What is WMAR-TV and where is it located?

WMAR-TV is a television station broadcasting on channel 2 in Baltimore, Maryland. It is affiliated with the ABC network and is owned by the E. W. Scripps Company. The station's studios and offices are situated in Towson, Maryland, just north of the Baltimore City-Baltimore County border, while its transmitter and antenna are located on Television Hill in the Woodberry neighborhood of Baltimore.

When did WMAR-TV first begin broadcasting, and what was its significance in Maryland?

WMAR-TV commenced broadcasting on October 30, 1947. It holds the distinction of being the very first television station to operate in the state of Maryland and was the fourteenth commercial television station to sign on in the United States.

Who founded WMAR-TV, and what was its initial affiliation?

WMAR-TV was founded by the A. S. Abell Company, which was also the publisher of the Sunpapers, including The Baltimore Sun. Initially, upon its launch, WMAR-TV operated as an independent station, as the Federal Communications Commission (FCC) had not yet designated Baltimore as a distinct media market separate from Washington, D.C.

What was the significance of the candelabra tower built in 1959 involving WMAR-TV?

In 1959, WMAR-TV, along with WBAL-TV and WJZ-TV, collaborated to construct the world's first three-antenna candelabra tower. This 730-foot tower, located on Television Hill in Baltimore, significantly enhanced the station's signal coverage, extending its reach well beyond Central Maryland.

Why did WMAR-TV switch its affiliation from CBS to NBC in 1981?

CBS decided to move its affiliation to WBAL-TV, citing WMAR-TV's poor newscast ratings and its tendency to preempt network programming for syndicated shows, local specials, and sports. This decision prompted WMAR-TV to seek and secure an affiliation with NBC.

What major labor action occurred at WMAR-TV in 1982?

On March 1, 1982, most of WMAR-TV's on-air talent went on strike after negotiations between station management and the American Federation of Television and Radio Artists (AFTRA) failed. The strike involved multiple unions and ended when former Baltimore Orioles player Brooks Robinson refused to cross the picket line, leading to the firing of two news anchors the following day.

Describe the ownership changes WMAR-TV underwent in the late 1980s and early 1990s.

In 1986, the A. S. Abell Company, WMAR-TV's original owner, was purchased by the Times Mirror Company. Due to FCC regulations, Times Mirror sold WMAR-TV to Gillett Communications. Gillett later restructured into SCI Television, which subsequently put WMAR-TV up for sale. E. W. Scripps Company agreed to purchase the station in 1990, but the deal was initially canceled due to financial disputes before being finalized in 1991.

What challenge did Sinclair Broadcast Group pose to WMAR-TV's license renewal?

In September 1991, Sinclair Broadcast Group, the owner of WBFF (channel 45), challenged WMAR-TV's pending license renewal. Sinclair filed a competing application, arguing that out-of-town ownership was detrimental to serving the public interest and that Sinclair, as a local broadcaster, should receive the channel allocation. However, this challenge was unsuccessful, and WMAR-TV retained its channel 2 allocation.

What led to WMAR-TV becoming an ABC affiliate in 1995?

In June 1994, E. W. Scripps Company and ABC finalized a long-term affiliation agreement that included WMAR-TV switching to ABC. This move displaced WJZ-TV, the long-time ABC affiliate in Baltimore. The switch was part of a larger realignment of network affiliations across several Scripps-owned stations, influenced by ABC's desire to retain affiliations with strong Scripps stations in Detroit and Cleveland.

How did the affiliation switch in 1995 affect WMAR-TV's ratings?

Following the switch to ABC in January 1995, WMAR-TV experienced a significant decline in ratings. This was largely because WJZ-TV had been the dominant station in Baltimore for over 25 years, and ABC's programming saw a steep drop in viewership on WMAR-TV, moving from first to third place in many time slots.

What programming decision in 1996 proved costly for WMAR-TV?

