What is Cengage Group and what markets does it serve?

Cengage Group is an American company that provides educational content, technology, and services. It caters to a diverse range of markets, including higher education, K-12 education, professional development, and libraries. The company operates globally, with a presence in more than 20 countries worldwide.

When was Cengage Group established, and where is it headquartered?

Cengage Group was founded in 2007. Its current headquarters are located in Boston, Massachusetts, in the United States. Previously, it was headquartered in Stamford, Connecticut, until April 2014.

Who leads Cengage Group, and what is the company's approximate workforce size?

Michael Hansen serves as the Chief Executive Officer (CEO) of Cengage Group. As of 2017, the company employed approximately 5,000 people worldwide across nearly 38 countries.

What types of products and services does Cengage Group offer?

Cengage Group offers a broad spectrum of educational products, technology solutions, and services. These include digital learning platforms, textbooks, e-research tools, and professional development resources tailored for various educational levels and professional fields.

What was Cengage Group's reported revenue in 2017?

In 2017, Cengage Group reported a revenue of approximately $1.5 billion in United States dollars. This figure indicates a growth from previous periods, as suggested by the upward trend arrow next to the revenue figure.

What is the official web address for Cengage Group?

The official website for Cengage Group can be accessed at cengagegroup.com.

What is Gale's role within Cengage Group?

Gale functions as Cengage's library reference division. It specializes in creating and maintaining e-research and educational publishing content for libraries, schools, and businesses. Gale's publications are available in multiple formats, including online databases, print, e-books, and microform.

What is Cengage Unlimited, and how does it work?

Cengage Unlimited is a subscription service introduced by Cengage on December 5, 2017. It allows students to access the company's entire digital catalog of higher education materials for a flat fee, paid either per semester or annually, rather than purchasing individual textbooks. This service aims to provide a more cost-effective and convenient way for students to access required course materials.

When did Cengage Unlimited become available, and how was its initial reception?

Cengage Unlimited was made available to students during the summer of 2018. Initial sales performance was reported to be in line with the company's expectations for its first sales goal.

Which university was the first to offer Cengage Unlimited to all its students?

The University of Missouri was the first university to offer the Cengage Unlimited plan to all of its students, implementing it starting in January 2019. This initiative aimed to simplify course material access and potentially reduce costs for its student body.

How did International Thomson Publishing (ITP) begin its publishing activities?

International Thomson Publishing entered the publishing industry in 1979 by acquiring Wadsworth Publishing. This marked the beginning of its expansion into various educational and reference publishing sectors.

What key publishing operations did International Thomson acquire in 1981?

In 1981, International Thomson purchased the publishing operations of Litton Industries. This acquisition included significant entities such as Van Nostrand Reinhold and Delmar, broadening ITP's portfolio in educational and technical publishing.

When did International Thomson acquire Gale Research, and what was its focus?

International Thomson acquired Gale Research in 1985. Gale was a reference publisher, known for its extensive databases and resources used in academic and public libraries.

What was the name of the company that was later renamed Cengage Learning?

The company was known as Thomson Learning before it was renamed Cengage Learning on July 24, 2007. This name change occurred after its acquisition by a private equity consortium.

What was the financial transaction involved in the renaming of Thomson Learning to Cengage Learning?

In 2007, Thomson Learning was acquired by a private equity consortium, including Apax Partners and OMERS Capital Partners, for US$7.75 billion. Following this acquisition, the company was renamed Cengage Learning.

When did Cengage Learning acquire the National Geographic Society's school publishing unit, and what was the outcome?

Cengage Learning acquired the National Geographic Society's school publishing unit in 2011. This acquisition led to the creation and launch of the National Geographic Learning brand, integrating the former Cengage Learning ELT and National Geographic School Publishing imprints under a unified identity.

What factors contributed to Cengage Learning filing for bankruptcy in 2013?

Cengage Learning filed for Chapter 11 bankruptcy in July 2013 due to a substantial amount of debt accumulated from its initial buyout and subsequent acquisitions. Additionally, the company faced declining revenues as the market for traditional paper textbooks shrank.

What were the key outcomes for Cengage Learning upon emerging from bankruptcy in 2014?

When Cengage Learning emerged from bankruptcy on April 1, 2014, it had successfully eliminated approximately $4 billion of its funded debt. The company also secured $1.75 billion in exit financing, positioning it for a renewed focus on its business strategy.

What strategic shift did Cengage undertake after emerging from bankruptcy?

Following its emergence from bankruptcy in 2014, Cengage decided to concentrate on developing digital study guides and other supplementary educational materials, while continuing to offer hard-copy textbooks. This marked a significant pivot towards digital solutions in its product development.

When did Cengage Learning officially rebrand itself as Cengage?

Cengage Learning rebranded itself simply as Cengage in November 2016. This rebranding aimed to streamline its identity and potentially reflect a broader scope beyond just learning materials.

