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Penske Media Corporation: History, Acquisitions, and Portfolio

At a Glance

Title: Penske Media Corporation: History, Acquisitions, and Portfolio

Total Categories: 5

Category Stats

  • Founding and Early Evolution (2003-2011): 8 flashcards, 13 questions
  • Strategic Acquisitions and Portfolio Expansion (2012-2016): 8 flashcards, 14 questions
  • Further Growth and Joint Ventures (2017-Present): 11 flashcards, 18 questions
  • Key Publications and Brands Overview: 15 flashcards, 21 questions
  • Corporate Operations and Leadership: 8 flashcards, 9 questions

Total Stats

  • Total Flashcards: 50
  • True/False Questions: 42
  • Multiple Choice Questions: 33
  • Total Questions: 75

Instructions

Click the button to expand the instructions for how to use the Wiki2Web Teacher studio in order to print, edit, and export data about Penske Media Corporation: History, Acquisitions, and Portfolio

Welcome to Your Curriculum Command Center

This guide will turn you into a Wiki2web Studio power user. Let's unlock the features designed to give you back your weekends.

The Core Concept: What is a "Kit"?

Think of a Kit as your all-in-one digital lesson plan. It's a single, portable file that contains every piece of content for a topic: your subject categories, a central image, all your flashcards, and all your questions. The true power of the Studio is speed—once a kit is made (or you import one), you are just minutes away from printing an entire set of coursework.

Getting Started is Simple:

  • Create New Kit: Start with a clean slate. Perfect for a brand-new lesson idea.
  • Import & Edit Existing Kit: Load a .json kit file from your computer to continue your work or to modify a kit created by a colleague.
  • Restore Session: The Studio automatically saves your progress in your browser. If you get interrupted, you can restore your unsaved work with one click.

Step 1: Laying the Foundation (The Authoring Tools)

This is where you build the core knowledge of your Kit. Use the left-side navigation panel to switch between these powerful authoring modules.

⚙️ Kit Manager: Your Kit's Identity

This is the high-level control panel for your project.

  • Kit Name: Give your Kit a clear title. This will appear on all your printed materials.
  • Master Image: Upload a custom cover image for your Kit. This is essential for giving your content a professional visual identity, and it's used as the main graphic when you export your Kit as an interactive game.
  • Topics: Create the structure for your lesson. Add topics like "Chapter 1," "Vocabulary," or "Key Formulas." All flashcards and questions will be organized under these topics.

🃏 Flashcard Author: Building the Knowledge Blocks

Flashcards are the fundamental concepts of your Kit. Create them here to define terms, list facts, or pose simple questions.

  • Click "➕ Add New Flashcard" to open the editor.
  • Fill in the term/question and the definition/answer.
  • Assign the flashcard to one of your pre-defined topics.
  • To edit or remove a flashcard, simply use the ✏️ (Edit) or ❌ (Delete) icons next to any entry in the list.

✍️ Question Author: Assessing Understanding

Create a bank of questions to test knowledge. These questions are the engine for your worksheets and exams.

  • Click "➕ Add New Question".
  • Choose a Type: True/False for quick checks or Multiple Choice for more complex assessments.
  • To edit an existing question, click the ✏️ icon. You can change the question text, options, correct answer, and explanation at any time.
  • The Explanation field is a powerful tool: the text you enter here will automatically appear on the teacher's answer key and on the Smart Study Guide, providing instant feedback.

🔗 Intelligent Mapper: The Smart Connection

This is the secret sauce of the Studio. The Mapper transforms your content from a simple list into an interconnected web of knowledge, automating the creation of amazing study guides.

  • Step 1: Select a question from the list on the left.
  • Step 2: In the right panel, click on every flashcard that contains a concept required to answer that question. They will turn green, indicating a successful link.
  • The Payoff: When you generate a Smart Study Guide, these linked flashcards will automatically appear under each question as "Related Concepts."

Step 2: The Magic (The Generator Suite)

You've built your content. Now, with a few clicks, turn it into a full suite of professional, ready-to-use materials. What used to take hours of formatting and copying-and-pasting can now be done in seconds.

🎓 Smart Study Guide Maker

Instantly create the ultimate review document. It combines your questions, the correct answers, your detailed explanations, and all the "Related Concepts" you linked in the Mapper into one cohesive, printable guide.

📝 Worksheet & 📄 Exam Builder

Generate unique assessments every time. The questions and multiple-choice options are randomized automatically. Simply select your topics, choose how many questions you need, and generate:

  • A Student Version, clean and ready for quizzing.
  • A Teacher Version, complete with a detailed answer key and the explanations you wrote.

🖨️ Flashcard Printer

Forget wrestling with table layouts in a word processor. Select a topic, choose a cards-per-page layout, and instantly generate perfectly formatted, print-ready flashcard sheets.

Step 3: Saving and Collaborating

  • 💾 Export & Save Kit: This is your primary save function. It downloads the entire Kit (content, images, and all) to your computer as a single .json file. Use this to create permanent backups and share your work with others.
  • ➕ Import & Merge Kit: Combine your work. You can merge a colleague's Kit into your own or combine two of your lessons into a larger review Kit.

You're now ready to reclaim your time.

You're not just a teacher; you're a curriculum designer, and this is your Studio.

This page is an interactive visualization based on the Wikipedia article "Penske Media Corporation" (opens in new tab) and its cited references.

Text content is available under the Creative Commons Attribution-ShareAlike 4.0 License (opens in new tab). Additional terms may apply.

Disclaimer: This website is for informational purposes only and does not constitute any kind of advice. The information is not a substitute for consulting official sources or records or seeking advice from qualified professionals.


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Study Guide: Penske Media Corporation: History, Acquisitions, and Portfolio

Study Guide: Penske Media Corporation: History, Acquisitions, and Portfolio

Founding and Early Evolution (2003-2011)

Velocity Services, Inc., the original name for Penske Media Corporation, primarily focused on affinity marketing and internet services.