In 1996, WMAR-TV decided not to renew its carriage of 'The Oprah Winfrey Show,' opting instead for 'The Rosie O'Donnell Show.' This proved to be a costly decision in the long term, as WBAL-TV picked up 'Oprah,' maintaining strong ratings, while 'Rosie' had a shorter run and eventually moved to WJZ-TV, contributing to WMAR-TV's sustained ratings decline in the 5-6:30 p.m. news block.

Describe the incident in May 2014 involving a vehicle crashing into WMAR-TV's building.

On May 13, 2014, a 28-year-old man named Vladimir Baptiste crashed a stolen pickup truck into WMAR-TV's studio building in Towson after being denied entry by a security guard. The station evacuated its employees and broadcast an automated feed of ABC programming. After a period of being 'dark,' WMAR-TV resumed broadcasting via a satellite relay with its sister station KNXV-TV in Phoenix. The suspect was apprehended later that afternoon and charged with attempted second-degree murder.

When did WMAR-TV rebrand to 'WMAR 2', and what was the reason behind it?

WMAR-TV rebranded to 'WMAR 2' on April 16, 2018. This rebranding aimed to leverage the station's heritage as Maryland's first television station and emphasize its long-standing commitment to serving the people of Maryland. The station also adopted a modernized version of its stylized '2' logo, which it had used in various forms from 1975 to 1998.

What programming changes did WMAR-TV make as a CBS affiliate?

As a CBS affiliate, WMAR-TV preempted an hour of the network's weekday morning schedule and also preempted CBS's late-night programming. However, viewers in the Baltimore area could often receive the full CBS lineup from WTOP-TV in Washington, D.C.

What network programming did WMAR-TV preempt as an NBC affiliate?

While affiliated with NBC, WMAR-TV preempted 'The Tonight Show Starring Johnny Carson' for several years in the mid-1980s, choosing instead to air 'Thicke of the Night' and later syndicated sitcom reruns. The station also preempted some of NBC's daytime programming. Viewers could access the full NBC lineup via WRC-TV in Washington, D.C., or WGAL-TV in Lancaster, Pennsylvania.

How did WMAR-TV's programming of Saturday morning shows change after joining ABC?

Upon joining ABC, WMAR-TV initially tape-delayed some of the network's daytime shows to late night and preempted nearly half of its Saturday morning lineup. However, this practice was later corrected, with 'The View' airing in its recommended 11 a.m. timeslot and one Saturday morning program being added, while non-educational programming like 'The Bugs Bunny & Tweety Show' was preempted.

What was WMAR-TV's historical role with the Baltimore Colts and Orioles?

WMAR-TV served as the flagship station for the Baltimore Colts in the past, featuring announcer Chuck Thompson and a post-game show called 'Colt Wrap-Up.' Additionally, the station broadcast Baltimore Orioles games from 1979 to 1993, making it one of the last 'Big Three' network affiliates to regularly carry baseball games.

What is WMAR-TV known for in terms of broadcasting lacrosse?

WMAR-TV is recognized as a pioneering broadcaster of lacrosse. In 1998, it began televising the popular rivalry game between Johns Hopkins University and the University of Maryland, a sport rarely broadcast on television at the time. This led to a full game-of-the-week package and expanded coverage of local college lacrosse teams.

When did WMAR-TV cease its lacrosse broadcasts, and why?

WMAR-TV ended its lacrosse broadcasts after the 2011 season. This decision was made because ESPN, its production partner, decided to conclude the collaboration in favor of increased coverage on its own networks. Station management indicated that the broadcasts would no longer be financially viable without a partner to share production costs.

What is the extent of WMAR-TV's local news programming each week?

WMAR-TV broadcasts 26 hours of locally produced newscasts per week, consisting of five hours on weekdays and one hour on Sundays. This output is the lowest among television stations in Baltimore.

What are some notable characteristics of WMAR-TV's news operation regarding scheduling?

WMAR-TV does not air a weekday midday newscast, unlike most ABC affiliates in the Eastern Time Zone. It is also the largest 'Big Three' station by market size that does not produce any local newscasts on Saturdays, although it does provide local weather cut-ins during the weekend edition of 'Good Morning America'.

How have WMAR-TV's news ratings historically compared to its competitors?

