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James Rosenquist: Deconstructing Pop Art

Dive into the vibrant world of James Rosenquist, a key figure in the Pop Art movement whose work challenged perceptions of advertising, consumerism, and visual culture.

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Who Was James Rosenquist?

A Pioneer of Pop Art

James Albert Rosenquist (November 29, 1933 โ€“ March 31, 2017) was an influential American artist and a significant proponent of the Pop Art movement.[1] His artistic practice was deeply rooted in his earlier experiences working in commercial sign painting. Rosenquist masterfully translated the visual language of advertising and consumer culture into the realm of fine art, often employing techniques learned from his commercial background to depict popular icons and everyday objects.[2] While frequently associated with contemporaries like Andy Warhol and Roy Lichtenstein, Rosenquist's work possessed a unique quality, frequently incorporating elements of Surrealism. He fragmented and juxtaposed imagery from advertisements and popular culture to powerfully convey the overwhelming nature of modern media.[2] His contributions were recognized in 2001 with his induction into the Florida Artists Hall of Fame.[3]

Origins

Early Years and Artistic Beginnings

Born on November 29, 1933, in Grand Forks, North Dakota, James Rosenquist was the only child of Louis and Ruth Rosenquist, who were amateur pilots of Swedish descent.[4] The family eventually settled in Minneapolis, Minnesota. Encouraged by his mother, who was also a painter, young James developed an early interest in art. He received a scholarship to the Minneapolis School of Art during his junior high years and later pursued painting at the University of Minnesota from 1952 to 1954.[5]

In 1955, at the age of 21, Rosenquist moved to New York City on scholarship to attend the Art Students League. There, he studied under notable painters such as Edwin Dickinson and George Grosz. Reflecting on his time at the Art Students League, Rosenquist expressed an ambition to learn how to paint murals, akin to the Sistine Chapel, indicating an early inclination towards large-scale works.[6]

From Billboards to Fine Art

To support himself while studying, Rosenquist initially worked as a chauffeur before joining the International Brotherhood of Painters and Allied Trades. As a union member, he gained extensive experience painting billboards in Times Square, eventually becoming a lead painter for Artkraft-Strauss, creating displays and window advertisements along Fifth Avenue.[7] This period proved formative, exposing him to the scale, techniques, and visual impact of commercial art.

Rosenquist abandoned billboard painting in 1960 following a tragic accident involving a colleague.[7] This pivotal moment led him to focus on his own studio work, developing a distinct style that retained the bold hues, monumental scale, and imagery characteristic of his sign-painting career, but applied to personal artistic projects.

Artistic Trajectory

Adapting Commercial Techniques

Rosenquist's professional artistic journey began at age 18 with a summer job painting Phillips 66 signs across North Dakota and Wisconsin. After leaving formal education, he transitioned into sign painting as a full-time occupation from 1957 to 1960.[4] He applied the techniques honed through this commercial work to the large-scale paintings he started creating in 1960. Like other Pop artists, Rosenquist adeptly adapted the visual lexicon of advertising and popular culture for the context of fine art.[8] He famously quipped, "I painted billboards above every candy store in Brooklyn. I got so I could paint a Schenley whiskey bottle in my sleep,"[9] highlighting his mastery of commercial imagery.

Time magazine recognized that "his powerful graphic style and painted montages helped define the 1960s Pop Art movement."[10] Art critic Peter Schjeldahl observed in 2003 that Rosenquist's importation of sign-painting methods into fine art was akin to Warhol's screen printing or Lichtenstein's comic strip panelsโ€”a deliberate fusion of painting aesthetics with the semiotics of media-saturated reality, defining a core aspect of classic Pop art.[4]

Exhibitions and Recognition

Rosenquist held his first two solo exhibitions at the Green Gallery in 1962 and 1963.[4] His monumental painting F-111, exhibited at the Leo Castelli Gallery in 1965, garnered him international acclaim.[4][11] Despite his association with the Pop Art movement, Rosenquist maintained his artistic independence, stating, "They [art critics] called me a Pop artist because I used recognizable imagery. The critics like to group people together. I didn't meet Andy Warhol until 1964. I did not really know Andy or Roy Lichtenstein that well. We all emerged separately."[12]

In 1971, Rosenquist began a significant relationship with Florida, accepting an offer from Donald Saff at the University of South Florida's Graphicstudio. He became a key contributor to the collaborative art initiative, producing numerous works and establishing his Aripeka studio in 1976.[13] His connection to Florida deepened with commissioned works, including murals for the state capitol and a sculpture for Johns Hopkins All Children's Hospital, alongside service on the Tampa Museum of Art's Board of Trustees.[14] His work F-111 was notably displayed for many years in the lobby of Key Tower in Cleveland, Ohio.[15]

Iconic Creations

Zone (1961)

Rosenquist identified his 1961 oil painting Zone as a pivotal work, marking a turning point in the development of his distinctive aesthetic. This piece exemplified his embrace of monumental scale, a recurring characteristic evident in his numerous large-format works.[2][17] Zone also represented a departure from his earlier experiments with Abstract Expressionism, with Rosenquist himself considering it his first Pop piece.[2] Executed on two separate canvases, the work incorporates imagery drawn from mass media, specifically a tomato and a clipping from a hand cream advertisement. These elements are divided into distinct zones, drawing visual parallels between forms like the arch of the tomato stem and the curve of a woman's eyelashes. This fragmented composition became a signature element of Rosenquist's often surreal style.[11]