Answer: False

Velocity Services, Inc. initially concentrated on affinity marketing and internet services, not digital advertising and social media management.

Related Concepts:

  • What was Penske Media Corporation's initial name and its original business focus?: Initially named Velocity Services, Inc., Penske Media Corporation focused on affinity marketing and internet services, which involves strategic partnerships to promote products or services to a shared customer base.

Mail.com Media Corporation (MMC) secured a $35 million growth equity round of financing in mid-2008.

Answer: False

Mail.com Media Corporation secured a $35 million growth equity round of financing in mid-2008, not early 2008.

Related Concepts:

  • What significant financial milestone did Mail.com Media Corporation achieve in mid-2008?: In mid-2008, Mail.com Media Corporation secured a $35 million growth equity round of financing from a leading private equity fund.

By 2008, Mail.com Media Corporation's digital entertainment properties included *Hollywood Life* and *Movieline*.

Answer: True

By 2008, Mail.com Media Corporation's portfolio indeed included *Hollywood Life* and *Movieline* among its digital entertainment properties.

Related Concepts:

  • By 2008, what digital entertainment properties did Mail.com Media Corporation possess?: By 2008, Mail.com Media Corporation's portfolio included digital entertainment properties such as OnCars.com, *Hollywood Life*, *Movieline*, and MailTimes, in addition to managing the Mail.com portal and its associated email service.

In February 2010, MMC established a joint venture with Zee TV to develop the India.com web portal and seven other related portals.

Answer: True

MMC did establish a joint venture with Zee TV in February 2010 for the development of the India.com web portal and several other related portals.

Related Concepts:

  • What joint venture did MMC establish in February 2010 to expand its web presence?: In February 2010, MMC established a joint venture with Zee TV to develop the India.com web portal and seven other related portals, aiming to compete with major web portals.

MMC purchased *Boy Genius Report* (BGR) in April 2010, subsequently moving the blog to BGR.com, with Jonathan Geller continuing as Editor in Chief.

Answer: True

MMC acquired *Boy Genius Report* (BGR) in April 2010, moved it to BGR.com, and retained Jonathan Geller as Editor in Chief.

Related Concepts:

  • Which tech and gadget blog did MMC acquire in April 2010, and what were the immediate changes?: In April 2010, MMC acquired Jonathan Geller's *Boy Genius Report* (BGR). Following the acquisition, MMC moved the blog to BGR.com and broadened its technology coverage, with Geller continuing as Editor in Chief.

The Mail.com email and portal service was sold to United Internet in September 2010, with MMC remaining its primary content provider.

Answer: True

The Mail.com email and portal service was indeed sold to United Internet in September 2010, and MMC continued as its primary content provider.

Related Concepts:

  • What transaction occurred with the Mail.com email and portal service in September 2010?: In September 2010, the Mail.com email and portal service was sold to United Internet. MMC remained the primary content provider, but United Internet and its GMX platform operated the email service.

Mail.com Media Corporation officially changed its name to Penske Media Corporation in 2012.

Answer: False

Mail.com Media Corporation officially changed its name to Penske Media Corporation in 2012, not 2010.

Related Concepts:

  • When did Mail.com Media Corporation officially change its name to Penske Media Corporation?: Mail.com Media Corporation officially rebranded and changed its name to Penske Media Corporation in 2012.

What was Penske Media Corporation's initial name and its original business focus?

Answer: Velocity Services, Inc., focused on affinity marketing and internet services.

Penske Media Corporation initially operated as Velocity Services, Inc., concentrating on affinity marketing and internet services.

Related Concepts:

  • What was Penske Media Corporation's initial name and its original business focus?: Initially named Velocity Services, Inc., Penske Media Corporation focused on affinity marketing and internet services, which involves strategic partnerships to promote products or services to a shared customer base.

Which of the following digital entertainment properties was part of Mail.com Media Corporation's portfolio by 2008?

Answer: *Hollywood Life*

By 2008, *Hollywood Life* was among Mail.com Media Corporation's digital entertainment properties.

Related Concepts:

  • By 2008, what digital entertainment properties did Mail.com Media Corporation possess?: By 2008, Mail.com Media Corporation's portfolio included digital entertainment properties such as OnCars.com, *Hollywood Life*, *Movieline*, and MailTimes, in addition to managing the Mail.com portal and its associated email service.

What was the immediate change after Mail.com Media Corporation (MMC) acquired Jonathan Geller's *Boy Genius Report* (BGR) in April 2010?

Answer: MMC moved the blog to a new URL, BGR.com, and broadened its scope.

After acquiring BGR in April 2010, MMC moved the blog to BGR.com and expanded its technology coverage, with Jonathan Geller remaining Editor in Chief.

Related Concepts:

  • Which tech and gadget blog did MMC acquire in April 2010, and what were the immediate changes?: In April 2010, MMC acquired Jonathan Geller's *Boy Genius Report* (BGR). Following the acquisition, MMC moved the blog to BGR.com and broadened its technology coverage, with Geller continuing as Editor in Chief.

In what year did Mail.com Media Corporation officially change its name to Penske Media Corporation?

Answer: 2012

Mail.com Media Corporation officially changed its name to Penske Media Corporation in 2012.

Related Concepts:

  • When did Mail.com Media Corporation officially change its name to Penske Media Corporation?: Mail.com Media Corporation officially rebranded and changed its name to Penske Media Corporation in 2012.

What significant financial milestone did Mail.com Media Corporation achieve in mid-2008?

Answer: It secured a $35 million growth equity round of financing.

In mid-2008, Mail.com Media Corporation secured a $35 million growth equity round of financing.

Related Concepts:

  • What significant financial milestone did Mail.com Media Corporation achieve in mid-2008?: In mid-2008, Mail.com Media Corporation secured a $35 million growth equity round of financing from a leading private equity fund.

