What is Network 10 commonly known as, and what type of television network is it?

Network 10 is commonly referred to as the 10 Network, Channel 10, or simply 10. It is an Australian commercial free-to-air television network.

What is Network 10's current ranking among Australian television networks?

As of 2024, Network 10 is the fourth-rated television network in Australia, positioned behind Seven Network, Nine Network, and ABC TV, and ahead of SBS.

Who is the current owner of Network 10?

Network 10 is a wholly owned subsidiary of Paramount Skydance's UK & Australia division.

What was the historical context in Australia that led to the licensing of a third commercial television station?

In the early 1960s, the Australian Government began considering the licensing of a third commercial television station in each capital city. This move was partly seen as a response to public dissatisfaction with the dominance of imported programming and the limited amount of local content available on television.

When and where did Network 10 originally launch?

The network first launched as ATV-0 in Melbourne on August 1, 1964, owned by Ansett Transport Industries. This was followed by TEN-10 in Sydney on April 5, 1965, originally owned by United Telecasters.

What were the initial names and branding of the network before it became known as Network Ten?

Initially, the network was dubbed the Independent Television System (ITS). In 1970, it adopted the title 'The 0-10 Network', reflecting the channel numbers of its first two stations, ATV and TEN.

What significant event marked the beginning of color broadcasting for Network 10?

Melbourne's ATV was the first station in the network to stage color broadcasts in 1967, covering a horse race in Pakenham, Victoria. This event served as a precursor to the nationwide transition to color broadcasting on March 1, 1975.

How did the program 'Number 96' impact Network 10's financial situation in the early 1970s?

The controversial adult soap opera 'Number 96', which premiered in March 1972, became a massive rating success and is credited with the network's financial recovery. Its popularity significantly boosted advertising revenue, increasing from $1 million in 1971 to over $10 million in 1972.

What was Rupert Murdoch's involvement with Network 10 in the late 1970s?

Rupert Murdoch acquired a 46% stake in Ten Sydney in 1977 after regulatory blocks prevented him from expanding into the Sydney market directly. He also gained control of channel 0 in Melbourne through a 50% stake in Ansett Australia in 1979.

When did the 0-10 Network officially rebrand as Network Ten, and why?

The network rebranded as Network Ten on January 20, 1980. This change coincided with Melbourne's ATV moving from channel 0 to channel 10.

What significant changes occurred in Network 10's affiliations and ownership in the late 1980s?

In 1987, Adelaide's SAS-10 and ADS-7 swapped affiliations and frequencies. When Rupert Murdoch became a US citizen in 1985, he was required to sell his flagship stations, which were acquired by The Northern Star (part of the Westfield Group). Westfield later sold the network in 1989 to a consortium led by Charles Curran and Steve Cosser.

What led to Network 10 entering receivership in the early 1990s?

Northern Star Holdings, the owner at the time, faced financial difficulties following the 1987 stock market crash and regulatory issues. This culminated in the company going into receivership in September 1990.

Who acquired Network 10's flagship stations in 1992, and what programming strategy was adopted?

In 1992, the network's flagship stations were acquired by the Canadian-based Canwest media group. The network also commenced a strategy of targeting younger audiences.

How did Network 10 experience a period of recovery and success between 1995 and 2007?

Following financial recovery, Ten Network Holdings floated on the Australian Stock Exchange in 1998. The network found significant success with the introduction of reality television formats like 'Big Brother Australia' in 2001 and 'Australian Idol' in 2003, leading to strong ratings, particularly in 2004 when it finished second nationally.

What was the significance of 'Big Brother Australia' and 'Australian Idol' for Network 10?

'Big Brother Australia', launched in 2001, became synonymous with the network in the 2000s, running for 8 seasons. 'Australian Idol', launched in 2003, was also a major hit for several years, contributing to the network's successful period.

What major changes occurred in Network 10's digital channel strategy around 2007-2009?

Ten HD was launched as a breakaway channel in December 2007. However, it ceased broadcasting in March 2009 and was replaced by One HD, a sports-focused high-definition channel.

What financial difficulties did Canwest face, leading to its sale of Network 10 shares?

Canwest announced in September 2009 that it was selling its majority stake in Ten Network Holdings to pay down significant debt. The company subsequently filed for creditor bankruptcy protection due to mounting debt across its various media assets.

