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The Lexus brand was established in 1989 by Eiji Toyoda, serving as the luxury vehicle division of the Toyota Motor Corporation.
Answer: True
The source material confirms that Lexus was founded in 1989 by Eiji Toyoda to serve as Toyota's luxury vehicle division.
The corporate project that led to the creation of Lexus was code-named 'Flagship One' and began in 1983.
Answer: True
The source confirms that Lexus originated from a project code-named F1, or 'Flagship One,' which was initiated in 1983.
Toyota's decision to create Lexus was primarily influenced by competition from established European luxury automakers.
Answer: False
The decision was influenced by Japanese rivals Honda and Nissan, who were developing their own luxury divisions, Acura and Infiniti, respectively.
The F1 project was initiated by Toyota chairman Eiji Toyoda's challenge to build the world's fastest sports car.
Answer: False
The challenge issued by Eiji Toyoda was to 'build the world's best car,' which led to the development of a premium sedan, not specifically the fastest sports car.
As part of their market research, Toyota researchers observed the lifestyles of American upper-class consumers in Laguna Beach, California.
Answer: True
The source confirms that F1 project designers rented a home in Laguna Beach, California, to observe the habits and tastes of their target demographic.
The original name considered for the Lexus brand was 'Lexis,' but it was changed due to a legal challenge from LexisNexis.
Answer: False
The original name considered was 'Alexis.' While a legal challenge from LexisNexis did occur over the final name 'Lexus,' it was not the reason for changing the name from 'Alexis'.
Which of the following best describes Lexus's position within the automotive industry?
Answer: A division of the Japanese automaker Toyota Motor Corporation, focusing on luxury vehicles.
Lexus was established as the luxury vehicle division of Toyota Motor Corporation, a major Japanese automaker.
Who founded the Lexus brand and in what year was it established?
Answer: Eiji Toyoda, 1989
The source material identifies Eiji Toyoda as the founder of Lexus, which was established in 1989.
What was the code-name for the corporate project that led to the creation of Lexus?
Answer: F1
The corporate project that resulted in the Lexus brand was code-named F1, which stood for 'Flagship One'.
The development of luxury divisions by which two Japanese rivals influenced Toyota's decision to create Lexus?
Answer: Honda and Nissan
Toyota's decision was influenced by its Japanese rivals, Honda and Nissan, who were developing their own luxury divisions, Acura and Infiniti.
What was the challenge issued by Toyota chairman Eiji Toyoda in 1983 that initiated the F1 project?
Answer: To build the world's best car.
The F1 project was initiated after Toyota chairman Eiji Toyoda issued a challenge to his company to 'build the world's best car.'
In which location did F1 project designers rent a home to observe the lifestyles of American upper-class consumers for market research?
Answer: Laguna Beach, California
To conduct market research, several F1 designers rented a home in Laguna Beach, California, to observe the lifestyles and tastes of their target consumer base.
What was the original name considered for the Lexus brand before it was changed due to its association with a television character?
Answer: Alexis
The original name considered was 'Alexis,' but it was altered to 'Lexus' due to concerns about its association with a character from the TV show *Dynasty*.
What was the initial legal challenge faced by the Lexus brand name prior to its first vehicle release?
Answer: An injunction from the database service LexisNexis.
The database service LexisNexis obtained a temporary injunction against the use of the name 'Lexus,' citing potential product confusion, though the injunction was later lifted.
The original slogan for Lexus, 'The Relentless Pursuit of Perfection,' was inspired by the meticulous attention to detail observed in the brand's designers.
Answer: True
The slogan was developed after marketing representatives observed the obsessive attention to detail exhibited by Lexus designers, reflecting the brand's commitment to quality.
Lexus's proactive handling of the 1989 LS 400 recall significantly enhanced its early reputation for customer service.
Answer: True
The company's 20-day operation to pick up, repair, and return all affected vehicles free of charge was widely covered and helped establish its reputation for exceptional customer service.
