What type of company is Lexus and what industry does it operate in?

Lexus is a division of the Japanese automaker Toyota Motor Corporation, and it operates within the automotive industry, specifically focusing on luxury vehicles.

When was Lexus founded and who was its founder?

Lexus was founded in 1989 by Eiji Toyoda, the chairman of Toyota at the time. The brand was established as Toyota's luxury vehicle division.

Where are Lexus's main headquarters and operational centers located?

Lexus has been headquartered in Shimoyama, Aichi, Japan, since 2024. Additionally, it maintains operational centers in Brussels, Belgium, and Plano, Texas, United States, to manage its global presence.

What is the global market reach of the Lexus brand?

The Lexus brand is marketed in more than 90 countries and territories worldwide, making it a significant global player in the luxury automotive segment.

How does Lexus rank among Japanese global brands in terms of market value?

Lexus has consistently ranked among the 10 largest Japanese global brands in market value, indicating its strong financial standing and brand recognition.

What types of vehicles does Lexus produce and what is its performance sub-brand?

Lexus produces luxury vehicles and performance vehicles. Its dedicated performance sub-brand is known as the F marque, which creates racing-inspired versions of its models.

When did Lexus launch its F marque performance division and what models were introduced?

Lexus launched its F marque performance division in 2007 with the debut of the IS F sport sedan. This was later followed by the LFA supercar in 2009, showcasing the brand's commitment to high-performance vehicles.

What was the corporate project that led to the creation of Lexus?

Lexus originated from a corporate project code-named F1, which stood for 'Flagship One.' This project began in 1983 with the ambitious goal of developing a new premium sedan that would be considered the world's best car.

How did Japanese rivals influence Toyota's decision to create a luxury division like Lexus?

Toyota's decision to create Lexus was influenced by its Japanese rivals, Honda and Nissan, who developed their own luxury divisions, Acura and Infiniti, respectively, around the same time. This trend was partly driven by voluntary export restraints imposed by the Japanese government for the U.S. market, which made it more profitable for Japanese automakers to export more expensive cars.

What was the initial model launched under the Lexus brand in 1989?

The initial model launched under the Lexus brand in 1989 was the Lexus LS, which was the culmination of the F1 project. This flagship sedan was designed to compete in the premium segment.

When did Lexus establish itself as a brand in its home market of Japan?

Lexus did not exist as a distinct brand in its home market of Japan until 2005. Prior to this, vehicles marketed internationally as Lexus from 1989 to 2005 were sold in Japan under the Toyota marque with equivalent model names.

Where are Lexus vehicles primarily produced?

Lexus vehicles are largely produced in Japan, with manufacturing concentrated in the Chūbu and Kyūshū regions. Key plants include Toyota's Tahara in Aichi and Miyata in Fukuoka. Additionally, some models are produced outside Japan, such as the RX and NX in Cambridge, Ontario, Canada, and the ES in Georgetown, Kentucky, United States.

What was the significance of the 2001-2005 corporate reorganization for Lexus?

From 2001 to 2005, Lexus underwent a corporate reorganization that led to it operating its own dedicated design, engineering, and manufacturing centers. This separation from its parent company, Toyota, allowed Lexus to function with greater autonomy and focus on its luxury brand identity.

What was the initial challenge issued by Toyota chairman Eiji Toyoda that led to the F1 project?

In 1983, Toyota chairman Eiji Toyoda issued a challenge to his company to 'build the world's best car,' which directly initiated the F1 project and subsequently led to the creation of the Lexus brand.

What were some of the existing Toyota models that the F1 project followed or aimed to surpass?

The F1 project followed the Toyota Supra sports car and the premium Toyota Mark II models, both of which were rear-wheel-drive cars with powerful inline-six engines. It also aimed to surpass the limited-production Toyota Century, a domestic, hand-built limousine, and the Toyota Crown premium sedan, neither of which were initially designed for international export.

How did Toyota conduct market research for the new luxury brand in the U.S.?

In May 1985, Toyota researchers visited the U.S. to conduct focus groups and market research on luxury consumers. As part of this effort, several F1 designers rented a home in Laguna Beach, California, to directly observe the lifestyles and tastes of American upper-class consumers, ensuring the new brand would resonate with its target audience.