When did Network 10 launch the digital channel 'Eleven', and what was its target audience?

Network Ten launched the digital channel 'Eleven' on January 11, 2011. It was specifically aimed at a 'distinctly youthful' audience, targeting individuals between the ages of 13 and 29.

What led to Network 10's ratings decline in 2012, and what was the consequence for its programming leadership?

In 2012, Network 10 launched many new programs that were unsuccessful, causing its ratings to drop to fourth place behind ABC TV for an extended period. This poor performance resulted in the resignation of its Chief Programming Officer, David Mott.

What financial troubles did Network 10 face in 2016-2017, leading to its administration?

Following a significant half-year loss of $232 million, key shareholders like Lachlan Murdoch, Bruce Gordon, and James Packer withdrew support for a crucial loan. This led to the network asking for a trading halt and subsequently entering voluntary administration in June 2017.

Who acquired Network 10 in late 2017, and what was the financial impact on existing shareholders?

In August 2017, administrators announced that CBS Corporation, which already held a significant stake, had agreed to purchase the company for $123 million. This acquisition involved refinancing existing debts, and shareholders in Ten Network Holdings ultimately lost their investment.

What changes occurred in Network 10's branding and channel lineup after the CBS acquisition?

Following the CBS acquisition, the network became a division of CBS Studios International. In October 2018, Network 10 unveiled a new logo, replacing the 'ten' wordmark with a stylized circle 10. Its multi-channels Eleven and One were also rebranded to 10 Peach and 10 Boss (later renamed 10 Bold).

How did the merger of CBS Corporation and Viacom impact Network 10's operations?

After CBS Corporation merged with Viacom to form ViacomCBS (now Paramount Global) in December 2019, Network 10 began integrating its operations with its UK sister network, Channel 5. This led to the consolidation of sales departments and co-commissioning of programs.

When did Network 10 launch the digital channel '10 Shake', and what kind of programming does it feature?

Network 10 launched '10 Shake' on September 27, 2020. The channel features children's programming during daytime hours and 'edgy' series and films targeting young adults in the evenings, including content from Comedy Central and MTV.

What significant regional affiliation changes occurred for Network 10 in 2021?

In March 2021, it was announced that Network 10 would revert to Southern Cross Austereo as its regional affiliate in most markets starting July 1, 2021. This reversed the 2016 move to WIN Television, which subsequently returned to the Nine Network.

What new Australian productions were commissioned by Network 10 following its acquisition by CBS?

Following the CBS acquisition, Network 10 commissioned more Australian content, financed by savings from its previous output agreement with 21st Century Fox. Notable examples include 'NCIS: Sydney', 'Spreadsheet', 'Last King of the Cross', and '6 Festivals'.

What is the current status of Network 10's news service, and what international news sources does it utilize?

Network 10's news service is called '10 News' (previously 'Ten News', 'Ten Eyewitness News', and '10 News First'). It produces local and national bulletins and has access to 'CBS News' for international news coverage.

What major restructure affected Network 10's news service in September 2020?

In September 2020, Network 10 underwent a significant restructure of its news service. This involved axing local bulletins in Brisbane and Adelaide, merging them with Sydney and Melbourne counterparts respectively, and moving the production of the Perth bulletin back to Sydney.

How has Network 10's sports broadcasting commitment evolved, particularly after the Paramount takeover?

Network 10 has historically been a major player in Australian sports broadcasting under the '10 Sport' brand. However, since the Paramount takeover, the channel has significantly reduced its commitment to sports programming.

What was Network 10's involvement in broadcasting the Australian Football League (AFL)?

Network 10, in partnership with the Nine Network and Foxtel, acquired broadcast rights for the AFL from 2007 to 2011, displacing Seven Network. Ten broadcast Saturday afternoon and night games and shared rights to finals. They ended their AFL broadcasting after the 2011 season.

What major football content did Network 10 acquire rights to in 2021?

In 2021, Network 10 acquired broadcast rights for various football competitions, including the A-League Men and Women, Socceroos and Matildas games, and content from the Asian Football Confederation (AFC), such as the AFC Champions League and World Cup qualifiers.