The spindle-shaped grille, introduced in 2012, was intended to be a consistent design element across all future Lexus models.
Answer: True
The source states that the spindle-shaped grille was intended to be a distinctive design element used on all forthcoming Lexus models to create a cohesive brand aesthetic.
The 'Lexus Covenant' is a guiding principle for the brand's customer service, promising to treat each customer as a guest in one's home.
Answer: True
The source defines the 'Lexus Covenant' as the marque's founding promise to treat each customer as a guest in one's home, which guides its customer service approach.
Lexus's first entry into motorsport was in 2005 with a new series of hybrid race vehicles.
Answer: False
Lexus first entered motorsport in 1999, when Team Lexus fielded two GS 400 race vehicles in a touring car series.
Lexus's current tagline, 'Experience Amazing,' was unveiled in 2011.
Answer: False
The tagline 'Experience Amazing' was unveiled in February 2017. The previous slogan, 'The Relentless Pursuit of Perfection,' was used until 2011.
Lexus's pricing strategies often involve more price incentives than rival brands to boost sales volume.
Answer: False
Lexus executives have employed pricing strategies aimed at sustaining profit margins, which often results in fewer price incentives compared to rival brands.
'L-finesse' is a design language introduced by Lexus in the mid-2000s, representing 'Intriguing Elegance, Incisive Simplicity, and Seamless Anticipation.'
Answer: True
The source defines 'L-finesse' as a design language introduced in the mid-2000s, with its core principles translating to 'Intriguing Elegance, Incisive Simplicity, and Seamless Anticipation.'
The Fuji Lexus College is a dedicated training facility for Lexus dealer personnel located in Shizuoka, Japan.
Answer: True
The source identifies the Fuji Lexus College in Shizuoka, Japan, as a training facility for Lexus dealers to ensure high standards for sales and service.
What was the original slogan for Lexus, used from 1989 to 2011?
Answer: The Relentless Pursuit of Perfection
The original slogan for Lexus, inspired by the brand's commitment to quality, was 'The Relentless Pursuit of Perfection.'
What was the impact of Lexus's handling of the 1989 LS 400 recall on its early reputation?
Answer: It significantly helped establish the marque's early reputation for exceptional customer service.
Lexus's proactive and customer-centric handling of the recall was widely publicized and significantly contributed to establishing its reputation for outstanding customer service.
What was the significance of the spindle-shaped grille introduced with the fourth-generation Lexus GS in 2012?
Answer: It was intended to be a distinctive design element used on all forthcoming Lexus models.
The spindle grille was a significant design development intended to establish a more cohesive and recognizable brand aesthetic across all future Lexus models.
What is the core principle of the 'Lexus Covenant'?
Answer: To treat each customer as a guest in one's home.
The 'Lexus Covenant' is the brand's founding promise and guiding principle for customer service, stating that each customer will be treated as a guest in one's home.
In what year did Lexus first enter the motorsport arena?
Answer: 1999
Lexus made its motorsport debut in 1999 when Team Lexus fielded two GS 400 race vehicles in a North American touring car series.
What is Lexus's current tagline, unveiled in February 2017?
Answer: Experience Amazing
Lexus's current global tagline, which replaced its original slogan, is 'Experience Amazing,' unveiled in 2017.
How do Lexus's pricing strategies generally compare to those of rival brands?
Answer: They often result in fewer price incentives, contributing to higher price premiums.
Lexus's pricing strategies are aimed at sustaining profit margins, which typically results in fewer price incentives and higher price premiums compared to competitors.
What does 'L-finesse' represent in Lexus design?
Answer: Intriguing Elegance, Incisive Simplicity, and Seamless Anticipation
'L-finesse' is a design language whose core principles translate to 'Intriguing Elegance, Incisive Simplicity, and Seamless Anticipation.'
Which awards will Lexus present as part of its sponsorship of the Esports Awards in November 2024?
