What is the primary business of Nation Broadcasting Corporation (NBC)?

Nation Broadcasting Corporation (NBC) is a Philippine radio and television broadcast company. It operates both radio and television stations across the Philippines, serving as a key player in the country's media landscape.

When was Nation Broadcasting Corporation (NBC) established, and what was its initial focus?

NBC was established on July 12, 1963, initially focusing on radio broadcasts. This marked the beginning of its operations in the Philippine broadcasting industry.

Who is the current parent company of Nation Broadcasting Corporation (NBC)?

As of December 2013, NBC operates as a subsidiary of MediaQuest Holdings, Inc. MediaQuest Holdings itself is part of the PLDT Beneficial Trust Fund, indicating a significant corporate backing.

Which sister network operates the radio and television stations of NBC?

NBC's radio and television stations are operated by its sister network, TV5 Network, Inc. This close operational relationship allows for integrated media strategies and resource sharing.

Where are the corporate offices and studios of Nation Broadcasting Corporation located?

NBC shares its corporate offices and studios with TV5 Network, Inc. at the TV5 Media Center. This facility is located at Reliance cor. Sheridan Sts., Mandaluyong, Metro Manila, Philippines, placing it within a major business and media hub.

Who founded Nation Broadcasting Corporation (NBC)?

Nation Broadcasting Corporation was founded by Abelardo L. Yabut, Sr., who established the company in 1963.

What was the first AM station launched by NBC, and where was it located?

NBC's pioneer AM station was DXYZ, which was launched in Zamboanga City in 1963. This marked the company's initial foray into broadcasting.

How did NBC's initial AM station operate?

The DXYZ station in Zamboanga City operated using a surplus transmitter that Abelardo L. Yabut, Sr. purchased from Deeco Electronics in Manila. This indicates an entrepreneurial approach to establishing early broadcasting infrastructure.

What was the extent of NBC's AM station network in its early years?

Throughout the years following its establishment, NBC successfully launched a network of 10 AM stations in various provincial areas across the Philippines, aiming for broad national coverage.

What significant acquisition did NBC make in 1987, and how was it transformed?

In 1987, NBC acquired DWXX 1026 AM from Hypersonic Broadcasting Center. It was subsequently reformatted as DZAM, featuring news, commentaries, and a balanced mix of entertainment and music programming to cater to a wider audience.

How did the station DZAM evolve in 1998?

In 1998, DZAM changed its call letters to DZAR and was reformatted to focus more intensely on news and talk programming, reflecting a shift towards more in-depth content.

What were some of NBC's pioneering achievements in AM broadcasting?

NBC achieved several milestones in AM broadcasting, including being the first network to broadcast 24 hours a day outside of Metro Manila (via DYCB 765 in Cebu City). It also pioneered the use of satellite broadcasting to connect the archipelago and consistently covered live games of the Philippine Amateur Basketball League and the Philippine Basketball Association.

What rebranding occurred for NBC's AM stations in 1998?

In 1998, DZAR and other NBC AM stations were rebranded under the name Angel Radyo, giving them a unified identity.

Who acquired NBC's AM stations in 2005, and what was the new branding?

In 2005, Apollo Quiboloy, the leader of The Kingdom of Jesus Christ (KJC), acquired all of NBC's AM stations through Swara Sug Media Corporation. These stations were subsequently rebranded as Sonshine Radio.

When did NBC enter the FM broadcasting landscape, and what was its first station?

NBC established its first FM station, DWFM, in 1973 during the martial law era. This marked the Yabut family's entry into the nation's capital market and positioned it as the third FM station in the area at that time.

What was the format of the early FM station MRS 92.3?

MRS 92.3 operated as an adult contemporary station, playing listeners' most requested songs. This format aimed to appeal to a broad adult demographic.

How did NBC expand its FM presence in the mid-1970s?

In 1975, NBC expanded its FM network by establishing its first stations in Cebu City (DYNC 101.9) and Davao City (DXFM 101.9). Its provincial stations also adopted similar formats, extending its reach.

How were NBC's FM stations rebranded after the acquisition by MediaQuest Holdings in 1998?