How is Network 10's programming made available to viewers?

Network 10 is available in both standard definition and 1080i high definition. Core programming is distributed from ATV Melbourne to its sister stations and regional affiliates, with TEN Sydney providing national news. Programming is also carried by affiliate stations and retransmitted via Foxtel's pay television services.

What is the function of the '10' streaming service (formerly 10Play)?

The '10' service is Network 10's free video-on-demand and catch-up TV platform, launched in September 2013. It replaced the network's older website and offers content across web and various app platforms, including FAST channels since December 2022.

When did the streaming service '10 All Access' launch, and what did it offer?

10 All Access launched on December 4, 2018, as an ad-free subscription streaming service. It was a localized version of CBS All Access, offering content from 10 and CBS libraries, original programming, and a livestream of CBS News.

How did the rebranding of CBS All Access to Paramount+ affect Network 10's streaming strategy?

Following the ViacomCBS merger, 10 All Access was rebranded as Paramount+ in mid-2021. This move integrated Australian streaming operations with the global service, offering Australian original series and content from Paramount's libraries.

What controversies surrounded Network 10's broadcast of 'Big Brother Australia' in the mid-2000s?

Network 10 faced controversy regarding 'Big Brother Australia' in 2006, leading to increased censorship and renaming of 'Big Brother Uncut' to 'Big Brother: Adults Only'. The Australian Communications and Media Authority (ACMA) found the network breached broadcasting codes for failing to classify broadcast material properly.

What was the outcome of the 'Big Brother: Adults Only' controversy in 2006?

Despite toning down content, the 2006 season of 'Big Brother: Adults Only' remained controversial. An alleged sexual assault incident led to the early cancellation of the show and public outcry, prompting the Prime Minister to call for self-regulation.

What controversy arose from Network 10's broadcast of the documentary '911: In Plane Site'?

Network 10 broadcast '911: In Plane Site', a documentary examining conspiracy theories about the 9/11 attacks, shortly before the fifth anniversary. This led to criticism from a Federal Labor politician, Michael Danby, who demanded the programming director be sacked.

What finding did the Australian Communications and Media Authority (ACMA) make against Network Ten regarding the 2007 ARIA Music Awards?

In October 2008, the ACMA found Network Ten guilty of breaching the Commercial Television Industry Code of Practice by using subliminal advertising during the broadcast of the 2007 ARIA Music Awards. This involved inserting single frames, lasting 1/25th of a second, into the program.

Describe the evolution of Network 10's logo and branding from its inception to the late 1990s.

Initially, Network 10's four main stations used different logos. By mid-1985, ATV-10, SAS-10, and TEN-10 adopted a similar circular 'TEN' logo. The network rebranded to 'X TEN' in January 1988 and then '10 TV Australia' in July 1989. In January 1991, a new logo featuring a lowercase 'ten' in a circle was introduced, with variations appearing over the following years, including a permanent yellow ring from October 1999.

How did Network 10's logo change in the 2000s and 2010s?

In December 2007, the logo was enhanced with a glossy 'ball' effect for HD broadcasts. In June 2013, the ring and lettering of the logo were changed to blue. A significant rebranding occurred in October 2018, replacing the 'ten' wordmark with a numeric 10 in a circle.

What were some of the notable slogans used by Network 10 during the '0-10 Network' era (1970-1980)?

During the '0-10 Network' era, slogans included 'Make Love, Not Revolution!' (1970), 'First In Color' (1974-1975), 'The Big Parade!' (1976), 'I Like It!' (1977), 'Channel Ten is the Great Entertainer!' (1977-1978), 'Keep Your Eye on the Circle, Keep Your Eye on The 0!' (1977-1978), and 'Come Up to TEN!' (1979-1980).

What were some key slogans used by Network Ten between 1980 and 2018?

Key slogans during this period included 'You're on Top with Ten!' (1980-1981), 'Reach from the Stars on Channel 10!' (1982-1983), 'You're Home on Ten' (1983-1984), 'It's Your Home on Ten!' (1985-1986), 'Ten out of Ten Australia – We Give You Ten' (1985-1988), 'We're For You! (Ten's for You!)' (1988), 'X TEN' (1988-1989), '10 TV Australia' (1989-1991), 'The Entertainment Network' (1990-1994), 'Give Me Ten!' (1995-1997), 'Turn Me On Ten' (1998-1999), 'Seriously Ten' (2001-2012), and 'Turn on 10' (2014-2018).