Answer: 'Esports Content Creator of the Year' and 'Esports Organization of Year'.
As part of its sponsorship, Lexus will present the awards for 'Esports Content Creator of the Year' and 'Esports Organization of Year'.
The F marque performance division of Lexus was launched in 2007 with the introduction of the LFA supercar.
Answer: False
The F marque performance division was launched in 2007 with the debut of the IS F sport sedan. The LFA supercar followed in 2009.
The initial model launched under the Lexus brand in 1989 was the Lexus LS, which was the culmination of the F1 project.
Answer: True
The source states that the Lexus LS was the first model launched in 1989 and was the final product of the F1 'Flagship One' project.
The first Lexus model, the LS 400, shared many major design elements with existing Toyota vehicles.
Answer: False
The source explicitly states that the LS 400 featured a design that shared no major elements with previous Toyota vehicles.
The Lexus SC 400, launched in 1991, was the brand's first sport utility vehicle.
Answer: False
The SC 400 was the brand's first sports coupe. The first sport utility vehicle, the LX 450, was introduced in 1996.
The RX 300, introduced in 1998, was Lexus's first luxury-branded crossover SUV.
Answer: True
The source confirms that in 1998, Lexus introduced the RX 300, which was the first luxury-branded crossover SUV.
The Lexus RX 400h, which debuted in 2004, was the first luxury-branded production hybrid SUV.
Answer: True
The source identifies the RX 400h, which debuted in 2004, as the first luxury-branded production hybrid SUV, utilizing Toyota's Hybrid Synergy Drive system.
The 'F' in Lexus's F marque performance division refers exclusively to 'Flagship.'
Answer: False
The 'F' refers to both 'Flagship' and 'Fuji Speedway,' the Japanese racetrack where Lexus conducts high-performance vehicle development.
In Lexus's model nomenclature, the three digits typically indicate the engine displacement in liters multiplied by one hundred.
Answer: True
The source confirms that the three-digit number in a Lexus model name generally corresponds to the engine displacement in liters multiplied by one hundred.
What is the designation for Lexus's dedicated performance sub-brand?
Answer: F marque
Lexus's dedicated performance sub-brand, which creates racing-inspired versions of its models, is known as the F marque.
Which model debuted with the launch of Lexus's F marque performance division in 2007?
Answer: The IS F sport sedan
The F marque performance division was launched in 2007 with the debut of the IS F sport sedan.
What was the initial model launched under the Lexus brand in 1989?
Answer: Lexus LS
The first model launched under the Lexus brand was the Lexus LS, a flagship sedan that was the culmination of the F1 project.
Which of the following was a key characteristic of the first Lexus model, the LS 400?
Answer: It featured a new 4.0 L V8 gasoline engine and rear-wheel drive.
The LS 400 was distinguished by its new 4.0 L V8 engine and rear-wheel drive, and it shared no major design elements with previous Toyota vehicles.
In what year did Lexus introduce its first sport utility vehicle (SUV), the LX 450?
Answer: 1996
Lexus entered the SUV market in 1996 with the debut of its first sport utility vehicle, the LX 450.
What was the first luxury-branded production hybrid SUV introduced by Lexus?
Answer: RX 400h
The RX 400h, which debuted in 2004, was the first luxury-branded production hybrid SUV, featuring Toyota's Hybrid Synergy Drive system.
What is the meaning behind the 'F' in Lexus's F marque performance division?
Answer: Flagship and Fuji Speedway
The 'F' in the F marque designation refers to both 'Flagship' and 'Fuji Speedway,' the primary testing site for Lexus performance vehicles.
According to Lexus's model nomenclature, what do the three digits typically indicate?
Answer: The engine displacement in liters multiplied by one hundred.
The three-digit number in a Lexus model name generally corresponds to the engine's displacement in liters multiplied by one hundred (e.g., '400' for a 4.0 L engine).