What was the original name considered for the Lexus brand, and why was it changed?

The original name considered for the Lexus brand was 'Alexis.' However, concerns were raised that the name was too closely associated with people, particularly the 'Alexis Carrington' character from the popular 1980s prime-time drama *Dynasty*. As a result, the first letter was removed, and the 'i' was replaced with a 'u' to form 'Lexus'.

What was the initial legal challenge faced by the Lexus brand name?

Prior to the release of its first vehicles, the database service LexisNexis obtained a temporary injunction forbidding the use of the name 'Lexus,' citing potential product confusion. However, a U.S. appeals court later lifted the injunction, determining there was little likelihood of confusion between the two distinct products.

What was the original slogan for Lexus, and what inspired it?

The original slogan for Lexus was 'The Relentless Pursuit of Perfection.' This slogan was developed after Team One representatives observed the obsessive attention to detail exhibited by Lexus designers in Japan, reflecting the brand's commitment to quality.

What were the key characteristics of the first Lexus model, the LS 400?

The Lexus LS 400, the first model from the brand, featured a design that shared no major elements with previous Toyota vehicles. It was equipped with a new 4.0 L V8 gasoline engine and rear-wheel drive, distinguishing it as a premium offering.

How was the launch of Lexus received by the automotive industry and consumers?

The launch of Lexus was generally regarded as a 'shock' to existing luxury marques. The LS 400 was praised for its quietness, well-appointed and ergonomic interior, engine performance, build quality, aerodynamics, fuel economy, and value. It quickly established customer loyalty, leading to significant drops in U.S. sales for competitors like BMW and Mercedes-Benz.

How did Lexus handle the voluntary recall of its LS 400 models in December 1989, and what was the impact?

In December 1989, Lexus initiated a voluntary recall of all 8,000 LS 400s due to minor issues like defective wiring and an overheated brake light. The company's response involved a 20-day operation where technicians picked up, repaired, and returned cars to customers free of charge, even flying personnel and renting garage space for owners in remote locations. This proactive and customer-centric response was widely covered in media and significantly helped establish the marque's early reputation for exceptional customer service.

What significant sales milestone did Lexus achieve by the end of 1991 in the U.S.?

By the end of 1991, Lexus had become the top-selling premium car import in the U.S., with sales reaching 71,206 vehicles, demonstrating its rapid success in the luxury market.

What was the first Lexus sports coupe model, and when was it launched?

The first Lexus sports coupe model was the SC 400, which was launched in 1991. It shared the LS 400's V8 engine and rear-wheel drive design.

When did Lexus introduce its first sport utility vehicle (SUV) and its first luxury-branded crossover SUV?

Lexus debuted its first sport utility vehicle, the LX 450, in 1996. Two years later, in 1998, it introduced the first luxury-branded crossover SUV, the RX 300, which was designed for suburban buyers seeking an upscale SUV without the extensive off-road capabilities of the LX.

What was the first luxury-branded production hybrid SUV introduced by Lexus, and what technology did it utilize?

The first luxury-branded production hybrid SUV introduced by Lexus was the RX 400h, which debuted in 2004. This vehicle utilized Toyota's Hybrid Synergy Drive system, combining gasoline and electric motors for improved fuel efficiency and reduced emissions.

What was the most expensive sedan ever produced in Japan, according to the text, and which Lexus model was it?

The Lexus LS 600h L, a hybrid version of the fourth-generation LS line, subsequently went on sale as the most expensive sedan ever produced in Japan.

What was the impact of the 2011 Tōhoku earthquake and tsunami on Lexus's production and sales?

The 2011 Tōhoku earthquake and tsunami caused severe disruption to Lexus's Japan-based production lines, which hindered the marque's near-term sales prospects. U.S. executives even stated that due to vehicle shortages and intense competition, Lexus would likely lose its position as the country's top-selling premium car brand, which indeed happened that year.

What was the significance of the spindle-shaped grille introduced with the fourth-generation Lexus GS in 2012?

The spindle-shaped grille design, introduced with the fourth-generation Lexus GS in 2012, was significant because it was intended to be a distinctive design element used on all forthcoming Lexus models, establishing a more cohesive and recognizable brand aesthetic.

What was the first Lexus vehicle to feature a turbocharger, and when was it unveiled?