What slogans has Network 10 used since its rebranding in 2018?

Since rebranding in 2018, Network 10 has used slogans such as 'TV with a Twist' (2018-2019), 'Now You're Talking' (2019-2020), 'There's No Place Like 10' (2020-2022), 'TV That's So Good' (2022-2025), and 'Seriously Good Entertainment' (from June 2025).

What is the primary purpose of the '10 Sport' brand used by Network 10?

The '10 Sport' brand is used to label all sports broadcasts on Network 10 and its multi-channels, serving as a unified identity for the network's sports programming.

What was the outcome of Network 10's bid for the 2014 and 2016 Olympic Games broadcast rights?

Network 10 acquired the broadcast rights for the 2014 Winter Olympics in Sochi after the other major commercial networks withdrew due to cost concerns. They had previously lost bids for both the 2014 and 2016 Olympic Games.

When did Network 10 acquire the broadcast rights for the Melbourne Cup Carnival?

Network 10 acquired the rights to broadcast the Melbourne Cup Carnival in 2018, taking over from the Seven Network, which had held the rights for 17 years.

What is the current status of the 'Spree TV' channel on Network 10's platform?

Spree TV, which primarily carried paid programming and home shopping, ceased broadcasting on channel 17 in August 2022. It was subsequently replaced by Gecko, another shopping channel, in September 2022.

What changes were made to Network 10's channel lineup in September 2020 related to the launch of 10 Shake?

In September 2020, several Network 10 channels shifted positions to accommodate the launch of 10 Shake. TVSN moved to channel 16, 10 HD moved to channels 1 and 15, and Spree TV moved to channel 17, while 10 Bold remained solely on channel 12.

What is the significance of the recent acquisitions of regional affiliate stations by Network 10?

In late 2024 and early 2025, Network 10 acquired regional television licenses from Southern Cross Austereo and WIN Television. This move means Network 10 will directly own and operate four main regional licenses across eastern Australia, making it the second network after Seven Network to achieve this.

What recent brand refresh has Network 10 undertaken regarding its various properties?

In June 2025, Network 10 began a brand refresh to unify its properties. This included updating its logo by removing the circle, consolidating 10Play under the '10' brand, and shortening the names of '10 News First', '10 Bold Drama', and '10 Peach Comedy' to '10 News', '10 Drama', and '10 Comedy' respectively.

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Historical Trajectory

Origins and Launch

Network 10, initially known as the Independent Television System (ITS), commenced operations on August 1, 1964, with ATV-0 in Melbourne. It was conceived as Australia's third commercial television network, aiming to increase local content and address public dissatisfaction with imported programming. The network expanded to Sydney as TEN-10 in April 1965, followed by Brisbane (TVQ-0) and Adelaide (SAS-10) later that year. The early years were financially challenging, with predictions of its failure.

The 0-10 Network Era

In 1970, the network rebranded as "The 0-10 Network," reflecting the channel numbers of its flagship stations. The 1970s saw significant programming successes, including the long-running variety show Young Talent Time and the groundbreaking adult soap opera Number 96, which significantly boosted advertising revenue and captured public imagination. Despite these successes, Network Ten generally maintained a third-place rating position behind the Nine and Seven Networks for much of this period.

Ownership Shifts and Rebranding

The network underwent numerous ownership changes, influenced by media regulations and market fluctuations. Notably, Rupert Murdoch acquired a significant stake in the early 1980s. In 1989, it was rebranded as "10 TV Australia" in an attempt to improve ratings, which proved largely unsuccessful. Financial difficulties led to receivership in 1990, followed by a relaunch as "Network Ten" in 1991. Subsequent ownership by Canwest and later Ten Network Holdings marked periods of recovery and the introduction of popular reality formats like Big Brother Australia and Australian Idol.