What was the proposed merger announced in May 2019 involving Cengage?

In May 2019, Cengage announced a proposed merger with McGraw-Hill Education. This potential merger was intended to create a duopoly in the market alongside Pearson, with Michael Hansen slated to serve as CEO of the combined entity under the McGraw-Hill name.

Why was the planned merger between Cengage and McGraw-Hill Education ultimately terminated?

The merger between Cengage and McGraw-Hill Education was called off on May 1, 2020. While the text doesn't specify the exact reasons, such terminations are often due to regulatory hurdles, market conditions, or failure to agree on final terms.

When did Cengage undergo its most recent rebranding to Cengage Group?

Cengage rebranded itself as Cengage Group in August 2021. This rebranding likely signifies a further evolution of the company's identity and its expanding range of services and technologies.

What company did Cengage acquire on March 1, 2004, and what was its area of business?

On March 1, 2004, Cengage acquired Education to Go (Ed2Go). This company specialized in online continuing education courses, expanding Cengage's reach into the online learning sector.

What did Cengage acquire on May 16, 2008, and what did that entity focus on?

On May 16, 2008, Cengage acquired PAL Publications. This company focused on professional reference series, adding to Cengage's offerings for professional development and specialized knowledge.

Which division of Houghton Mifflin did Cengage acquire in June 2008, and for what educational levels?

On June 2, 2008, Cengage acquired the College Division of Houghton Mifflin. This acquisition specifically targeted publishing for two-year and four-year colleges, strengthening Cengage's presence in the higher education market.

What type of services did Gatlin Education Services provide, which Cengage acquired in July 2008?

Gatlin Education Services, acquired by Cengage on July 17, 2008, provided web-based training solutions for education providers. This acquisition enhanced Cengage's capabilities in delivering online educational programs.

What was HighBeam Research, acquired by Cengage in December 2008?

HighBeam Research, acquired by Cengage on December 16, 2008, was a paid search engine that provided access to a vast archive of newspapers and magazines. This acquisition bolstered Cengage's digital content offerings for research purposes.

What did Cengage acquire in September 2015 related to learning management systems?

In September 2015, Cengage acquired Learning Objects, Inc. This company specialized in learning management systems and adaptive education tools, further integrating Cengage's technology offerings for educational institutions.

What service did Pathbrite, Inc. offer when it was acquired by Cengage in October 2015?

Pathbrite, Inc., acquired by Cengage in October 2015, provided ePortfolio services. These services were designed to support learning, reflection, and career advancement for students and professionals.

What is WebAssign, which Cengage acquired in September 2016?

WebAssign, acquired by Cengage in September 2016, is an online instructional application widely used by faculty and students. It is particularly prevalent in science, technology, and mathematics disciplines, facilitating homework submission and assessment.

What industry does InfoSec Institute operate in, and when was it acquired by Cengage Group?

InfoSec Institute, acquired by Cengage Group on March 2, 2022, is focused on cybersecurity training. This acquisition expanded Cengage's portfolio into the rapidly growing field of cybersecurity education and professional development.

Can you list some of the prominent brands or imprints under the Cengage Group umbrella?

Cengage Group operates under several well-known brands and imprints. These include 4LTR Press, Aplia, Cengage Learning PTR, Chilton, ed2go, Gale, Heinle, Milady, MindTap, and National Geographic Learning.

How are South-Western products branded now?

Since 2015, products originally from South-Western Publishing have been branded under the Cengage Learning name. This consolidation aims to present a unified brand identity for these educational materials.

When was the Cengage Unlimited Software as a Service (SaaS) solution launched?

The Cengage Unlimited SaaS solution was launched on August 1, 2018. This marked the official rollout of the subscription service that provides access to Cengage's digital higher education catalog.

How was Cengage ranked by Publishers Weekly in 2016 based on its 2015 revenues?

In 2016, Publishers Weekly ranked Cengage 14th out of 57 major publishers worldwide, based on their 2015 revenues. This ranking considered both trade and educational publishers globally.

What was Cengage's ranking change in the Publishers Weekly list from the previous year?

According to the Publishers Weekly ranking in 2016, Cengage had moved down three slots compared to the previous year. This indicated a slight shift in its position among the world's largest book publishers.

What is the primary focus of Gale, a Cengage company, in the library market?

Gale, a Cengage company, specializes in e-research and educational publishing for libraries, schools, and businesses. They create and maintain extensive databases that are made available in various formats, including online, print, and digital e-books.

What was the significance of the Thomson Learning restructuring in 2000?

In 2000, Thomson Learning was created as a result of a restructuring of International Thomson Publishing. This move consolidated various educational publishing assets under a single, focused division.

What did Cengage Learning acquire from Reed Elsevier in 2000?