The first Lexus vehicle to feature a turbocharger was the five-seater NX crossover, unveiled in April 2014. Its turbocharged variant was denoted as the NX 200t.

When did Lexus introduce its first all-battery electric vehicle?

Lexus announced in October 2019 that it would be launching its first all-battery electric vehicle, the UX 300e, in 2020.

What is the meaning behind the 'F' in Lexus's F marque performance division?

The 'F' in Lexus's F marque performance division refers to both 'Flagship' and 'Fuji Speedway' in Japan. The first corner of Fuji Speedway, 27R, specifically inspired the distinctive shape of the 'F' emblem.

How does Lexus's model nomenclature system work?

Lexus production models are named alphanumerically using two-letter designations followed by three digits. The first letter indicates the vehicle's relative status or ranking within the model range, and the second letter refers to the car's body style or type (e.g., 'LS' for 'luxury sedan'). The three digits typically indicate the engine displacement in liters multiplied by one hundred, though for turbocharged and hybrid vehicles, these digits represent the equivalent output of a naturally aspirated engine or the combined gasoline-electric output, respectively.

What is the 'Lexus Covenant' and how does it relate to customer service?

The 'Lexus Covenant' is the marque's founding promise, stating that 'Lexus will treat each customer as we would a guest in our home.' This principle guides employees in providing exceptional customer service, contributing to the brand's reputation for high-quality post-sale support.

What are some of the amenities offered in Lexus service department waiting areas?

Lexus service department waiting areas are known for their upscale amenities, which can include refreshment bars and even indoor putting greens, designed to provide a comfortable and luxurious experience for customers.

What was Lexus's first entry into the motorsport arena?

Lexus first entered the motorsport arena in 1999 when its racing unit, Team Lexus, fielded two GS 400 race vehicles in the Motorola Cup North American Street Stock Championship touring car series.

What was Lexus's initial slogan, and what is its current tagline?

Lexus's initial slogan was 'The Relentless Pursuit of Perfection,' used from 1989 to 2011. Its current tagline, unveiled in February 2017, is 'Experience Amazing.'

How did Lexus's early marketing campaigns emphasize its brand qualities?

Lexus's early marketing campaigns, particularly in its first decade (1989-1999), used disjunctive verbal descriptions like 'relentless,' 'pursuit,' and 'perfection.' On-screen, vehicles were shown performing unusual stunts, such as the champagne glass 'Balance' and rolling 'Ball Bearing' advertisements, to visually demonstrate superiority in precision, idling, and interior quietness and comfort.

What is the 'December to Remember' campaign known for?

The 'December to Remember' campaign is an annual Lexus advertising tradition that features heartwarming scenes of family members surprising loved ones with the gift of a new Lexus, creating an emotional connection with potential buyers.

What is Lexus's approach to pricing strategies compared to rival brands?

Lexus executives have employed pricing strategies aimed at sustaining profit margins rather than solely focusing on sales volume. This approach often results in fewer price incentives compared to rival brands, contributing to higher price premiums for Lexus models.

What is 'L-finesse' in Lexus design, and what does it represent?

'L-finesse' is a new design language introduced by Lexus in the mid-2000s, first seen in its LF series concepts and the 2006 Lexus GS. It is represented by three Japanese kanji characters that translate to 'Intriguing Elegance, Incisive Simplicity, and Seamless Anticipation,' aiming to give Lexus a distinctive and culturally inspired design identity.

How do Lexus vehicles differ from Toyota models in terms of production quality control?

Lexus vehicles are built according to more stringent quality control standards than Toyota models. This includes tighter body panel fit tolerances and higher paint quality requirements. Their manufacture involves dedicated assembly lines, molds, welding processes, and specialized equipment, with plant workers undergoing a more selective screening process.

What is the purpose of the Fuji Lexus College?

The Fuji Lexus College, located in Shizuoka, Japan, serves as a dedicated training facility for Lexus dealers, ensuring that personnel are well-versed in the brand's standards for sales and service.

What is the significance of the Lexus LS 460's technological advancements in 2006?

In 2006, the Lexus LS 460 debuted several significant technological advancements, including the first production eight-speed automatic transmission in an automobile, as well as the first ceiling air diffusers and infrared body temperature sensors in a car, showcasing Lexus's commitment to innovation and luxury features.

