Infinity Broadcasting
Charting the Airwaves of a Media Giant: An exploration of a pivotal radio and outdoor advertising company.
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Overview
A Broadcasting Powerhouse
Infinity Broadcasting Corporation was a prominent radio company that operated from 1972 until its transformation in 2005. It played a significant role in the radio broadcasting and outdoor advertising industries, known for its strategic acquisitions and association with influential radio personalities.
Corporate Structure
Initially founded as an independent entity, Infinity Broadcasting underwent several significant corporate changes. It became a subsidiary of CBS Corporation in 1997, later integrated into Viacom in 2000, and ultimately rebranded as CBS Radio in 2005, marking the end of the Infinity Broadcasting name.
Industry Presence
The company's primary focus was radio broadcasting, but it also held interests in outdoor advertising. Its strategic expansion, particularly following the Telecommunications Act of 1996, allowed it to amass a substantial portfolio of stations across major US markets.
Historical Trajectory
Formation and Early Growth
Infinity Broadcasting Corporation was established in 1972 by Michael A. Wiener and Gerald Carrus, former executives from Metromedia. Its initial acquisition was KOME, an FM radio station serving the San Francisco Bay Area, licensed by the FCC in 1973. The company continued its expansion, acquiring stations like WBCN in Boston in 1979.
Expansion Under Karmazin
Mel Karmazin joined Infinity in 1981, eventually becoming president. Under his leadership, the company acquired key stations in major markets, including New York (WNEW-FM, WKTU, WFAN) and Philadelphia (WYSP-FM). Infinity became a publicly traded company in 1986, further fueling its acquisition strategy, adding stations in Los Angeles, Washington D.C., Tampa, and Dallas within a year.
Public and Private Ventures
Karmazin and other executives took the company private in 1988, only to take it public again in 1992. By 1993, Infinity operated 22 radio stations. The loosening of ownership restrictions by the Telecommunications Act of 1996 enabled rapid expansion, increasing its station count to 75.
Key Figures
Mel Karmazin
Mel Karmazin was a central figure in Infinity Broadcasting's rise. Joining in 1981, he led the company through significant growth, including taking it public and overseeing numerous acquisitions. His leadership extended beyond radio, eventually influencing the broader CBS network. His tenure concluded with his departure in 2004 due to strategic differences.
Founders and Executives
Infinity was founded by Michael A. Wiener and Gerald Carrus, leveraging their experience from Metromedia. Key executives like Mel Karmazin were instrumental in shaping the company's strategic direction and operational success throughout its history.
Corporate Evolution
Merger with Westinghouse/CBS
In 1996, Westinghouse Electric Corporation, the owner of CBS, acquired Infinity Broadcasting for $4.9 billion. Karmazin became president of the merged CBS Radio Group. Following Westinghouse's renaming to CBS Corporation, a portion of its radio and outdoor assets were spun off in 1998, re-establishing Infinity Broadcasting Corporation as a public entity.
Integration with Viacom
A pivotal moment occurred in September 1999 when Viacom proposed a $37 billion merger with CBS Corporation. This merger was completed in May 2000, with Viacom acquiring 80% ownership of Infinity. During this period, Infinity expanded its portfolio further, acquiring stations from Clear Channel Communications and Giraudy SA.
Rebranding and Final Chapter
By 2002, Viacom acquired the remaining shares of Infinity, making it a wholly owned subsidiary. After Mel Karmazin's departure in 2004, the company underwent its final transformation. On December 14, 2005, Infinity Broadcasting Corporation officially reverted to the name CBS Radio, integrating into the revived CBS Corporation structure.
Enduring Legacy
From Infinity to Audacy
The entity known as CBS Radio continued its operations until November 17, 2017, when it was sold to Entercom, which subsequently rebranded as Audacy, Inc. The original website, infinityradio.com, now redirects to Audacy's platform, preserving the digital footprint of the former broadcasting giant.
Brand Repurposing
The "Infinity" brand name has seen subsequent repurposing. Audacy launched the "Infinity Sports Network" and "Infinity Networks," leveraging the established brand recognition for new ventures in sports and syndication, demonstrating the lasting impact of the original corporation.
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References
References
- Barry, David, "Jim Hard: He Played a Part in How the West Was Won--By FM Radio," Business Journal-San Jose, April 2, 1990, p. 12.
- Kamen, Robin, "To Infinity and Beyond: Mel Takes on CBS," Crain's New York Business, November 24, 1997, p. 1.
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Disclaimer
Important Notice
This page was generated by an Artificial Intelligence and is intended for informational and educational purposes only. The content is based on a snapshot of publicly available data from Wikipedia and may not be entirely accurate, complete, or up-to-date.
This is not financial or investment advice. The information provided on this website pertains to the historical corporate structure and operations of Infinity Broadcasting Corporation and its successors. It is not intended as a substitute for professional financial consultation, legal advice, or investment guidance. Always consult with qualified professionals for any financial or business decisions.
The creators of this page are not responsible for any errors or omissions, or for any actions taken based on the information provided herein.