Despite being Maryland's oldest television station and having newspaper roots, WMAR-TV's newscasts have consistently ranked last among Baltimore's 'Big Three' network affiliates since the early 1960s. The station has been a distant third in news ratings since the late 1970s, trailing WJZ-TV and WBAL-TV by significant margins, and is considered one of ABC's weaker affiliates in a top-50 market.

When did WMAR-TV begin broadcasting its local newscasts in high definition?

WMAR-TV began broadcasting its local newscasts in high definition on October 4, 2010. This made it the last station in the Baltimore market and the last Scripps-owned television station at that time to adopt HD broadcasting for its news programs.

What was a significant programming change WMAR-TV made to its morning news in 2011?

On April 18, 2011, WMAR-TV became the first television station in Baltimore to extend its weekday morning newscast to the earlier timeslot of 4:30 a.m.

Who are some notable former on-air staff members of WMAR-TV?

Notable former on-air staff include Curt Anderson (news anchor), Andy Barth, Nelson Benton, Keith Cate, Stu Kerr (known for children's shows, Bozo the Clown, and weather forecasting), Tom Marr (sports anchor), Jim McKay (early broadcaster), Uma Pemmaraju, John Saunders, Sally Thorner, and Brian Wood.

What are the current subchannels broadcast by WMAR-TV?

WMAR-TV broadcasts multiple subchannels. These include WMAR-HD (channel 2.1) carrying ABC programming, GRIT (2.2), BOUNCE TV (2.3), Ion Mystery (2.4), Ion Television (2.5), Court TV (2.6), Newsy (2.7), and HSN (2.8). Additionally, WMAR-TV carries Antenna TV on channel 54.2 on behalf of WNUV.

When did WMAR-TV transition from analog to digital broadcasting, and what channel changes occurred?

WMAR-TV ceased broadcasting its analog signal on VHF channel 2 on June 12, 2009, as part of the nationwide transition to digital television. Its digital signal initially moved from UHF channel 52 to UHF channel 38 (virtual channel 2). Subsequently, due to spectrum repacking following the 2016-2017 FCC incentive auction, WMAR-TV relocated to UHF channel 27 on July 2, 2020.

What was the original meaning behind the call sign WMAR?

The call sign WMAR was chosen to signify 'Maryland,' reflecting the station's home state.

Which networks did WMAR-TV serve as a primary affiliate for throughout its history?

WMAR-TV has served as a primary affiliate for three major networks: CBS from 1948 to 1981, NBC from 1981 to 1995, and ABC since 1995. This makes it one of the few stations nationwide to have been a primary affiliate of all three 'Big Three' networks.

What role did Jim McKay play in WMAR-TV's early broadcasts?

Jim McKay was one of WMAR-TV's early local personalities. He was the first voice heard during the station's test broadcasts and called the horse race program that marked the station's official launch. McKay later achieved greater fame on ABC, hosting programs like 'Wide World of Sports' and Olympic coverage.

What is the significance of Helen Delich Bentley's connection to WMAR-TV?

Helen Delich Bentley, a maritime editor for the Baltimore Sun, hosted a weekly review program on WMAR-TV called 'The Port That Built a City,' which focused on maritime, shipping, and transportation news. She later became a U.S. Representative from Maryland.

What was the outcome of Sinclair Broadcast Group's challenge to WMAR-TV's license renewal?

Sinclair Broadcast Group challenged WMAR-TV's license renewal and filed a competing application, arguing for local ownership. However, the challenge was unsuccessful, and WMAR-TV retained its channel 2 allocation.

How did WMAR-TV's affiliation switch to ABC impact the other major networks in Baltimore?

The 1995 affiliation switch resulted in CBS moving to WJZ-TV, which had previously been the long-time ABC affiliate. NBC returned to WBAL-TV, which had been the NBC affiliate before the switch. This created the second major network affiliation swap in Baltimore's television history.

What was WMAR-TV's stance on preempting network programming as an ABC affiliate?

