The 2011 WWE Draft
Unpacking the pivotal event that reshaped WWE's landscape, from key selections to the shifting dynamics of brand exclusivity.
Draft Overview ๐ Key Picks ๐คผDive in with Flashcard Learning!
๐ฎ Play the Wiki2Web Clarity Challenge Game๐ฎ
Background & Purpose
Brand Extension Context
The 2011 WWE Draft represented the ninth iteration of WWE's strategic roster reshuffling, occurring before the initial Brand Extension concluded. This initiative, first implemented in March 2002, established distinct identities for WWE's primary television programs, Raw and SmackDown, assigning personnel exclusively to one brand or the other. This structure aimed to foster competition and provide fresh narratives.
Strategic Objectives
The primary objectives of the annual WWE Draft were twofold: to invigorate television ratings by introducing new matchups and storylines, and to refresh the competitive landscape for each brand. By moving talent between Raw and SmackDown, WWE sought to maintain audience engagement and capitalize on emerging performer potential.
Event Logistics
Officially announced in April 2011, the 2011 WWE Draft was scheduled to take place in Raleigh, North Carolina, at the RBC Center. The event was broadcast live on the USA Network, with a supplementary draft continuing online the following day. This dual-platform approach allowed for broader participation and extended the narrative impact of the roster changes.
Key Selections & Dynamics
Landmark Picks
The 2011 Draft featured 30 selections, resulting in 29 wrestlers changing brands. Notably, John Cena was the first overall pick, moving to SmackDown, and later the final televised pick, returning to Raw. This marked him as the first performer to switch brands twice within a single draft event. Rey Mysterio's move to Raw and Daniel Bryan's initial assignment to SmackDown were also significant shifts for established performers.
Female Talent Movement
The draft saw five female performers change brands. Kelly Kelly was the first woman to be drafted, moving to SmackDown. Alicia Fox also moved to SmackDown, while Natalya and Beth Phoenix were drafted to Raw. These selections highlighted the growing importance of the women's division within WWE's brand strategy.
Championship Implications
Championships typically followed the drafted superstars. However, the WWE Divas Championship and WWE Tag Team Championship were inter-brand titles, meaning they were not exclusive to either Raw or SmackDown and thus played no direct role in the draft selections. Sheamus, as the WWE United States Champion, moved to SmackDown, with the title later transitioning back to Raw.
Determining Draft Picks
Televised Competition
The televised portion of the draft on Raw utilized matches between brand representatives to determine draft picks. The outcome of these contests dictated which brand secured the rights to select talent from the opposing roster. This competitive framework added a layer of narrative tension to the proceedings.
Online Draft Selections
Following the televised broadcast, the draft continued on WWE's official website. This online component featured 22 additional selections, with 13 picks allocated to Raw and nine to SmackDown. While the televised portion utilized match outcomes, the online selections were conducted through a randomized system, adding an element of unpredictability.
Immediate Reactions
Social Media Buzz
Following the draft selections, various WWE performers took to social media platforms, particularly Twitter, to express their reactions. Many commented on the significant talent shifts, such as John Cena and Randy Orton moving to SmackDown, and their own transitions to new brands.
Wrestler Sentiments
Mark Henry conveyed determination regarding his move to SmackDown, aiming for championship success. Rey Mysterio expressed pride in representing Raw, mirroring his previous tenure with SmackDown. John Cena highlighted the historical significance of being drafted first and last in the same event, setting a unique precedent.
Surprise and Anticipation
Big Show expressed surprise at his draft selection but looked forward to the transition to live television broadcasts. These varied reactions underscored the personal and professional impact of the draft on the WWE roster, generating anticipation for future storylines.
Impact and Evolution
Viewership and Promotion
The 2011 WWE Draft significantly boosted viewership for Monday Night Raw. The episode saw an increase in ratings compared to the previous week, indicating the draft's effectiveness in capturing audience attention and driving engagement with the brand's programming.
End of Brand Extension
By August 29, 2011, WWE announced the dissolution of brand exclusivity for performers. This meant that talent was no longer restricted to Raw or SmackDown, and championships became available across all shows. This move marked the end of the initial brand extension era, allowing for a unified roster.
Reintroduction of Brand Split
The unified roster approach was relatively short-lived. In July 2016, WWE reintroduced the brand split, with SmackDown beginning its live broadcast on Tuesdays. This strategic decision, according to Stephanie McMahon, was aimed at improving content flow across television and digital platforms, demonstrating WWE's adaptive business model.
Teacher's Corner
Edit and Print this course in the Wiki2Web Teacher Studio

Click here to open the "2011 Wwe Draft" Wiki2Web Studio curriculum kit
Use the free Wiki2web Studio to generate printable flashcards, worksheets, exams, and export your materials as a web page or an interactive game.
True or False?
Test Your Knowledge!
Gamer's Corner
Are you ready for the Wiki2Web Clarity Challenge?
Unlock the mystery image and prove your knowledge by earning trophies. This simple game is addictively fun and is a great way to learn!
Play now
References
References
- In addition to the United States, Raw is broadcast in various countries.[1]
- This wrestler was originally a Raw member but represented SmackDown after being drafted earlier in the evening.
- This wrestler was originally a SmackDown member but represented Raw after being drafted earlier in the evening.
- The draft pick was nullified due to Riley being under a personal service contract to The Miz, and not an official WWE contract. Riley officially signed with Raw on May 30, 2011.
Feedback & Support
To report an issue with this page, or to find out ways to support the mission, please click here.
Disclaimer
Important Notice
This page was generated by an Artificial Intelligence and is intended for informational and educational purposes only. The content is based on a snapshot of publicly available data from Wikipedia and may not be entirely accurate, complete, or up-to-date.
This is not professional advice. The information provided on this website is not a substitute for professional sports analysis, event planning, or media consultation. Always refer to official WWE resources and consult with qualified professionals for specific insights into the sports entertainment industry.
The creators of this page are not responsible for any errors or omissions, or for any actions taken based on the information provided herein.