What transaction occurred with the Mail.com email and portal service in September 2010?

Answer: It was sold to United Internet, with MMC remaining the primary content provider.

In September 2010, the Mail.com email and portal service was sold to United Internet, with MMC continuing as its primary content provider.

Related Concepts:

  • What transaction occurred with the Mail.com email and portal service in September 2010?: In September 2010, the Mail.com email and portal service was sold to United Internet. MMC remained the primary content provider, but United Internet and its GMX platform operated the email service.

Strategic Acquisitions and Portfolio Expansion (2012-2016)

Mail.com Media Corporation acquired *Deadline Hollywood Daily* in early 2009 after it was managed by *LA Weekly*.

Answer: False

Mail.com Media Corporation acquired *Deadline Hollywood Daily* in early 2009, and it was previously managed by *LA Weekly*, not *The New York Times*.

Related Concepts:

  • When did Mail.com Media Corporation acquire *Deadline Hollywood Daily*?: Mail.com Media Corporation acquired *Deadline Hollywood Daily*, now known as Deadline.com, in early 2009. This website was previously managed by *LA Weekly*.

Penske Media Corporation (PMC) acquired Variety Inc. in October 2012 for an estimated $25 million, with financial backing from Third Point LLC.

Answer: True

PMC acquired Variety Inc. in October 2012 for an estimated $25 million, supported by Third Point LLC.

Related Concepts:

  • Describe PMC's acquisition of Variety Inc. in October 2012, including the financial details and backing.: In October 2012, PMC acquired Variety Inc., including *Variety* magazine, *Daily Variety*, Variety.com, and associated assets, for an estimated $25 million from Reed Elsevier, with financial backing from Third Point LLC.

Following the acquisition of *Variety*, PMC eliminated the website's paywall and ceased the print edition of *Daily Variety*.

Answer: False

After acquiring *Variety*, PMC eliminated the website's paywall and ceased the print edition of *Daily Variety*, rather than maintaining the paywall and increasing print frequency.

Related Concepts:

  • What strategic changes did PMC implement for *Variety*'s operations after its acquisition?: Following the acquisition of *Variety*, PMC eliminated the website's paywall, ceased the print edition of *Daily Variety*, and increased investment in the digital platform, Variety.com.

The paywall for Variety.com was removed on March 1, 2013, while the last *Daily Variety* print edition was published on March 19, 2013.

Answer: False

The paywall for Variety.com was removed on March 1, 2013, which was not the same day the last *Daily Variety* print edition was published (March 19, 2013).

Related Concepts:

  • When did *Variety*'s paywall come down, and when was the last *Daily Variety* print edition published?: Variety.com's paywall was removed on March 1, 2013. The final print edition of *Daily Variety* was published on March 19, 2013, concluding 80 years of publication, followed by a redesigned *Variety* magazine launch on March 26, 2013.

In late 2014, PMC acquired Fairchild Fashion Media from Condé Nast for a sum just under $100 million, including *Women's Wear Daily* (WWD) and *Footwear News*.

Answer: True

PMC acquired Fairchild Fashion Media from Condé Nast in late 2014 for just under $100 million, which included *Women's Wear Daily* (WWD) and *Footwear News*.

Related Concepts:

  • Which major fashion media company did PMC acquire in late 2014, and for what approximate value?: In late 2014, PMC acquired Fairchild Fashion Media from Condé Nast for just under $100 million, including its various print and digital media properties.
  • Which specific Fairchild properties did PMC acquire, and which ones did Condé Nast retain?: PMC acquired Fairchild properties such as *Women's Wear Daily* (WWD), *Footwear News*, and *Beauty Inc.* Condé Nast retained ownership of Style.com and *W*.

Condé Nast retained ownership of Style.com and *W* after selling Fairchild Fashion Media to PMC, while PMC acquired *Beauty Inc.*

Answer: False

Condé Nast retained Style.com and *W*, while PMC acquired *Beauty Inc.* as part of the Fairchild Fashion Media deal.

Related Concepts:

  • Which specific Fairchild properties did PMC acquire, and which ones did Condé Nast retain?: PMC acquired Fairchild properties such as *Women's Wear Daily* (WWD), *Footwear News*, and *Beauty Inc.* Condé Nast retained ownership of Style.com and *W*.

Penske Media Corporation (PMC) acquired Gold Derby, a data platform for awards predictions, in July 2015.

Answer: True

PMC acquired Gold Derby, a data platform specializing in awards predictions, in July 2015.

Related Concepts:

  • What data platform and website focused on awards predictions did PMC purchase in July 2015?: In July 2015, PMC acquired Gold Derby, a data platform and website that uses user and professional predictions to forecast outcomes for global awards shows and events.

IndieWire, an independent film and television publication, was acquired by Penske Media Corporation (PMC) in January 2016 from SnagFilms, Inc.

Answer: True

PMC acquired IndieWire, an independent film and television publication, from SnagFilms, Inc. in January 2016.

Related Concepts:

  • Which independent film and television publication became part of PMC in January 2016?: In January 2016, PMC acquired IndieWire, an independent film and television publication, from SnagFilms, Inc. for an undisclosed amount.

When did Mail.com Media Corporation acquire *Deadline Hollywood Daily*?

Answer: Early 2009

Mail.com Media Corporation acquired *Deadline Hollywood Daily* in early 2009.

Related Concepts:

  • When did Mail.com Media Corporation acquire *Deadline Hollywood Daily*?: Mail.com Media Corporation acquired *Deadline Hollywood Daily*, now known as Deadline.com, in early 2009. This website was previously managed by *LA Weekly*.

What strategic change did Penske Media Corporation (PMC) implement for *Variety*'s operations after its acquisition in 2012?