All Lexus vehicles are exclusively produced in manufacturing facilities located in Japan.
Answer: False
While most Lexus vehicles are produced in Japan, some models, such as the RX, NX, and ES, are also manufactured in Canada and the United States.
The first Lexus vehicle to feature a turbocharger was the UX 300e, unveiled in 2020.
Answer: False
The first Lexus vehicle with a turbocharger was the NX 200t crossover, unveiled in 2014. The UX 300e was the brand's first all-battery electric vehicle.
Lexus vehicles are built on the same assembly lines as Toyota models but undergo additional quality checks.
Answer: False
Lexus vehicles are built on dedicated assembly lines with more stringent quality control standards, tighter tolerances, and specialized equipment compared to Toyota models.
In 2006, the Lexus LS 460 was the first production car to feature a ten-speed automatic transmission.
Answer: False
The Lexus LS 460 debuted the first production eight-speed automatic transmission in an automobile, not a ten-speed.
The 2007 Lexus LS 460's Pre-Collision System (PCS) included facial recognition for monitoring driver attentiveness.
Answer: True
The source confirms that the LS 460's PCS integrated a Driver Monitoring System with facial recognition to monitor driver attentiveness.
The Remote Touch system, introduced in 2010, uses a touchscreen interface for multimedia and navigation.
Answer: False
The Remote Touch system uses a computer mouse-like controller with haptic feedback, not a touchscreen, to interact with the infotainment system.
All Lexus models sold in the U.S. market are imported exclusively from Japan.
Answer: False
While many models are imported from Japan, the RX and NX are also produced in Canada, and the ES is also assembled in Kentucky for the U.S. market.
Which of the following Lexus models are produced at facilities outside of Japan?
Answer: RX and NX
The source indicates that the RX and NX models are produced in Cambridge, Ontario, Canada, in addition to their production in Japan.
In what year was the first Lexus vehicle to feature a turbocharger unveiled?
Answer: 2014
The first Lexus vehicle to feature a turbocharger was the NX 200t crossover, which was unveiled in April 2014.
How do the production quality control standards for Lexus vehicles compare to those for Toyota models?
Answer: Lexus vehicles are built according to more stringent quality control standards.
Lexus vehicles are manufactured with more stringent quality control standards, including tighter body panel tolerances and higher paint quality requirements, than Toyota models.
What significant technological advancement did the Lexus LS 460 debut in 2006?
Answer: The first production eight-speed automatic transmission.
In 2006, the Lexus LS 460 debuted the first production eight-speed automatic transmission in an automobile, a significant innovation at the time.
Which advanced safety feature was integrated into the Lexus LS 460's Pre-Collision System (PCS) in 2007?
Answer: Driver Monitoring System with facial recognition.
The LS 460's Pre-Collision System was enhanced with a Driver Monitoring System that used facial recognition to monitor driver attentiveness.
What is the function of the Remote Touch system in Lexus vehicles, introduced in 2010?
Answer: It serves as an interface for multimedia features and navigation using a computer mouse-like controller.
The Remote Touch system is an interface for the vehicle's infotainment system that uses a computer mouse-like controller with haptic feedback.
Since its inception, Lexus has consistently maintained its main headquarters in Brussels, Belgium.
Answer: False
While Lexus maintains an operational center in Brussels, its main headquarters have been located in Shimoyama, Aichi, Japan, since 2024.
The Lexus brand is marketed in fewer than 50 countries and territories worldwide.
Answer: False
The source states that the Lexus brand is marketed in more than 90 countries and territories, indicating a significant global presence.
Lexus existed as a distinct brand in Japan from its international launch in 1989.
Answer: False
Lexus was not established as a brand in its home market of Japan until 2005; prior to that, its vehicles were sold under the Toyota marque.
The corporate reorganization of Lexus from 2001 to 2005 resulted in the brand operating with greater autonomy from Toyota.