What safety systems were integrated into the Lexus LS 460's Pre-Collision System (PCS) in 2007?

In 2007, the Lexus LS 460's Pre-Collision System (PCS) integrated advanced safety features such as infrared and pedestrian detection capabilities, lane keep assist, a Driver Monitoring System with facial recognition to monitor driver attentiveness, and rear pre-collision whiplash protection, demonstrating a comprehensive approach to vehicle safety.

What is the function of the Remote Touch system in Lexus vehicles?

The Remote Touch system, introduced in 2010 with the RX and HS models, features a computer mouse-like controller with haptic feedback. It serves as an interface for multimedia features and navigation, allowing drivers and passengers to interact with the vehicle's infotainment system.

What is Lexus's standing in global luxury car sales as of 2014?

In 2014, Lexus set a new global sales record by selling 582,000 vehicles, making it the fourth best-selling luxury brand in the world, trailing only BMW, Audi, and Mercedes-Benz.

What was the total cumulative sales milestone for Lexus hybrid electric cars by March 2016?

By March 2016, the global cumulative sales of Lexus brand hybrid electric cars reached the 1 million sales milestone, highlighting the brand's success in the hybrid vehicle market.

Why has Lexus historically faced challenges in selling well in Europe compared to other markets?

Lexus has historically faced challenges in selling well in Europe compared to other global markets due to factors such as smaller brand recognition, a less-developed brand image, and a less extensive dedicated dealership network. Automotive analysts also suggest that European buyers may place less emphasis on vehicle reliability and exhibit stronger brand loyalty to established domestic marques.

What is the current production origin for Lexus models sold in the U.S. market?

Currently, all of Lexus's models for the U.S. market are imported from Japan, with the exceptions of the RX and NX, which are also produced in Cambridge, Ontario, Canada, and the ES, which is also assembled in Georgetown, Kentucky, United States.

Which Lexus models are currently the best-selling in the United States?

In the United States, the RX midsized crossover is Lexus's best-selling model, while the ES mid-sized car is the most popular sedan in the lineup.

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The Genesis of Lexus

A Chairman's Challenge

The story of Lexus began in 1983 with a profound challenge from Toyota chairman Eiji Toyoda: to build the world's best car. This ambition, code-named Project F1 ("Flagship One"), was Toyota's strategic entry into the premium automotive segment, aiming to compete with established European and American luxury brands. The project culminated in the 1989 launch of the Lexus LS 400, a vehicle that would redefine the luxury market.

A Global Luxury Marque

Lexus is the luxury vehicle division of the Japanese automaker Toyota. Marketed in over 90 countries, it stands as Japan's largest-selling make of premium cars and ranks among the top 10 largest Japanese global brands by market value. Headquartered in Shimoyama, Aichi, Japan, Lexus operates with key centers in Brussels, Belgium, and Plano, Texas, USA, coordinating its worldwide presence.

Crafting an Identity

Toyota's market research concluded that a new, distinct brand was necessary to present its flagship sedan. The name "Lexus" was chosen from a list of 219 candidates, selected to evoke a luxurious and technological image. The brand's original slogan, "The Relentless Pursuit of Perfection," was born from an obsessive attention to detail observed by its marketing team, a principle that continues to guide the marque's philosophy.

A History of Innovation

The 1989 Launch

The Lexus LS 400 debuted in January 1989, the result of a project involving 1,400 engineers, 2,300 technicians, and over $1 billion in costs. It was praised for its quietness, performance, and exceptional build quality. A pivotal moment came in December 1989 when Lexus voluntarily recalled all 8,000 LS 400s for a minor wiring issue. The company's swift, customer-focused response—personally collecting, repairing, and returning every car—cemented its reputation for unparalleled customer service.

Growth and Expansion (1990s)

Throughout the 1990s, Lexus rapidly expanded its lineup and market share. The brand introduced its first sports coupe (SC 400), a new best-selling sedan (ES 300), and its first SUVs (LX 450 and the groundbreaking RX 300 crossover). The RX 300, in particular, created the luxury crossover segment and became the marque's best-selling model. By 1999, Lexus was the top-selling premium car maker in the United States.