Answer: Eliminated the website's paywall and ceased the print edition of *Daily Variety*.

After acquiring *Variety* in 2012, PMC eliminated the website's paywall and discontinued the print edition of *Daily Variety*.

Related Concepts:

  • What strategic changes did PMC implement for *Variety*'s operations after its acquisition?: Following the acquisition of *Variety*, PMC eliminated the website's paywall, ceased the print edition of *Daily Variety*, and increased investment in the digital platform, Variety.com.

Which of the following Fairchild properties did Condé Nast choose to retain after selling Fairchild Fashion Media to Penske Media Corporation (PMC) in late 2014?

Answer: Style.com

After selling Fairchild Fashion Media to PMC, Condé Nast retained ownership of Style.com and *W*.

Related Concepts:

  • Which specific Fairchild properties did PMC acquire, and which ones did Condé Nast retain?: PMC acquired Fairchild properties such as *Women's Wear Daily* (WWD), *Footwear News*, and *Beauty Inc.* Condé Nast retained ownership of Style.com and *W*.

What data platform and website focused on awards predictions did Penske Media Corporation (PMC) purchase in July 2015?

Answer: Gold Derby

PMC acquired Gold Derby, a data platform specializing in awards predictions, in July 2015.

Related Concepts:

  • What data platform and website focused on awards predictions did PMC purchase in July 2015?: In July 2015, PMC acquired Gold Derby, a data platform and website that uses user and professional predictions to forecast outcomes for global awards shows and events.

What was the estimated acquisition cost for Penske Media Corporation (PMC) when it acquired Variety Inc. in October 2012?

Answer: $25 million

PMC acquired Variety Inc. in October 2012 for an estimated $25 million.

Related Concepts:

  • Describe PMC's acquisition of Variety Inc. in October 2012, including the financial details and backing.: In October 2012, PMC acquired Variety Inc., including *Variety* magazine, *Daily Variety*, Variety.com, and associated assets, for an estimated $25 million from Reed Elsevier, with financial backing from Third Point LLC.

When did *Variety*'s paywall come down, and when was the last *Daily Variety* print edition published?

Answer: Paywall: March 1, 2013; Last print: March 19, 2013

Variety.com's paywall was removed on March 1, 2013, and the last *Daily Variety* print edition was published on March 19, 2013.

Related Concepts:

  • When did *Variety*'s paywall come down, and when was the last *Daily Variety* print edition published?: Variety.com's paywall was removed on March 1, 2013. The final print edition of *Daily Variety* was published on March 19, 2013, concluding 80 years of publication, followed by a redesigned *Variety* magazine launch on March 26, 2013.

Further Growth and Joint Ventures (2017-Present)

Penske Media Corporation became the full owner of *Rolling Stone* magazine by acquiring a majority stake from Wenner Media in 2017 and the remaining stake from BandLab Technologies in 2019.

Answer: True

PMC achieved full ownership of *Rolling Stone* magazine through a two-step acquisition process: a majority stake in 2017 and the remaining stake in 2019.

Related Concepts:

  • How did Penske Media Corporation eventually become the full owner of *Rolling Stone* magazine?: Penske Media acquired a 51 percent majority stake in *Rolling Stone* magazine from Wenner Media in December 2017, and subsequently purchased the remaining 49 percent stake from BandLab Technologies in January 2019, securing full ownership.

Between 2017 and 2018, Penske Media Corporation (PMC) expanded into the music and art sectors by investing in BuzzAngle Music and acquiring Art Media Holdings.

Answer: True

PMC expanded its presence in the music and art sectors between 2017 and 2018 through an investment in BuzzAngle Music and the acquisition of Art Media Holdings.

Related Concepts:

  • What additional acquisitions and investments did PMC make in the music and art sectors between 2017 and 2018?: Between 2017 and 2018, PMC expanded its presence in the music and art sectors through an investment in BuzzAngle Music and the acquisition of Art Media Holdings, which includes publications like *Art in America* and *ARTnews*.

The joint venture PMRC, announced in September 2020, resulted in Penske Media Corporation (PMC) assuming operations of MRC Media & Info publications such as *The Hollywood Reporter* and *Billboard* magazine.

Answer: True

The PMRC joint venture, announced in September 2020, indeed led to PMC taking over operations for MRC Media & Info publications, including *The Hollywood Reporter* and *Billboard*.

Related Concepts:

  • What was the nature and impact of the joint venture with MRC announced in September 2020?: On September 23, 2020, PMC announced PMRC, a joint venture with MRC, under which PMC assumed operations of MRC Media & Info publications such as *The Hollywood Reporter* and *Billboard* magazine. MRC, in turn, committed to a second joint venture for content development linked to PMRC publications.

In 2021, Penske Media Corporation acquired a 50 percent stake in the South by Southwest festival.

Answer: False

Penske Media Corporation acquired a 50 percent stake in the South by Southwest festival in 2021, not 75 percent.

Related Concepts:

  • What significant stake did PMC acquire in the South by Southwest festival in 2021?: In 2021, Penske Media Corporation acquired a 50 percent stake in South by Southwest (SXSW), the renowned annual event combining film, interactive media, and music festivals and conferences.

Penske Media Corporation (PMC) sold *Hollywood Life* in 2021, an entertainment news website founded by Bonnie Fuller.

Answer: True

PMC sold *Hollywood Life*, an entertainment news website founded by Bonnie Fuller, in 2021.

Related Concepts:

  • What happened to the *Hollywood Life* website in 2021?: In 2021, PMC sold *Hollywood Life*, an entertainment, celebrity, and fashion news website that targeted women aged 18 to 35, which attracted 35 million monthly visitors and was founded by Bonnie Fuller.

In 2022, Penske Media Corporation (PMC) acquired a majority stake in the Life Is Beautiful Music & Art Festival and placed it under the *Rolling Stone* division.