Following MediaQuest Holdings' acquisition in 1998, NBC's FM stations were rebranded under the '@ Rhythms' banner. Each station adopted a unique name that reflected its specific music format.

What specific formats were adopted by some of the '@ Rhythms' branded stations?

Under the '@ Rhythms' banner, DWFM in Manila became Joey, featuring a smooth jazz and R&B format. Tony in Zamboanga aired oldies from the 1950s and 1960s, while Rocky in Iligan focused on modern rock music.

What format did most of the other provincial '@ Rhythms' stations broadcast?

The majority of the remaining NBC stations in provincial locations, including Baguio (Jesse), Cabanatuan (Donna), San Pablo, Laguna (Lovely), Naga (Nikki), Legazpi (Alex), Bacolod (Jamie), Cebu (Charlie), Davao (Danni), Butuan (Jake), Cagayan de Oro (Sandy), General Santos (Anna), and Cotabato (Marco), aired a contemporary hit radio format.

When did the '@ Rhythms' branding cease, and what happened to the station names?

The '@ Rhythms' banner was dropped in 2004. After this, the stations retained their individual names, such as Joey, Tony, and Rocky, continuing their established formats.

What significant change occurred for XFM in February 2008?

XFM, which initially featured ambient, chill, down-tempo, electronica, house, lounge, trip-hop, and indie music, underwent a format change in February 2008, adapting its programming.

What happened to the Manila, Cebu, and Davao FM stations in October 2009?

In October 2009, these stations discontinued their Smooth AC format. The Manila station was leased to All Youth Channels and rebranded as U92, a complementary CHR radio brand to MTV Philippines. The Cebu and Davao stations were leased to AudioWAV and rebranded as WAV FM.

When did ABC Development Corporation take over the management of 92.3 FM, and what was the outcome?

On October 1, 2010, ABC Development Corporation, a corporate sister of TV5 Network, took over the management of 92.3 FM. This strategic move led to the launch of Radyo5 92.3 News FM, establishing the first news/talk station on the FM band.

When did Radyo5 92.3 News FM officially begin broadcasting?

Radyo5 92.3 News FM made its debut on November 8, with its first full day of broadcasting commencing at 4 am. This marked the start of its operations as a dedicated news and talk station.

How did Radyo5 expand its reach to provincial areas?

Beginning February 21, 2011, NBC's provincial FM stations started carrying Radyo5 programming. This expansion allowed the news and talk format to reach audiences nationwide, either through relays of the Manila station or as regional outlets with dedicated local programming.

What is the callsign for Nation Broadcasting Corporation's UHF television station?

Nation Broadcasting Corporation's UHF television station is identified by the callsign NBC-41.

Who is the owner of the NBC television station (NBC-41)?

The NBC television station is owned by the First Pacific conglomerate, which is headed by Manuel V. Pangilinan. Pangilinan also holds a significant leadership role as the chairman of the telecommunications giant Philippine Long Distance Telephone Company (PLDT).

What was the previous identity of NBC TV 41 before it became associated with TV5?

Before its association with TV5, NBC TV 41 was known as MTV Philippines. This indicates a transition from a music-focused channel to a broader media network.

When did MTV Philippines cease operations as a channel?

MTV Philippines became a defunct channel in February 2010. This followed a six-year partnership and the dissolution of a multi-year deal with All Youth Channel (AYC).

What happened to the NBC TV 41 frequency after MTV Philippines ceased operations?

After remaining inactive, the frequency began test broadcasting as TV5 in October 2010. This occurred after ABC Development Corporation took over the management of NBC stations, signaling a new phase for the channel.

When was AksyonTV launched, and what was its initial programming?

AksyonTV was launched on February 21, 2011. Its initial programming included the simulcast of *Andar ng Mga Balita*, a morning news program also aired on Radyo5 News FM.

Who hosted the inaugural program on AksyonTV?

The inaugural program on AksyonTV, *Andar ng Mga Balita*, was hosted by Martin Andanar. Andanar is noted for his later role as a CGTN anchor.

How long did AksyonTV operate before being rebranded as 5 Plus?

AksyonTV operated as a news channel, later incorporating sports content, for eight years before its rebranding as 5 Plus.