Answer: True
The reorganization allowed Lexus to operate its own dedicated design, engineering, and manufacturing centers, granting it greater autonomy from its parent company.
The launch of Lexus was met with skepticism and slow adoption by consumers, who preferred established luxury brands.
Answer: False
The launch was regarded as a 'shock' to existing luxury marques, and the LS 400 quickly established customer loyalty, leading to sales drops for competitors.
By the end of 1991, Lexus had become the top-selling premium car import in the United States.
Answer: True
The source confirms that by the end of 1991, Lexus had achieved the status of the top-selling premium car import in the U.S.
The 2011 Tōhoku earthquake and tsunami had a positive impact on Lexus's sales due to increased demand for reliable vehicles.
Answer: False
The event caused severe disruption to Lexus's Japan-based production lines, which hindered near-term sales prospects and led to the loss of its top sales position in the U.S.
By March 2016, Lexus had sold over 1 million hybrid electric cars globally.
Answer: True
The source states that by March 2016, the global cumulative sales of Lexus brand hybrid electric cars reached the 1 million sales milestone.
Lexus has historically struggled in the European market due to strong brand loyalty to domestic marques and a different emphasis on vehicle attributes by European buyers.
Answer: True
The source attributes Lexus's challenges in Europe to smaller brand recognition, strong loyalty to domestic brands, and European buyers placing less emphasis on vehicle reliability.
The Lexus ES mid-sized car is the brand's best-selling model in the United States.
Answer: False
The source identifies the RX midsized crossover as Lexus's best-selling model in the United States, while the ES is the most popular sedan.
As of 2024, where are the main headquarters of the Lexus brand located?
Answer: Shimoyama, Aichi, Japan
The source states that since 2024, Lexus has been headquartered in Shimoyama, Aichi, Japan.
What is the approximate global market reach of the Lexus brand?
Answer: More than 90 countries and territories
The source indicates that Lexus is a global brand marketed in more than 90 countries and territories worldwide.
In what year did Lexus establish itself as a distinct brand in its home market of Japan?
Answer: 2005
Although launched internationally in 1989, Lexus did not exist as a distinct brand in Japan until 2005.
What was the primary outcome of Lexus's corporate reorganization from 2001 to 2005?
Answer: It gained greater autonomy with dedicated design, engineering, and manufacturing centers.
The reorganization allowed Lexus to operate with greater autonomy from Toyota by establishing its own dedicated design, engineering, and manufacturing centers.
How did the automotive industry generally receive the launch of Lexus and its LS 400?
Answer: As a 'shock' to existing luxury marques, praised for its quality and value.
The launch was considered a 'shock' to competitors, with the LS 400 being widely praised for its quality, performance, and value, leading to sales declines for rival brands.
By the end of 1991, what sales milestone did Lexus achieve in the U.S.?
Answer: It became the top-selling premium car import.
Demonstrating its rapid success, Lexus became the top-selling premium car import in the U.S. by the end of 1991.
What was the impact of the 2011 Tōhoku earthquake and tsunami on Lexus's sales prospects?
Answer: It caused severe disruption to production lines, hindering near-term sales.
The natural disaster caused severe disruptions to Lexus's production facilities in Japan, which negatively impacted its sales prospects for that year.
What was Lexus's ranking in global luxury car sales as of 2014?
Answer: The fourth best-selling luxury brand worldwide.
In 2014, Lexus set a new global sales record, making it the fourth best-selling luxury brand in the world.
Why has Lexus historically faced challenges selling well in Europe?
Answer: Smaller brand recognition and stronger loyalty to established domestic marques.
Lexus's sales challenges in Europe are attributed to factors including smaller brand recognition and strong brand loyalty among European buyers for established domestic luxury brands.
Which Lexus model is the brand's best-seller in the United States?
Answer: RX midsized crossover
The source identifies the RX midsized crossover as the best-selling Lexus model in the United States.