Answer: False

PMC acquired a majority stake in the Life Is Beautiful Music & Art Festival in 2022 and placed it under the *Rolling Stone* division, not *Variety*.

Related Concepts:

  • Which major music and art festival did PMC acquire a majority stake in during 2022, and under which division was it placed?: In 2022, the company acquired a majority stake in the Life Is Beautiful Music & Art Festival, held in Las Vegas. This festival was subsequently integrated and placed under the *Rolling Stone* division.

Penske Media Corporation (PMC) acquired *Artforum* and *Bookforum* in 2022, with *Bookforum* ceasing publications later that year.

Answer: True

PMC acquired *Artforum* and *Bookforum* in 2022, and *Bookforum* did cease publications later that year.

Related Concepts:

  • Which contemporary art magazines did PMC acquire in 2022, and what was the outcome for one of them?: In 2022, PMC acquired the contemporary art magazine *Artforum* and *Bookforum*. However, *Bookforum* ceased its publications on December 12 of that same year.

Penske Media Corporation launched the LA3C, a new music festival, in Los Angeles in 2022.

Answer: False

Penske Media Corporation launched the LA3C as a new music festival in Los Angeles in 2022, not a film festival.

Related Concepts:

  • What new cultural event did PMC launch in Los Angeles in 2022?: In 2022, Penske Media Corporation launched LA3C, a new music festival in Los Angeles, California, designed to celebrate culture and community.

In January 2023, a stake in Dick Clark Productions was transferred to Penske Media Corporation (PMC) through the joint venture Penske Media Eldridge.

Answer: True

A stake in Dick Clark Productions was transferred to PMC in January 2023 via the Penske Media Eldridge joint venture.

Related Concepts:

  • How did PMC gain a stake in Dick Clark Productions in January 2023?: In January 2023, a stake in Dick Clark Productions, a prominent producer of award shows and other entertainment content, was transferred to PMC through the joint venture known as Penske Media Eldridge.

Penske Media Corporation (PMC) became the largest shareholder in Vox Media in February 2023 by acquiring a 20% stake, resulting in Jay Penske joining its board of directors.

Answer: True

PMC acquired a 20% stake in Vox Media in February 2023, becoming the largest shareholder and leading to Jay Penske's appointment to its board.

Related Concepts:

  • What significant investment did PMC make in Vox Media in February 2023?: In February 2023, PMC became the largest shareholder in Vox Media by acquiring a 20% stake in the company, which also resulted in Jay Penske joining Vox Media's board of directors.

How did Penske Media Corporation eventually become the full owner of *Rolling Stone* magazine?

Answer: By purchasing a majority stake from Wenner Media in 2017 and the remaining stake from BandLab Technologies in 2019.

PMC acquired full ownership of *Rolling Stone* through a two-step process: a majority stake from Wenner Media in 2017 and the remaining stake from BandLab Technologies in 2019.

Related Concepts:

  • How did Penske Media Corporation eventually become the full owner of *Rolling Stone* magazine?: Penske Media acquired a 51 percent majority stake in *Rolling Stone* magazine from Wenner Media in December 2017, and subsequently purchased the remaining 49 percent stake from BandLab Technologies in January 2019, securing full ownership.

What significant stake did Penske Media Corporation (PMC) acquire in the South by Southwest festival in 2021?

Answer: A 50 percent stake

In 2021, PMC acquired a 50 percent stake in the South by Southwest festival.

Related Concepts:

  • What significant stake did PMC acquire in the South by Southwest festival in 2021?: In 2021, Penske Media Corporation acquired a 50 percent stake in South by Southwest (SXSW), the renowned annual event combining film, interactive media, and music festivals and conferences.

Which major music and art festival did Penske Media Corporation (PMC) acquire a majority stake in during 2022, and under which division was it placed?

Answer: Life Is Beautiful Music & Art Festival, placed under the *Rolling Stone* division.

In 2022, PMC acquired a majority stake in the Life Is Beautiful Music & Art Festival and placed it under the *Rolling Stone* division.

Related Concepts:

  • Which major music and art festival did PMC acquire a majority stake in during 2022, and under which division was it placed?: In 2022, the company acquired a majority stake in the Life Is Beautiful Music & Art Festival, held in Las Vegas. This festival was subsequently integrated and placed under the *Rolling Stone* division.

What new cultural event did Penske Media Corporation (PMC) launch in Los Angeles in 2022?

Answer: The LA3C music festival

In 2022, PMC launched the LA3C, a new music festival in Los Angeles.

Related Concepts:

  • What new cultural event did PMC launch in Los Angeles in 2022?: In 2022, Penske Media Corporation launched LA3C, a new music festival in Los Angeles, California, designed to celebrate culture and community.

What significant investment did Penske Media Corporation (PMC) make in Vox Media in February 2023?

Answer: Acquired a 20% stake and became the largest shareholder, with Jay Penske joining the board.

In February 2023, PMC acquired a 20% stake in Vox Media, becoming its largest shareholder and leading to Jay Penske's appointment to its board.

Related Concepts:

  • What significant investment did PMC make in Vox Media in February 2023?: In February 2023, PMC became the largest shareholder in Vox Media by acquiring a 20% stake in the company, which also resulted in Jay Penske joining Vox Media's board of directors.

Between 2017 and 2018, what additional acquisitions and investments did Penske Media Corporation (PMC) make in the music and art sectors?

Answer: Invested in BuzzAngle Music and acquired Art Media Holdings.

Between 2017 and 2018, PMC invested in BuzzAngle Music and acquired Art Media Holdings to expand its presence in the music and art sectors.

Related Concepts:

  • What additional acquisitions and investments did PMC make in the music and art sectors between 2017 and 2018?: Between 2017 and 2018, PMC expanded its presence in the music and art sectors through an investment in BuzzAngle Music and the acquisition of Art Media Holdings, which includes publications like *Art in America* and *ARTnews*.