Global Reorganization (2000s)

The 2000s marked a significant transformation. In 2005, Lexus became organizationally separate from Toyota, with its own dedicated design and engineering centers. This coincided with its official launch in its home market of Japan. The decade also saw the introduction of the first luxury hybrid SUV, the RX 400h, and the establishment of the "F marque" performance division with the debut of the IS F sport sedan and the LFA supercar concept.

Recent Developments (2010s-2020s)

In the modern era, Lexus has embraced a more dynamic design language, most notably with its signature "spindle grille." The brand has expanded its hybrid offerings across the lineup and introduced its first turbocharged engine in the NX crossover. In 2020, Lexus launched its first all-electric vehicle, the UX 300e, signaling its commitment to an electrified future. The brand continues to innovate, introducing new models like the three-row TX SUV and the compact LBX crossover for global markets.

Design and Technology

L-finesse Philosophy

Introduced in the mid-2000s, "L-finesse" is the design language that defines modern Lexus vehicles. It is based on three core principles derived from Japanese culture: "Intriguing Elegance," "Incisive Simplicity," and "Seamless Anticipation." This philosophy is visually expressed through dynamic body lines, the use of convex and concave surfaces, and the iconic, aggressive spindle grille that has become the face of the brand.

Cabin Craftsmanship & Ergonomics

Lexus interiors are renowned for their meticulous attention to detail and advanced technology. Key features have included electroluminescent Optitron gauges, SmartAccess keyless entry, and premium Mark Levinson surround sound systems. The Remote Touch interface, a haptic feedback controller, provides intuitive access to multimedia and vehicle settings, exemplifying the brand's focus on a seamless user experience.

Pioneering Safety and Powertrains

Lexus has consistently been at the forefront of automotive technology. The LS 460 introduced the world's first eight-speed automatic transmission in 2006. The brand's Hybrid Drive system combines gasoline and electric motors for efficiency and performance. Advanced safety is paramount, with features like the Lexus Pre-Collision System (PCS), which integrates multiple safety technologies, including pedestrian detection and lane keep assist, to protect occupants.

The Lexus Lineup

Sedans and Coupes

The Lexus lineup is anchored by a strong range of sedans and coupes. This includes the compact IS sport sedan, the best-selling mid-size ES luxury sedan, and the flagship full-size LS sedan. The 2-door coupe range features the dynamic RC and the stunning LC grand tourer, which serves as a halo car for the brand's design and performance capabilities.

Crossovers and SUVs

Lexus offers a comprehensive range of utility vehicles. The lineup starts with the subcompact UX and compact NX crossovers, followed by the perennially popular mid-size RX. For more rugged, off-road capability, Lexus offers the full-size GX and the flagship LX SUVs. The recently introduced TX provides three-row seating for larger families, while the LBX caters to the compact urban crossover market.

Model Nomenclature

Lexus models follow a clear alphanumeric naming system. The two-letter designation indicates the model's type and place in the hierarchy, while the three-digit number typically relates to the engine's displacement or equivalent power output for hybrid and turbocharged models.

Prefix	Meaning	Example
LS	Luxury Sedan	LS 500h
ES	Executive Sedan	ES 350
IS	Intelligent Sport	IS 300
LC	Luxury Coupe	LC 500
RC	Radical Coupe	RC 350
LX	Luxury Crossover	LX 600
GX	Grand Crossover	GX 550
RX	Radiant Crossover	RX 350h
NX	Nimble Crossover	NX 450h+
UX	Urban Crossover	UX 250h
TX	Three-row Crossover	TX 500h
LM	Luxury Mover	LM 350h
RZ	Radiant Zero	RZ 450e
Suffixes	'h' for Hybrid, 't' for Turbo, 'e' for Electric, 'L' for Long-wheelbase

Performance and Motorsport

The F Marque

Lexus's high-performance division, the F marque, produces racing-inspired versions of its models. The "F" refers to Fuji Speedway in Japan, the primary development site for these vehicles. F marque models, such as the IS F, RC F, and the legendary LFA supercar, are engineered for superior power, handling, and an exhilarating driving experience, directly challenging established German performance brands.

