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The India Today Dossier

Navigating India's Narrative: An in-depth exploration of India's premier news magazine and its unique civic insights.

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About India Today

Premier News Magazine

India Today stands as a cornerstone of Indian journalism, published weekly in English by Living Media India Limited. It has established itself as the nation's most widely circulated magazine, commanding an impressive readership estimated at nearly 8 million individuals.[5]

Publisher and Reach

The magazine is published by Living Media India Limited, a prominent media house. Its extensive reach solidifies its position as a leading voice in disseminating news and analysis across India. Recent strategic partnerships, such as the one with Gulf News in March 2024, further extend its distribution network to the Indian diaspora in regions like the Middle East.[11]

Language and Editions

While the flagship publication is in English, India Today demonstrates a commitment to broader accessibility through its editions in other major Indian languages, including Hindi, Tamil, Malayalam, and Telugu. This multilingual approach ensures its content resonates with diverse linguistic demographics within India.

Historical Trajectory

Genesis and Foundation

Established in 1975 by Vidya Vilas Purie, the founder of Thompson Press, India Today was launched with a clear vision for impactful journalism. His daughter, Madhu Trehan, served as the founding editor, while his son, Aroon Purie, took on the role of publisher, setting the stage for the magazine's enduring legacy.[7][8]

Leadership Transition

For decades, Aroon Purie steered the India Today Group, shaping its editorial direction and business strategy. In October 2017, he transitioned leadership to his daughter, Kallie Purie, appointing her as Group Vice Chairperson. This marked a significant generational shift in the organization's leadership.[10]

Expansion into Broadcast

Building on its print success, the India Today Group ventured into electronic media with the launch of the India Today news channel on May 22, 2015. This expansion broadened the group's influence and reach, adapting to the evolving media landscape.

The Civic Survey

Gross Domestic Behavior (GDB)

India Today conducts an annual civic survey known as Gross Domestic Behavior (GDB). This comprehensive assessment evaluates states based on four critical parameters: Civic Sense (e.g., littering, hygiene), Public Safety, Gender Equality/Non-Discrimination, and Diversity (ensuring non-discrimination based on language or region).[12]

The first annual survey, conducted in 2025, yielded the following overall rankings from highest to lowest:

  1. Kerala
  2. Tamil Nadu
  3. West Bengal
  4. Maharashtra
  5. Odisha
  6. Himachal Pradesh
  7. Haryana
  8. Uttarakhand
  9. Chandigarh
  10. Delhi
  11. Telangana
  12. Bihar
  13. Jharkhand
  14. NATIONAL AVERAGE
  15. Rajasthan
  16. Chhattisgarh
  17. Assam
  18. Andhra Pradesh
  19. Karnataka
  20. Madhya Pradesh

Parameter-Specific Analysis (Haryana Example)

The GDB survey also provides detailed rankings for each individual parameter. For instance, in the 2025 survey, Haryana achieved the following specific rankings:

  • 6th Overall out of 22 states ranked.
  • 6th on 3 parameters: Civic Sense, Public Safety, and Diversity.
  • 11th on Gender Equality, placing it just above the national average.

This granular data allows for a nuanced understanding of state performance beyond a single aggregate score.[12]

Digital Ventures

The DailyO Platform

In 2014, India Today expanded its digital footprint by launching DailyO. This online platform serves as a dedicated space for opinion-based content, offering commentary across a wide spectrum of categories including politics, sports, lifestyle, science, technology, finance, humor, and arts & culture.[6]

International Expansion

Demonstrating its global outlook, India Today established a significant distribution agreement with Gulf News in March 2024. This collaboration facilitates the distribution of the magazine within the United Arab Emirates, specifically targeting the large Indian expatriate community and enhancing its international presence.

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References

References

  1.  Gross Domestic Behavior, India Today, accessed 6 Sept 2025.
A full list of references for this article are available at the India Today Wikipedia page

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Disclaimer

Important Notice

This document was generated by an Artificial Intelligence and is intended for informational and educational purposes only. The content is derived from a snapshot of publicly available data, primarily from Wikipedia, and may not be entirely comprehensive, accurate, or up-to-date.

This is not professional media or financial advice. The information provided herein should not be used as a substitute for consulting official sources, engaging with qualified professionals, or conducting independent research. The creators of this page are not liable for any errors, omissions, or actions taken based on the information presented.