What happened to the *Hollywood Life* website in 2021?

Answer: It was sold by PMC.

In 2021, Penske Media Corporation sold the *Hollywood Life* website.

Related Concepts:

  • What happened to the *Hollywood Life* website in 2021?: In 2021, PMC sold *Hollywood Life*, an entertainment, celebrity, and fashion news website that targeted women aged 18 to 35, which attracted 35 million monthly visitors and was founded by Bonnie Fuller.

Which contemporary art magazines did Penske Media Corporation (PMC) acquire in 2022, and what was the outcome for one of them?

Answer: *Artforum* and *Bookforum*, with *Bookforum* ceasing publication.

In 2022, PMC acquired *Artforum* and *Bookforum*, with *Bookforum* ceasing publication later that year.

Related Concepts:

  • Which contemporary art magazines did PMC acquire in 2022, and what was the outcome for one of them?: In 2022, PMC acquired the contemporary art magazine *Artforum* and *Bookforum*. However, *Bookforum* ceased its publications on December 12 of that same year.

Key Publications and Brands Overview

*Variety* magazine, a leading trade paper for the entertainment industry, was acquired by Penske Media Corporation (PMC) in 2012 for approximately $30 million.

Answer: False

*Variety* magazine was acquired by PMC in 2012 for approximately $30 million, confirming its status as a leading entertainment trade paper.

Related Concepts:

  • What is *Variety* magazine known for, and what was its acquisition cost for PMC?: *Variety* magazine, founded in 1905, is a leading trade paper for the entertainment industry. PMC acquired the publication, including its digital and data platforms, in 2012 for approximately $30 million.

*Rolling Stone* magazine was founded in San Francisco in 1967 by Jann Wenner and Ralph J. Gleason.

Answer: False

*Rolling Stone* magazine was founded in San Francisco, not New York City, in 1967 by Jann Wenner and Ralph J. Gleason.

Related Concepts:

  • What was the original focus of *Rolling Stone* magazine upon its founding?: Founded in San Francisco in 1967 by Jann Wenner and Ralph J. Gleason, *Rolling Stone* magazine initially focused on in-depth musical coverage and impactful political reporting, notably featuring Hunter S. Thompson's work.

Under Penske Media Corporation's (PMC) ownership, the American edition of *Rolling Stone* transitioned to a monthly publication format.

Answer: True

Under PMC's ownership, the American edition of *Rolling Stone* transitioned to a monthly publication format, as part of its editorial evolution.

Related Concepts:

  • How has *Rolling Stone*'s editorial focus evolved over time, particularly under PMC's ownership?: In the 1990s, *Rolling Stone* expanded its editorial scope to include youth-oriented television, film actors, and popular music. Under PMC's ownership, the American edition transitioned to a monthly publication, maintaining a blend of music, politics, and popular culture.

*Rolling Stone* magazine currently publishes in 15 international markets worldwide.

Answer: False

*Rolling Stone* magazine publishes in 15 international markets, not 10.

Related Concepts:

  • In how many international markets does *Rolling Stone* magazine currently publish?: *Rolling Stone* is an international media brand, publishing magazines in 15 countries worldwide, including major markets like China, Australia, India, and the United Kingdom.

The *Robb Report* is a luxury-lifestyle magazine that covers high-end products and experiences such as luxury automobiles, aviation, and real estate.

Answer: True

The *Robb Report* is indeed a luxury-lifestyle magazine covering high-end products like automobiles, aviation, and real estate.

Related Concepts:

  • What type of content is featured in *Robb Report* magazine?: *Robb Report* is an American English-language luxury-lifestyle magazine that covers high-end products and experiences, such as luxury automobiles, aviation, boating, real estate, and watches.

*Deadline Hollywood* was founded by Nikki Finke in 2006 and acquired by Penske Media in June 2009.

Answer: True

*Deadline Hollywood* was founded by Nikki Finke in 2006 and acquired by Penske Media in June 2009.

Related Concepts:

  • Who founded *Deadline Hollywood*, and when did Penske Media acquire it?: *Deadline Hollywood*, or Deadline.com, originated as *Deadline Hollywood Daily*, a news blog founded by Nikki Finke in 2006. Penske Media acquired this online magazine in June 2009.

*Women's Wear Daily* (WWD) is considered the 'Bible of the fashion industry' and is a property of Fairchild Fashion Media, which Penske Media Corporation (PMC) acquired.

Answer: True

*Women's Wear Daily* (WWD) is widely recognized as the 'Bible of the fashion industry' and was acquired by PMC as part of Fairchild Fashion Media.

Related Concepts:

  • What is Fairchild Fashion Media, and which of its publications is considered the 'Bible of the fashion industry'?: Fairchild Fashion Media is a company specializing in digital media, publishing, and events, with *Women's Wear Daily* (WWD) widely regarded as the 'Bible of the fashion industry' among its fashion-related content properties.
  • Which specific Fairchild properties did PMC acquire, and which ones did Condé Nast retain?: PMC acquired Fairchild properties such as *Women's Wear Daily* (WWD), *Footwear News*, and *Beauty Inc.* Condé Nast retained ownership of Style.com and *W*.

*Sportico* was launched by Penske Media Corporation (PMC) on June 30, 2020, to cover the sports business and media industries.

Answer: True

*Sportico* was launched by PMC on June 30, 2020, specifically to cover the sports business and media industries.

Related Concepts:

  • When was *Sportico* launched by PMC, and what specific industry does it cover?: PMC launched *Sportico* on June 30, 2020, as a new vertical dedicated to covering the sports business and media industries, providing specialized commercial insights.

*Sportico* enhanced its coverage of college sports in December 2020 by acquiring *The Intercollegiate*.

Answer: False

*Sportico* enhanced its college sports coverage in December 2020 by acquiring *The Intercollegiate*, not *College Sports Journal*.