What was the focus of the rebranded channel, 5 Plus?

Launched on January 13, 2019, 5 Plus primarily featured sports content sourced from ESPN5. It was designed to complement the programming of The 5 Network.

When did 5 Plus undergo another rebranding, and what is the channel called now?

On March 8, 2020, after operating as 5 Plus for 14 months, the channel was relaunched and rebranded as One Sports. This change made the sports content more widely available on free TV and other pay television platforms.

What is the effective date and purpose of the agreement between NBC and PCMC?

The agreement became effective on November 4, 2024. It involves converting the affected NBC stations into outlets for PCMC's Favorite Music Radio brand, serving as its national relay feed.

What happened to the True FM programs as a result of the deal with PCMC?

As part of the agreement, True FM's programs were transferred to DWLA 105.9 MHz in Metro Manila and DXET 106.7 MHz in Davao. These stations are owned by Bright Star.

Which specific NBC FM stations were retained by NBC following the deal with PCMC?

NBC retained ownership and operation of its stations in Cebu (DYFM-FM) and Cagayan de Oro (DXRL) following the agreement with PCMC.

Which NBC FM stations were transferred to PCMC as part of the deal?

As part of the deal, NBC transferred its stations in Baguio (DZYB), Bacolod (DYBC), and General Santos (DXOO) to PCMC.

Are NBC's television assets included in the deal with PCMC?

No, NBC's owned television assets were explicitly excluded from the deal with Philippine Collective Media Corporation (PCMC).

What rebranding occurred for Radyo5 in line with the recent developments?

In conjunction with the recent developments, NBC rebranded Radyo5 as the True Network. This initiative aims to establish True FM as a multimedia brand extending across various platforms.

What legislative franchise renewal did NBC receive in 1998?

In 1998, NBC's congressional franchise was renewed for an additional 25 years through Republic Act No. 8623.

What did Republic Act No. 8623 grant NBC?

Republic Act No. 8623 granted NBC the legal authority and franchise to construct, install, establish, operate, and maintain radio and television broadcasting stations for commercial purposes throughout the Philippines, emphasizing public interest.

What legislative franchise renewal did NBC receive in 2022, and what new provisions were included?

On March 29, 2022, NBC's franchise was renewed for another 25 years via Republic Act No. 11667, signed by President Rodrigo Duterte. This renewal notably included specific clauses addressing the implementation of digital television transmission in the Philippines.

What is One Sports in the context of TV5 Network?

One Sports is the dedicated sports channel of TV5 Network Inc. Nation Broadcasting Corporation (NBC) serves as its primary content provider, broadcasting on NBC's flagship station, UHF channel 41, and was launched on March 8, 2020.

What is the True Network, and what does it encompass?

The True Network is a multimedia platform brand developed by NBC. It evolved from the all-news/talk radio network Radyo5 ('Radyo Singko') and now encompasses the flagship FM radio brand, True FM, and its pay television channel counterpart, True TV, extending its presence across various media platforms.

What is the frequency of True FM in Metro Manila?

True FM broadcasts on the frequency 105.9 MHz in Metro Manila, serving as a key station for the network in the capital region.

What are the callsigns and channel numbers for NBC's television stations broadcasting as One Sports?

One Sports Manila uses the callsign DWNB on Channel 41. One Sports Benguet uses the callsign DZYB on Channel 36. One Sports General Santos uses the callsign PA on Channel 22.

What are the callsigns and channel numbers for the RPTV stations operated by NBC?

RPTV Cebu uses the callsign DYAN on Channel 29. RPTV Cagayan de Oro uses the callsign DXCO on Channel 29. RPTV Davao uses the callsign DXAN on Channel 29.

Nation Broadcasting Corporation Wiki: Broadcasting the Nation: The Story of NBC Philippines

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About NBC

The Broadcast Pioneer

Nation Broadcasting Corporation (NBC) is a prominent Philippine radio and television broadcast company, established in 1963. It has played a significant role in shaping the media landscape of the Philippines.