In 2000, Thomson Learning acquired the higher education title portfolio of Harcourt from Reed Elsevier. This acquisition expanded Thomson Learning's offerings in the higher education textbook market.

What was the purpose of the LearnLaunch Accelerator program expansion announced in 2015?

In January 2015, Cengage announced the expansion of its LearnLaunch Accelerator program to the University of Chihuahua in Mexico. This program provides seed funding and intensive coaching to promising startups in the education technology sector.

What market share did Cengage and McGraw-Hill reportedly hold prior to their proposed merger?

Prior to their proposed merger, Cengage was estimated to hold 24% of the market, while McGraw-Hill held 21%. Pearson, the market leader at the time, held approximately 40%, and Wiley held about 7%.

What is the function of the National Geographic Learning brand, established by Cengage?

The National Geographic Learning brand, established by Cengage in 2011, combines the former Cengage Learning ELT (English Language Teaching) and National Geographic School Publishing imprints. It focuses on publishing educational materials for K-12 schools and English language programs globally.

What did David Shaffer do before retiring as chairman of Cengage?

Before retiring as chairman of Cengage in September 2013, David Shaffer held executive positions at The Thomson Corporation, serving as executive vice president from 2005 to 2006. He also served as President and CEO of both Thomson Publishing International and Thomson Learning.

What is the significance of the 'Cengage Learning PTR' imprint?

Cengage Learning PTR is one of the imprints under the Cengage Group. While the provided text does not detail its specific focus, imprints like these often cater to specialized professional or technical publishing needs.

What is MindTap, mentioned as a Cengage product line?

MindTap is listed as one of Cengage Group's product lines. It is a digital learning platform designed to provide personalized learning experiences for students, often integrating course content, assignments, and analytics.

What is Aplia, another brand associated with Cengage Group?

Aplia is an imprint or product line of Cengage Group. It is known for its interactive learning tools and assignments, particularly in economics and business education, designed to improve student engagement and learning outcomes.

What is the purpose of the 'See also' section in the Cengage Group article?

The 'See also' section in the Cengage Group article lists related topics that a reader might find relevant. In this case, it includes 'Books in the United States,' suggesting a broader context for Cengage's operations within the American publishing landscape.

What kind of content does Heinle, an imprint of Cengage, likely focus on?

Heinle is listed as an imprint of Cengage Group. Based on its association with Cengage's educational focus, Heinle likely specializes in materials for English Language Teaching (ELT) or other language learning resources for educational institutions.

What is the role of ed2go within Cengage Group?

ed2go is a brand or imprint of Cengage Group that offers online continuing education courses. It was acquired by Cengage (then Thomson Course Technology) in 2004, expanding the company's online learning offerings.

What is the significance of the Authority Control section for Cengage Group?

The Authority Control section provides standardized identifiers for Cengage Group across various international and national databases, such as ISNI, VIAF, and the U.S. Library of Congress. This ensures consistent identification and cataloging of the entity in global information systems.

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About Cengage Group

Core Identity

Cengage Group is a prominent American entity specializing in educational content, technology, and services. It caters to diverse markets including higher education, K-12 schooling, professional development, and library resources. The company maintains a significant global presence, operating in over 20 countries worldwide.

Global Operations

Headquartered in Boston, Massachusetts, Cengage Group employs approximately 5,000 individuals across its global operations. Until April 2014, its headquarters were situated in Stamford, Connecticut. The company's extensive network spans nearly 38 countries, underscoring its international reach in the educational sector.

Gale: Library Services

Gale, a key division of Cengage, serves as its library reference arm. This specialized unit focuses on e-research and educational publishing tailored for libraries, academic institutions, and businesses. Gale is recognized for its development and maintenance of comprehensive databases, accessible through online platforms, print, e-books, and microform formats.

Key Offerings

Cengage Unlimited

Launched on December 5, 2017, Cengage Unlimited represents a significant innovation in textbook access. This subscription service allows students to access the company's entire digital catalog for higher education on a semester or annual basis, offering a cost-effective alternative to purchasing individual textbooks. The University of Missouri was among the first institutions to adopt this plan for all its students in January 2019.

Digital Learning Platforms

Cengage leverages technology to enhance learning experiences. Products like MindTap and Aplia are integral to their digital strategy, providing adaptive learning tools, course management systems, and interactive assignments designed to support student engagement and success across various disciplines.

Professional & Library Resources

Beyond higher education and K-12, Cengage provides specialized content for professional development and library markets. Through Gale, it offers extensive research databases and resources, supporting academic inquiry and professional knowledge acquisition. Brands like ed2go also provide online continuing education courses.

Historical Trajectory

Foundational Years

Cengage's origins trace back to International Thomson Publishing, which began acquiring educational and reference publishers in the late 1970s and 1980s, including Wadsworth Publishing, Gale Research, and South-Western Publishing. A significant restructuring in 2000 led to the formation of Thomson Learning. The company was acquired by a private equity consortium in 2007 and rebranded as Cengage Learning, marking a new chapter in its corporate history.