CBS and Paramount Era

Facing significant financial distress in 2017, Network Ten entered voluntary administration and was subsequently acquired by CBS Corporation (now Paramount Global) for $123 million. This acquisition led to a strategic shift, focusing on Australian content and integration with CBS's global operations. The network underwent a major rebranding in 2018, adopting a numeric "10" logo and launching new multi-channels, including 10 Peach and 10 Bold. Recent years have seen further consolidation and expansion, including the acquisition of regional affiliate stations and the launch of Paramount+.

Programming Landscape

Australian Content

Network 10 has historically commissioned a diverse range of Australian programming. Current flagship shows include reality staples like Australian Survivor, MasterChef Australia, and Big Brother Australia. The network also features popular observational documentaries such as Gogglebox Australia and Bondi Rescue, alongside news and current affairs programs. The long-running soap opera Neighbours has been a significant part of its schedule for decades.

International Acquisitions

Network 10 sources a substantial portion of its international programming from its parent company, Paramount Global Content Distribution, and other major studios like Warner Bros. and Miramax. This includes popular American dramas, comedies, and films. Previously, the network held rights to content from 20th Century Fox, but these were lost following the CBS acquisition and subsequent Disney acquisition of Fox assets.

Multi-Channel Strategy

In recent years, Network 10 has expanded its offerings through digital multi-channels. These include 10 HD (simulcasting the main channel in high definition), 10 Peach (targeting younger demographics), and 10 Bold (aimed at older audiences). More recently, 10 Shake was launched, focusing on children's programming and edgy adult content, later rebranding to Nickelodeon. These channels provide a broader content slate and cater to more specific audience segments.

News and Current Affairs

10 News Operations

Network 10's news division operates under the banner of 10 News (previously Ten News, Ten Eyewitness News, and 10 News First). It produces weekday national bulletins at lunchtime, afternoon, and late night, as well as weekend news summaries. The service also provides local bulletins for metropolitan areas. Access to CBS News provides international news coverage, and the network rebroadcasts CBS's morning program, CBS Mornings, during overnight hours.

Restructuring and Reinstatements

The news service has undergone significant restructuring, including the temporary axing and subsequent reinstatement of local bulletins in Adelaide and Melbourne. Production for the Perth bulletin has also seen shifts. These changes reflect the network's ongoing efforts to adapt its news operations to financial realities and audience demands.

Sports Broadcasting

Major Sporting Rights

Network 10 has been a significant player in Australian sports broadcasting, operating under the 10 Sport brand. Historically, it held broadcast rights for major events such as the Australian Football League (AFL), Formula One World Championship, and the Big Bash League (BBL). More recently, the network acquired rights to various football competitions, including the A-League Men and Women, and Socceroos and Matildas matches, often shared with Paramount+.

Evolving Commitment

Following the acquisition by Paramount, there has been a notable reduction in the network's commitment to extensive sports programming. While key events are still broadcast, the overall portfolio has been scaled back compared to previous eras, reflecting a strategic shift in content priorities.

Distribution and Access

Terrestrial and Digital

Network 10 is available nationwide via terrestrial broadcast in standard definition and 1080i high definition. Core programming is distributed via fibre from its Melbourne and Sydney facilities to its owned-and-operated stations and regional affiliates. The network's programming is also accessible through subscription television providers like Foxtel.

Streaming Services

Network 10 operates a free video-on-demand and catch-up service, branded as "10". This platform offers a wide array of content from its linear channels and includes FAST (Free Ad-Supported Streaming TV) channels. Additionally, Paramount+ serves as the network's premium subscription streaming service, offering exclusive content, Australian originals, and content from the broader Paramount Global library.

Notable Controversies

Broadcast Standards

Network 10 has faced scrutiny regarding broadcast standards, particularly concerning its reality programming. The 2006 season of Big Brother Australia attracted controversy and regulatory attention for its content, leading to changes in classification and public debate. The Australian Communications and Media Authority (ACMA) has issued findings against the network for breaches of broadcasting codes related to unclassified material.

Advertising Practices

In 2008, ACMA found Network Ten guilty of using subliminal advertising during the broadcast of the 2007 ARIA Music Awards. The network inserted single frames of advertising material, which were exposed by media watchdog programs. This incident highlighted concerns about advertising ethics and regulatory oversight in television broadcasting.