After joining ABC, WMAR-TV initially preempted some daytime shows and nearly half of the Saturday morning lineup. However, this was later corrected, with the station airing 'The View' in its recommended timeslot and adding a Saturday morning program while preempting non-E/I content.

What is the 'Don't Waste Your Money' series, and how is WMAR-TV involved?

The 'Don't Waste Your Money' series is a collection of consumer reports produced by John Matarese at Scripps-owned station WCPO-TV in Cincinnati. WMAR-TV is one of ten television stations that air these reports, providing viewers with consumer advice.

What is the current status of WMAR-TV's sports programming?

WMAR-TV formerly broadcast Baltimore Orioles games from 1979 to 1993. It also broadcasts the annual Thanksgiving morning Turkey Bowl between Calvert Hall College High School and Loyola Blakefield. The station's sports department was once highly respected, particularly during its time as the Baltimore Colts' flagship station.

What was the impact of the 2016-2017 FCC incentive auction on WMAR-TV's technical operations?

The FCC incentive auction led to spectrum repacking, which required WMAR-TV to change its broadcast frequency. As a result, the station relocated its digital signal from UHF channel 38 to UHF channel 27 on July 2, 2020.

What is the significance of WMAR-TV's studios being located in Towson?

WMAR-TV's studios and offices are located on York Road in Towson, Maryland, situated just north of the boundary between Baltimore City and Baltimore County. This location serves as the operational hub for the station's programming and news production.

What is the role of WMAR-TV's fifth subchannel?

WMAR-TV's fifth subchannel (2.5) broadcasts programming from Ion Television, a network owned by the E. W. Scripps Company, which also owns WMAR-TV.

What was the nature of the affiliation swap that occurred in Baltimore in 1995?

The 1995 affiliation swap involved WMAR-TV switching from NBC to ABC, WJZ-TV switching from ABC to CBS, and WBAL-TV switching from CBS to NBC. This realignment was driven by network affiliation deals and station ownership changes.

How did WMAR-TV's decision regarding 'The Rosie O'Donnell Show' affect its market position?

WMAR-TV's decision to carry 'The Rosie O'Donnell Show' instead of 'The Oprah Winfrey Show' in 1996 proved detrimental. While 'Oprah' continued to be a ratings success on WBAL-TV, 'Rosie' had a shorter lifespan, contributing to WMAR-TV's struggle to gain traction in the local ratings, particularly in the crucial evening news timeslot.

What is the current branding of WMAR-TV, and what does it signify?

As of April 16, 2018, WMAR-TV rebranded to 'WMAR 2.' This rebranding emphasizes the station's heritage as Maryland's first television station and highlights its focus on the state and its residents. The branding also incorporates a modernized version of its classic '2' logo.

What was the purpose of the FCC's cross-ownership rules mentioned in relation to WMAR-TV's history?

The FCC's cross-ownership rules were implemented to prevent media consolidation, specifically barring common ownership of a newspaper and a television or radio station in the same market without a waiver. WMAR-TV's ownership by the A. S. Abell Company (publisher of the Sunpapers) was 'grandfathered' under these rules, allowing the combination to continue for a period.

What is the significance of WMAR-TV's location on Television Hill?

Television Hill in Baltimore is the site of WMAR-TV's transmitter and antenna. This location, along with the candelabra tower shared with other stations, is crucial for broadcasting the station's signal across its service area.

What role did WMAR-TV play in the early development of television in the United States?

As the fourteenth commercial television station to sign on in the U.S. and the first in Maryland, WMAR-TV was a pioneer in the nascent television industry. Its early broadcasts and affiliation choices helped shape the television landscape in its market.

What is the 'MDA Show of Strength' and WMAR-TV's connection to it?

The 'MDA Show of Strength' was the final iteration of the MDA Labor Day Telethon. WMAR-TV was the long-time home for this telethon in Baltimore for nearly three decades before it moved to another station. The telethon eventually returned to WMAR-TV in 2013, airing as a two-hour program for its final two years.

What are the sister stations of WMAR-TV, and where are they located?