Financial Restructuring

Accumulated debt from acquisitions and declining revenues from the traditional textbook market led Cengage Learning to file for Chapter 11 bankruptcy protection in July 2013. The company successfully emerged from bankruptcy in April 2014, having significantly reduced its debt and secured new financing. Post-restructuring, Cengage refocused on digital offerings while continuing to provide print textbooks, relocating its headquarters to Boston.

Modern Developments

In recent years, Cengage has undergone further rebranding, becoming Cengage Group in August 2021. The company has actively pursued strategic growth through acquisitions, such as InfoSec Institute for cybersecurity training. A proposed merger with McGraw-Hill Education in 2019, which would have created a dominant duopoly, was ultimately terminated in May 2020.

Strategic Acquisitions

Expanding the Portfolio

Cengage Group has consistently expanded its capabilities and market reach through strategic acquisitions. These acquisitions have integrated diverse educational technologies, content providers, and service platforms into the Cengage ecosystem, enhancing its comprehensive offerings across various educational segments.

The following table details significant acquisitions made by Cengage Group:

Date Announced	Asset Acquired	Industry/Focus
March 1, 2004	Education to Go	Online continuing education courses
May 16, 2008	PAL Publications	Professional reference series
June 2, 2008	Houghton Mifflin College Division	Publishing for 2- and 4-year colleges
July 17, 2008	Gatlin Education Services	Web-based training for education providers
December 16, 2008	HighBeam Research	Paid search engine of newspapers and magazines
August 1, 2011	National Geographic School Publishing	Publishing for K-12 schools and English language programs
September 2015	Learning Objects, Inc	Learning management systems and adaptive education tools
October 2015	Pathbrite, Inc	ePortfolio services for learning, reflection, and career advancement
September 2016	WebAssign	Online instructional application for faculty and students.
March 2022	InfoSec Institute	Cybersecurity training

Prominent Brands

Portfolio Overview

Cengage Group operates a diverse portfolio of brands, each serving specific segments of the educational and professional markets. These imprints represent Cengage's commitment to providing specialized content and tools across a wide spectrum of learning needs.

4LTR Press
Aplia
Cengage Learning PTR
Chilton
ed2go
Gale
Heinle
Milady
MindTap
National Geographic Learning
WebAssign

Additionally, since 2015, South-Western products have been integrated under the Cengage Learning brand.

Industry Standing

Market Position

In 2016, based on its 2015 revenues, Publishers Weekly ranked Cengage Group as the 14th largest publisher globally among 57 major trade and educational publishers. This ranking reflects its significant position within the international publishing landscape, though it represented a slight decline from the previous year.

Authority Control

Identifiers

Cengage Group is cataloged across various international and national authority control databases, facilitating standardized identification and retrieval of information related to the organization and its publications.

International Identifiers:

ISNI: 0000000096222476
VIAF: 158533105

National Identifiers:

United States: nb2008009890
Poland: 9810557380905606
Israel: 987007511425205171

Other Identifiers:

Yale LUX: 2897b08b-73ee-47b4-b577-8e595e45699d

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References

Executive Profile â David H. Shaffer bloomberg.com

(August 4, 2018) eLearning Inside News: Cengage

A full list of references for this article are available at the Cengage Group Wikipedia page

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This is not professional educational or business advice. The information provided herein is not a substitute for consultation with qualified educational professionals, business strategists, or legal counsel. Always seek the advice of appropriate professionals for specific guidance related to educational institutions, business operations, or legal matters. Never disregard professional advice or delay in seeking it because of information obtained from this page.

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Cengage Unveiled

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About Cengage Group ℹ️

🏢 Core Identity

🌍 Global Operations

📚 Gale: Library Services

Key Offerings 📦

💡 Cengage Unlimited

💻 Digital Learning Platforms

🌐 Professional & Library Resources

Historical Trajectory ⏳

📜 Foundational Years

⚖️ Financial Restructuring

🚀 Modern Developments

Strategic Acquisitions 🤝

📈 Expanding the Portfolio

Prominent Brands 🏷️

⭐ Portfolio Overview

Industry Standing 🏆

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About Cengage Group

Core Identity

Global Operations

Gale: Library Services

Key Offerings

Cengage Unlimited

Digital Learning Platforms

Professional & Library Resources

Historical Trajectory

Foundational Years

Financial Restructuring

Modern Developments

Strategic Acquisitions

Expanding the Portfolio

Prominent Brands

Portfolio Overview

Industry Standing

Market Position

Authority Control

Identifiers

Teacher's Corner

True or False?

Test Your Knowledge!

Gamer's Corner

Discover other topics to study!

References

Feedback & Support

Disclaimer

Important Notice