Related Concepts:

  • How did *Sportico* enhance its coverage of college sports in December 2020?: To expand its coverage of the college sports industry, *Sportico* acquired *The Intercollegiate*, a college sports media outlet, on December 14, 2020, integrating two writers from that publication into its team.

BollywoodLife.com is an entertainment and celebrity news website focused on Indian popular culture, reporting over 20 million monthly active users.

Answer: True

BollywoodLife.com is an entertainment and celebrity news website dedicated to Indian popular culture, with a reported reach of over 20 million monthly active users.

Related Concepts:

  • What is *Bollywood Life*, and what is its reported reach in terms of users and social media followers?: BollywoodLife.com is an entertainment and celebrity news website focused on Indian popular culture, reporting over 20 million monthly active users and more than 5 million social media followers.

*Gold Derby* was founded in 2000 as an entertainment news forum and has been presenting its TV and Film Awards since 2002.

Answer: True

*Gold Derby* was founded in 2000 as an entertainment news forum and has been presenting its TV and Film Awards since 2002.

Related Concepts:

  • When was *Gold Derby* founded, and what awards does it present?: *Gold Derby* was founded in 2000 as an entertainment news forum, later shifting its focus to awards predictions. Acquired by PMC in 2015, it has been presenting the *Gold Derby* TV and Film Awards since 2002.

Dick Clark Productions' portfolio includes the Golden Globe Awards, American Music Awards, and Streamy Awards.

Answer: True

Dick Clark Productions' portfolio includes the Golden Globe Awards, American Music Awards, and Streamy Awards, among others.

Related Concepts:

  • Name some of the major award shows that are part of Dick Clark Productions' portfolio, a company partly owned by PMC.: Dick Clark Productions, which is partly owned by PMC through a joint venture, includes the ownership of several major award shows such as the Golden Globe Awards, American Music Awards, Streamy Awards, Academy of Country Music Awards, and the *Billboard* Music Awards.

What was the original focus of *Rolling Stone* magazine upon its founding in 1967?

Answer: In-depth musical coverage and impactful political reporting.

Upon its founding in 1967, *Rolling Stone* magazine was known for its in-depth musical coverage and impactful political reporting.

Related Concepts:

  • What was the original focus of *Rolling Stone* magazine upon its founding?: Founded in San Francisco in 1967 by Jann Wenner and Ralph J. Gleason, *Rolling Stone* magazine initially focused on in-depth musical coverage and impactful political reporting, notably featuring Hunter S. Thompson's work.

How many international markets does *Rolling Stone* magazine currently publish in?

Answer: 15 countries

*Rolling Stone* magazine currently publishes in 15 international markets worldwide.

Related Concepts:

  • In how many international markets does *Rolling Stone* magazine currently publish?: *Rolling Stone* is an international media brand, publishing magazines in 15 countries worldwide, including major markets like China, Australia, India, and the United Kingdom.

Which publication is widely regarded as the 'Bible of the fashion industry' and is owned by Penske Media Corporation (PMC) through its acquisition of Fairchild Fashion Media?

Answer: *Women's Wear Daily* (WWD)

*Women's Wear Daily* (WWD) is widely recognized as the 'Bible of the fashion industry' and is a PMC property through its acquisition of Fairchild Fashion Media.

Related Concepts:

  • What is Fairchild Fashion Media, and which of its publications is considered the 'Bible of the fashion industry'?: Fairchild Fashion Media is a company specializing in digital media, publishing, and events, with *Women's Wear Daily* (WWD) widely regarded as the 'Bible of the fashion industry' among its fashion-related content properties.

When was *Sportico* launched by Penske Media Corporation (PMC), and what specific industry does it cover?

Answer: June 2020, covering the sports business and media industries.

*Sportico* was launched by PMC on June 30, 2020, to cover the sports business and media industries.

Related Concepts:

  • When was *Sportico* launched by PMC, and what specific industry does it cover?: PMC launched *Sportico* on June 30, 2020, as a new vertical dedicated to covering the sports business and media industries, providing specialized commercial insights.

How did *Sportico* enhance its coverage of college sports in December 2020?

Answer: By acquiring *The Intercollegiate*, a college sports media outlet.

*Sportico* enhanced its college sports coverage in December 2020 by acquiring *The Intercollegiate*.

Related Concepts:

  • How did *Sportico* enhance its coverage of college sports in December 2020?: To expand its coverage of the college sports industry, *Sportico* acquired *The Intercollegiate*, a college sports media outlet, on December 14, 2020, integrating two writers from that publication into its team.

What is BollywoodLife.com known for?

Answer: An entertainment and celebrity news website focused on Indian popular culture.

BollywoodLife.com is an entertainment and celebrity news website dedicated to Indian popular culture.

Related Concepts:

  • What is *Bollywood Life*, and what is its reported reach in terms of users and social media followers?: BollywoodLife.com is an entertainment and celebrity news website focused on Indian popular culture, reporting over 20 million monthly active users and more than 5 million social media followers.

Which publications are specifically identified as properties under the PMRC joint venture with MRC?

Answer: *The Hollywood Reporter*, *Billboard*, and *Vibe*

The PMRC joint venture with MRC specifically includes *The Hollywood Reporter*, *Billboard*, and *Vibe*.

Related Concepts:

  • Which publications are specifically identified as properties under the PMRC joint venture?: The publications specifically identified as properties under the PMRC joint venture, a collaboration with MRC, are *Billboard*, *The Hollywood Reporter*, and *Vibe*.

Which of these award shows is part of Dick Clark Productions' portfolio, a company partly owned by Penske Media Corporation (PMC)?

Answer: The Golden Globe Awards

The Golden Globe Awards are part of Dick Clark Productions' portfolio, a company partly owned by PMC.