WMAR-TV's sister stations are WPXW-TV, located in Manassas, Virginia, which serves the Washington, D.C. area, and WWPX-TV, a satellite station in Martinsburg, West Virginia.

What was the impact of WMAR-TV's affiliation switch to ABC on its local programming?

Following the switch to ABC in 1995, WMAR-TV's local news ratings saw a significant decline, often placing third in the market. This contrasted sharply with its previous long-term affiliation with ABC, during which WJZ-TV had been the dominant station. The move also affected the station's performance in local programming, such as its evening news block.

What is the significance of the 'Sunpapers' in WMAR-TV's history?

The 'Sunpapers,' specifically The Baltimore Sun and its now-defunct evening counterpart, The Evening Sun, were the original owners of WMAR-TV through the A. S. Abell Company. This newspaper heritage influenced the station's early operations and ownership structure.

What type of broadcast tower does WMAR-TV utilize?

WMAR-TV utilizes a landmark broadcast tower known as a 'candelabra tower.' This distinctive structure, shared with other stations, is located on Television Hill in Baltimore.

Wmar-tv Wiki: Baltimore's Broadcast Beacon: A Chronicle of WMAR-TV

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Station History

Early Years & Inauguration

WMAR-TV commenced broadcasting on October 30, 1947, marking its status as Maryland's inaugural television station and the fourteenth commercial station to launch in the United States. Founded by the A. S. Abell Company, publishers of The Baltimore Sun, it represented a significant expansion into broadcasting for the newspaper conglomerate. The station's initial broadcast featured horse races from Pimlico Race Course. Its early studios and transmitter were located in downtown Baltimore before relocating to the purpose-built "Television Park" on York Road in Towson in May 1963.

Affiliation Shifts

Initially operating as an independent station, WMAR-TV became Baltimore's third full-time CBS affiliate on March 29, 1948. It also held secondary affiliations with ABC and DuMont during its nascent phase. A significant shift occurred on August 30, 1981, when WMAR-TV switched its primary affiliation from CBS to NBC, displacing WBAL-TV. This move was influenced by CBS's decision, citing WMAR-TV's ratings and preemptions. Later, on January 2, 1995, WMAR-TV transitioned to ABC, replacing WJZ-TV, as part of a broader network affiliation realignment.

Infrastructure & Ownership

In 1959, WMAR-TV, alongside WBAL-TV and WJZ-TV, contributed to the construction of the world's first three-antenna candelabra tower on "Television Hill." This landmark structure significantly enhanced signal coverage across Central Maryland. The station's ownership history includes the A. S. Abell Company, followed by Times Mirror Company, Gillett Communications, and ultimately, the E. W. Scripps Company, which acquired it in 1991. Sinclair Broadcast Group made a notable attempt to challenge WMAR-TV's license renewal in 1991, but the station retained its channel 2 allocation.

Labor Action

A significant event in the station's history was the strike initiated by American Federation of Television and Radio Artists (AFTRA) members on March 1, 1982, following failed contract negotiations. Union members, including those from the Teamsters and Communication Workers of America, picketed the station. The strike concluded shortly thereafter when Brooks Robinson, a popular former Baltimore Orioles player and WMAR personality, refused to cross the picket line. This event led to the subsequent dismissal of key news anchors.

Programming & Content

Network Lineup

Throughout its history, WMAR-TV has broadcast programming from major networks including CBS, NBC, and currently ABC. The station has occasionally preempted network programming for local specials or syndicated content, a practice that sometimes led to audience confusion and ratings impacts. Notably, the decision to carry The Rosie O'Donnell Show over The Oprah Winfrey Show in the mid-1990s had long-term consequences for the station's afternoon ratings.

Sports Broadcasting

WMAR-TV has a notable legacy in sports broadcasting. It served as the flagship station for the Baltimore Colts in the 1950s, featuring announcer Chuck Thompson. From 1979 to 1993, it broadcast Baltimore Orioles games. The station is particularly recognized for its pioneering role in televising college lacrosse, beginning in 1998 with the Johns Hopkins University rivalry game against the University of Maryland. This coverage expanded into a game-of-the-week package, often produced in partnership with ESPN, significantly boosting the sport's visibility in the region.