Motorsport Heritage

Lexus has a rich history in motorsport. The brand has competed and won in various series, including the Grand-Am Rolex Sports Car Series, where it secured three consecutive wins at the 24 Hours of Daytona (2006-2008). In Japan's prestigious Super GT series, Lexus teams have captured championships in both the GT500 class with the SC 430 and the GT300 class with the IS 350, proving its performance credentials on the track.

Production and Quality

The Craft of Manufacturing

The majority of Lexus vehicles are produced in Japan, most notably at the highly advanced Tahara and Miyata plants. These facilities are renowned for their synthesis of master craftsmanship (Takumi) and cutting-edge robotics. Every vehicle is built to approximately 500 specific product standards known as "Lexus Musts," ensuring unparalleled quality control, from body panel fit to the stitching on the leather seats.

A Global Production Footprint

While its roots are firmly in Japan, Lexus has expanded its manufacturing to meet global demand. The first plant outside Japan was in Cambridge, Ontario, Canada, which produces the RX and NX models for North America. In 2015, production of the ES sedan began in Georgetown, Kentucky, USA. This global footprint allows Lexus to tailor vehicles to regional markets while maintaining its exacting quality standards.

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References

"Toyota's Lexus Remains Best-Selling Foreign Car in Korea". The Korea Times. 2007-01-05. Retrieved on 2007-01-07.

Lewis, Georgia (2009-11-04). "Lexus 'resets its compass' to cope with new global economic realities". The National. Retrieved 2010-07-08.

Mendoza, Al (2009-01-22). "Lexus unleashed in historic glory". Business Mirror. Retrieved on 2009-02-02.

Tierney, Christine (2007-08-07). "Lexus aims to conquer globe with luxury sales". Detroit News. Retrieved 2007-09-28.

Tierney, Christine (2004-02-22). "Robot-filled Tahara sets standard for Toyota, World".Detroit News. Retrieved on 2007-05-06.

A full list of references for this article are available at the Lexus Wikipedia page

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Important Notice

This page was generated by an Artificial Intelligence and is intended for informational and educational purposes only. The content is based on a snapshot of publicly available data from Wikipedia and may not be entirely accurate, complete, or up-to-date.

This is not professional automotive or financial advice. The information provided on this website is not a substitute for consultation with qualified automotive professionals, mechanics, or financial advisors. Always refer to official Lexus documentation and consult with certified experts for specific vehicle needs, maintenance, or purchasing decisions.

The creators of this page are not responsible for any errors or omissions, or for any actions taken based on the information provided herein.

Lexus: The Art of Automotive Perfection

💡 Dive in with Flashcard Learning! 💡

The Genesis of Lexus ℹ️

🏆 A Chairman's Challenge

🌐 A Global Luxury Marque

💡 Crafting an Identity

A History of Innovation 📜

🚀 The 1989 Launch

📈 Growth and Expansion (1990s)

🌍 Global Reorganization (2000s)

⚡ Recent Developments (2010s-2020s)

Design and Technology 🔧

🎨 L-finesse Philosophy

🛋️ Cabin Craftsmanship & Ergonomics

🛡️ Pioneering Safety and Powertrains

The Lexus Lineup 🚗

🚘 Sedans and Coupes

🏞️ Crossovers and SUVs

🔢 Model Nomenclature

Performance and Motorsport 🏁

🔥 The F Marque

🏆 Motorsport Heritage

Production and Quality 🏭

🇯🇵 The Craft of Manufacturing

🌎 A Global Production Footprint

Teacher's Corner 🧑‍🏫

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📜 Important Notice

Dive in with Flashcard Learning!

The Genesis of Lexus

A Chairman's Challenge

A Global Luxury Marque

Crafting an Identity

A History of Innovation

The 1989 Launch

Growth and Expansion (1990s)

Global Reorganization (2000s)

Recent Developments (2010s-2020s)

Design and Technology

L-finesse Philosophy

Cabin Craftsmanship & Ergonomics

Pioneering Safety and Powertrains

The Lexus Lineup

Sedans and Coupes

Crossovers and SUVs

Model Nomenclature

Performance and Motorsport

The F Marque

Motorsport Heritage

Production and Quality

The Craft of Manufacturing

A Global Production Footprint

Teacher's Corner

True or False?

Test Your Knowledge!

Gamer's Corner

Discover other topics to study!

References

Feedback & Support

Disclaimer

Important Notice