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4KQ: A Sonic Chronicle of Brisbane's Airwaves

An academic exploration into the enduring legacy and evolution of 4KQ, a prominent commercial radio station in Brisbane, Queensland.

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About 4KQ

Location & Coverage

4KQ is a commercial radio station broadcasting from Brisbane, Queensland. Its broadcast area encompasses the major population centers of Brisbane, the Gold Coast, Ipswich, and the Sunshine Coast, ensuring a wide reach across southeastern Queensland.

Ownership & Branding

Currently owned by Sports Entertainment Network (SEN), the station operates under the branding SENQ 693. This transition signifies a strategic shift in its programming focus.

Broadcast Medium

Operating on the AM band at 693 kHz, 4KQ also utilizes Digital Audio Broadcasting (DAB+), providing listeners with enhanced audio quality and additional programming options. This dual-platform approach ensures accessibility across various listening environments.

Historical Trajectory

Foundational Years (1940s-1970s)

The genesis of 4KQ began with the granting of its license in August 1946. Broadcasting commenced on May 7, 1947, on 650 kHz, under the ownership of the Australian Labor Party. This period was marked by significant programming decisions and some controversies related to its political affiliation. The station underwent frequency adjustments, moving to 690 kHz in 1948 and later to 693 kHz in 1978. Power upgrades were also approved, enhancing its transmission capabilities.

The Golden Era: Country & Hits (1980s-2010s)

The late 1970s and early 1980s saw 4KQ achieve significant success, reaching the number one position in Brisbane's radio ratings. It cultivated a strong identity with its American and Australian country music format, branded as "The Best Country in the World." Following its acquisition by Wesgo in 1986, the station transitioned to a "Hits and Memories" format, featuring popular music from the 1960s through the 1980s, appealing to a broad demographic.

Transition and Rebranding (2010s-Present)

In recent years, 4KQ continued with a classic hits format, targeting listeners aged 40-54. In 2020, its studios relocated to Milton. A significant shift occurred in May 2022 when Sports Entertainment Network (SEN) acquired the station. This acquisition led to a rebranding as 693 SENQ and a strategic pivot towards becoming Queensland's dedicated sports radio station, featuring "constant sporting content." The transition marked the end of its long-standing music programming on June 30, 2022.

Format Evolution

Musical Eras

4KQ has historically been recognized for its music programming. It achieved prominence with a highly successful country music format in the late 1970s and early 1980s. Subsequently, under Wesgo's ownership, it adopted a "Hits and Memories" approach, focusing on popular music from the latter half of the 20th century. Prior to its most recent transition, the station presented a classic hits format, encompassing music from the 1960s, 1970s, and 1980s, with select tracks from the 1990s.

Current Sports Focus

Following its acquisition by Sports Entertainment Network (SEN) in May 2022, 4KQ was rebranded as 693 SENQ. The station's programming now centers exclusively on sports content, aiming to serve as Queensland's sole dedicated sports talk and coverage platform. This strategic realignment reflects SEN's broader network strategy in the Australian media landscape.

Supporting Content

Throughout its various formats, 4KQ has consistently provided essential listener services. News bulletins were historically aired hourly on weekdays, with increased frequency during breakfast programs. Similarly, traffic reports were integrated into programming, particularly during peak commute times, ensuring listeners remained informed about local conditions.

Technical Specifications

Transmission Details

4KQ operates on the AM frequency of 693 kHz. Its transmitter is powered at 10,000 watts during the day and 5,000 watts at night, ensuring robust signal coverage. The station also broadcasts via DAB+.

Transmitter Location

The station's transmitter is located at coordinates 27ยฐ22โ€ฒ47โ€ณS 153ยฐ14โ€ฒ6โ€ณE, situated within the Brisbane metropolitan area, facilitating effective signal propagation across its designated broadcast region.

Online Presence

Listeners can access the station's programming and information via its official website: www.sen.com.au/qld/. An archived version of the previous 4KQ website is also available, offering a glimpse into its past operations.

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References

References

  1.  ALP ratifies sale Canberra Times 6 April 1986 page 3
  2.  ARN new Brisbane studios Radio Today
A full list of references for this article are available at the 4KQ Wikipedia page

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Disclaimer

Important Notice

This document has been generated by an Artificial Intelligence system, drawing exclusively from the provided source text derived from Wikipedia. It is intended for academic and informational purposes, aiming to present the subject matter with clarity and depth suitable for higher education students.

This is not professional advice. The information presented herein is based on publicly available data and may not reflect the absolute latest developments or nuances of the radio industry or specific station operations. It is not a substitute for direct consultation with media professionals, broadcast engineers, or industry experts.

The creators of this content are not liable for any inaccuracies, omissions, or actions taken based on the information provided. Users are encouraged to consult primary sources and professional guidance for critical decisions.