Logo and Identity Evolution

Historical Branding

Network 10's visual identity has evolved significantly since its inception. Early logos were station-specific, but by the mid-1980s, a unified "TEN" logo in a circle was adopted. The network underwent several major rebranding efforts, including the "X TEN" logo in 1988, "10 TV Australia" in 1989, and the iconic lowercase "ten" in a circle from 1991. Each iteration reflected changing market strategies and corporate ownership.

Modern Identity

A significant rebranding occurred in October 2018, introducing a numeric "10" logo, signifying a move towards a more modern and unified brand across its platforms. This coincided with the renaming of its multi-channels to 10 Peach and 10 Bold. Further refinements occurred in June 2025, simplifying the logo by removing the circle and consolidating branding under the "10" umbrella to unify linear and streaming outlets.

Taglines Through the Decades

Early Slogans

The network's early slogans reflected its positioning and programming focus. From "Make Love, Not Revolution!" in the 1970s to "First In Color" and "Come Up to TEN!", these taglines aimed to capture audience attention and differentiate the network in a competitive landscape. The transition to "Network Ten" in 1980 brought slogans like "You're on Top with Ten!" and "It's Your Home on Ten!".

Evolving Messaging

Throughout the 1990s and 2000s, slogans like "Give Me Ten!", "Seriously Ten," and "Turn on 10" were used, emphasizing entertainment value and viewer engagement. Post-2018, under Paramount ownership, taglines such as "TV with a Twist," "Now You're Talking," and "There's No Place Like 10" have been employed, aiming to position Network 10 as an "adventurous alternative" with a distinct personality.

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References

Available on 10 HD and 10 Drama.

AWA Group gets TV licence Daily Mirror 5 April 1963 page 1

(3 July 2006), [theage.com.au/entertainment/big-brother-in-bigger-bother-20060703-ge2my6.html "Big Brother in bigger bother"], The Age, Retrieved 8 February 2022.

A full list of references for this article are available at the Network 10 Wikipedia page

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This document has been generated by an AI model, synthesizing information from publicly available data sources, primarily Wikipedia. It is intended for academic and informational purposes only, providing a structured overview of Network 10's history and operations.

This is not professional advice. The content presented here is not a substitute for professional consultation regarding media, broadcasting, or business strategy. While efforts have been made to ensure accuracy based on the provided source material, the information may not be exhaustive or entirely up-to-date. Always consult official documentation and expert analysis for critical decision-making.

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Network 10

💡 Dive in with Flashcard Learning! 💡

Historical Trajectory 📈

🚀 Origins and Launch

🌟 The 0-10 Network Era

🔄 Ownership Shifts and Rebranding

🏛️ CBS and Paramount Era

Programming Landscape 🎬

🇦🇺 Australian Content

🌍 International Acquisitions

📺 Multi-Channel Strategy

News and Current Affairs 📰

🗣️ 10 News Operations

📊 Restructuring and Reinstatements

Sports Broadcasting ⚽

🏆 Major Sporting Rights

📉 Evolving Commitment

Distribution and Access 🌐

📡 Terrestrial and Digital

💻 Streaming Services

Notable Controversies ⚠️

📺 Broadcast Standards

💡 Advertising Practices

Logo and Identity Evolution 🎨

🕰️ Historical Branding

✨ Modern Identity

Taglines Through the Decades 📣

📜 Early Slogans

💡 Evolving Messaging

Teacher's Corner 🧑‍🏫

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References

📜 References

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Academic Disclaimer ⚠️

📜 Important Notice

Dive in with Flashcard Learning!

Historical Trajectory

Origins and Launch

The 0-10 Network Era

Ownership Shifts and Rebranding

CBS and Paramount Era

Programming Landscape

Australian Content

International Acquisitions

Multi-Channel Strategy

News and Current Affairs

10 News Operations

Restructuring and Reinstatements

Sports Broadcasting

Major Sporting Rights

Evolving Commitment

Distribution and Access

Terrestrial and Digital

Streaming Services

Notable Controversies

Broadcast Standards

Advertising Practices

Logo and Identity Evolution

Historical Branding

Modern Identity

Taglines Through the Decades

Early Slogans

Evolving Messaging

Teacher's Corner

True or False?

Test Your Knowledge!

Gamer's Corner

Discover other topics to study!

References

Feedback & Support

Academic Disclaimer

Important Notice