President Elect (1962)

Released in the same year as Zone, President Elect is one of Rosenquist's most recognized works. The painting transforms a portrait of John F. Kennedy from a campaign poster into a towering display.[18][11] Superimposed onto the composition are images of a hand holding cake in grayscale and the rear of a Chevrolet. Rosenquist utilizes these popular culture icons to examine themes of fame, the relationship between advertising and the consumer, and the iconography associated with American politics. He sought to comment on the burgeoning role of advertising and mass media during Kennedy's campaign, noting, "I was very interested at that time in people who advertised themselves... So that was his face. And his promise was half a Chevrolet and a piece of stale cake."[2] The juxtaposition of Kennedy's portrait with the cake and Chevrolet highlights how each element was marketed to American consumers.

F-111 (1964โ€“65)

Completed in 1965, F-111 stands as one of James Rosenquist's most ambitious and largest works.[19] Spanning over 83 feet across 23 canvases, its immense scale directly evokes Rosenquist's background in billboard painting. The artwork features a life-sized depiction of the F-111 Aardvark fighter jet.[2] Initially conceived to envelop all four walls of the Castelli gallery in Manhattan, the painting was intended to create an immersive, continuous visual experience of war.[20]

Painted during the Vietnam War, F-111 juxtaposes imagery from the conflict with commercial advertisements, including tires, cake, lightbulbs, a woman in a salon hairdryer, bubbles, and spaghetti. Rosenquist masterfully contrasts these disparate elements to imply graphic scenes from the war; for instance, broken lightbulbs near the cockpit visually echo falling bombs, and the shape of the hairdryer hood resembles a missile. Through this powerful visual dialogue, Rosenquist questioned the role of marketing and media coverage of the war, describing the plane as "flying through the flak of consumer society to question the collusion between the Vietnam death machine, consumerism, the media, and advertising."[20]

Accolades

Recognition and Retrospectives

Rosenquist received numerous honors throughout his distinguished career. In 1963, he was selected for "Art In America Young Talent USA." He was appointed to a six-year term on the Board of the National Council of the Arts in 1978.[4] In 1988, he was awarded the Golden Plate Award by the American Academy of Achievement.[22] The Fundaciรณ Cristรณbal Gabarrรณn recognized his contributions to universal culture with its annual international award for art in 2002.[23]

To be creative is to be accepting, but it's also to be harsh on one's self. You just don't paint colors for the silliness of it all.

โ€“ James Rosenquist[21]

Rosenquist's work has been the subject of significant museum exhibitions since his early-career retrospectives organized by the Whitney Museum of American Art and the Wallraf-Richartz Museum in 1972. The Solomon R. Guggenheim Museum presented a comprehensive career retrospective in 2003, curated by Walter Hopps and Sarah Bancroft, which subsequently toured internationally.[24] His iconic F-111 was notably displayed at The Jewish Museum in 1965 and was referenced in Douglas Coupland's Polaroids from the Dead.[16]

Market Value

Significant Sales

James Rosenquist's artwork has commanded significant prices in the art market, reflecting his enduring influence and the value placed on his contributions to modern art. The highest recorded sale price for a painting by the artist was for his 1964 work, Be Beautiful. This piece achieved $3,301,000 at Sotheby's on May 14, 2014.[26][27] This notable sale underscores the sustained interest and financial valuation of Rosenquist's oeuvre among collectors and institutions.

Life Beyond Art

Family and Residences

James Rosenquist was married twice and was the father of two children.[4] His first marriage was to Mary Lou Adams, whom he wed on June 5, 1960.[28] Together, they had a son named John. This marriage concluded in divorce.[4]

Following his divorce, Rosenquist relocated to Aripeka, Florida, in 1976. His second marriage was to Mimi Thompson, whom he married on April 18, 1987. They had one daughter, Lily.[29][4]

Studio Fire

Tragically, on April 25, 2009, a significant fire swept through Hernando County, Florida, where Rosenquist had resided for three decades. The blaze destroyed his home, studios, and warehouse. Critically, all paintings stored on his property were lost, including artwork intended for an upcoming exhibition.[30][31] This devastating event represented a profound loss of both completed works and works in progress.

Final Chapter

Passing and Legacy

James Rosenquist died at his home in New York City on March 31, 2017, at the age of 83, following a prolonged illness.[4][9] He was survived by his wife, Mimi Thompson; his daughter, Lily; his son, John; and a grandson, Oscar.[4] His passing marked the end of a significant era in American art, leaving behind a legacy of bold, challenging, and visually arresting works that continue to resonate.

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References

References

  1.  "Art Space Talk: James Rosenquist", Myartspace, April 4, 2008. Retrieved May 16, 2008.
  2.  Litt, Steven. "Salle Mural Quietly Fills Key Tower Void", The Plain Dealer. March 22, 1998.
  3.  (March 15, 2019). James Rosenquist. Zone, (1961). artdesigncafe. Retrieved April 7, 2020.
  4.  (n.d.). James Rosenquist. F-111, (1964รขย€ย“65). Museum of Modern Art, New York. Retrieved April 5, 2020.
  5.  Stevens, Mark, New York Magazine (October 20, 2003). King of Pop
  6.  Miamiherald.com
A full list of references for this article are available at the James Rosenquist Wikipedia page

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