Corporate Structure

As of December 2013, NBC operates as a subsidiary of MediaQuest Holdings, Inc., which is part of the PLDT Beneficial Trust Fund. Its radio and television stations are managed by its sister network, TV5 Network, Inc., with shared corporate offices and studios at the TV5 Media Center in Mandaluyong City.

Reach and Impact

NBC's extensive network of AM and FM radio stations, along with its television presence, has allowed it to reach diverse audiences across the Philippine archipelago. Its operations have been marked by innovation and adaptation to evolving media technologies.

Historical Trajectory

Genesis and Early Operations

Founded by Abelardo Yabut Sr., NBC commenced operations on July 12, 1963, with its pioneer AM station, DXYZ, in Zamboanga City. The network rapidly expanded, establishing a string of AM stations across provincial areas and pioneering 24-hour broadcasts outside Metro Manila.

Radio Innovations

NBC was recognized for its pioneering efforts in radio, including bridging the archipelago via satellite broadcasting and covering major sports leagues like the Philippine Basketball Association. Stations like DZAM (later DZAR) evolved into news and talk formats, showcasing the network's adaptability.

FM Broadcasting Evolution

The establishment of DWFM in 1973 marked NBC's entry into FM broadcasting in the capital. Over the years, its FM stations underwent various rebrands and format changes, adapting to listener preferences and market trends, such as the "@ Rhythms" banner and later formats like smooth jazz, R&B, and contemporary hits.

Radio Network

AM Broadcasting

NBC's AM stations were instrumental in its early growth. Key stations included DXYZ, DZAM/DZAR, and DYCB 765 in Cebu, which pioneered 24-hour broadcasting in provincial areas. Many of these stations were later acquired by Swara Sug Media Corporation and rebranded as Sonshine Radio.

FM Broadcasting

The FM segment saw significant evolution, with stations like DWFM (later Joey, then XFM, then U92) and provincial outlets adopting diverse formats from adult contemporary and smooth jazz to modern rock and contemporary hits. The network's FM assets have seen further transitions, including leases to AudioWAV and the eventual integration into the Radyo5 and True Network brands.

Network Rebranding

Following MediaQuest's acquisition in 1998, NBC's FM stations were rebranded under the "@ Rhythms" banner, featuring various formats. Later, the Manila station became U92, while Cebu and Davao stations were leased to AudioWAV and rebranded as WAV FM. The network's radio operations have largely transitioned to the Radyo5 and subsequently the True Network branding.

Television Presence

From MTV to News

NBC's television arm, NBC-41, initially operated as MTV Philippines under a partnership. After the dissolution of this agreement, the channel underwent a transition, eventually becoming the platform for AksyonTV in 2011, a Filipino-language news channel.

Evolving Channels

AksyonTV later evolved into 5 Plus in 2019, focusing more on sports content. In March 2020, it was relaunched as One Sports, serving as a dedicated sports channel for the TV5 Network, expanding its reach across free-to-air and pay television platforms.

Digital Transition

Recent legislative franchise renewals have included provisions for digital television transmission, indicating NBC's ongoing adaptation to technological advancements in the broadcasting industry.

Broadcast Assets

Television Stations

NBC operates key television stations that broadcast various programming, including sports and news. These stations are crucial components of the TV5 Network's broadcast infrastructure.

Television Stations Operated by NBC
Branding	Callsign	Ch. #	Station Type	Power (kW ERP)	Location (Transmitter site)
One Sports Manila	DWNB	41	Originating	30 kW (50 kW ERP)	Antipolo City, Rizal (Mega Manila)
One Sports Benguet	DZYB	36	Relay	1 kW	Mt. Sto. Tomas, Tuba, Benguet (North Central Luzon)
One Sports General Santos	PA	22	Relay	1 kW	General Santos (Soccsksargen)
RPTV Cebu	DYAN	29	Relay	10 kW	Mt. Busay, Cebu City (Central Visayas)
RPTV Cagayan de Oro	DXCO	29	Relay	10 kW	Cagayan de Oro (Northern Mindanao)
RPTV Davao	DXAN	29	Relay	10 kW	Davao City (Davao Region)

Radio Stations

NBC manages a portfolio of FM radio stations, many of which now operate under the True FM brand, providing music and news content across various regions.

