993-1994 television season, there were 209 Areas of Dominant Influence (ADIs) defined across the continental United States.
It is possible for individuals on the edge of one media market to receive content from adjacent markets.
Answer: True
Media market regions can indeed overlap, allowing individuals situated on the periphery of one market to potentially receive content originating from adjacent markets.
TMAs might cover larger areas than their stations serve due to challenging geographical terrain hindering digital broadcasting.
Answer: True
Television Market Areas (TMAs) can encompass larger geographical regions than the direct signal reach of their stations, particularly in areas with challenging terrain that impedes digital broadcasting reception.
Olean, New York, is considered part of the Buffalo, New York market despite Buffalo's signals not reaching Olean directly.
Answer: True
Geographical market designations can include areas like Olean, New York, within the Buffalo, New York market, even if direct signal reception from Buffalo is not feasible locally.
A smaller market's stations, like Erie, Pennsylvania, never have signals that extend into neighboring TMAs.
Answer: False
Stations from smaller markets, such as Erie, Pennsylvania, can indeed have signals that extend into neighboring Television Market Areas (TMAs), influencing audience reach beyond their primary designation.
What can cause a TMA to cover a larger area than the stations within it might suggest?
Answer: Challenging terrain hindering digital broadcasting reception.
Challenging geographical terrain, which can impede digital broadcasting reception, is a factor that may cause a Television Market Area (TMA) to cover a larger geographical region than the direct signal reach of its stations would imply.
Television stations are generally permitted to be rebroadcast across any market area without restriction.
Answer: False
Generally, television stations are permitted to be rebroadcast only within their designated market area, with specific exceptions such as stations listed as 'significantly viewed'.
The 'significantly viewed' list allows certain out-of-market stations to be rebroadcast, acting as an exception to general rules.
Answer: True
The 'significantly viewed' list functions as an exception to standard rebroadcasting regulations, permitting certain stations from outside a market to be carried.
What is the general rule concerning the rebroadcasting of television signals across different market areas?
Answer: Only stations within the same market area are generally permitted to be rebroadcast.
The general rule dictates that television signals are typically permitted to be rebroadcast only by stations located within the same market area, with specific exceptions noted.