The Digital Paddock: Motorsport.com's Global Race
Dive into the world of motorsport journalism with Motorsport.com, the leading online authority for racing news, analysis, and historical archives.
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About Motorsport.com
The Hub for Racing Fans
Motorsport.com is a premier website dedicated exclusively to motor racing news and content. It serves as a central hub for enthusiasts worldwide, providing comprehensive coverage across various motorsport disciplines.
Global Reach and Languages
The platform boasts an extensive international presence, with 21 distinct editions and content available in multiple languages, including English, Spanish, Portuguese, French, Italian, German, Dutch, Japanese, Polish, Russian, Chinese, Arabic, Hungarian, Ukrainian, Indonesian, and Turkish. This ensures accessibility for a diverse global audience.
Ownership and Headquarters
Motorsport.com is owned by Motorsport Network Media LLC (MSNM), a leading global media company. The company's headquarters are located in Miami, United States. MSNM is an affiliate of GMF Capital, following its acquisition by GMF Media.
Chronicles of the Track: A History
Foundation and Early Growth
Established on April 9, 1994, Motorsport.com began its journey as a dedicated source for motor racing information. Its early years focused on building a foundational presence in the digital motorsport landscape.
2015: Strategic Acquisitions and Partnerships
The year 2015 marked a significant period of expansion for Motorsport.com. The platform strategically acquired several key digital media entities to broaden its content base and reach:
- Acquired ToileF1.com, a prominent French motor sport website.
- Acquired Worldcarfans.com, an online publication for automotive enthusiasts.
- Acquired Edimotive S.r.l., Italy's largest online automotive publishing company.
- Formed a global survey partnership with the Grand Prix Drivers' Association (GPDA) to engage fans.
- Announced a digital partnership with MSN.com.
2016: Accelerating Global Expansion
Building on the momentum of 2015, Motorsport.com continued its aggressive growth strategy in 2016 through further acquisitions and partnerships:
- Acquired TotalRace.com.br, a Brazilian motorsport website.
- Acquired Giorgio Piola's technical archive, preserving valuable motorsport data.
- Acquired Motocuatro.com, a leading Spanish motorcycle racing digital media company.
- Acquired TurkiyeF1.com, a Turkish auto racing website.
- Acquired gp-live.hu, a Hungarian auto racing website.
- Acquired F1-Ukraine.com.ua, establishing a digital platform in Ukraine.
- Became the official media partner for the 2016 TCR International Series.
- Launched a tri-language Swiss edition.
- Expanded into Japan through a joint venture with Kotsu Times Sha Co.
- Formed content partnerships with VICE Sports and AOL's Autoblog.com.
Motors TV Transition
In 2016, Motorsport.com acquired the European TV station Motors TV. However, by 2018, the rebranded Motorsport.TV ceased television broadcasting operations, shifting its focus entirely to digital platforms.
Strategic Growth and Partnerships
Key Collaborations
Motorsport.com has actively pursued strategic partnerships to enhance its content and reach:
- Grand Prix Drivers' Association (GPDA): A significant collaboration in 2015 aimed at surveying global Formula 1 fans, yielding over 200,000 responses from 194 countries.
- MSN.com: A partnership established in 2015 to expand digital reach.
- Ferrari: Served as the official media partner for Ferrari's Finali Mondiali event in 2015.
- FIA World Endurance Championship (WEC): Became the official digital media partner in March 2016.
- VICE Sports & AOL's Autoblog.com: Formed global digital content partnerships in late 2015.
- TCR International Series: Became an official media partner in June 2016.
Leadership and Merchandising
In January 2016, Zak Brown was appointed as the non-executive chairman of Motorsport.com. Concurrently, the platform initiated a strategic merchandising partnership with Branded-London and Puma Company, expanding its brand presence beyond digital content.
International Ventures
The company's commitment to global expansion is evident in its ventures:
- Japan: Expanded into the Japanese market in 2016 via a joint venture with Kotsu Times Sha Co.
- Switzerland: Launched a tri-language Swiss edition in March 2017, partnering with businessman Lorenzo Senna.
Accolades on the Podium
Telly Award Recognition
Motorsport.com has been recognized for its quality digital content, notably receiving a Silver Telly Award from the prestigious Telly Awards. This award highlights the excellence in video production and digital media distributed by the platform.
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References
References
- Motorsport.com Appoints Zak Brown Non-Executive Chairman
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