Related Concepts:

  • Name some of the major award shows that are part of Dick Clark Productions' portfolio, a company partly owned by PMC.: Dick Clark Productions, which is partly owned by PMC through a joint venture, includes the ownership of several major award shows such as the Golden Globe Awards, American Music Awards, Streamy Awards, Academy of Country Music Awards, and the *Billboard* Music Awards.

Who founded *Deadline Hollywood*, and when did Penske Media acquire it?

Answer: Nikki Finke in 2006, acquired in June 2009.

*Deadline Hollywood* was founded by Nikki Finke in 2006 and acquired by Penske Media in June 2009.

Related Concepts:

  • Who founded *Deadline Hollywood*, and when did Penske Media acquire it?: *Deadline Hollywood*, or Deadline.com, originated as *Deadline Hollywood Daily*, a news blog founded by Nikki Finke in 2006. Penske Media acquired this online magazine in June 2009.

Corporate Operations and Leadership

Penske Media Corporation (PMC), founded by Jay Penske in 2003, maintains its primary operational bases in Los Angeles and New York City.

Answer: True

Penske Media Corporation was founded by Jay Penske in 2003, and its main operational hubs are in Los Angeles and New York City.

Related Concepts:

  • What is Penske Media Corporation (PMC) and where are its primary bases of operation?: Penske Media Corporation (PMC) is an American mass media, publishing, and information services company with primary operational bases in Los Angeles and New York City.
  • Who founded Penske Media Corporation and what is his current role in the company?: Jay Penske founded Penske Media Corporation in 2003 and currently serves as its Chairman and Chief Executive Officer (CEO).

Penske Media Corporation partnered with Shutterstock in June 2015 to license imagery from its archives.

Answer: False

Penske Media Corporation partnered with Shutterstock, not Getty Images, in June 2015 for imagery licensing.

Related Concepts:

  • What partnership did Penske Media Corporation establish in June 2015 concerning its imagery archives?: In June 2015, Penske Media Corporation partnered with Shutterstock, making Shutterstock the exclusive licensor for imagery from PMC's extensive fashion and entertainment archives.

Penske Media co-owns its headquarters at 475 Fifth Avenue with RFR Holding.

Answer: False

Penske Media co-owns its headquarters at 475 Fifth Avenue with RFR Holding, not Eldridge Industries.

Related Concepts:

  • Where is Penske Media's headquarters located, and with whom does it co-own the property?: Penske Media co-owns its headquarters at 475 Fifth Avenue, having partnered with RFR Holding to purchase the property in 2022.

Bonnie Fuller serves as the President and Editor-in-Chief of *Hollywood Life* within Penske Media Corporation's leadership team.

Answer: True

Bonnie Fuller is listed as the President and Editor-in-Chief of *Hollywood Life* within PMC's leadership team.

Related Concepts:

  • Who are some of the key individuals in Penske Media Corporation's leadership team?: Key individuals in Penske Media Corporation's leadership team include Jay Penske (Chairman and CEO), Bonnie Fuller (President and Editor-in-Chief of *Hollywood Life*), Steven Gaydos (Executive Vice President and Content Executive Editor for *Variety*), Samantha Skey (CEO of SHE Media), Jann Wenner (President and COO of Wenner Media), and Gus Wenner (CEO of *Rolling Stone*).

*Bookforum* and *Hollywood Life* are listed as former properties of Penske Media Corporation.

Answer: False

*Bookforum* and *Hollywood Life* are listed as former properties of Penske Media Corporation, meaning they are no longer current subsidiaries.

Related Concepts:

  • Which brands are listed as former properties of Penske Media Corporation?: Former properties of Penske Media Corporation include *Bookforum* and *Hollywood Life*, indicating past ownership or operation by PMC.

Who founded Penske Media Corporation in 2003 and what is his current role?

Answer: Jay Penske, Chairman and CEO

Jay Penske founded Penske Media Corporation in 2003 and serves as its Chairman and CEO.

Related Concepts:

  • Who founded Penske Media Corporation and what is his current role in the company?: Jay Penske founded Penske Media Corporation in 2003 and currently serves as its Chairman and Chief Executive Officer (CEO).

What partnership did Penske Media Corporation establish in June 2015 concerning its imagery archives?

Answer: A partnership with Shutterstock as the exclusive licensor for imagery.

In June 2015, Penske Media Corporation partnered with Shutterstock as the exclusive licensor for its imagery archives.

Related Concepts:

  • What partnership did Penske Media Corporation establish in June 2015 concerning its imagery archives?: In June 2015, Penske Media Corporation partnered with Shutterstock, making Shutterstock the exclusive licensor for imagery from PMC's extensive fashion and entertainment archives.

Where is Penske Media Corporation's headquarters located, and with whom does it co-own the property?

Answer: 475 Fifth Avenue, co-owned with RFR Holding.

Penske Media's headquarters are located at 475 Fifth Avenue and are co-owned with RFR Holding.

Related Concepts:

  • Where is Penske Media's headquarters located, and with whom does it co-own the property?: Penske Media co-owns its headquarters at 475 Fifth Avenue, having partnered with RFR Holding to purchase the property in 2022.

Who is listed as the President and Editor-in-Chief of *Hollywood Life* within Penske Media Corporation's leadership team?

Answer: Bonnie Fuller

Bonnie Fuller is listed as the President and Editor-in-Chief of *Hollywood Life* within PMC's leadership team.

Related Concepts:

  • Who are some of the key individuals in Penske Media Corporation's leadership team?: Key individuals in Penske Media Corporation's leadership team include Jay Penske (Chairman and CEO), Bonnie Fuller (President and Editor-in-Chief of *Hollywood Life*), Steven Gaydos (Executive Vice President and Content Executive Editor for *Variety*), Samantha Skey (CEO of SHE Media), Jann Wenner (President and COO of Wenner Media), and Gus Wenner (CEO of *Rolling Stone*).

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