Notable Personalities

The station has been home to several influential on-air personalities. Jim McKay, who later achieved national fame with ABC Sports, began his broadcasting career at WMAR-TV, calling its inaugural horse races. Helen Delich Bentley, a maritime editor for The Baltimore Sun, hosted the program The Port That Built a City. Brooks Robinson, a celebrated Baltimore Orioles third baseman, also served as a WMAR personality. Quint Kessenich, a lacrosse commentator, also began his career at WMAR.

Technical Information

Digital Transition

WMAR-TV transitioned from analog to digital broadcasting on VHF channel 2 on June 12, 2009. Its digital signal initially relocated from UHF channel 52 to UHF channel 38. Following the FCC's spectrum repacking process after the 2016-2017 incentive auction, the station moved again to UHF channel 27, maintaining its virtual channel 2 designation.

Subchannel Offerings

WMAR-TV operates multiple digital subchannels, providing a diverse range of programming:

2.1 WMAR-HD: Carries the primary ABC network feed in high definition.
2.2 GRIT: Features programming from Grit, a network targeting men.
2.3 BOUNCE: Broadcasts content from Bounce TV, focusing on African-American audiences.
2.4 MYSTERY: Airs programming from Ion Mystery, specializing in crime and mystery genres.
2.5 ION TV: Carries the national Ion Television network.
2.6 CourtTV: Features programming from Court TV, focusing on legal trials and justice system news.
2.7 Newsy: Offers news content from Newsy, a digital news network.
2.8 HSN: Broadcasts content from the Home Shopping Network.

Additionally, WMAR-TV carries Antenna TV on subchannel 54.2 on behalf of WNUV.

News Operations

Market Position

Despite its historical significance and early network affiliations, WMAR-TV's local newscasts have consistently ranked third among Baltimore's major network affiliates since the early 1960s. The station produces 26 hours of local news programming weekly, which is the lowest output among Baltimore's news-producing stations. It notably does not air weekday midday newscasts and has historically preempted portions of Saturday morning programming.

Ratings & Development

The station's news ratings have generally trailed competitors WJZ-TV and WBAL-TV significantly for decades. Even with NBC's strong prime-time lineup as a lead-in during the 1980s, WMAR-TV remained a third-place contender. In recent years, WMAR-TV has focused on local consumer reports, including the "Don't Waste Your Money" series. The station began broadcasting in high definition on October 4, 2010, and was the first in the market to expand its weekday morning newscast to 4:30 a.m. on April 18, 2011.

Station Overview

Ownership & Branding

WMAR-TV is owned by the E. W. Scripps Company. Its studios and offices are situated on York Road in Towson, Maryland. The station's transmitter is located on Television Hill in Woodberry, Baltimore. In April 2018, WMAR-TV rebranded to "WMAR 2," emphasizing its heritage as Maryland's first television station and its commitment to the local community. This rebranding included the adoption of a modernized version of its classic "2" logo.

Public Information

The station maintains public files with the FCC, accessible online, detailing its operations and compliance. These resources provide transparency regarding the station's licensing and community service commitments. WMAR-TV's official website, www.wmar2news.com, serves as a primary source for current news, weather, and station information.

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References

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Baltimore's Broadcast Beacon

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Station History 📜

🚀 Early Years & Inauguration

🔄 Affiliation Shifts

🏗️ Infrastructure & Ownership

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🏅 Sports Broadcasting

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Technical Information 💻

📡 Digital Transition

🔢 Subchannel Offerings

News Operations 📰

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Station Overview ℹ️

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🔗 Public Information

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Station History

Early Years & Inauguration

Affiliation Shifts

Infrastructure & Ownership

Labor Action

Programming & Content

Network Lineup

Sports Broadcasting

Notable Personalities

Technical Information

Digital Transition

Subchannel Offerings

News Operations

Market Position

Ratings & Development

Station Overview

Ownership & Branding

Public Information

Teacher's Corner

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References

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