True FM Stations Operated by TV5 Network Inc.
Branding	Callsign	Frequency	Power (kW)	Location	Notes
True FM Cebu	DYFM	101.9 MHz	10 kW	Cebu	Relay station of 105.9 True FM Manila
True FM Cagayan de Oro	DXRL	101.5 MHz	10 kW	Cagayan de Oro	Relay station of 105.9 True FM Manila

Additionally, NBC's former AM stations and other FM stations have had varied histories, with some being sold or rebranded under different networks.

FM Radio Stations Operated by Philippine Collective Media Corporation (PCMC)
Branding	Callsign	Frequency	Power (kW)	Location	Notes
FM Radio Manila	DWFM	92.3 MHz	25 kW	Metro Manila
FM Radio Baguio	DZYB	102.3 MHz	10 kW	Baguio	Relay station of 92.3 FM Radio Manila
FM Radio Bacolod	DYBC	102.3 MHz	10 kW	Bacolod	Relay station of 92.3 FM Radio Manila
FM Radio General Santos	DXOO	97.5 MHz	10 kW	General Santos	Relay station of 89.5 FM Radio DavNor
FM Radio Davao	DXFM	101.9 MHz	10 kW	Davao	Relay station of 89.5 FM Radio DavNor

Legislative Franchise

Franchise Renewals

NBC has secured and renewed its congressional franchise multiple times, ensuring its continued operation and ability to serve the public interest. Republic Act No. 8623, signed in 1998, granted a 25-year franchise. More recently, Republic Act No. 11667, signed in March 2022, renewed the franchise for another 25 years, explicitly including provisions for digital television transmission.

Recent Developments

Strategic Agreements

In October 2024, reports indicated that Prime Media Holdings, through Philippine Collective Media Corporation (PCMC), entered into a blocktime and content licensing agreement with MediaQuest Holdings for NBC's FM assets. This move signifies a significant shift in the operational landscape for some of NBC's radio frequencies.

Brand Transition

Following these agreements, NBC's Radyo5 brand has been rebranded as the "True Network," expanding its presence across radio (True FM), pay TV (True TV), podcasts, and digital platforms, reflecting a strategic multimedia approach.

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References

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Important Notice

This page was generated by an Artificial Intelligence and is intended for informational and educational purposes only. The content is based on a snapshot of publicly available data from Wikipedia and may not be entirely accurate, complete, or up-to-date.

This is not professional media or business advice. The information provided on this website is not a substitute for professional consultation regarding media operations, broadcasting regulations, or business strategy. Always refer to official sources and consult with qualified professionals for specific needs.

The creators of this page are not responsible for any errors or omissions, or for any actions taken based on the information provided herein.

Broadcasting the Nation

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About NBC 🏢

🎙️ The Broadcast Pioneer

🤝 Corporate Structure

🌐 Reach and Impact

Historical Trajectory 📜

🚀 Genesis and Early Operations

📻 Radio Innovations

FM FM Broadcasting Evolution

Radio Network 🎙️

AM AM Broadcasting

FM FM Broadcasting

🔊 Network Rebranding

Television Presence 📺

🎬 From MTV to News

📰 Evolving Channels

📡 Digital Transition

Broadcast Assets 📊

📺 Television Stations

FM Radio Stations

Legislative Franchise ⚖️

📜 Franchise Renewals

Recent Developments 📰

🤝 Strategic Agreements

🔄 Brand Transition

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📜 Important Notice

Dive in with Flashcard Learning!

About NBC

The Broadcast Pioneer

Corporate Structure

Reach and Impact

Historical Trajectory

Genesis and Early Operations

Radio Innovations

FM Broadcasting Evolution

Radio Network

AM Broadcasting

FM Broadcasting

Network Rebranding

Television Presence

From MTV to News

Evolving Channels

Digital Transition

Broadcast Assets

Television Stations

Radio Stations

Legislative Franchise

Franchise Renewals

Recent Developments

Strategic Agreements

Brand Transition

Teacher's Corner

True or False?

Test Your Knowledge!

Gamer's Corner

Discover other topics to study!

References

Feedback & Support

Disclaimer

Important Notice