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Phoenix's Broadcast Evolution: KASW - The Spot

Charting the journey of a pivotal Arizona television station, from its inception to its role in next-generation broadcasting.

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Station Overview

Identity & Location

KASW, designated channel 61, is a significant television station serving the Phoenix, Arizona metropolitan area. It operates as an independent station under the branding "The Spot – Arizona 61." KASW is owned by the E. W. Scripps Company, sharing ownership and operational synergies with its sister station, ABC affiliate KNXV-TV.

Broadcasting Role

KASW holds a prominent position in the Phoenix market as a high-power ATSC 3.0 (NextGen TV) transmitter. In this capacity, it broadcasts the primary programming streams for six major commercial television stations in the Phoenix region, playing a crucial role in the distribution of advanced digital television services.

Facilities & Transmitter

The station's operational facilities are co-located with KNXV-TV on North 44th Street in Phoenix. KASW's primary transmitter is strategically situated on South Mountain, ensuring robust signal coverage across the metropolitan area and beyond.

Station History

Launch and Early Affiliations

KASW commenced broadcasting on September 23, 1995, marking the debut of a new full-power station in Phoenix. Initially, it served as the Phoenix affiliate for The WB network. Its early programming mix included network content, syndicated shows, classic films, and religious broadcasts, notably the LDS General Conference. The station also played a role in broadcasting local sports, including Phoenix Coyotes hockey games.

Ownership Transitions

The station's ownership has seen several significant changes. It began under Gregory Brooks's Brooks Broadcasting, operating under a local marketing agreement with KTVK. Belo Corporation later acquired KTVK and KASW, establishing Phoenix's first television duopoly. Subsequent transactions led to Meredith Corporation operating KASW via a shared services agreement, followed by its sale to Nexstar Media Group in 2015. In 2019, E. W. Scripps Company acquired KASW, integrating it into its portfolio.

Affiliation Shifts

KASW transitioned from its initial affiliation with The WB to become an affiliate of The CW network in 2006. This affiliation continued until November 2023, when The CW programming moved to a subchannel of KNXV-TV. Following this shift, KASW relaunched as an independent station, broadening its programming scope.

Programming & Content

Sports Broadcasting

KASW has a notable history in sports broadcasting. It served as the over-the-air home for the NHL's Phoenix Coyotes from 1996 to 2006 and resumed broadcasting their games in November 2023. Following the franchise's relocation, KASW now airs games for the Utah Mammoth and the Vegas Golden Knights. The station has also featured broadcasts of the Arizona Rattlers (arena football), Phoenix Mercury (WNBA), and Phoenix Rising FC (soccer).

Local News & Content

In its early years, KASW featured a 9 PM newscast produced by KTVK. Following its acquisition by Scripps, KNXV-TV began producing local news content for KASW. This includes an expanded morning news program and a 9 PM newscast, enhancing KASW's local news presence and providing viewers with comprehensive coverage.

Technical Specifications

ATSC 3.0 Leadership

KASW is distinguished as the primary high-power ATSC 3.0 (NextGen TV) transmitter for the Phoenix market. This advanced digital television standard offers enhanced features such as superior video and audio quality, improved reception, and interactive capabilities. KASW's role in this infrastructure is vital for the region's digital broadcast future.

Multiplexing & Transmission

KASW's ATSC 3.0 signal carries multiple subchannels, including its own programming ("AZ61 NG") and those of other major networks like CBS (KPHO-NG), Fox (KSAZ-NG), NBC (KPNX-NG), ABC (ABC15NG), and MyNetworkTV (KUTP-NG). The station's technical parameters include an Effective Radiated Power (ERP) of 445 kW and a Height Above Average Terrain (HAAT) of 551.8 meters, originating from its South Mountain transmitter location.

Affiliation History

Past Affiliations

KASW began its broadcast journey in 1995 as an affiliate of The WB. In 2006, it transitioned to The CW network, maintaining this affiliation for over 17 years. These network affiliations shaped its programming schedule and audience reach during those periods.

Current Independent Status

Since November 2023, KASW operates as an independent station. This shift allows for greater flexibility in programming choices, enabling the station to focus on local content, sports, and syndicated entertainment programming tailored to the Phoenix market, including its role as "The Spot."

Ownership & Operations

Current Ownership

KASW is currently owned by the E. W. Scripps Company, a diversified media conglomerate with a significant presence in broadcast television, newspapers, and digital media. This ownership ensures robust operational support and strategic alignment with Scripps's broader media objectives.

Sister Station Synergy

Operating under the same ownership umbrella, KASW maintains a close relationship with its sister station, KNXV-TV (ABC). This synergy facilitates shared resources, operational efficiencies, and collaborative opportunities, particularly in news production and marketing, enhancing the overall service to the Phoenix audience.

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References

References

A full list of references for this article are available at the KASW Wikipedia page

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Disclaimer

Important Information

This content has been generated by an Artificial Intelligence model and is intended for educational and informational purposes only. It is based on data extracted from publicly available sources, which may not be exhaustive or entirely up-to-date.

This is not professional broadcast or media advice. The information presented here should not be considered a substitute for consultation with qualified media professionals, legal counsel, or industry experts. Always verify information with official sources and consult with professionals for specific guidance.

The creators of this page are not liable for any errors, omissions, or actions taken based on the information provided herein.